$22.99 when purchased online
Target Online store #3991
About this item
Highlights
- EASY ON TUMMIES: With a 60:40 whey to casein ratio, Bobbie is modeled after breast milk and designed to be easy on babies' tummies
- FOUNDED BY MOMS: Bobbie is the only mom-founded and led infant formula company in the US.
- EXTRA BRAINY: Naturally-occurring Milk Fat Globule Membrane (MFGM) from whole milk, DHA, ARA, and choline to support brain development.
- EXTRA CREAMY: More healthy milk fat and a creamy taste they’ll love.**
- EXTRA GRAZE TIME: Grass-fed whole milk from New Zealand cows on pasture 365 days a year.
- EU STYLE: DHA plays a key role to supporting the development of brain and eyes. In the US, there is no requirement for DHA in infant formula, Bobbie contains 20mg/100kcal and is the only US formula to meet the EU's stringent DHA standards.
Description
Bobbie Grass Fed Whole Milk Formula is a complete nutrition recipe made with grass-fed whole milk from pasture-raised cows. It features a 60:40 whey-to-casein ratio modeled after breast milk to support easy digestion. We source full-fat whole milk to deliver a creamy, rich,and nutritious recipe to fuel your baby’s growth and development. It is non-GMO and doesn't have corn syrup, palm oil, or maltodextrin. It meets the EU requirements for DHA in infant formula to support brain development.
Bobbie is founded and led by moms. They wanted an infant formula they were proud to feed their babies. Bobbie Infant Formula is for full term babies 0-12 months and supports your baby’s immunity and growth.
Bobbie is here to shake the stigma around feeding and to help support your (and your baby's) feeding journey. We lost sleep over this so you don't have to.
Bobbie is founded and led by moms. They wanted an infant formula they were proud to feed their babies. Bobbie Infant Formula is for full term babies 0-12 months and supports your baby’s immunity and growth.
Bobbie is here to shake the stigma around feeding and to help support your (and your baby's) feeding journey. We lost sleep over this so you don't have to.
Serving Size: 5 fl oz
Amount EACH 5 FL OZ (150 mL):
Calories: 100
% Daily Value*
Total Fat 5.3grm0%
Total Carbohydrate 11grm0%
Protein 2grm0%
Water 136grm0%
Linoleic Acid 620mg0%
Biotin 3mcg0%
Vitamin C (Ascorbic Acid) 9mg0%
Choline 25mg0%
Inositol 24mg0%
Vitamin A 3000%
Vitamin D 750%
Vitamin E 20%
Vitamin K 8.3mcg0%
Thiamine (Vitamin B1) 100mcg0%
Riboflavin (Vitamin B2) 150mcg0%
Vitamin B6 63mcg0%
Vitamin B12 0.2mcg0%
Niacin 1000mcg0%
Folic Acid (Folacin) 15mcg0%
Pantothenic Acid 450mcg0%
Calcium 63mg0%
Phosphorus 42mg0%
Magnesium 7mg0%
Iron 1.2mg0%
Zinc 0.75mg0%
Manganese 5mcg0%
Copper 71mg0%
Iodine 15mcg0%
Selenium 3mcg0%
Sodium 27mg0%
Potassium 110mg0%
Chloride 65mg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
lactose, organic whole milk, organic whey protein concentrate, organic high oleic (safflower or sunflower) oil, organic low erucic acid rapeseed oil, organic coconut oil, organic linoleic (sunflower or safflower) oil, organic nonfat milk, less than, organic low erucic acid rapeseed lecithin, schizochytrium sp, oil*, mortierella alpina oil**, potassium citrate, sodium phosphate, calcium carbonate, potassium chloride, magnesium chloride, potassium hydroxide, calcium hydroxide, sodium chloride, potassium bicarbonate, ferrous sulfate, zinc sulfate, cupric sulfate, manganese sulfate, potassium iodide, sodium selenite, choline bitartrate, ascorbic acid (vitamin c), ascorbyl palmitate, inositol, l-carnitine, mixed tocopherols concentrate, dl-alpha tocopheryl acetate (vitamin e), niacinamide vitamin b3), calcium pantothenate, vitamin a palmitate, riboflavin (vitamin b2), thiamine hydrochloride (vitamin b1), pyridoxine hydrochloride (vitamin 6), folic acid, phytonadione (wank), biotin, cholecalciferol (vitamin d3), cyanocobalamin (vitamin b12). * a source of docosahexaenoic acid (dha). ** a source of arachidonic acid (ara).
