COLOR WOW Root Cover Up - 0.07oz

WOW root cover-up is an exemplary product that never fails to get the job done with ease and incredible staying power. Exemplary! Won't go without it!

Best product ever!! Completely covers my gray.

Bad product, does not cover gray

Ok I wasn’t sure how much I would like this but WOW is right. Blends my roots into my hair so well! I didn’t realize how dark I was until I washed my hair again. Great to use when you’re waiting for next hair appointment

So disappointing! The blonde didn’t cover at all and I used a generous amount of the product. I will be returning this.

I was hopeful for this, I assume the dark powder might do a better job but the blonde is basically translucent. It doesn’t cover up my roots and it’s so little amount, just looks like eye shadow.

I ordered medium brown. It worked pretty good. It doesn’t dry up my hair and very durable.

Was so hopeful it would work, but it didn’t do anything for my blonde hair. Couldn’t even tell I applied it to my roots. Will be returning it.

Not sure what it does for root cover up but I currently have very bad balding in the front of my hair due to postpartum shedding. I usually just try to cover it up with eye shadow but it got so bad that I wanted to try something else and it did not disappoint! My eyeshadow would look blotchy and was hard to blend underneath what little hair I had there but this product blends so well and you can’t tell that there’s any sign of hair loss. Wish it came with more product for what your paying but used once so far and it seems like a little goes a long way.

This product works well.

In between going to the saloon

So glad I found this product. Just to let you know you do have to apply after every shower, but it doesn't take that long!

Didn't work for me, first of all it looks like brown eyeshadow which I already have in many of my eye shadow palettes. It came with barely any product and a cheap brush. I have been in the makeup and beauty industry for 20 yrs and I no lots of tricks. This to me was a rip off. The root touch up spray is so much better and stays in your hair.

Maybe this works better for some colors than others, but for my dark brown hair with lots of gray this is a LIFESAVER between colorings. I really prefer it to the sprays I've tried, especially for areas right around the face where you need to be precise. A pallet lasts me for many months. I find the small side of the brush is more effective than the large. I apply just where needed based on my hairstyle that day. It stays on until I wash my hair (only 1-2x per week). The only annoying part is that it will come off under my nails if I scratch an itch or something like that. The photos were taken about one minute apart here, it's very easy to apply and maybe not 100% match to my color but makes a huge, huge difference especially from a few feet away. I'm 5 days away from my color refresh here, and this gets me through.

Love this product !!!

For my first time trying a root touch up, this is very easy! I got dark brown and it matches pretty well. I only took about 10 minutes to touch up my part. I'm pretty happy with the initial results. It doesn't seem to 100% cover my grey/silver, but it definitely knocks down the shine enough that your attention isn't immediately drawn to my roots. Hopefully it lasts a while.

I've never had a color coverage on my grey look so natural and cover so well!! I will be able to save money now not having to go to my hair dresser so often to color my grey! This is THE BEST PRODUCT TO COVER GREY!!! 😊

So easy to use and gives excellent coverage. Long lasting too.

I'm happy to report this powder didn't run, didn't stain my clothes. It lasted almost all day but I didn't have to put a lot on. I do like this better than root touch up spray. Definitely worth a try.

I have used every root cover up available. Some were from tv shopping networks and I didn't like any of them bc of the texture and feel of my hair after applying the product. Please do not stop making this, it is wonderful!