$3.99 when purchased online
Target Online store #3991
About this item
Highlights
- Dawn Platinum gives you a squeaky clean you can see and feel. Removes up to 99% of Grease and Food Residue
- With Dawn EZ-Squeeze it's easier to get the amount you want, where you want it.
- Don't waste a drop of soap with the upside-down EZ-Squeeze bottle.
- The only brand trusted by rescue workers to save wildlife
- Save money & reduce waste by refilling your EZ-Squeeze bottle from a large bottle of Dawn.
- Dawn dishwashing liquid can be used to clean items beyond the kitchen sink.
- Use Dawn Platinum to pre-treat laundry stains, to clean greasy tools and car wheels, and to remove grease and grime from around the house.
- Dawn Ultra's powerful formula helps you get through more dishes with less* dishwashing liquid (*vs. Dawn Non-Concentrated)
Description
Dawn Platinum gives you a squeaky clean that you can see and feel. Dawn Platinum's improved formula easily removes 99% of grease and food residue. Dawn is tough on grease, but gentle. Gentle enough that Dawn is the only brand of dish soap trusted by rescue workers to clean wildlife impacted by oil spills. For more than 40 years, Dawn has helped save wildlife both at the sink, with products designed to get dishes cleaner faster, using less water*, and at the shore, where we work with wildlife rescue experts to protect and care for aquatic wildlife (*vs. running the tap with Dawn Non-Concentrated). Dawn dishwashing liquid can even be used to clean items beyond the kitchen sink. Use Dawn Platinum dish soap to pre-treat greasy laundry stains, remove grease and grime from kitchen counters and appliances, and to clean external car surfaces and the outer shroud of a gas grill. Dawn Ultra's powerful formula helps you get through more dishes with less* dishwashing liquid (*vs. Dawn Non-Concentrated). Made with biodegradable surfactants. #1 Brand* in North America (*Based on Sales).
Scent: Rain Shower
Product Warning: Flush immediately if product enters eyes, keep out of reach of children, drink water if product is swallowed
Product Form: Liquid
Recommended Surface Application: Multi-Surface
Product Results: Used for Cleaning, Cleaner, Removes Grease
Recommended Product Application: Dishes
Net weight: 18 fl oz (US)
TCIN: 84230939
UPC: 030772002070
Item Number (DPCI): 003-06-8352
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
alcohol denat., c10-16 alkyldimethylamine oxide, c9-11 pareth-8, colorants, fragrances, methylisothiazolinone, pei-14 peg-24/ppg-16 copolymer, phenoxyethanol, ppg-26, sodium chloride, sodium laureth sulfate, sodium lauryl sulfate, tetrasodium glutamate diacetate, water
Shipping details
Estimated ship dimensions: 2.3 inches length x 2.9 inches width x 8.5 inches height
Estimated ship weight: 1.35 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Does this have the new Dawn scent or is it original scent?
submitted by Kara - 16 days ago
A: This dish soap has not underwent a scent change.
submitted byDawn - 14 days agoBrand expert
Q: Is this antibacterial
submitted by AW - 29 days ago
A: No, this product isn't antibacterial.
submitted byDawn - 28 days agoBrand expert
Q: Is there a clear, unscented version? I don't really care for the scent.
submitted by Dee - 3 months ago
A: The only clear, unscented dish soap we make is Dawn Free & Clear Fragrance Free. If you can't find it at your local Target, ask the store manager to order it for you.
submitted byDawn - 3 months agoBrand expert
Q: Is this concentrated?
submitted by AQ - 5 months ago
A: Yes, Dawn Platinum has 4X more grease-cleaning power vs. Dawn non-concentrated.
submitted byDawn - 5 months agoBrand expert
Q: Does it leak or leave residue on the counter?
submitted by Experienced Cook - 1 year ago
A: We're happy to let you know the Dawn EZ-Squeeze is designed to not leak or leave residue behind. The Dawn Team
submitted byDawn - 1 year agoBrand expert
Q: Is this refillable? x
submitted by Squeakalicious - 3 years ago
A: Absolutely. The bottle can be refilled with the same version of Dawn that was in it when it was purchased. If you have any other questions, give us a call at (800) 725-3296.
submitted byDawn - 3 years agoBrand expert
Q: Is this cruelty free?