Allergens & Warnings:
Contains milk., Required Warnings: Powdered infant formulas are not sterile and should not be fed to premature infants or infants who might have immune problems unless directed and supervised by your baby’s doctor. Never use a microwave to warm formula; serious burns can occur. Do not freeze.Contains: Milk
Base Ingredient: Milk
Baby Formula Focus: Immune System Support, Easy to Digest
Features: Limited Ingredients, Grass Fed, All Natural, Non-GMO
Dietary Needs: Iron Fortified, Gluten-Free, Halal, Kosher, Organic Certified
State of Readiness: Mix
Form: Powdered
Package Quantity: 1
Age Stage: Infant
Net weight: 14.1 Ounces
TCIN: 90780398
UPC: 683744964786
Item Number (DPCI): 007-09-0036
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 4.2 inches length x 4.1 inches width x 5.1 inches height
Estimated ship weight: 1.1 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
Q: The ingredients mention it is organic whole milk. But, the label doesnot say that. Is it organic or not?
submitted by Greytar - 1 month ago
A: Hi! Great question. While it does have many organic ingredients, this product does not contain organic lactose so it is not considered fully organic. Follow us on social to be the first to know about our upcoming launch of Organic Grass-fed While Milk Infant Formula!
submitted byBobbie - 1 month agoBrand expert
Q: Do you have galactooligosaccharides in your formula (either the whole milk or the non-fat version), or any types of prebiotic / probiotic to help digestion? Thank you
submitted by NNN - 23 days ago
A: Hi there! No, our recipes are intentionally simple, allowing parents who want extras, like galactooligosaccharides (GOS), to add them separately. Bobbie Organic Probiotic Drops can be added to formula or breastmilk for the addition of probiotics! The specific probiotic strains in Bobbie Organic Probiotic Drops babies who experience crying episodes and fussiness.
submitted byBobbie - 17 days agoBrand expert
Q: The recommended water temperature to mix is 40C unlike the other brands using 50 or 70C. Is this sufficient for sterilization? If I want to use higher temp, would it destroy the ingredients?
submitted by NNN - 23 days ago
A: We suggest 40C as this is close to body temperature and makes for an easy transition for our combo feeding customers who are both nursing and bottle feeding. It's also the ideal temperature to help the powder dissolve quickly and easily! In order to sterilize the formula, please follow CDC protocol: bring water to a rolling boil for 1 minute, remove from heat and let cool for 5 minutes, then mix formula in. Serve (checking temp to ensure it's not too hot!) or store in the fridge within 30 minutes.
submitted byBobbie - 17 days agoBrand expert
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4.3 out of 5 stars with 90 reviews
100% would recommend
2 recommendations
not for us
2 out of 5 stars
Kelsie K. - 12 days ago
originally posted on Bobbie
i really wanted this to be our formula but it’s not for us for two reasons. first, it doesn’t mix as smoothly as other formulas. even when mixed with warm water per the directions, there is always a residue left in the bottle which i’m sure isn’t hurting anything, i just wish it was a more homogeneous milk. i was willing to look past that until it constipated my baby terribly so we had to call it quits. when we went back to our previous formula his digestion went back to normal.
Great Price for Organic Formula
3 out of 5 stars
Ariel H. - 13 days ago
originally posted on Bobbie
I think that the price for the formula especially being organic is great. You don't get quite as much out of each can as some other companies but it's alright because I know Bobbie is great ingredience and mindfully made. If you need this formula fast I would go somewhere else or always have a backup. Between the time that I ordered and received the formula it was over 2 weeks. The only other thing is while I do love the product I don't think it is making a difference in my twins' reflux issues and "fussy" issues as advertised.
Love it
5 out of 5 stars
Rosalynn A. - 16 days ago
originally posted on Bobbie
I’m between the whole Milk and organic both are great the only downside is my baby spits up a bit but other than that no complaints
Love this formula!!
5 out of 5 stars
Emily R. - 16 days ago
originally posted on Bobbie
My baby has never liked the bottle being an exclusively breast-fed baby. We tried lots of different formulas and he didn’t seem to like any of them until we tried this whole milk formulation. It’s not foamy, It doesn’t clump, and my baby loves it! We love it too since it is mostly organic and has clean ingredients!
Okay
3 out of 5 stars
Grace B. - 16 days ago
originally posted on Bobbie
I think my baby tolerated the organic formula better.
Love this formula!!
5 out of 5 stars
Katherine R. - 20 days ago
originally posted on Bobbie
My little one stopped nursing and I was stressed about picking a formula. As we all know they are full of junk. I’m glad to have come across this one and that it gave me a peace of mind formula feeding him. He loves it and has no stomach issues from it either. Great formula and I would recommend to anyone!
Does not work the same as EU per claims!
1 out of 5 stars
Supriya N. - 24 days ago
originally posted on Bobbie
My baby had the most adverse effect on his tummy from this formula. He was gassy, fussy and could not calm down. We started mostly formula feeding at 3 months since I was not keeping up with his demand and Bobbie was our go to coz, they claim to be organic and modeled after the EU formulas. I got the product ahead of starting to use it for my infant so yes, I reached out to the customer team post the 30-day guarantee, that's on me but I reached out coz I have four unopened/unused bottles that I paid for and was hoping for some resolution since I am not returning or wanting to return just coz but coz it really does not agree with my baby. The response I got was, sorry, can't do anything, the 30 days are passed. No compassion, no understanding, no nothing! So DISAPPOINTED!
