$3.99 when purchased online
Target Online store #3991
About this item
Highlights
- Dawn Platinum gives you a squeaky clean you can see and feel. Removes up to 99% of Grease and Food Residue
- With Dawn EZ-Squeeze it's easier to get the amount you want, where you want it.
- Don't waste a drop of soap with the upside-down EZ-Squeeze bottle.
- The only brand trusted by rescue workers to save wildlife
- Save money & reduce waste by refilling your EZ-Squeeze bottle from a large bottle of Dawn.
- Dawn dishwashing liquid can be used to clean items beyond the kitchen sink.
- Use Dawn Platinum to pre-treat laundry stains, to clean greasy tools and car wheels, and to remove grease and grime from around the house.
- Dawn Ultra's powerful formula helps you get through more dishes with less* dishwashing liquid (*vs. Dawn Non-Concentrated)
Description
Dawn Platinum gives you a squeaky clean that you can see and feel. Dawn Platinum's improved formula easily removes 99% of grease and food residue. Dawn is tough on grease, but gentle. Gentle enough that Dawn is the only brand of dish soap trusted by rescue workers to clean wildlife impacted by oil spills. For more than 40 years, Dawn has helped save wildlife both at the sink, with products designed to get dishes cleaner faster, using less water*, and at the shore, where we work with wildlife rescue experts to protect and care for aquatic wildlife (*vs. running the tap with Dawn Non-Concentrated). Dawn dishwashing liquid can even be used to clean items beyond the kitchen sink. Use Dawn Platinum dish soap to pre-treat greasy laundry stains, remove grease and grime from kitchen counters and appliances, and to clean external car surfaces and the outer shroud of a gas grill. Dawn Ultra's powerful formula helps you get through more dishes with less* dishwashing liquid (*vs. Dawn Non-Concentrated). Made with biodegradable surfactants. #1 Brand* in North America (*Based on Sales).
Scent: Rain Shower
Product Warning: Flush immediately if product enters eyes, keep out of reach of children, drink water if product is swallowed
Product Form: Liquid
Recommended Surface Application: Multi-Surface
Product Results: Cleaner, Used for Cleaning, Removes Grease
Recommended Product Application: Dishes
Net weight: 18 fl oz (US)
TCIN: 84230939
UPC: 030772002070
Item Number (DPCI): 003-06-8352
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
alcohol denat., c10-16 alkyldimethylamine oxide, c9-11 pareth-8, colorants, fragrances, methylisothiazolinone, pei-14 peg-24/ppg-16 copolymer, phenoxyethanol, ppg-26, sodium chloride, sodium laureth sulfate, sodium lauryl sulfate, tetrasodium glutamate diacetate, water
Shipping details
Estimated ship dimensions: 2.3 inches length x 2.9 inches width x 8.5 inches height
Estimated ship weight: 1.35 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is this could be used for dishwasher?
submitted by Eve - 2 months ago
A: That's a great question, Eve! Dishwashing liquids make too many suds for a dishwasher. Only use products which are specifically designed for dishwashers.
submitted byTheDawnTeam - 2 months agoBrand expert
Q: Does this have the new Dawn scent or is it original scent?
submitted by Kara - 3 months ago
A: This dish soap has not underwent a scent change.
submitted byTheDawnTeam - 3 months agoBrand expert
Q: Is this cruelty free?
submitted by Lilhoot - 3 months ago
A: We do not test our products on animals anywhere in the world unless required by law and we are working hard to make animal testing of all consumer products obsolete.
submitted byDawn - 26 days agoBrand expert
Q: Is this antibacterial
submitted by AW - 4 months ago
A: No, this product isn't antibacterial.
submitted byDawn - 4 months agoBrand expert
Q: Is there a clear, unscented version? I don't really care for the scent.
submitted by Dee - 5 months ago
A: The only clear, unscented dish soap we make is Dawn Free & Clear Fragrance Free. If you can't find it at your local Target, ask the store manager to order it for you.
submitted byDawn - 5 months agoBrand expert
Q: Is this concentrated?
submitted by AQ - 8 months ago
A: Yes, Dawn Platinum has 4X more grease-cleaning power vs. Dawn non-concentrated.
submitted byDawn - 8 months agoBrand expert
Q: Does it leak or leave residue on the counter?
submitted by Experienced Cook - 2 years ago
A: We're happy to let you know the Dawn EZ-Squeeze is designed to not leak or leave residue behind. The Dawn Team
submitted byDawn - 2 years agoBrand expert
Q: Is this refillable? x
submitted by Squeakalicious - 3 years ago
A: Absolutely. The bottle can be refilled with the same version of Dawn that was in it when it was purchased. If you have any other questions, give us a call at (800) 725-3296.
submitted byDawn - 3 years agoBrand expert
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4.4 out of 5 stars with 566 ratings
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Summary of reviews
The new Dawn Platinum EZ Squeeze dish soap has received mixed feedback from guests, primarily due to its innovative bottle design and effectiveness in cleaning. Many appreciate the mess-free, easy-to-use squeeze feature, which simplifies dishwashing tasks. However, the new refreshing rain scent has been a significant point of contention, with numerous guests expressing dissatisfaction with its smell. Despite the scent issues, the product's cleaning power remains a highlight for many users.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 2020 reviews
cleans effectively: 4.66 out of 5
quality: 4.35 out of 5
value: 4.28 out of 5
80% would recommend
125 recommendations
Great product
5 out of 5 stars
Thumbs up graphic, would recommend
babybump29 - 6 days ago, Verified purchaser
Great product. Love the Ez-Squeeze, easy to use. Cleans effectively and through tough spots.