submitted by Lilhoot - 19 days ago
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Summary of reviews
The new Dawn Platinum EZ Squeeze dish soap has received mixed feedback from guests, primarily due to its innovative bottle design and effectiveness in cleaning. Many appreciate the mess-free, easy-to-use squeeze feature, which simplifies dishwashing tasks. However, the new refreshing rain scent has been a significant point of contention, with numerous guests expressing dissatisfaction with its smell. Despite the scent issues, the product's cleaning power remains a highlight for many users.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 1481 reviews
cleans effectively: 4.66 out of 5
quality: 4.37 out of 5
value: 4.3 out of 5
73% would recommend
130 recommendations
Bad smell, doesn't rinse off
1 out of 5 stars
Intolerable - 15 days ago
originally posted on dawn-dish.com
We can no longer use this soap. The new scent is off-putting and very strong. I can't cook in the kitchen if we're washing dishes, as the smell of the Dawn overpowers everything else. Which is awful as it's a BAD smell. Worse, this new formula doesn't rinse off. I've tried using less soap. I rinse my dishes at least twice as long as I used to, and not only do they still smell bad after they dry, but I can taste the soap in my food and drink, especially when it's on cooking vessels like pots. I have actually thrown out pasta after boiling it and tasting the Dawn soap while eating it. We are switching brands, as it's intolerable. I really loved you old formula, sad to switch after a lifetime of using Dawn.
Dawn
5 out of 5 stars
Thumbs up graphic, would recommend
Veronica - 18 days ago, Verified purchaser
Dawn is the best dish soap ever made to me. It cuts through the grease on dishes, so you don’t have to worry about picking up a greasy dish. Love it!! Won a basket full of household cleaners (wasn’t Dawn products) and I couldn’t wait for the bottle of dish soap to run out!!
Dawn of man
5 out of 5 stars
Thumbs up graphic, would recommend
TrishM - 24 days ago, Verified purchaser
Can’t go wrong with this stuff.
Stinky ne smell
1 out of 5 stars
Candy k - 1 month ago
originally posted on dawn-dish.com
Absolutely hate the new scent! Terrible. And it doesn’t seem to get as sudsy as before! Change it back!
1 reply from Customer Care team - 27 days ago
We're so sorry you feel this way, and hope you'll give us a call at (800) 725-3296! We'd love a chance to regain your loyalty to Dawn while gathering further information for our Quality Assurance Team.
Working mom
5 out of 5 stars
Thumbs up graphic, would recommend
Ms Clean - 2 months ago, Verified purchaser
This product is perfect and gets dishes squeaky clean
Horrible new scent!!!
1 out of 5 stars
Thumbs down graphic, would not recommend
Josh - 3 months ago
The new smell is absolutely horrible. I ended up switching to Palmolive and throwing out the Dawn will not be buying it anymore sadly used to be my favorite.
Must buy!!
5 out of 5 stars
Thumbs up graphic, would recommend
Apar - 3 months ago, Verified purchaser
Cleans dishes quickly without much scrubbing and gets those hard to clean pans right on clean. And also a good cleaning solution for shoes!!!!
Smells terrible
3 out of 5 stars
Thumbs down graphic, would not recommend
Betty - 3 months ago, Verified purchaser
Works well but I cannot get over the scent; it’s real bad.
1 reply from Dawn team - 3 months ago
We're sorry to hear that you feel this way about the scent, Betty, as a lot of thought goes into creating features that we think you'll like. Your comments will be passed along, and we recommend giving another Dawn version a try if you'd prefer a different scent. You're always welcome to give us a call at (800) 725-3296 if there's ever anything more we can help you with.
So handy!
4 out of 5 stars
Leebob - 3 months ago
originally posted on dawn-dish.com
Love this stuff so easy to use. Just a thought- it would be nice to be able to get a much better bottle that would look better at the sink. Plainer or something. I’m talking about the EZ-squeeze.
Revolting new chemical fragrance
1 out of 5 stars
Sueart - 4 months ago
originally posted on dawn-dish.com
Really revolting smell. I can't stand to be in the same house with this stuff.
1 reply from Customer Care team - 1 month ago
Thank you for sharing with us. We're committed to taking in feedback to help us design our Dawn products to provide you with the best dish cleaning experience. We understand that everyone has their own favorite scent, and we're sorry to hear you aren't a fan of our Dawn Original scent. We'll be sure to share this with our team, and if you have any questions, please feel free to give us a call at (800) 725-3296.
