EasterBlack-owned or founded brands at TargetGroceryClothing, Shoes & AccessoriesBabyHomeFurnitureKitchen & DiningOutdoor Living & GardenToysElectronicsVideo GamesMovies, Music & BooksSports & OutdoorsBeautyPersonal CareHealthPetsHousehold EssentialsArts, Crafts & SewingSchool & Office SuppliesParty SuppliesLuggageGift IdeasGift CardsClearanceTarget New ArrivalsTarget Finds#TargetStyleTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores

Sponsored

Colgate Optic White ComfortFit LED Teeth Whitening Kit

Colgate Optic White ComfortFit LED Teeth Whitening Kit - 2 of 4Colgate Optic White ComfortFit LED Teeth Whitening Kit - 3 of 4Colgate Optic White ComfortFit LED Teeth Whitening Kit - 4 of 4
Colgate Optic White ComfortFit LED Teeth Whitening Kit - 1 of 4
$52.99 when purchased online
Target Online store #3991

About this item

Highlights

  • Colgate Optic White ComfortFit LED Teeth Whitening Kit includes one (1) LED Whitening Light and one (1) Teeth Whitening Pen with 21 treatments
  • The Flexible LED teeth whitening light molds to your mouth for uniform whitening and easily plugs into your iPhone or Android phone for power
  • This whitening LED kit uses purple wavelength technology to amplify the serum and remove 10 years of stains in just 3 days** (**when used as directed)
  • The whitening pen uses an enamel-safe hydrogen peroxide formula that is designed for no tooth sensitivity before and after the whitening process
  • For best whitening results, repeat the treatment daily for 10 days in a row

Description

Whitening your teeth is easy with the Colgate Optic White ComfortFit LED Teeth Whitening Kit! This teeth whitening kit includes a flexible LED whitening light and a gel serum teeth whitening pen with 21 total treatments. Fueled by purple wavelength technology, the LED light amplifies the hydrogen peroxide serum from the Colgate whitening pen to remove 10 years of stains in just 3 days (when used as directed)! The whitening gel serum is safe on tooth enamel and is designed for no tooth sensitivity*. Plus, the lightweight, flexible LED device in this Colgate LED teeth whitening kit molds to your mouth for uniform whitening. This teeth whitening kit with LED light directly plugs into your smartphone (iPhone or Android) for power and is portable and easy to use. Use the teeth whitener pen with the flexible LED light for 10 minutes a day for 10 days to see dramatic results! (when used as directed) With Colgate Optic White, you can find the confidence to soak up everything life has to offer without worrying about it soaking into your teeth. Get glowing and start living your life to the brightest with this Colgate Teeth Whitening Kit with LED Light. *during and after the whitening process
Suggested Age: Adult
Health Facts: Contains Peroxide
Product Form: Multiple Forms
Includes: Whitening Light, Whitening Trays
Package Quantity: 1
Material: Plastic
Features: Whitening, Enamel-Safe
Battery: No Battery Used
TCIN: 87449826
UPC: 827854005704
Item Number (DPCI): 049-09-0291
Origin: Assem USA w/foreign/dom. parts
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

alcohol, acrylates/octylacrylamide copolymer, water, hydrogen peroxide.

Shipping details

Estimated ship dimensions: 2.89 inches length x 5.87 inches width x 7.25 inches height
Estimated ship weight: 0.31 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii

Return details

This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: Does this qualify for HSA/FSA?

submitted by Kaylah - 4 months ago
  • A: Thanks for the question. We’re sorry, but you’ll have to ask your health insurance provider, as each insurance company is different.

    submitted byColgate Palmolive Consumer Affairs - 3 months ago
    Brand expert

Q: Does this kit whiten natural AND crowns/implants?

submitted by Morgan2U - 6 months ago
  • A: Hi, and thanks for the question. This kit will whiten natural teeth, but not crowns or implants. We hope this helps.

    submitted byColgate Palmolive Consumer Affairs - 6 months ago
    Brand expert

Q: Does it fit iPhone 15 (type c) straight out of the box or do I need an adapter

submitted by Hunter - 9 months ago
  • A: Hi there. Colgate Optic White ComfortFit LED Teeth Whitening Kit is compatible with iPhone and Android smartphones and tablets when using the included adapter. We hope this helps.

    submitted byColgate Palmolive Consumer Affairs - 9 months ago
    Brand expert

Q: Is this product the same strength as the one sold in dental offices?

