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Sponsored

ByHeart Whole Nutrition Infant Powder Formula—Made with Only Organic, Grass-Fed Whole Milk, Not Skim - 24oz

ByHeart Whole Nutrition Infant Powder Formula—Made with Only Organic, Grass-Fed Whole Milk, Not Skim - 24oz - 2 of 4ByHeart Whole Nutrition Infant Powder Formula—Made with Only Organic, Grass-Fed Whole Milk, Not Skim - 24oz - 3 of 4ByHeart Whole Nutrition Infant Powder Formula—Made with Only Organic, Grass-Fed Whole Milk, Not Skim - 24oz - 4 of 4
ByHeart Whole Nutrition Infant Powder Formula—Made with Only Organic, Grass-Fed Whole Milk, Not Skim - 24oz - 1 of 4
$41.99 when purchased online
Target Online store #3991

About this item

Highlights

  • A baby formula that's pediatrician endorsed for easy digestion*
  • A patented protein blend that gets closest to breast milk – by including alpha-lac and lactoferrin (the 2 most abundant proteins in breast milk) as unique ingredients, plus broken-down proteins
  • Free of corn syrup, gluten, soy, maltodextrin, hexane-extracted DHA, artificial growth hormones***, and palm oil
  • Our benefits* aren’t just claimed, they’re clinically proven: Easier digestion; Less Spit-up; Softer Poops; More Efficient Weight Gain; Enhanced Nutrient Absorption; Longer Stretches Between Nighttime Feeds at 4 Months *versus a leading infant formula
  • Our formula also supports brain and eye development, immune support, and gut health
  • The largest clinical trial by a new infant formula company in 25 years—the first of which to add a comparison to breast milk
  • The only US-made infant formula company to use organic grass-fed whole milk, not skim
  • All carbs from lactose (just like breast milk), plus prebiotic GOS which helps support the growth of good bacteria in baby's gut

Description

Meet ByHeart, an infant nutrition company built from the ground up to deliver real innovation on behalf of babies and parents. Our mission is simple: make the best formula in the world. That's why we studied the latest breast milk science, worked directly with suppliers we know and trust, set uncompromising quality standards, developed our own small batch blending process, built our own manufacturing facilities, and conducted a groundbreaking clinical trial. Our goal is to create a future where all parents feel amazing about feeding their baby—no matter how they do it.

ByHeart Whole Nutrition Infant Formula is designed for babies 0-12 months old. We're the only US-made infant formula with a patented protein blend that gets closest to breast milk – by including alpha-lac and lactoferrin (the 2 most abundant proteins in breast milk) as unique ingredients, plus broken-down proteins.

We're the only US-made infant formula to use organic, grass-fed whole milk (not skim). Lactose is our primary carbohydrate (just like breast milk!). We also ran the largest clinical trial by a new infant formula company in 25 years—proving benefits like easier digestion, less spit-up, softer poops, more efficient weight gain, enhanced nutrient absorption, and longer stretches between nighttime feeds* vs a leading infant formula.

ByHeart is the first infant formula company to receive Clean Label Project's highest-tier Purity Award, and our formula is made with globally sourced ingredients in our own factories in Iowa, Oregon, and Pennsylvania.

ByHeart is Non-GMO Certified, Certified Pesticide-Free, National Organics Board Certified Made with Organic Grass Fed Whole Milk and free of: corn syrup, gluten, soy, maltodextrin, hexane-extracted DHA, artificial growth hormones**, and palm oil.

Origin: Made in the USA, with globally sourced ingredients.

Footnotes for Highlights:
*Survey of 15 Pediatricians following clinical trial participation
**At 4 months of age
***No significant difference has been shown between milk derived from rbST-treated and non-rbST-treated cows

Footnotes for Description:
*At four months
**No significant difference has been shown between milk derived from rbST-treated and non-rbST-treated cows

Serving Size: 5 fl oz, when prepared as directed

Amount (5 FL OZ, WHEN PREPARED AS DIRECTED):