Dawn platinum Ez Squeeze
5 out of 5 stars
Thumbs up graphic, would recommend
Butterfly - 6 days ago, Verified purchaser
I sincerely love Dawn, I ‘ve been using dawn for years. The clean is chefs kiss!! Always amazing!!
Not for me
3 out of 5 stars
Thumbs down graphic, would not recommend
KJW - 18 days ago
I can see why some would love this bottle that squirts out the bottom, but I didn’t like how I couldn’t control the squirt. Used more than what I would have with the traditional bottle.
1 reply from Dawn team - 18 days ago
We’re very sorry you’re not a fan of our EZ-Squeeze bottle design. When we design our products, we do extensive research and consumer testing to create features that we think you will love. We know that preferences can vary from person to person, though, so we really appreciate your taking the time to reach out. We always take consumer feedback into account when making changes or designing future products, so we'll be sure to share your comments on this with the rest of our team. We're always happy to help and encourage you to give us a call at (800) 725-3296 any time.
The only dish soap
5 out of 5 stars
Thumbs up graphic, would recommend
Liz - 21 days ago, Verified purchaser
This is far better than other dish soapes, including Dawn original. I have to use 4 times less.
Convenient
5 out of 5 stars
Thumbs up graphic, would recommend
Mickeller - 23 days ago, Verified purchaser
This is a versatile and easy bottle to use.
Stolen by Shipt Driver
1 out of 5 stars
Stolen by Shipt Driver - 30 days ago, Verified purchaser
Items never received
Awful
1 out of 5 stars
Thumbs down graphic, would not recommend
Lo_27 - 1 month ago, Verified purchaser
Have you ever changed a diaper or applied desitin to a tiny human? This soap smells IDENTICAL to that awful baby powder/fish oil smell. I’m shocked that Dawn could make such a foul smelling product. Save yourself
1 reply from Dawn team - 1 month ago
We're sorry to hear that you feel this way about the scent, since we do put a lot of thought into creating features that we think you'll like. We appreciate your feedback, and your comments will be shared with our team. If you'd prefer a different scent, we suggest giving another Dawn version a try. Please give us a call at (800) 725-3296 if you'd like any further assistance.
Horrible smell won't wash off
1 out of 5 stars
Rskin - 3 months ago
originally posted on dawn-dish.com
We just finished an old bottle of Dawn and was surprised to find that the new bottles have a vastly different scent. WHY??? The new scent is horrible and overpowering and doesn't seem to rinse off well. I rinse and rinse and still that horrible smell is there. If I don't use gloves, the smell remains on my hands so I have to wash my hands with another soap to get it off. Why did you change from a pleasant mild scent to this awful scent. We have 3 big jugs of it which we will be returning. Can't even keep them in the house. Had to out them in the garage. I did a search, and found that I'm not the only one who hates the new scent. Please bring back the old scent. Until you do, I have to switch brands.
1 reply from Customer Care team - 2 months ago
We thank you for sharing your feedback on your recently purchased bottle of Dawn Platinum with Fresh Rain scent. We're a little confused, as there's not been a scent change for Fresh Rain, but there has been a name change. Fresh Rain used to be, "Refreshing Rain" - all that's been changed is we dropped the "re" and the "ing" of the name. Please rest assured that we value your feedback greatly, and we'd like to learn more about your purchase and better understand this situation, so we can deliver the best assistance your way. Call us at your convenience. Our number is 1 (800) 725-3296, and we're available Mondays-Fridays, from 9 AM - 6 PM EST.
New scent no way !
3 out of 5 stars
Shylo76 - 3 months ago
originally posted on dawn-dish.com
I love dawn dishsoap but the new fresh scent dmell is nauseating! I can't even stand to smell it on my hands after dished. Idk what happened .I used to like the smell but not the new one on platinum!
1 reply from Customer Care team - 2 months ago
We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
New smell makes it unusable
2 out of 5 stars
Jm79 - 3 months ago
originally posted on dawn-dish.com
Just had to replace an old large bottle and the new smell is so strong and bad that I’m going to have to find another brand of dish soap to use! Smells almost like sunscreen to me.
1 reply from Customer Care team - 2 months ago
We're sorry to hear you aren't a fan of the Refreshing Rain scent, and assure you that we're letting our team know your feedback. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Perfect Dish Soap & More!
