$52.99 when purchased online
Target Online store #3991
About this item
Highlights
- Colgate Optic White ComfortFit LED Teeth Whitening Kit includes one (1) LED Whitening Light and one (1) Teeth Whitening Pen with 21 treatments
- The Flexible LED teeth whitening light molds to your mouth for uniform whitening and easily plugs into your iPhone or Android phone for power
- This whitening LED kit uses purple wavelength technology to amplify the serum and remove 10 years of stains in just 3 days** (**when used as directed)
- The whitening pen uses an enamel-safe hydrogen peroxide formula that is designed for no tooth sensitivity before and after the whitening process
- For best whitening results, repeat the treatment daily for 10 days in a row
Description
Whitening your teeth is easy with the Colgate Optic White ComfortFit LED Teeth Whitening Kit! This teeth whitening kit includes a flexible LED whitening light and a gel serum teeth whitening pen with 21 total treatments. Fueled by purple wavelength technology, the LED light amplifies the hydrogen peroxide serum from the Colgate whitening pen to remove 10 years of stains in just 3 days (when used as directed)! The whitening gel serum is safe on tooth enamel and is designed for no tooth sensitivity*. Plus, the lightweight, flexible LED device in this Colgate LED teeth whitening kit molds to your mouth for uniform whitening. This teeth whitening kit with LED light directly plugs into your smartphone (iPhone or Android) for power and is portable and easy to use. Use the teeth whitener pen with the flexible LED light for 10 minutes a day for 10 days to see dramatic results! (when used as directed) With Colgate Optic White, you can find the confidence to soak up everything life has to offer without worrying about it soaking into your teeth. Get glowing and start living your life to the brightest with this Colgate Teeth Whitening Kit with LED Light. *during and after the whitening process
Suggested Age: Adult
Health Facts: Contains Peroxide
Product Form: Multiple Forms
Includes: Whitening Light, Whitening Trays
Package Quantity: 1
Material: Plastic
Features: Whitening, Enamel-Safe
Battery: No Battery Used
TCIN: 87449826
UPC: 827854005704
Item Number (DPCI): 049-09-0291
Origin: Assem USA w/foreign/dom. parts
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
alcohol, acrylates/octylacrylamide copolymer, water, hydrogen peroxide.
Shipping details
Estimated ship dimensions: 2.89 inches length x 5.87 inches width x 7.25 inches height
Estimated ship weight: 0.31 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Does this qualify for HSA/FSA?
submitted by Kaylah - 2 months ago
A: Thanks for the question. We’re sorry, but you’ll have to ask your health insurance provider, as each insurance company is different.
submitted byColgate Palmolive Consumer Affairs - 1 month agoBrand expert
Q: Does this kit whiten natural AND crowns/implants?
submitted by Morgan2U - 4 months ago
A: Hi, and thanks for the question. This kit will whiten natural teeth, but not crowns or implants. We hope this helps.
submitted byColgate Palmolive Consumer Affairs - 4 months agoBrand expert
Q: Does it fit iPhone 15 (type c) straight out of the box or do I need an adapter
submitted by Hunter - 7 months ago
A: Hi there. Colgate Optic White ComfortFit LED Teeth Whitening Kit is compatible with iPhone and Android smartphones and tablets when using the included adapter. We hope this helps.
submitted byColgate Palmolive Consumer Affairs - 7 months agoBrand expert
Q: Is this product the same strength as the one sold in dental offices?
submitted by Nancy C - 10 months ago
A: Our professional whitening kits are stronger than our consumer whitening kits.
submitted byColgate Palmolive Consumer Affairs - 9 months agoBrand expert
Q: Is the pen gluten free?
submitted by Linkous - 1 year ago
A: We're happy to help! We would like to inform you that the Whitening pen if gluten free.
submitted byColgate Palmolive Consumer Affairs - 1 year agoBrand expert
Q: Does it work on its own without the app? Could I just plug it in to a battery or something?
submitted by nico - 1 year ago
A: Hello, Our Colgate Optic White ComfortFit LED Teeth Whitening Kit doesn't need an app to make your smile bright! All it requires is power from your smartphone (works with iPhone & Android) to work. We hope this answers your question.
submitted byColgate Palmolive Consumer Affairs - 1 year agoBrand expert
Q: Is this a one time use product or can I use it over many years?
submitted by aereria - 29 days ago
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Summary of reviews
The Colgate Optic White ComfortFit LED Teeth Whitening Kit offers a convenient and effective way to achieve a brighter smile at home. Many guests appreciate its ease of use, with a simple application process and a light that connects to their phone. While some experienced issues with the pen drying out or the light malfunctioning, others reported noticeable results after just a few uses. Overall, it provides a modern approach to teeth whitening that fits into a busy lifestyle.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.8 out of 5 stars with 179 reviews
effectiveness: 2 out of 5
quality: 2.16 out of 5
value: 2.05 out of 5
23% would recommend
26 recommendations
STOPPED WORKING AFTER 2 DAYS!
