$8.00 when purchased online
Target Online store #3991
About this item
Highlights
- Clean formulated volumizing and lifting mascara
- Plumps and lifts your lashes all day
- Smooth, creamy, clean + vegan formula infused with jojoba wax to hold lashes’ curl
- Effortless application in one stroke
- Use uniquely hourglass-shaped brush head to separate and define lashes
- Smudge- and flake-resistant formula
- Choose from Black, Pitch Black (a deeper, more pigmented black shade), and Deep Brown in the original formula, and the waterproof version in Black
- All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. 100% vegan and cruelty-free.
Description
Take on the world with #BigMoodEnergy, dramatic lashes, and all the confidence in just one swipe. e.l.f. Cosmetics Big Mood Mega Volume & Lifting Mascara gives you that false lash vibe without smudging or flaking. For a bold look with definition, the brush head features an hourglass shape with intertwined bristles to load up your look with pigment while separating each lash. The clean, creamy formula is infused with jojoba wax to hold your lashes’ curl and always give you a smooth, effortless application.
Why e.l.f. loves:
• Plumps and lifts your lashes all day
• Smooth, creamy formula infused with jojoba wax to hold lashes’ curl
• Effortless application in one stroke
• Hourglass-shaped brush head to separate and define lashes
• Smudge- and flake-resistant formula
• 97% of users saw bigger and bolder lashes, 100% saw instant volume, 94% saw lifted lashes, 100% saw a lengthening effect*
• Choose from Black, Pitch Black (a deeper, more pigmented black shade), and Deep Brown in the original formula, and the waterproof version in Black
Available in a full size single, double pack, and travel size.
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates.
Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.
*In a consumer perception study after 8 hours
Why e.l.f. loves:
• Plumps and lifts your lashes all day
• Smooth, creamy formula infused with jojoba wax to hold lashes’ curl
• Effortless application in one stroke
• Hourglass-shaped brush head to separate and define lashes
• Smudge- and flake-resistant formula
• 97% of users saw bigger and bolder lashes, 100% saw instant volume, 94% saw lifted lashes, 100% saw a lengthening effect*
• Choose from Black, Pitch Black (a deeper, more pigmented black shade), and Deep Brown in the original formula, and the waterproof version in Black
Available in a full size single, double pack, and travel size.
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates.
Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.
*In a consumer perception study after 8 hours
Suggested Age: 13 Years and Up
Health Facts: Nonylphenol Ethoxylate Free, Hydroquinone-Free, Phthalate-Free, Paraben-Free, Triclosan-Free, Vegan
Color Finish: Natural
Color Palette: Dark Tones
Sustainability Claims: Cruelty-Free
Includes: Mascara
Beauty Purpose: Volumizing, Curling
Net weight: .3 fl oz (US)
Features: Built-In Brush, Long Lasting
TCIN: 83826869
UPC: 609332823426
Item Number (DPCI): 052-16-8555
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
aqua, copernicia cerifera cera, stearic acid, hydrogenated jojoba oil, glyceryl stearate, glycerin, acacia senegal gum, oleic/linoleic/linolenic polyglycerides, oryza sativa bran cera, vp/eicosene copolymer, aminomethyl propanol, acrylates copolymer, phenoxyethanol, talc, hydroxyethylcellulose, mica, ethylhexylglycerin, disodium phosphate, poly sorbate 60, sodium phosphate [+/-]: ci 77499, ci 77491, ci 77492, ci 77891
Allergens & Warnings:
AVOID CONTACT WITH EYES. IF CONTACT OCCURS RINSE WITH PLENTY OF WATER.Shipping details
Estimated ship dimensions: 0.83 inches length x 1.22 inches width x 5.79 inches height
Estimated ship weight: 0.07 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.3 out of 5 stars with 1225 ratings
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Summary of reviews
This mascara has garnered mixed feedback from guests, with many appreciating its volumizing and lengthening effects. The waterproof formula is a highlight, making it suitable for long days. However, the large wand poses challenges for precise application, especially for those with smaller eyes. While some guests love the color options and overall performance, others have experienced flaking and clumping, indicating a need for careful application and technique.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2 out of 5 stars with 5175 reviews
easy to apply: 3.06 out of 5
easy to remove: 3.54 out of 5
long lasting: 2.26 out of 5
quality: 2.23 out of 5
value: 2.57 out of 5
25% would recommend
139 recommendations
Beautiful
4 out of 5 stars
Thumbs up graphic, would recommend
LOVE - 1 month ago
- Hair color: Blonde
- Skin concern: Acne
- Skin tone: Light
- Skin type: Dry
- Eye color: Green
Easy to apply, and beautiful
Just no
1 out of 5 stars
Thumbs down graphic, would not recommend
MoB - 2 months ago
If you like the just got out of the pool mascara look then buy this otherwise run. Worst mascara I have ever tried. Clumps immediately, flakes immediately and will be all around your eyes in minutes. Save your money.
