$4.24 sale price when purchased online
$4.99 list price
Target Online store #3991
About this item
Highlights
- Includes one (1) 5.1 oz tube of Colgate Total Whitening Toothpaste Gel, Teeth Whitening Toothpaste
- Colgate Total Whitening Toothpaste Gel offers 42%* more sensitivity relief (*versus a regular fluoride toothpaste after 8 weeks of use)
- Get 10 benefits and no trade-offs with Colgate Total toothpaste
- Use Colgate Total Whitening toothpaste gel to remove surface stains for a whiter, brighter smile
- This gel toothpaste has a mint flavor that leaves your mouth feeling clean and your breath refreshed
- This tooth whitening toothpaste also helps prevent cavities and gingivitis, provides tartar control with regular brushing, and strengthens enamel
- You can smile confidently when you use Colgate Total toothpaste
- Keep your mouth healthy by fighting bacteria on teeth, tongue, cheeks, and gums with this Colgate Total toothpaste gel
Description
Get 10 benefits and no trade-offs with Colgate Total Whitening Toothpaste Gel. This multi-benefit Colgate Total toothpaste gel provides sensitivity relief and helps remove and prevent surface stains for whiter teeth. This mint toothpaste leaves your mouth feeling fresh after every brush. Remove surface stains by brushing twice daily with this tooth whitening toothpaste. Plus, this sugar-free and gluten-free whitening toothpaste not only helps remove stains for whiter teeth, but also keeps your whole mouth healthy by fighting bacteria on your teeth, tongue, cheeks, and gums.
Suggested Age: Adult
Health Facts: Contains Fluoride, Gluten-Free
Product Warning: Keep out of reach of children under 6 years of age
Product Form: Gel
Primary Active Ingredient: Stannous Fluoride
Package Quantity: 1
Net weight: 5.1 Ounces
Features: Stain Shield, Tartar Control, Enamel-Safe, Whitening
TCIN: 13773778
UPC: 827854001867
Item Number (DPCI): 049-09-0963
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Active ingredients
stannous fluoride (0.15% w/v fluoride ion)(0.454%).
Purpose
Anticavity, Antigingivitis, Antisensitivity..Warnings
gingivitis, bleeding, or redness persists for more than 2 weeks,you have painful or swollen gums, pus from the gum line, loose teeth, or increasing spacing between the teeth. These may be signs of periodontitis, a serious form of gum disease.Directions
Do not swallow.Adults and Children 12 Years of Age and Older
Apply at least a 1-inch strip of the product onto a soft bristled toothbrush. Brush teeth thoroughly for at least 1 minute twice a day (morning and evening) or as recommended by a dentist. Make sure to brush all sensitive areas of the teeth.Children Under 12 Years of Age
Consult a dentist.Other information
Products containing stannous fluoride may produce surface staining of the teeth. Adequate toothbrushing may prevent these stains which are not harmful or permanent and may be removed by your dentist. This Colgate product is specially formulated to help prevent stainingInactive ingredients
sorbitol, water, hydrated silica, glycerin, sodium lauryl sulfate, flavor, tetrasodium pyrophosphate, cellulose gum, potassium nitrate, sodium saccharin, xanthan gum, cocamidopropyl betaine, blue 1.
Question or comments?
800-468-6502Shipping details
Estimated ship dimensions: 1.5 inches length x 7.8 inches width x 1.9 inches height
Estimated ship weight: 0.41 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Summary of reviews
Guests appreciate the Colgate Total Whitening Gel Toothpaste for its refreshing taste and effective cleaning properties. Many have noted improvements in their oral health, including whiter teeth and fresh breath. The gel formula is favored for its pleasant texture and ease of use, making it a go-to choice for daily dental care. While some guests have mixed feelings about its whitening effectiveness, the overall satisfaction with its performance is evident.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 1212 reviews
quality: 4.2 out of 5
value: 4.07 out of 5
effectiveness: 4.13 out of 5
76% would recommend
13 recommendations
Whitening
5 out of 5 stars
LadyFirefly1 - 3 days ago
originally posted on Home Tester Club
[This review was collected as part of a promotion.] I was provided this toothpaste to use in exchange for a fair and honest review. It is what you expect from Colgate. Works well, leaves your teeth feeling clean, and looking white. Clean fresh taste. I would recommend
Overall great!
