$9.00 when purchased online
Target Online store #3991
About this item
Highlights
- Super volumizing formula
- Unique twisted nylon brush
- Buildable for a natural or dramatic look
- No clumping or flaking, just your BFF
Description
ColourPop’s BFF Volumizing Mascara dramatically volumizes lashes while lifting and lengthening for the perfect lashes. It features a unique twisted nylon fiber brush that’s shaped to comb through each lash from root to tip! Its volumizing formula easily builds up without clumping or flaking for flawless lashes, every time. Who needs flakes in their life when you have BFF?
Suggested Age: 13 Years and Up
Color Palette: Bright Tones
Sustainability Claims: Cruelty-Free
Includes: Applicator
Beauty Purpose: Lengthening, Volumizing
Net weight: .24 Ounces
Features: Non-Clumping, Built-In Brush
TCIN: 86809935
UPC: 192250004232
Item Number (DPCI): 052-18-7583
Origin: Assem USA w/foreign/dom. parts
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water, oryza sativa (rice) bran wax, stearic acid, palmitic acid, copernicia cerifera (carnauba) wax, cyclopentasiloxane, butylene glycol, vp/va copolymer, euphorbia cerifera (candelilla) wax, (32-36 isoalkyl stearate, polyhydroxystearic acid, acacia senegal gum, phenoxyethanol, stearyl behenate, alcohol, methylglucamine, octyldodecanol, panthenol, aminomethyl propanol, cetearyl alcohol, polyglyceryl-3 stearate, myristic acid, ascorbyl palmitate, simethicone, chlorphenesin, nylon-6, triethoxycaprylylsilane, aluminum dimyristate, disodium stearoyl glutamate, polysorbate 60, methyl alcohol, methyl acetate, silica, black 2 (ci 77266), carmine (ci 75470), mica (ci 77019).
Shipping details
Estimated ship dimensions: 0.818 inches length x 0.832 inches width x 5.309 inches height
Estimated ship weight: 0.08 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
This product is featured in a recent Target Finds story
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4.5 out of 5 stars with 1049 ratings
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Summary of reviews
This mascara offers a vibrant array of colors that make lashes pop, especially for fun nights out or special occasions. While some guests experienced clumping and dryness, many praised its pigmentation and the unique look it provides. It's a great choice for those looking to add a colorful twist to their makeup routine.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 491 reviews
easy to apply: 3.14 out of 5
value: 3.11 out of 5
quality: 2.63 out of 5
easy to remove: 4.13 out of 5
long lasting: 3.13 out of 5
42% would recommend
35 recommendations
Bad reaction & poor product.
1 out of 5 stars
Thumbs down graphic, would not recommend
rae - 1 month ago
- Eye color: Blue
- Skin tone: Light
- Hair color: Black
- Skin type: Normal
I was so excited for a red mascara but this was really disappointing. Not even 15 minutes after applying my eyes started to get very red and painful. Not to mention the mascara itself is so clumpy & dry, with little to no actual product getting on your lashes. I love the idea but horrible execution from colourpop :(
Not for me
2 out of 5 stars
Thumbs down graphic, would not recommend
PrincessDawn - 2 months ago, Verified purchaser
- Skin type: Dry
- Hair color: Blonde
- Skin concern: Aging
- Skin tone: Light
Gloopy and dry it was fun to have a colored mascara, but it just wasn’t worth it
Dried up but found solution
3 out of 5 stars
Thumbs down graphic, would not recommend
Winnie - 2 months ago
- Skin type: Dry
- Eye color: Grey
- Skin tone: Light
- Skin concern: Sensitivity, Cuticles, Redness
- Hair color: Blonde
As per the other reviews, I received this mascara clumpy, dry, and flaky. Thankfully Target refunded when I opened a chat. The formula flaked and wouldn’t coat my lashes, just sent flakes of red all over my eyelids and under eye. Out of the package it’s dried up and looks like a super old mascara you might find in a drawer, which is not good for a product bought brand new. That said, since Target refunded and told me to keep or toss item, I held onto it. I added a couple drops of water and mixed it in with the spoolie and now it coats my lashes perfectly, is vibrant, and isn’t dry or flaky anymore. So, while I hope Colorpop improves the formula so it isn’t a waste of money out of the package, I found a solution to make the one I was left with actually work. If you still have yours, maybe try a few drops of water. I bought the red color. My review rating is based off initial impression of the product, how it was out of the package before I “fixed” it.