Sooo close
4 out of 5 stars
Thumbs up graphic, would recommend
Brie - 2 months ago, Verified purchaser
- Skin type: Combination
- Skin tone: Medium
- Skin concern: Blackheads
- Eye color: Hazel
- Hair color: Brunette
I would say overall this is good! It goes on and lifts my eyelashes, but I have had clumping issues with it too. I also feel like it can’t withstand a full days wear.
Terrible brush.
1 out of 5 stars
Thumbs down graphic, would not recommend
Sara - 3 months ago, Verified purchaser
- Skin tone: Light
- Skin type: Combination
- Hair color: Brunette
- Eye color: Green
It's literally impossible to put this mascara on without getting mascara all over your eyelid because the brush is huge. Waste of money. Very disappointed.
Big Mood Mascara
3 out of 5 stars
Caite - 3 months ago, Verified purchaser
- Skin tone: Light
- Skin type: Combination
- Eye color: Blue
Looks nice when it’s on but does wear off quite easily throughout the day. I find myself wiping the black under my eyes away a couple times a day. The brush for applying is on the larger side.
Not for me
2 out of 5 stars
Thumbs down graphic, would not recommend
HouseWifey - 4 months ago, Verified purchaser
- Skin type: Combination
- Skin tone: Light
- Eye color: Hazel
- Hair color: Auburn
I don’t like this kind of hourglass wand, and I felt the texture left clumps.
Flakes big time
3 out of 5 stars
Thumbs down graphic, would not recommend
Rinny - 4 months ago
- Eye color: Green
- Skin type: Dry
- Skin tone: Light
- Skin concern: Blackheads, Dark circles
- Hair color: Red
Separates the lashes amazingly, but sadly it flakes BIG TIME. Smudges under my eyes at the end of the day too ☹️
The best mascara at the durgstore right now! Dramatic lashes YESS !!!
5 out of 5 stars
Thumbs up graphic, would recommend
Monchula - 5 months ago, Verified purchaser
This mascara is amazing! It lifts, it separates, it gives amazing volume, can be layered for a true "doll eyes look", it doesn't clump or flake and last a long time. If I had to compare, it reminds me of Too faced "Better Than ..." but better !! (Too Faced is a liquidy formula that dries quickly after opening the tube and over time becomes thick, dry & flaky and can't use after 2 weeks) This is my favorite go-to mascara right now and will be for a while !
Do not buy
1 out of 5 stars
Thumbs down graphic, would not recommend
Ccrhode2 - 6 months ago
This is honestly the worst mascara I have ever used. It doesn’t stay put it gets on your top and bottom lashes just from wearing it elf makes Lash extending mascara. That is amazing. This is complete garbage.
Too large of a brush
1 out of 5 stars
Thumbs down graphic, would not recommend
Kida - 7 months ago, Verified purchaser
- Hair color: Brunette
- Skin type: Normal
- Skin concern: Dark circles, Blackheads
- Skin tone: Light
- Eye color: Brown
The brush is so big, it’s completely unusable and you feel like you’re going to poke your eye out
Smooth
5 out of 5 stars
Thumbs up graphic, would recommend
TCD - 7 months ago, Verified purchaser
- Eye color: Brown
- Hair color: Brunette
- Skin tone: Medium
- Skin type: Combination
I love how smooth this is. I don’t wear a lot of makeup and this feels weightless.