Very bad smell
1 out of 5 stars
Thumbs down graphic, would not recommend
Shopahlic bee - 4 months ago, Verified purchaser
Smells awful. Never had an issue but this smells so bad
1 reply from Dawn team - 4 months ago
We’re very sorry you’re unhappy with our Fresh Rain scent. When we design our products, we do extensive research and consumer testing to create features that we think you will love. We know that scent preferences vary from person to person, though, so we really appreciate your taking the time to reach out. We always take consumer feedback into account when making changes or designing future products, so we'll be sure to share your comments on this with the rest of our team. We're happy to help more and encourage you to give us a call at (800) 308-3279.
Bottle design is great, scent is awful
1 out of 5 stars
christi77 - 4 months ago
originally posted on dawn-dish.com
I just opened up a new bottle of this rain scent and while I love the bottle concept this rain scent is terrible. What happened to the Dawn platinum scent that I knew and loved? Now I’m sad the huge bottle I just finished that had the old scent is gone and I’m left with this new version with the yucky smell.
1 reply from Customer Care team - 1 month ago
We're sad to hear you aren't enjoying the Refreshing Rain scent. Feedback like this is greatly appreciated, so we're sharing this with the rest of our team. If you'd like to share more, you're welcome to give us a call at (800) 725-3296.
Upside down works great
5 out of 5 stars
Thumbs up graphic, would recommend
- 4 months ago
Been using this for months, and the upside down squeeze works great. Love this.
Terrible smell
1 out of 5 stars
Wildcats - 4 months ago
originally posted on dawn-dish.com
I hate it! the smell got every one sneezing including my dog!
1 reply from Customer Care team - 1 month ago
Thank you for bringing this to our attention, and we hope you're family is feeling much better. Our Dawn products are put through rigorous safety tests to ensure they're safe for use. If you're family is sneezing from the Dawn Platinum EZ-Squeeze Fresh Rain scent, we recommend discontinuing use. We want to learn more about your experience, and would appreciate you giving us a call at (800) 725-3296.
Use in the bathroom
5 out of 5 stars
Thumbs up graphic, would recommend
High end - 5 months ago, Verified purchaser
We actually use the regular dawn in the bathroom a little square of dawn and hot water behind it clears clogs in the toilet.
My Go-to !
5 out of 5 stars
Thumbs up graphic, would recommend
Marilinz - 5 months ago, Verified purchaser
The container is quick and easy to use and clean, mess free. Removes grease and diet with ease.
Love it!
5 out of 5 stars
Thumbs up graphic, would recommend
JB 2107 - 6 months ago, Verified purchaser
I use this for everything. I love how it cleans my greasy dishes the best.
Nope
1 out of 5 stars
Thumbs down graphic, would not recommend
Viv - 6 months ago, Verified purchaser
Can't stand the scent
1 reply from Dawn team - 6 months ago
We're sorry to hear that you're not a fan of this scent, Viv, as we do put a lot of thought into creating features that we think you'll like. However, we certainly understand that preferences can vary, and we'll be sure to share your feedback with the rest of our team. It may be helpful to know that we offer many different scents, so we hope that you'll give another Dawn version a try. Please give us a call at (800) 725-3296 if there's anything more we can help you with.
TERRIBLE new scents that make me nauseous!
1 out of 5 stars
kinderlisa123 - 6 months ago
originally posted on dawn-dish.com
I have used Dawn for over 40 years and have discarded or given away other dish soaps that do not have the original Dawn smell I love. The first bottle of this I purchased was dark blue and was unknowingly in the 'Refreshing Rain Scent.' It smelled like diaper rash cream and I couldn't use it. I bought a new bottle in the regular blue color, only to find that is now has a 'Clean Scent' that makes me nauseous to use. My house, dishes, and hands all smell like this terrible 'new scent' and I went online in search of the original scent. How could it possibly be discontinued?! PLEASE bring it back! In the meantime, I'll be searching for a new dish soap with a smell that doesn't make me want to throw up.
1 reply from Customer Care team - 4 months ago
Firstly, thank you so much for your 40 years of loyalty and support. We're sorry that you're not a fan of our Refreshing Rain scent, and our new clean scent. While scent preferences will vary from person to person, it should never make anyone nauseous when used as directed, so we recommend you discontinue using it if you have not done so already. You can remove the scent from your dishes by soaking them in hot water with some distilled white vinegar. This isn't something we expect anyone to go through, let alone a loyal Dawn user, so we'd love to make a detailed report to our Quality and Safety Teams, and tell you more about our unscented EZ-Squeeze Free & Clear Dish Soap. Please call us at (800) 725-3296.
The best clean
5 out of 5 stars
Thumbs up graphic, would recommend
Me - 7 months ago, Verified purchaser
Covienient and Effective