Clumpy & Dry
2 out of 5 stars
Thumbs down graphic, would not recommend
Ángel - 2 months ago
- Skin tone: Light
- Skin type: Combination
- Skin concern: Acne, Redness, Sensitivity
- Hair color: Brunette
- Eye color: Brown
[Pink Inc.; purchased in store] Pros: The pigment is nice and bright. Cons: It's clumpy and dry, it feels like all of the product sticks to the end of the wand. I had to put multiple coats to get any color payoff, even with a white primer. It felt like I was putting hair wax onto my lashes. This is a bummer because I was hoping to mix this into my daily makeup rotation.
Waste of money
1 out of 5 stars
Thumbs down graphic, would not recommend
TiaJ - 2 months ago, Verified purchaser
The worst mascara I’ve ever used in my life. Attempted to use it once and threw it away. Total waste of money.
Your lashes need this!
5 out of 5 stars
Thumbs up graphic, would recommend
Venus - 3 months ago, Verified purchaser
- Skin concern: Uneven skin tone, Sensitivity
- Eye color: Blue
- Skin tone: Medium
- Skin type: Combination
- Hair color: Auburn
This is THE BEST blue mascara I’ve ever bought, and let me tell you, I’ve bought them all! I used to spend a ton on Diorshow, but not anymore! I wore it to work last week and received a TON of compliments!
Don't waste your money
1 out of 5 stars
Thumbs down graphic, would not recommend
Anonymous - 3 months ago, Verified purchaser
CLUMPY and not even applicable. Even when you try to apply it, the color barely comes off. I'm talking 10, 20 coats later and still nothing .... Worst mascara i've ever tried.
Not for sensitive eyes
1 out of 5 stars
Thumbs down graphic, would not recommend
Missmae - 4 months ago, Verified purchaser
Don’t buy if your eyes are sensitive. Idk if it’s just this batch or if I’m allergic to something in it but I woke up with red goopy eyes. I washed it off really well before bed too.
Received a USED mascara
1 out of 5 stars
Thumbs down graphic, would not recommend
km - 5 months ago, Verified purchaser
Immediately upon looking at the damaged packaging i knew what i would see once i fully opened the tube. Sure enough there was HAIR tangled in the brush. Unsanitary and unsafe. Absolutely disgusting.
Great color!
5 out of 5 stars
Thumbs up graphic, would recommend
susana - 6 months ago, Verified purchaser
- Skin type: Combination
- Eye color: Hazel
- Skin tone: Light
awesome color that most brands do not have. Layer it for best look! 🌺 I also find Color pop not to be as allergenic as many 🙌
Fantastic color!
5 out of 5 stars
Julie W. - 6 months ago
originally posted on http://www.colourpop.com
Fantastic color!
Best mascara
5 out of 5 stars
Ellie K. - 6 months ago
originally posted on http://www.colourpop.com
Amazing mascara - so pigmented, thick, and volumous. I love holding the big tube!
No clumping!
5 out of 5 stars
Madalyn S. - 7 months ago
originally posted on http://www.colourpop.com
My new favorite mascara, no clumping and the perfect color!
Def my new fave mascara.
5 out of 5 stars
Shanice R. - 7 months ago
originally posted on http://www.colourpop.com
Def my new fave mascara. Love the colour and how it goes on. Good sized wand too.
Nice, but clumpy
3 out of 5 stars
PNDQ - 7 months ago, Verified purchaser
I have the blue & purple. Both are nice colors, but they are a bit clumpy. The blue, you can see nicely on your eyelashes that it's blue. The purple, not quite as much. Not sure I'd it would help if the purple was a little lighter. But in general I'm happy with these mascaras. These are probably some of the best non-traditional color mascaras that I've used.
bad reaction
1 out of 5 stars
Thumbs down graphic, would not recommend
amanda - 7 months ago, Verified purchaser
not sure if i got a faulty batch or what but this mascara crumbled like crazy and i had a HORRIBLE reaction to it… i’m talking red, swollen eyes with yellow/green discharge. not sure if i’m allergic to an ingredient or if the mascara was previously used and it was a bacterial infection but… yeah. super bummed. i really wanted to like the product :(
Red
5 out of 5 stars
Thumbs up graphic, would recommend
Kidsmom - 7 months ago, Verified purchaser
Perfect when you need red
I LOVE this mascara- it
5 out of 5 stars
Victoria R. - 7 months ago
originally posted on http://www.colourpop.com
I LOVE this mascara- it makes my eyelashes look super long and the pigment is fantastic. I wear it with EVERYTHING, the blue adds a pop of color if you're close up but is also subtle enough that far away it looks like regular black mascara
Really shows off lashes!
5 out of 5 stars
Gail P. - 7 months ago
originally posted on http://www.colourpop.com
Really shows off lashes!
Great volume and length. I'd
5 out of 5 stars
alexandrea s. - 7 months ago
originally posted on http://www.colourpop.com
Great volume and length. I'd like a bluer pigment though, have to apply many layers for the desired blue color.