Calories: 100
% Daily Value*
Total Fat 5.8grm0%
Total Carbohydrate 10.3grm0%
Protein 2grm0%
Vitamin A 3000%
Vitamin D 600%
Vitamin E 20%
Vitamin K 9mcg0%
Thiamin (Vitamin B1) 80mcg0%
Riboflavin (Vitamin B2) 140mcg0%
Vitamin B6 60mcg0%
Vitamin B12 0.3mcg0%
Niacin 1000mcg0%
Folic Acid 16mcg0%
Pantothenic Acid 500mcg0%
Biotin 3mcg0%
Vitamin C (Ascorbic Acid) 12mg0%
Choline 26mg0%
Inositol 6mg0%
Calcium 78mg0%
Phosphorus 46mg0%
Magnesium 8mg0%
Iron 1mg0%
Zinc 0.7mg0%
Manganese 15mcg0%
Copper 67mcg0%
Iodine 15mcg0%
Selenium 2.8mcg0%
Sodium 36mg0%
Potassium 107mg0%
Chloride 63mg0%
Water 133grm0%
Linoleic Acid 700mg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

organic whole milk*, lactose, organic vegetable oils (organic high oleic sunflower, organic low erucic rapeseed, organic coconut, organic sunflower), organic galactooligosaccharides(a), organic lactose, alpha-lactalbumin** whey protein, whey protein hydrolysate, less than 1%: lactoferrin***, dha algal oil(8) (schizochytrium), mortierella alpina oil(b), vitamin a palmitate, vitamin d3, vitamin e acetate, vitamin k1, thiamine hydrochloride, riboflavin, vitamin b6 hydrochloride, vitamin b12, niacinamide, calcium pantothenate, folic acid, biotin, ascorbic acid, mixed tocopherols, ascorbyl palmitate, l-carnitine, inositol, calcium phosphate, sodium citrate, calcium carbonate, potassium citrate, ferrous sulfate, potassium chloride, magnesium phosphate, calcium chloride, zinc sulfate, cupric sulfate, manganese sulfate, potassium iodide, sodium selenate, potassium bicarbonate, choline chloride. *first us infant formula to include organic, grass-fed whole milk. **first us infant formula at breast milk levels. ***a key protein found in breast milk and colostrum. (a)prebiotic fiber. (8)omega-3 fatty acid. (b)omega-6 fatty acid.

Allergens & Warnings:

Contains: milk., Warning: The health of your infant depends on carefully following the directions for preparation and use. Failure to follow these instructions may result in severe harm. Powder formulas are not sterile. Do not use microwave to prepare or warm formula. Serious burns may occur. Use prepared infant formula within 1 hour from start of feeding and within 2 hours of preparation. Only if necessary, refrigerate a freshly prepared bottle between 35-40 degrees F (2-4 degrees C) and use within 24 hours. Do not freeze prepared formula.
Contains: Milk
Base Ingredient: Milk
Baby Formula Focus: Gas, Standard Nutrition, Easy to Digest, Brain Development, Immune System Support
Features: Grass Fed
Dietary Needs: Gluten-Free, Certified Gluten-Free, Kosher
State of Readiness: Mix
Form: Powdered
Package Quantity: 1
Age Stage: Infant
Net weight: 24 Ounces
Beverage container material: Metal
TCIN: 87956594
UPC: 850044968008
Item Number (DPCI): 007-09-0028
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details above aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 5.25 inches length x 5.25 inches width x 6.5 inches height
Estimated ship weight: 2.2 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Q: Can you think about changing the can to make it easier to open? It's difficult as is with only 1indent and then when you hold your baby it's nearly impossible to open. Love the product not the can!!!

submitted by Bretania - 9 months ago
  • A: 1000000000% need a can that you can open with one hand while holding a baby!!!

    submitted bygmc - 7 months ago
  • A: Agreed! Maybe use paper cardboard packaging on the bottom part so I can make it easier to open to and more affordable

    submitted byLady v - 5 months ago
  • A: Ooo yes please! With a crying baby in one hand and needing both hands to open the can.. it sure can be a struggle sometime

    submitted byMorg D - 3 months ago
  • A: Thank you for sharing your concerns, we value your feedback and will definitely share it with our team. Additionally, we’d love it if you could email us directly at hello@byheart.com with additional details so we can learn more about your experience with ByHeart.

    submitted byByHeart Sleepless Squad - 9 months ago
    Brand expert

Q: Can I use boiled water to mix, then once cooled store in the fridge for up to 24 hours? Or once heated, does it need to be used ASAP?

submitted by Joe - 5 months ago
  • A: Yes, absolutely. If you want to save formula for later, you can keep it in the fridge (capped!) for up to 24 hours.

    submitted byByHeart Sleepless Squad - 5 months ago
    Brand expert

Q: Is your b-12 source cyanocobalamin?

submitted by Amberle - 7 months ago
  • A: Yes our Vitamin B12 is sourced from cyanocobalamin. Let us know if you have any other questions!