submitted by Nancy C - 11 months ago
  • A: Our professional whitening kits are stronger than our consumer whitening kits.

    submitted byColgate Palmolive Consumer Affairs - 11 months ago
    Brand expert

Q: Is the pen gluten free?

submitted by Linkous - 1 year ago
  • A: We're happy to help! We would like to inform you that the Whitening pen if gluten free.

    submitted byColgate Palmolive Consumer Affairs - 1 year ago
    Brand expert

Q: Does it work on its own without the app? Could I just plug it in to a battery or something?

submitted by nico - 2 years ago
  • A: Hello, Our Colgate Optic White ComfortFit LED Teeth Whitening Kit doesn't need an app to make your smile bright! All it requires is power from your smartphone (works with iPhone & Android) to work. We hope this answers your question.

    submitted byColgate Palmolive Consumer Affairs - 1 year ago
    Brand expert

Q: Is this a one time use product or can I use it over many years?

submitted by aereria - 2 months ago

Summary of reviews

The Colgate Optic White ComfortFit LED Teeth Whitening Kit offers a convenient and effective way to achieve a brighter smile at home. Many guests appreciate its ease of use, with a simple application process and a light that connects to their phone. While some experienced issues with the pen drying out or the light malfunctioning, others reported noticeable results after just a few uses. Overall, it provides a modern approach to teeth whitening that fits into a busy lifestyle.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    3.8 out of 5 stars with 189 reviews
    effectiveness: 2 out of 5
    quality: 2.16 out of 5
    value: 2.05 out of 5
    24% would recommend
    25 recommendations

    Product failure

    2 out of 5 stars
    Deb - 1 month ago
    originally posted on Colgate
    I purchased this rod ut and after the 4 time using it the light stopped working . I believe I would have achieved results if the light had not failed .
    1 reply from Customer Care team - 1 month ago
    Hi, we're very sorry to hear about your experience. Please give us a call at 1-833-862-9251 so we can better help you.
    Did you find this review helpful?

    The mouth piece is HUGE!!

    1 out of 5 stars
    mary - 1 month ago
    originally posted on Colgate
    I just bought this & I am very disappointed! The mouth piece is HUGE!! How in the world are you supposed to keep this massive thing in your mouth for 10 minutes? The picture on the box shows a slim curved mouth piece, the thing that I got was thick, squat & at least 1 inch thick and 1.5 inches tall and 4 inches wide! False advertising at the very least
    3 guests found this review helpful. Did you?

    The kit is relatively affordable compared to professional teeth whitening treatments.

    5 out of 5 stars
    leslier303 - 2 months ago
    originally posted on influenster.com
    The Colgate Optic White ComfortFit LED Teeth Whitening Kit is a great at-home teeth whitening solution for those looking to remove yellow stains and whiten their teeth. While results may vary, the kit is easy to use, effective, and affordable. If you're a coffee lover looking to remove yellow stains, this kit is definitely worth considering.
    Did you find this review helpful?

    STOPPED WORKING AFTER 2 DAYS!

    1 out of 5 stars
    Nunya - 2 months ago
    originally posted on Colgate
    Light stopped working after 2 uses! Waste of money!
    1 reply from Customer Care team - 1 month ago
    Hello there, we're sorry to hear that and would be happy to help as best we can. Please give us a call at 1-833-862-9251 when you get the opportunity.
    Did you find this review helpful?

    Horrible!!

    1 out of 5 stars
    P - 3 months ago
    originally posted on shopsmiles
    I was using this for 10 days and saw no change at all, then I looked at the pen and realized it was expired! I literally got this two weeks ago and it said no returns. I am so unhappy with this purchase and with colgate.
    1 guest found this review helpful. Did you?

    Will buy again

    5 out of 5 stars
    Cindy - 3 months ago
    originally posted on Colgate
    So far I’m very pleased. It is so easy and quick. 👍🏻
    Did you find this review helpful?

    (no review title)

    1 out of 5 stars
    Unhappy - 3 months ago
    originally posted on Colgate
    The kit did not come either an adapter. I have an iPhone 12, so I cannot plug in…. Have to stay attached to an outlet. The instructions say it should have come with an adapter
    1 reply from Customer Care team - 1 month ago
    Hello, the iPhone adaptor should be plugged into the USB-C adaptor you have so you can unplug it and then plug it into your iPhone. If that still doesn't work or if it's still missing, please give us a call at 1-833-862-9251 so that we can better help you.
    Did you find this review helpful?