5 out of 5 stars
Thumbs up graphic, would recommend
CCBKMOMSSEAUNT - 3 months ago
We only use Dawn. Actually entire family has always used Dawn. Past down from generations. Great ,quality product, use it for absolutely everything. Works great on food and grease stains on clothing. Don't waste your money on inferior products. USE DAWN!
Too Strong Soap Smell
2 out of 5 stars
Hank78 - 3 months ago
originally posted on dawn-dish.com
Jan 2025 Dawn Platinum Fresh Rain: This dish soap has a very bad and strong smell. Very intense like harsh laundry soap, and hard to rinse off, too. Contradicts Dawn's advertisements where you use less water with Dawn, on the contrary, I've never used this much water to remove that intense off the smell. Not sure how Dawn's testing labs did not identify this smell as a problem. We'll go back to Dawn original.
1 reply from Customer Care team - 2 months ago
Thanks, Hank, for reaching out to Dawn and sharing your experience with Dawn Platinum wih Fresh Rain scent, in the EZ-Squeeze bottle. We don’t expect the fragrance of Dawn to stick around as you’ve shared. However, if the soap isn't completely rinsed off, or if the dishes have become porous, it is possible. If certain items always pick up a flavor, they're probably worn to the point of being porous and should be washed with extra care.Don’t soak these dishes, but immediately wash and rinse them thoroughly. To remove the smell, soak the affected dishes in hot water with some distilled white vinegar added to it.Give one of our versions of Dawn Free & Clear a try, as they have the lightest scent, and may be the best option for you. Call us for more help, we’re here Mondays - Fridays, from 9 AM to 6 PM, EST. Our number is 1 (800) 725-3296.
Bad smell, doesn't rinse off
1 out of 5 stars
Intolerable - 3 months ago
originally posted on dawn-dish.com
We can no longer use this soap. The new scent is off-putting and very strong. I can't cook in the kitchen if we're washing dishes, as the smell of the Dawn overpowers everything else. Which is awful as it's a BAD smell. Worse, this new formula doesn't rinse off. I've tried using less soap. I rinse my dishes at least twice as long as I used to, and not only do they still smell bad after they dry, but I can taste the soap in my food and drink, especially when it's on cooking vessels like pots. I have actually thrown out pasta after boiling it and tasting the Dawn soap while eating it. We are switching brands, as it's intolerable. I really loved you old formula, sad to switch after a lifetime of using Dawn.
1 reply from Customer Care team - 2 months ago
We thank you for sharing your feedback on Dawn Platinum with Fresh Rain scent in the EZ-Squeeze Bottle. We're sorry for what you've shared, and we're here to help you with this purchase as best we can. While Refreshing Rain has recently been renamed, "Fresh Rain", the fragrance in this bottle hasn't been changed since 2022. It's possible you've picked up a bottle that you've not used before. We'd like to learn more about your purchase, so we can get to the bottom of this problem. Call us at your convenience any Monday-Friday, from 9 AM to 6 PM, EST. Our number is 1 (800) 725-3296.
Dawn
5 out of 5 stars
Thumbs up graphic, would recommend
Veronica - 3 months ago, Verified purchaser
Dawn is the best dish soap ever made to me. It cuts through the grease on dishes, so you don’t have to worry about picking up a greasy dish. Love it!! Won a basket full of household cleaners (wasn’t Dawn products) and I couldn’t wait for the bottle of dish soap to run out!!
Yuck
1 out of 5 stars
Thumbs down graphic, would not recommend
KJG - 3 months ago
I cannot stand the smell of it, it’s so overpowering! Please bring back the “fresh scent”, it was much milder. I can’t stand this, will look for another brand. The power wash smells awful too.
1 reply from Dawn team - 3 months ago
We thank you for sharing your feedback on our recent change to Dawn Platinum. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Dawn of man
5 out of 5 stars
Thumbs up graphic, would recommend
TrishM - 4 months ago, Verified purchaser
Can’t go wrong with this stuff.
Love these bottles
5 out of 5 stars
Thumbs up graphic, would recommend
PickyPerson - 4 months ago, Verified purchaser
Dawn really is just the best and now they have the best bottle too
Stinky ne smell
1 out of 5 stars
Candy k - 4 months ago
originally posted on dawn-dish.com
Absolutely hate the new scent! Terrible. And it doesn’t seem to get as sudsy as before! Change it back!
1 reply from Customer Care team - 4 months ago
We're so sorry you feel this way, and hope you'll give us a call at (800) 725-3296! We'd love a chance to regain your loyalty to Dawn while gathering further information for our Quality Assurance Team.
Working mom
5 out of 5 stars
Thumbs up graphic, would recommend
Ms Clean - 5 months ago, Verified purchaser
This product is perfect and gets dishes squeaky clean
Horrible new scent!!!
1 out of 5 stars
Thumbs down graphic, would not recommend
Josh - 5 months ago
The new smell is absolutely horrible. I ended up switching to Palmolive and throwing out the Dawn will not be buying it anymore sadly used to be my favorite.