    submitted byByHeart Sleepless Squad - 7 months ago
    Brand expert

Q: What is the expiration date ?

submitted by Ann - 1 year ago
  • A: Great question! Each unopened can of ByHeart is good for 24 months, but for exact dates, you can see the "Use By" date on the bottom of your can. Once opened, our formula can be used within one month (be sure to tightly cover the can after each use!).

    submitted byByHeart Sleepless Squad - 1 year ago
    Brand expert

Q: I noticed the can is different. Is the formula the same as it was before?

submitted by Curious Mom - 2 years ago
  • A: The formula is the same. The can is different because they now manufacture their own cans (which was outsourced previously).

    submitted byIH91 - 2 years ago
  • A: We did update our packaging - thanks for noticing! We made design updates to make sure the information on the label was easy-to-digest (pun intended) and could act as a helpful guide for parents looking to learn more about our formula and its benefits. But while our label might’ve changed, our formula did not! Additionally, to ensure we’re always living up to our mission — to make the best infant formula in the world — we’re constantly certifying new suppliers and sources of our key ingredients, like our lactose blend. See more specifics about our certified-clean ingredients on our website.

    submitted byByHeart Sleepless Squad - 2 years ago
    Brand expert

Q: With ByHeart being easier for digestion, is it good for protein intolerance?

submitted by Nat1220 - 26 days ago
  • A: Thank you for your question. Our infant formula is made with grass-fed whole milk, so it’s unfortunately not appropriate for babies with a cow milk protein allergy. Please reach out to your pediatrician for recommendations about what's best for your baby. That being said, we are always listening to what our community is interested in, and will absolutely pass this inquiry along to the innovation team.

    submitted byByHeart Sleepless Squad - 23 days ago
    Brand expert

Q: Is there lead found in the formula? Recent consumer reports suggest that there is lead in the formula and that the levels are high. Is this formula safe?

submitted by Ashley - 1 month ago
  • A: Hi there! As parents ourselves, we know that any mention of things like heavy metals and chemicals can feel unsettling. The experts have said “it is virtually impossible to get to zero with lead”. Heavy metals, such as lead, are naturally occurring in our environment including in soil, drinking water, food, breast milk and infant formulas. We want to assure you that ByHeart is and has always been safe for your baby. As the Consumer Report noted, ByHeart tested below the limits of the California Office of Environmental Health Hazard Assessment Prop 65 Maximum Allowable Dose Level (MADL) for lead, which Consumer Reports has identified as the strictest standard for safety. We are here to help, if you have any further questions please reach out to us directly @hello@byheart.com

    submitted byByHeart Sleepless Squad - 1 month ago
    Brand expert

Q: lead found in formula?

submitted by Marla - 1 month ago
  • A: Hi there! As parents ourselves, we know that any mention of things like heavy metals and chemicals can feel unsettling. The experts have said “it is virtually impossible to get to zero with lead”. Heavy metals, such as lead, are naturally occurring in our environment including in soil, drinking water, food, breast milk and infant formulas. We want to assure you that ByHeart is and has always been safe for your baby. As the Consumer Report noted, ByHeart tested below the limits of the California Office of Environmental Health Hazard Assessment Prop 65 Maximum Allowable Dose Level (MADL) for lead, which Consumer Reports has identified as the strictest standard for safety. We are here to help, if you have any further questions please reach out to us directly @hello@byheart.com

    submitted byByHeart Sleepless Squad - 1 month ago
    Brand expert

Q: If I buy byheart formula from target and my baby doesn’t end up liking it. Can I return it and get my full refund? Since there isn’t sample packets.

submitted by Fran - 2 months ago
  • A: Unfortunately we are unable to process a refund for product purchased directly from Target. We recommend returning your product to the store it was purchased from along with the original receipt.

    submitted byByHeart Sleepless Squad - 2 months ago
    Brand expert

Q: How long does this formula last (room temperature after mixed) also my son gets constipated on a lot of formulas does this help with constipation?

submitted by Kay - 4 months ago
  • A: Thanks for your question! For the safety of your baby, they should only be drinking formula that has been sitting at room temperature for up to 2 hours. If you want to save formula for later, you can keep it in the fridge (capped!) for up to 24 hours. Our formula is not only clinically proven compared to another formula for softer stools and less spit up, but it is also an easy-to-digest infant formula that doesn't include soy, corn syrup, palm oil, or maltodextrin.