    Defective Product

    1 out of 5 stars
    Texas Realtor - 4 months ago
    originally posted on Colgate
    Product doesn't stay on for more than 30 seconds at a time
    1 guest found this review helpful. Did you?

    Terrible do not waste your money

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    luciholley - 4 months ago
    Would give this 0 stars if I could. Paid a lot of money and saw absolutely no difference.
    quality: 1 out of 5
    effectiveness: 1 out of 5
    value: 1 out of 5
    3 guests found this review helpful. Did you?

    Real teeth

    3 out of 5 stars
    Carol - 5 months ago
    originally posted on shopsmiles
    The pictures in the ad about the great whitening is of two different people. I won't buy anything with false advertising.
    4 guests found this review helpful. Did you?

    teeth whitening not so much

    3 out of 5 stars
    Thumbs down graphic, would not recommend
    bargain_birdy - 5 months ago, Verified purchaser
    i really expected a better outcome from this pretty pricey product however, I was not completely happy with the results. This product did not work well for me, I feel like my teeth only improved one shade. Maybe my expectations were too high but I will not be purchasing again. it is easy to use and pretty self explanatory.
    value: 3 out of 5
    effectiveness: 3 out of 5
    quality: 3 out of 5
    1 guest found this review helpful. Did you?

    Missing Pieces

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Hayley - 6 months ago, Verified purchaser
    Did not come with the whitening pen. Very disappointed that this product was missing pieces. Will be returning.
    value: 1 out of 5
    effectiveness: 1 out of 5
    quality: 1 out of 5
    3 guests found this review helpful. Did you?

    Do not buy!

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Hiitsme - 8 months ago, Verified purchaser
    The light kept turning off and on, never stayed on the whole time and quit working all the way before I had used the entire pen. The pen leaked, and even after wiping my teeth dry and breathing with my lips pulled up the liquid never evenly attached to my teeth… it was such a waste and my teeth got white in patches where the liquid would even stick. Such a sad waste of money 🤧
    value: 1 out of 5
    effectiveness: 1 out of 5
    quality: 1 out of 5
    5 guests found this review helpful. Did you?

    The White ComfortFit Teeth Whitening Kit is a high-quality, effective solution for those looking to achieve a brighter smile at home. Its combination of carbamide peroxide gel, a custom-fit mouth tray, and an LED light device delivers impressive whitening

    5 out of 5 stars
    goldiemarigold - 8 months ago
    originally posted on influenster.com
    **Review: White ComfortFit Teeth Whitening Kit** **Packaging and First Impressions:** The White ComfortFit Teeth Whitening Kit is attractively packaged in a sleek, modern box that reflects its professional quality. Inside, you'll find a set of whitening gel syringes, a flexible mouth tray, and an LED light device. The kit also includes a detailed instruction manual, making it easy for first-time users to understand how to use the product effectively. The overall presentation exudes a premium feel, setting high expectations for the product's performance. **Components and Technology:** 1. **Whitening Gel Syringes:** The kit comes with multiple syringes filled with a carbamide peroxide-based gel, which is a common and effective ingredient for teeth whitening. The gel is designed to penetrate enamel and remove both surface stains and deeper discolorations. 2. **ComfortFit Mouth Tray:** The mouth tray is made from a flexible material that can be molded to fit your teeth, ensuring a snug and comfortable fit. This customization enhances the effectiveness of the whitening process by ensuring even coverage of the gel on all teeth surfaces. 3. **LED Light Device:** The LED light device is designed to accelerate the whitening process by activating the whitening gel. The device is battery-operated, adding to its convenience. **Ease of Use:** Using the White ComfortFit Teeth Whitening Kit is straightforward. The instructions recommend applying a small amount of the whitening gel from the syringe to the mouth tray, then inserting the tray into your mouth and turning on the LED light. The recommended treatment time is typically around 20-30 minutes per session. The mouth tray's flexibility and custom fit make it comfortable to wear, and the LED light device is easy to use. **Effectiveness:** Users often report seeing noticeable whitening results after just a few sessions. The carbamide peroxide gel effectively removes stains and brightens teeth, with many users noting significant improvements in the whiteness of their teeth. For best results, it's recommended to use the kit consistently as directed, usually over a period of one to two weeks. **Comfort:** The ComfortFit mouth tray is one of the standout features of this kit. Its flexible material allows for a custom fit, which enhances comfort during use. Unlike some rigid trays that can feel bulky or uncomfortable, the ComfortFit tray molds to the shape of your teeth, making it more pleasant to wear for the duration of the treatment. The whitening gel is formulated to minimize tooth sensitivity, though some users may still experience mild sensitivity. **Pros:** - **Effective Whitening:** Users typically see significant whitening results after a few uses, with continued improvement over time. - **Custom Fit:** The flexible, moldable mouth tray ensures a comfortable and secure fit, enhancing the effectiveness of the treatment. - **Accelerated Results:** The LED light device helps to accelerate the whitening process, providing quicker results. - **User-Friendly:** The kit is easy to use, with clear instructions and a straightforward application process. - **Minimal Sensitivity:** The gel is formulated to reduce tooth sensitivity, making it suitable for most users. **Cons:** - **Battery Dependency:** The LED light device is battery-operated, so ensuring you have fresh batteries on hand is important for uninterrupted use. - **Consistency Required:** Achieving and maintaining results requires consistent daily use over the recommended period. - **Initial Setup:** Molding the mouth tray requires a bit of initial setup, though this step is straightforward and ensures a custom fit. **Overall Verdict:** The White ComfortFit Teeth Whitening Kit is a high-quality, effective solution for those looking to achieve a brighter smile at home. Its combination of carbamide peroxide gel, a custom-fit mouth tray, and an LED light device delivers impressive whitening results. The user-friendly design and clear instructions make it accessible for both first-time and experienced users. While it requires consistent use and battery maintenance, the comfort and effectiveness of the kit make it a worthwhile investment for anyone seeking professional-level teeth whitening at home.
    Did you find this review helpful?