4 out of 5 stars
rose88 - 5 days ago
originally posted on Home Tester Club
[This review was collected as part of a promotion.] I think this toothpaste is pretty good overall. It seems to clean well and does not irritate my teeth or gums. However, I do not think it is very good at whitening teeth, which is its main claim.
Love this product
5 out of 5 stars
mskinn27kinnard8 - 6 days ago
originally posted on Home Tester Club
[This review was collected as part of a promotion.] This was really good toothpaste it has a great taste and really doe clean really good. My family really do love the taste and how clean their teeth are when usingnit.
Toothpaste
5 out of 5 stars
Mimi8 - 6 days ago
originally posted on Home Tester Club
[This review was collected as part of a promotion.] This toothpaste tastes great, and my mouth tastes and feels refreshed! I noticed my teeth were slightly whiter after 2 weeks of use. Great product!
Solid Everyday Choice
4 out of 5 stars
Daniboo699 - 6 days ago
originally posted on Home Tester Club
[This review was collected as part of a promotion.] I’ve been using Colgate Total Active for a few weeks, and it gets the job done. My teeth feel clean after brushing, and I’ve noticed less plaque buildup by the end of the day. The taste is minty but not overpowering. However, it can leave a slightly chalky aftertaste, which might bother some people. Overall, a reliable option for daily oral care.
The best
5 out of 5 stars
mrke10 - 6 days ago
originally posted on Home Tester Club
[This review was collected as part of a promotion.] Colgate Total Active Prevention is a standout toothpaste in the oral care market, offering a reliable option for those focused on long-term oral health. This toothpaste lives up to its promise of comprehensive protection by addressing multiple areas of concern, including plaque, cavities, gum health, sensitivity, tartar buildup, and bad breath. One of the key benefits is its antibacterial formula, which is designed to provide 12-hour protection. This is particularly effective for reducing plaque and maintaining gum health throughout the day. The toothpaste also includes fluoride, which is crucial for strengthening enamel and preventing cavities. The texture and taste are pleasant, with a refreshing mint flavor that leaves your mouth feeling clean and fresh. It’s not overpowering, which is ideal for people who prefer a milder mint experience. Another plus is its versatility. Whether you’re dealing with sensitivity or just looking for a product
Minty and Refreshing
4 out of 5 stars
CarolenaE3 - 7 days ago
originally posted on Home Tester Club
[This review was collected as part of a promotion.] I did not notice any difference in the color of my teeth. I did enjoy the freshness and clean feeling this toothpaste left. I used this toothpaste for several weeks and saw no difference, so I would not recommend it for whitening.
Clean feel toothpaste
4 out of 5 stars
Jess7 - 7 days ago
originally posted on Home Tester Club
[This review was collected as part of a promotion.] I tried this toothpaste this whole week. I really enjoyed the feeling of my teeth after I was done brushing. It left a nice clean feel in my mouth. The toothpaste was a good flavor and not too overwhelmingly strong with mint flavor. I enjoyed it.
Good toothpaste
5 out of 5 stars
cindy4324 - 7 days ago
originally posted on Home Tester Club
[This review was collected as part of a promotion.] It’s just your typical toothpaste. I’m not sure I saw any whitening happen. It does freshen breath though and easy to use.
Great toothpaste!
5 out of 5 stars
Disha4110 - 7 days ago
originally posted on Home Tester Club
[This review was collected as part of a promotion.] This toothpaste is great, it leaves my mouth with a fresh taste, and feels like it’s actually working to keep my teeth clean and healthy.