    submitted byByHeart Sleepless Squad - 3 months ago
    Brand expert

Related Categories

Summary of reviews

Byheart formula has emerged as a popular alternative for parents seeking a clean and nutritious option for their babies, especially during the Kendamil shortage. Many guests appreciate its organic ingredients and whole milk base, which contribute to better digestion and less spit-up. While some have noted issues with foaminess and smell, the overall consensus is that Byheart provides a gentle solution for sensitive stomachs, making it a worthwhile choice for many families.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.4 out of 5 stars with 1049 reviews
    easy on tummy: 3.87 out of 5
    easy to prepare: 3.89 out of 5
    quality: 4.03 out of 5
    value: 3.89 out of 5
    63% would recommend
    293 recommendations

    After alot of research this was

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Aliza B - 2 days ago, Verified purchaser
    the formula made me comfortable. Easy transition from breastmilk to this! Baby loves it!
    easy on tummy: 5 out of 5
    easy to prepare: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Perfect

    5 out of 5 stars
    Bonnie P. - 7 days ago
    originally posted on ByHeart
    Perfect formula. Not a single issue, baby takes it very well. Baby has been taking since birth and is 5 months. Previous child did not take well to other name brand milk formulas and was constantly switching formulas. Wish this had been around then!
    Did you find this review helpful?

    Cleanest Ingredient Formula

    5 out of 5 stars
    Jessica T. - 7 days ago
    originally posted on ByHeart
    I just had my first child and unfortunately didn’t produce enough breast milk to feed her solely with this, so I had to find a formula. I read the ingredients of several organic formulas and By Heart came out on top! This is the only formula I have purchased for my baby, and she has done wonderfully with it. She is happy, healthy, and meeting all of her growth milestones thanks to supplementing with By Heart.
    Did you find this review helpful?

    Alli

    5 out of 5 stars
    Thumbs up graphic, would recommend
    alli - 7 days ago, Verified purchaser
    My son stopped spitting
    1 reply from ByHeart Sleepless Squad team - 4 days ago
    We are so happy that you and your baby are loving ByHeart! Thanks so much for sharing your experience!
    easy on tummy: 5 out of 5
    easy to prepare: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    My baby loves

    5 out of 5 stars
    Laura K. - 8 days ago
    originally posted on ByHeart
    The tin is great. The consistency smooth and creamy. My baby loves his bottle!! Used it since he was 2 months along with breastfeeding.
    Did you find this review helpful?

    Best Option for Sensitive Tummy

    5 out of 5 stars
    Genevieve C. - 11 days ago
    originally posted on ByHeart
    Our baby started having really bad cramps on every other food we tried after about the 10-day mark. We tried By Heart and never looked back! He's done great on it for months now.
    Did you find this review helpful?

    Byheart Infant Formula

    5 out of 5 stars
    Tania D. - 11 days ago
    originally posted on ByHeart
    Switched to byheart at 7 months due to low milk supply and my baby took it really well!
    Did you find this review helpful?

    The best

    5 out of 5 stars
    Yomara L. - 12 days ago
    originally posted on ByHeart
    The package is gorgeous and convenient. Organic ingredients, just like I was researching. My baby has no reflux since I change to this formula.
    1 guest found this review helpful. Did you?

    Grateful

    5 out of 5 stars
    Joiele C. - 12 days ago
    originally posted on ByHeart
    We started with another formula for my son around a month old. He was not liking it, he had tummy troubles and gas. Once we switched to by heart he's been able to sleep comfortable feel fuller longer and be the content happy baby were used too. While we don't exclusively use formula Byheart is a great addition to the breast milk we use.
    Did you find this review helpful?

    No adverse reactions

    5 out of 5 stars
    Devan Y. - 13 days ago
    originally posted on ByHeart
    Had to start my child on formula after he was breastfed for 6 months. This is the first formula he has been able to drink with no adverse reactions. He seems to really enjoy it.
    Did you find this review helpful?

    Awesome Formula, gentle and healthy

    5 out of 5 stars
    Nicole C. - 18 days ago
    originally posted on ByHeart
    We went through so many formulas before finding ByHeart. It’s so great. My daughter is fully formula fed, and she loves it. Soft poops, less gas, no belly discomfort from what I can tell. And we mix it with the Dr. Browns pitcher. It’s thicker for sure, so we will see if it affects her when she’s sick. We love the clean ingredients and also the subscription service. Highly recommend
    Did you find this review helpful?