Clean, nutritious and easy!
5 out of 5 stars
Megan R. - 26 days ago
originally posted on Bobbie
With all the formula scares going on, it takes a giant weight off my shoulders knowing my babygirl is getting quality formula! She loves it, warm or room temp, and has never turned it down which was important as my milk dried up really fast out of nowhere. Easy transition!
EBF baby to happy bobbie baby!!
5 out of 5 stars
Thumbs up graphic, would recommend
First time momma - 26 days ago
LOVE this formula. A God sent once I decided to wean my baby girl from breastmilk. From exclusively to exclusively formula fed and it was so easy and seamless. Forever grateful for a US based formula with amazing ingredients and received tons of awards for clean ingredients. I feel so blessed to be using this formula. ZERO guilt switching to formula after exclusive breastfeeding for 7 months!
1 reply from Bobbie team - 17 days ago
We love this! Congrats on a seamless transition to formula. If you have any questions along the way, we are here for you!
Best Formula Yet
5 out of 5 stars
Christie P. - 27 days ago
originally posted on Bobbie
We've tried a few formulas before trying Bobbie, and the ingredients just aren't as clean and this formula sits so much better, too! I recommend it to anyone who asks.
Perfect!
5 out of 5 stars
Kellie S. - 1 month ago
originally posted on Bobbie
I never thought I was use formula. I breastfed for the full first year with my first born and I planned on doing the same for my second born. My supply was starting to dwindle and I was using up my freezer stash faster than I could replenish it. Being new to the formula game, I researched everything. I only wanted to best, and the closest to breastmilk, for my baby. I chose Bobbie Grass-fed Whole Milk Formula and I couldn't be happier. My son transitioned to it perfectly with no issues or complications and we honestly couldn't even tell a difference than when he was strictly breastmilk. I'm at ease with this formula, especially after the recent recall of other formulas, as this one ranked in the highest/best quality category for formula. I would definitely recommend this to anyone!
Great formula!!!
5 out of 5 stars
Olivia G. - 1 month ago
originally posted on Bobbie
My baby does so well on this formula. If you have any discounts or coupons, I would greatly appreciate it!!! Thanks for making a great baby formula.
Love the whole milk
5 out of 5 stars
Samantha C. - 1 month ago
originally posted on Bobbie
We love the whole milk formula! I don't know which choice my baby prefers more, the original will Bobbie or whole milk, but she seems to love both! She's sleeping better through the night since we started the whole milk, too. It is more convenient that the original formula is available in stores.
Love love love
5 out of 5 stars
Morgan T. - 1 month ago
originally posted on Bobbie
My baby girl loooves this formula! We are currently transitioning from combo feeding to full formula diet and Bobbie has been a game changer! She never used to finish the formula bottles until we switched to Bobbie. Now I have so much peace of mind she’s getting everything she needs because she loves Bobbie and the ingredients can’t be beat!
Too heavy for my baby
3 out of 5 stars
GIORGIA G. - 1 month ago
originally posted on Bobbie
Sadly as much as I love the fact that they are clean ingredients and grass fed milk this formula is too heavy for my daughter.
Baby doesn’t tolerate it as well
4 out of 5 stars
Laura M. - 1 month ago
originally posted on Bobbie
It seems like a nice formula and she likes the taste, but seems to spit up more than with the gentle. I’m hoping she will be able to tolerate it better as she gets older.
Combo feeding
5 out of 5 stars
Alexandra L. - 1 month ago
originally posted on Bobbie
Baby loves it and I love the quality clean ingredients. Combo feeding with breast milk has eased my mind.
Love it!
5 out of 5 stars
Marla D. - 1 month ago
originally posted on Bobbie
My happy, healthy baby loves this formula. We switched over from gentle when she was about 4 months old, and our pediatrician loves the whole milk brain benefits.
My baby loves this!
5 out of 5 stars
Nicole B. - 1 month ago
originally posted on Bobbie
My newborn suffered badly from another formula we had him on and Bobbie has saved him!!!!! I love it!
Good quality and good overall experience!
5 out of 5 stars
Heidi C. - 1 month ago
originally posted on Bobbie
When we started supplementing with formula for our daughter, we chose the same formula that we had used with our other babies. But she didn't tolerate it well (she already had a bit of reflux but it got much worse and she was irritable). We decided to switch to Bobbie (grass-fed whole milk) at the recommendation of a friend and have been very happy with it! It's not the cheapest formula, but if it's in your budget, I feel like you get the quality you pay for. The baby's reflux calmed back down to where it was before starting formula and we haven't seen any change in her pooping. I love the subscribe and save option and so far it has been user-friendly and reliable getting the formula we need. I really value breastfeeding, my circumstances just don't make it feasible to keep up for the whole first year. But I've been really happy with Bobbie and it makes it an easier transition to see that my baby is happy, healthy, and seems to enjoy it.