$26.99 when purchased online
Target Online store #3991
About this item
Highlights
- Nutritionally complete
- Immune support
- Brain development
- Derived from nature
- Clean Label Project Purity award winner
Description
Wholesome nutrition at an accessible price point. Bubs Essential Infant Formula is the latest edition to the Bubs lineup of high quality, clean label, Australian-made infant formulas. Bubs Essential is made with whole milk and has plant-based DHA and ARA. It contains both prebiotics and probiotics for extra tummy and immune support. Best of all, families can rest assured knowing they’re giving their bub the very best because Bubs essential – as with all of our formulas – has been tested for over 400 heavy metals, toxins and contaminants, above and beyond the US requirements.
Amount :
Calories: 100
% Daily Value*
Protein 1.9g
Total Fat 5.1g
Total Carbohydrate 11.6g
Water 140g
Omega-6 (linoleic acid LA) 960mg
Vitamin A 360IU
Vitamin D 60IU
Vitamin E 3.4IU
Vitamin K 10.3mcg
Thiamin 145mcg
Riboflavin 287mcg
Vitamin B6 98mcg
Vitamin B12 0.6mcg
Niacin 709mcg
Folic Acid 30mcg
Pantothenic Acid 960mcg
Biotin 4.8mcg
Vitamin C 18mg
Choline 21mg
Inositol 14.3mg
Calcium 86mg
Phosphorus 57mg
Magnesium 8.1mg
Iron 1.3mg
Zinc 0.8mg
Manganese 29mcg
Copper 105mcg
Iodine 22mcg
Selenium 3.3mcg
Sodium 47mg
Potassium 135mg
Chloride 80mg
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
demineralised cow's milk whey powder, whole cow's milk powder, vegetable oil blend (sunflower, canola, coconut, high oleic sunflower), lactose, galacto-oligosaccharides (gos), less than 2% of: cow's milk whey protein concentrate, soy lecithin, ascorbyl palmitate, beta carotene, bifidobacterium longum bb536, biotin, calcium carbonate, calcium d pantothenate, cholecalciferol, choline bitartrate, copper sulfate, cyanocobalamin, d-alpha tocopheryl acetate, di potassium phosphate, schizochytrium sp oil *, m.alpina oil **, ferrous sulfate, folic acid, fructo-oligosaccharides (fos), inositol, l-carnitine, lutein, magnesium sulfate, manganese sulfate, nucleotides (adenosine 5'-monophosphate, cytidine 5'-monophosphate, guanosine 5'-monophosphate, inosine 5'-monophosphate, uridine 5'-monophosphate), niacinamide, potassium chloride, potassium lodide, pyridoxine hydrochloride, riboflavin, sodium ascorbate, sodium citrate, sodium selenite, taurine, thiamine hydrochloride, tri calcium phosphate, vitamin a acetate, phylloquinone (vitamin k), zinc sulfate
Allergens & Warnings:
WARNING Never use a microwave oven to warm formula. Serious burns can result · Prepared formula needs to be fed immediately after preparation or refrigerated within 1 hour after mixing. Prepared refrigerated formula must be used within 24 hours. · After feeding begins, use the prepared formula within 1 hour, discard any leftover formula and do not re-use · Powdered formulas are not sterile and should not be fed to an infant diagnosed with immune problems unless directed and supervised by a healthcare professional · Ask your baby's doctor about the need to use cooled, boiled water for mixing and the need to boil (sterilize) bottles, nipples, and rings before use., WARNING: FOLLOW INSTRUCTIONS EXACTLY. PREPARE BOTTLES AND NIPPLES AS DIRECTED DO NOT CHANGE PROPORTIONS OF POWDER EXCEPT ON MEDICAL ADVICE. INCORRECT PREPARATION CAN MAKE YOUR BABY VERY ILL., Contains milk and soy.Contains: Milk, Soy
Features: No Artificial Flavors, Colors or Preservatives, Non-GMO, No Artificial Preservatives, No Artificial Colors
Dietary Needs: Pasteurized, Naturally Flavored
Baby Formula Focus: Brain Development, Immune System Support, Easy to Digest, Standard Nutrition, Growth Support
Base Ingredient: Milk
State of Readiness: Mix
Form: Powdered
Package Quantity: 1
Age Stage: Infant
Net weight: 20 Ounces
TCIN: 94370828
UPC: 860006764579
Item Number (DPCI): 007-12-1393
Origin: Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 5.9 inches length x 5.1 inches width x 5.1 inches height
Estimated ship weight: 1.68 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.5 out of 5 stars with 19 reviews
100% would recommend
1 recommendations
We love Bubs
5 out of 5 stars
Thumbs up graphic, would recommend
Christine - 9 days ago
We tried every type of formula and tested the formulas as well. In the infant stage, my baby would spit up almost everything until we found out about this company. I love that it's organic and I definitely love that my baby did not spit up as much on this! Our son is now 11 months old and still doing amazing on this formula. It does not have the fishy smell like all the other heavy formulated formulas... Bubs is our house favorite! I always recommended it to pregnant friends if not breastfeeding. Oh, also! My baby transitioned perfectly on this once we were done with my stash!! So that's another thing! If you BF this formula won't taste disgusting to your baby. It's very light.
Seed oils
1 out of 5 stars
Bob27 - 6 months ago
originally posted on Aussie Bubs
Get rid of the seed oil please for the sake of the children.