    5 weeks early

    5 out of 5 stars
    Andrew C. - 20 days ago
    originally posted on ByHeart
    We had already chosen by heart when are baby came 5 weeks early at 4 lbs 12 oz. It is ask he’s eaten and is now a healthy 2 month old at 10 lbs 4 oz. Thank you
    1 guest found this review helpful. Did you?

    Baby loves this!

    5 out of 5 stars
    Melisa T. - 21 days ago
    originally posted on ByHeart
    My baby has loved this formula since birth. This is the only formula we have tried and never had any issues.
    Did you find this review helpful?

    The BEST FORMULA in 2025

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Thumbs up - 24 days ago, Verified purchaser
    This formula is my go to formula for my baby . It’s the closest to breast milk and easy on his tummy and little to no spit up.
    1 reply from ByHeart Sleepless Squad team - 23 days ago
    We are so happy that you and your baby are loving ByHeart! Thanks so much for sharing your experience!
    easy on tummy: 5 out of 5
    easy to prepare: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Breast fed baby mom low supply

    5 out of 5 stars
    Hillary H. - 25 days ago
    originally posted on ByHeart
    I was mostly feeding my baby breastmilk, but starting his third month when I went back to work I started losing some of my supply. We tried another formula and he was up screaming all night with gas pain and constipation. When we tried byheart, my baby has had no issues spitting up, gas or constipation. Now he gets byheart when I’m at work and we have no issues that night or next day. Sometimes I think he prefers it!
    1 guest found this review helpful. Did you?

    Contains lead

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Dextiny - 27 days ago, Verified purchaser
    After reading the recent consumer report and learning this brand contained lead I returned it to the store.
    1 reply from ByHeart Sleepless Squad team - 23 days ago
    Hi there! As parents ourselves, we know that any mention of things like heavy metals and chemicals can feel unsettling. The experts have said “it is virtually impossible to get to zero with lead”. Heavy metals, such as lead, are naturally occurring in our environment including in soil, drinking water, food, breast milk and infant formulas. We want to assure you that ByHeart is and has always been safe for your baby. As the Consumer Report noted, ByHeart tested below the limits of the California Office of Environmental Health Hazard Assessment Prop 65 Maximum Allowable Dose Level (MADL) for lead, which Consumer Reports has identified as the strictest standard for safety. We are here to help, if you have any further questions please reach out to us directly @hello@byheart.com
    easy on tummy: 1 out of 5
    easy to prepare: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    2 guests found this review helpful. Did you?

    Difficult packaging & formula doesn't dissolve in water

    2 out of 5 stars
    Thumbs down graphic, would not recommend
    Does not work - 27 days ago
    I had a really difficult time with this formula, from getting it out of the stupid can with the metal lip that makes it difficult to get it all out, to how difficult it is to dissolve it in water. I would have to shake the bottle so hard that half of it would be undrinkable foam, and there would still be chunks of formula in there. I appreciate the brand's clean standards, but if I can't actually get the formula to function the way it should (i.e. dissolve in water for the baby to actually drink it), then what's the point?
    1 reply from ByHeart Sleepless Squad team - 23 days ago
    Thank you for sharing your experience. We’d love it if you could email us directly at hello@byheart.com with additional details so we can learn more about your baby’s experience with ByHeart. Please reference customer #R169 when you email us.
    Did you find this review helpful?

    Best Formula

    5 out of 5 stars
    Tracie C. - 28 days ago
    originally posted on ByHeart
    As all parents do, I wanted the absolute best for my baby. And that’s just what I get with ByHeart. We dabbled with a couple others but this one by far satisfied my little guy the best. We have always supplemented with formula from birth so I was very particular with what we were going to do that with.
    Did you find this review helpful?

    Awesome

    5 out of 5 stars
    Maddie B. - 29 days ago
    originally posted on ByHeart
    I stopped breastfeeding at 3 months and the switch was the smoothest transition! So glad I was suggested this brand!
    1 guest found this review helpful. Did you?

    First time mom, combo feeding

    4 out of 5 stars
    Brianna G. - 29 days ago
    originally posted on ByHeart
    I do not produce enough milk to fully feed my baby, so I researched formulas and decided to try Byheart. My baby has no problems switching between this and my milk. I appreciated their approach to making this formula and find my baby has no gas problems, has regular and normal bowel movements, and seems to enjoying eating it. There was recently a consumer report that indicated that this formula has near the daily limit of lead, which is why I have only given it four stars.
    Did you find this review helpful?

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