    Surprisingly Effective and Easy to Use!

    5 out of 5 stars
    kater185 - 8 months ago
    originally posted on influenster.com
    I have been using the Colgate Optic White Whitening Kit for a few weeks now, and I must say, the results are nothing short of spectacular!From the moment I started using this kit, I noticed a significant difference. My teeth are now several shades whiter. The whitening effect is comparable to treatments offered in dental clinics. I'm incredibly pleased with my purchase and would highly recommend it to others!
    Did you find this review helpful?

    Whitens Fast!

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Lisa - 8 months ago, Verified purchaser
    I love this product. It’s easy to use and it works! I’ve been using it for about 4 out of the last 5 nights and it has noticeably whitened my teeth. I put it on with the pen then use the light for the ten minutes. I do not leave the whitener on my teeth overnight. Friends have noticed my teeth are whiter. The light is easy to get to work by plugging into my phone. I like that there’s a timer so I don’t have to keep track. The mouthpiece isn’t bad once I relax and don’t try to bit down on it.
    value: 4 out of 5
    quality: 5 out of 5
    effectiveness: 5 out of 5
    5 guests found this review helpful. Did you?

    Love this!

    5 out of 5 stars
    Lw - 8 months ago
    originally posted on Colgate
    I do love this! It seemed to work great, used it 3 days in a row and my teeth were much brighter. My question is, how often can I use this? The web says up to four times a year…
    1 reply from Customer Care team - 8 months ago
    We’re glad to hear you’re getting a great whitening experience. We advise using it as prescribed, no more than four times a year. We also recommend consulting your dentist to ensure this is the best option for you.
    1 guest found this review helpful. Did you?

    30 Days, No Results

    1 out of 5 stars
    rhodesie - 8 months ago
    originally posted on shopsmiles
    Using the pen as instructed and no noticeable changes after 4 weeks of use. Not a fan. Will try something different.
    Did you find this review helpful?

    JUST NO!

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Rebecca - 8 months ago
    they did not work. your better off just going for whitening stripes from them it works better and its cheaper.
    effectiveness: 1 out of 5
    quality: 2 out of 5
    value: 1 out of 5
    Did you find this review helpful?

    Not comfortable

    2 out of 5 stars
    Thumbs down graphic, would not recommend
    Rachel4 - 9 months ago, Verified purchaser
    I don’t know where the comfort comes in the mouthpiece isn’t comfortable at all.
    value: 1 out of 5
    quality: 1 out of 5
    effectiveness: 1 out of 5
    1 guest found this review helpful. Did you?

    Get top deals, latest trends, and more.

    Privacy policy

    Footer

    About Us

    About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

    Help

    Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member Services

    Stores

    Find a StoreClinicPharmacyOpticalMore In-Store Services

    Services

    Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
    PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacyCA Privacy RightsYour Privacy ChoicesInterest Based AdsHealth Privacy Policy