Wand way to big
1 out of 5 stars
Thumbs down graphic, would not recommend
Tofu - 7 months ago
- Skin tone: Light
The wand is so big that it makes it very difficult to apply without getting it everywhere. And it’s a bit clumpy. It does seem to last. However, I will be returning this
MY FAVORITE EVERYDAY MASCARA
5 out of 5 stars
VintageLady - 7 months ago
originally posted on elfcosmetics.com
I've been wearing this now for a year or 2 and it is my favorite. I no longer need to shop for my mascara because I know exactly what I want. My only issue is either they can't keep it in stock or they're no longer making it. I keep seeing the "notify me" button when I log in to order.
Awful
1 out of 5 stars
Thumbs down graphic, would not recommend
Northwoods913 - 7 months ago, Verified purchaser
I had to throw it out. This was the flakiest mascara I have ever worn and I would end up with smudged raccoon eyes by the end of the day.
Works great and affordable
5 out of 5 stars
Cadence2 - 8 months ago
originally posted on elfcosmetics.com
Great price and product works really well too. This is my first time trying a waterproof one and it works really well.
Big Mood
4 out of 5 stars
SG325 - 8 months ago
originally posted on elfcosmetics.com
I like that this big mood mascara is waterproof. Also, really like the mascara brush.
Pretty good clean mascara, but that brush tho....
3 out of 5 stars
Thumbs down graphic, would not recommend
SLOHall - 8 months ago, Verified purchaser
- Skin tone: Light
- Skin type: Dry
- Eye color: Brown
- Skin concern: Pores, Dark circles, Puffiness, Uneven skin tone, Sensitivity, Redness, Aging
- Hair color: Brunette
I bought this mascara because it scored a 3 at EWG which is pretty low for a drug-store brand mascara. I had high hopes, and I do love the color, volume, & lack of clumping. It lasts fairly well on its own for such a clean product, but I do seal it with a waterproof No. 7 mascara if it’s raining, snowing or windy (when my eyes water) as it has a tendency to smudge/wear off in those conditions. It’s a little tricky to remove without eye makeup remover but it can be done. My Acure face wash kinda smears it all over my face & it takes a lot of rinsing to get it off of the rest of my face. But it does come off & for someone who is too lazy to use makeup remover every day, that was a positive for me. The brush is a royal nightmare though. It’s nearly impossible to apply without getting it all over your skin because of the bizarre shape of the brush. Or it just misses the center section of your lashes entirely. It’s really a deal breaker for me & I won’t be buying it again just for the brush. Pretty big bummer since overall, the mascara itself is pretty good.
Big mood.
5 out of 5 stars
JulieAnn47 - 9 months ago
originally posted on elfcosmetics.com
I love this big mood, waterproof mascara I love the thick brush on it and how nice and found out my eyelashes look when I use. It gives me lots of volume and length.
Love It!
5 out of 5 stars
Nede73 - 9 months ago
originally posted on elfcosmetics.com
Big Bold Mascara has quickly become a favorite in my makeup routine, especially after trying the travel size to test its performance before committing to the larger version. I am thoroughly impressed with its ability to deliver thick, long lashes with just a couple of swipes. The formula not only adds volume and length but also ensures that my lashes look fabulous all day long without smudging or flaking. A standout feature is its waterproof quality, which makes it perfect for any occasion, whether it’s a long day at work or a night out. Overall, I highly recommend Big Bold Mascara for anyone looking to elevate their lash game.
Good mascara
4 out of 5 stars
amhaines - 9 months ago
originally posted on elfcosmetics.com
The brush is a bit bulky, but it gives my lashes lots of length! A couple more coats might be necessary to hold the lift, but for the price this mascara is great!