1 out of 5 stars
Nunya - 30 days ago
originally posted on Colgate
Light stopped working after 2 uses! Waste of money!
Horrible!!
1 out of 5 stars
P - 1 month ago
originally posted on shopsmiles
I was using this for 10 days and saw no change at all, then I looked at the pen and realized it was expired! I literally got this two weeks ago and it said no returns. I am so unhappy with this purchase and with colgate.
Will buy again
5 out of 5 stars
Cindy - 1 month ago
originally posted on Colgate
So far I’m very pleased. It is so easy and quick. 👍🏻
(no review title)
1 out of 5 stars
Unhappy - 1 month ago
originally posted on Colgate
The kit did not come either an adapter. I have an iPhone 12, so I cannot plug in…. Have to stay attached to an outlet. The instructions say it should have come with an adapter
Defective Product
1 out of 5 stars
Texas Realtor - 2 months ago
originally posted on Colgate
Product doesn't stay on for more than 30 seconds at a time
Terrible do not waste your money
1 out of 5 stars
Thumbs down graphic, would not recommend
luciholley - 3 months ago
Would give this 0 stars if I could. Paid a lot of money and saw absolutely no difference.
Real teeth
3 out of 5 stars
Carol - 3 months ago
originally posted on shopsmiles
The pictures in the ad about the great whitening is of two different people. I won't buy anything with false advertising.
teeth whitening not so much
3 out of 5 stars
Thumbs down graphic, would not recommend
bargain_birdy - 3 months ago, Verified purchaser
i really expected a better outcome from this pretty pricey product however, I was not completely happy with the results. This product did not work well for me, I feel like my teeth only improved one shade. Maybe my expectations were too high but I will not be purchasing again. it is easy to use and pretty self explanatory.
Missing Pieces
1 out of 5 stars
Thumbs down graphic, would not recommend
Hayley - 5 months ago, Verified purchaser
Did not come with the whitening pen. Very disappointed that this product was missing pieces. Will be returning.
Do not buy!
1 out of 5 stars
Thumbs down graphic, would not recommend
Hiitsme - 6 months ago, Verified purchaser
The light kept turning off and on, never stayed on the whole time and quit working all the way before I had used the entire pen. The pen leaked, and even after wiping my teeth dry and breathing with my lips pulled up the liquid never evenly attached to my teeth… it was such a waste and my teeth got white in patches where the liquid would even stick. Such a sad waste of money 🤧
Whitens Fast!
5 out of 5 stars
Thumbs up graphic, would recommend
Lisa - 7 months ago, Verified purchaser
I love this product. It’s easy to use and it works! I’ve been using it for about 4 out of the last 5 nights and it has noticeably whitened my teeth. I put it on with the pen then use the light for the ten minutes. I do not leave the whitener on my teeth overnight. Friends have noticed my teeth are whiter. The light is easy to get to work by plugging into my phone. I like that there’s a timer so I don’t have to keep track. The mouthpiece isn’t bad once I relax and don’t try to bit down on it.
Love this!
5 out of 5 stars
Lw - 7 months ago
originally posted on Colgate
I do love this! It seemed to work great, used it 3 days in a row and my teeth were much brighter. My question is, how often can I use this? The web says up to four times a year…
1 reply from Customer Care team - 7 months ago
We’re glad to hear you’re getting a great whitening experience. We advise using it as prescribed, no more than four times a year. We also recommend consulting your dentist to ensure this is the best option for you.
30 Days, No Results
1 out of 5 stars
rhodesie - 7 months ago
originally posted on shopsmiles
Using the pen as instructed and no noticeable changes after 4 weeks of use. Not a fan. Will try something different.
JUST NO!
1 out of 5 stars
Thumbs down graphic, would not recommend
Rebecca - 7 months ago
they did not work. your better off just going for whitening stripes from them it works better and its cheaper.
Not comfortable
2 out of 5 stars
Thumbs down graphic, would not recommend
Rachel4 - 7 months ago, Verified purchaser
I don’t know where the comfort comes in the mouthpiece isn’t comfortable at all.
Guess you need an app to charge it idk 🤷♀️
2 out of 5 stars
Thumbs down graphic, would not recommend
Csuzuki73 - 8 months ago, Verified purchaser
Can't even figure out how to even charge it..weird..still not used
(no review title)
5 out of 5 stars
- 8 months ago
originally posted on Colgate
Very good. Feed into my jacket bee teech. Very noisy.
Pen came empty
1 out of 5 stars
Thumbs down graphic, would not recommend
Anonymous - 9 months ago
The pen included came dried out / empty. I must have clicked it over 60 times nothing came out.
Doesn't work
1 out of 5 stars
Kelly W. - 9 months ago
originally posted on shopsmiles
When I used this....the gel would get hard after being under the light....then come off after I would brush my teeth
Pen dried up and unusable
1 out of 5 stars
Jon H. - 9 months ago
originally posted on shopsmiles
I was hoping to give this product a try. It seemed OK to use for the first couple days, but even after following the instructions, the pin brush dried up and I wasn’t even able to complete the routine. No noticeable difference and very disappointed in the product