Very similar results to breast milk
5 out of 5 stars
Sadie23 - 6 months ago
originally posted on Aussie Bubs
We had bought a common name brand formula and my babies poop started turning super dark green and it smelled terrible! I knew that he couldn’t stay on that formula so I found bubs essential and I noticed and immediate difference! He seemed happier and his poop started going back to what it was like when he was breastfed! Best choice to switch over!
What is for Dinner? "Bubs"
5 out of 5 stars
Lele2024 - 7 months ago
originally posted on Aussie Bubs
My Granddaughter is almost 4 weeks old, after trying a few different options this is what has been best for her. She seems to actually enjoy feedings and seems less bloaded or gassy afterwards.
Great formula
5 out of 5 stars
Trish - 9 months ago
originally posted on Aussie Bubs
I do believe all formulas are great and the best one is the one your baby thrives on. However, I really like special bells and whistles with formulas. Bubs Essential is great. It smells like powdered whole milk, but tastes even sweeter. It dissolves easily and isn’t overpowering with foam like other whole milk formulas. The can is a decent size for the price during this inflation of costs. I love the prebiotics and MFGM. I think this is a great choice for an infant and my baby seems to love it!
Overall Great, but hard to mix
5 out of 5 stars
LOL101 - 9 months ago
originally posted on Aussie Bubs
Thank you bubs letting me to try out this new product. Honestly, I like the smell, the packing, but it is harder to mix well than before. Beside that, overall great, My little one loves it, has no issue so far.
(no review title)
5 out of 5 stars
Susana - 9 months ago
originally posted on Aussie Bubs
My baby loved it, the flavor is delicious, nothing to do with the taste of the typical formulas, they sent me a sample totally free and of course I bought it again🤗
Formula
5 out of 5 stars
Kendall - 10 months ago
originally posted on Aussie Bubs
This formula is great! And the trying to get in touch with the company is even greater! My baby was struggling keep milk down and gaining weight, until we’ve started using Bubs! I love it
Easy transition!
5 out of 5 stars
Pris - 10 months ago
originally posted on Aussie Bubs
[This review was collected as part of a promotion.] Received a can for testing. Seamlessly switched from the supreme formula, to essentials and back. Baby loved it and no upset stomach!
Amazing!
5 out of 5 stars
Mlo11 - 10 months ago
originally posted on Aussie Bubs
Amazing formula!! Blends in so easily when prepped.
(no review title)
5 out of 5 stars
Bryan - 11 months ago
originally posted on Aussie Bubs
[This review was collected as part of a promotion.] We have used bubs for our last 2 babies and won't use anything else. No upset stomach or puking always a full and happy baby.
Loved the New Formula!
4 out of 5 stars
JPT5 - 11 months ago
originally posted on Aussie Bubs
My son loves his Bubs 365 Grass Fed Formula and has been drinking that since he was a month old. When we found out that we were able to try the Bubs New Essential Formula we were very excited. We compared both formulas and the ingredients and vitamins were similar with the exception of Bubs 365 Grass Fed had organic ingredients. Both formulas contained the prebiotic and probiotics. There wasn't much difference between the two from ingredients and vitamins standpoint. I did notice that the Bubs Essential is a thinner formula and resembled breast milk. It seems to produce less gas for my son than his original formula. We wished the smell wasn't so strong between the two but have noticed that is a common trait in baby formulas, no matter what you use. We are just happy he has a formula he can have as a supplement in addition to the breast milk I am able to supply.
Easy to Mix
4 out of 5 stars
Dani - 1 year ago
originally posted on Aussie Bubs
[This review was collected as part of a promotion.] Received a can to test. I love that it is easy to mix and I did not experience any issues with clumping! Some of the other formulas there would always be residue at the bottom or the tip of the nipple but not with this one. I do feel like it is thinner compared to the Supreme formula and my kiddo had to adjust to the taste and didn't finish the first few bottles. Once she did though she would chug them down. I was worried that she would have issues with the whole milk formula but we did not experience any tummy troubles at all. I would recommend
LOVE THIS FORMULA
5 out of 5 stars
Kate - 1 year ago
originally posted on Aussie Bubs
[This review was collected as part of a promotion.] I LOVE this formula and the Bubs brand in general. I love how clean the ingredients are! My baby had zero trouble transitioning from BM to this formula, and I would recommend it to everyone.
Great Formula!
5 out of 5 stars
Grammy - 1 year ago
originally posted on Aussie Bubs
My grandchildren, love this brand of formula! I buy it for them when they come to visit me…
My son loves it!
5 out of 5 stars
JessicaTaylor5193 - 1 year ago
originally posted on Aussie Bubs
I received this can a few days ago and my son loves it! It mixes well - not clumpy and has a sweet taste to it unlikely a lot of other formulas that have a metallic taste to it. I will definitely continue using this for my baby!
Supplementing mama
5 out of 5 stars
Bmcollins12 - 1 year ago
originally posted on Aussie Bubs
I was sent this product to try and I LOVE IT !! My supply has decreased as my baby has gotten older. I was able to breastfeed my daughter for 18 months but breastfeeding my second baby has been harder. I didn’t want to supplement but I was so grateful to find this clean product to help with feedings !! I would definitely recommend to any mom!