Love this toothpaste
5 out of 5 stars
CarlyB5 - 11 days ago
originally posted on Home Tester Club
[This review was collected as part of a promotion.] This toothpaste is wonderful! It leaves my mouth feeling and looking sparkling clean. The minty flavor is great, and not overpowering. I love the whitening feature too, and would recommend it highly.
Great for overall oral health
5 out of 5 stars
Inge6 - 11 days ago
originally posted on Home Tester Club
[This review was collected as part of a promotion.] It’s a great family toothpaste for overall clean, whitening and helps to prevent oral problems. It leaves my mouth feeling fresh and clean! The fresh mint taste is refreshing, there’s no weird aftertaste and my mouth feels fresh even after hours later. While I didn’t see much whitening result, it does help with some coffee and tea stains.
Colgate Total Active Prevention Gel
5 out of 5 stars
Bmart8 - 12 days ago
originally posted on Home Tester Club
[This review was collected as part of a promotion.] Colgate Total is a great tasting all round great toothpaste. It not only fights cavities but also helps with such things as gingivitis, tartar, sensitivity, bad breath and cavities.
Top notch
5 out of 5 stars
Mandy9435 - 13 days ago
originally posted on Home Tester Club
[This review was collected as part of a promotion.] This is a great brand of toothpaste. It worked very well for me and my family and we all love it. I will definitely be buying more of this. Highly recommended, great clean, fresh breath.
No toothpaste like it out
5 out of 5 stars
Marita842 - 13 days ago
originally posted on Home Tester Club
[This review was collected as part of a promotion.] I was pleasantly surprise I love it. I love how when I brush my teeth. It actually feels clean and fresh. There is no taste to the toothpaste. I’ve only been using it for almost 2 weeks so the whitening is still on the fence, but I love it. This is going to be my new family toothpaste going forward. there’s no aftertaste. Your mouth feels fresh hours later. You don’t feel buildup on your teeth either after the first try! . It really does a great cleaning really hoping for the whitening to work obviously, it’s going to take longer to notice a difference. Pro tip: make sure you close your tap because it will slowly start leaking out.. and you definitely don’t want to waste.
My favorite all in one toothpaste
5 out of 5 stars
Haleyyy2 - 13 days ago
originally posted on Home Tester Club
[This review was collected as part of a promotion.] I have tried just about every toothpaste and this is THE BEST one yet. This is the perfect all in one toothpaste. I can tell my teeth sensitivity is barely there any more. My breath smells fresh all day. The the mint flavor is my favorite. It’s not too overbearing or anything. And the whitening does a great job. I love the Colgate brand and I don’t think I will ever switch to another toothpaste.
Fresh breath and white teeth
5 out of 5 stars
Carrie00005 - 13 days ago
originally posted on Home Tester Club
[This review was collected as part of a promotion.] Great gel toothpaste. Leaves my teeth squeaky clean and my breath smells minty fresh. Love that this not only cleans but actively whitens my teeth. I am a coffee drinker and prone to stains so I love adding this to my routine. Highly recommend.
Clean and Easy Care
5 out of 5 stars
ekb99 - 14 days ago
originally posted on Home Tester Club
[This review was collected as part of a promotion.] This a a quick and easy gel. I love that it is a gel and super portable. It also tastes great!!!
Excellent toothpaste!
5 out of 5 stars
Karla3 - 15 days ago
originally posted on Home Tester Club
[This review was collected as part of a promotion.] This is an excellent toothpaste! It’s so minty and leaves my teeth feeling clean. After several days of using it, my teeth look brighter. I recommend this toothpaste and will purchase it in the future.
Colgate whitening gel
5 out of 5 stars
Jess1235 - 16 days ago
originally posted on Home Tester Club
[This review was collected as part of a promotion.] Toothpaste makes my mouth feel super clean. It helps fight bad breath and leaves a fresh minty breath. My teeth are sensitive and the whitening doesnt make them more sensitive.