$10.00 when purchased online
Target Online store #3991
About this item
Highlights
- e.l.f.’s fan-fave Power Grip Primer, now with a matte finish!
- Sticky gel formula grips makeup for long-lasting wear
- Gives your complexion a smooth, matte finish
- Infused with lemon myrtle blend
- Mattifying makeup primer helps reduce the look of excess oil and shine
- 100% vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA
Description
Get all the iconic makeup stick of e.l.f. Cosmetics’ OG Power Grip Primer, now with a matte finish! Power Grip Matte Primer is infused with lemon myrtle blend to help reduce the look of excess oil and shine for a smooth, balanced, matte complexion. The sticky as e.l.f. formula locks makeup in place for long-lasting wear.
Why you’ll love it:
• e.l.f.’s fan-fave Power Grip Primer, now with a matte finish!
• Sticky gel formula grips makeup for long-lasting wear
• Gives your complexion a smooth, matte finish
• Infused with lemon myrtle blend
• Mattifying makeup primer helps reduce the look of excess oil and shine
Key ingredients:
• Lemon myrtle blend
Great for: Dry, oily and combination skin
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.
e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities. Look for the Fair Trade Certified™ seal on your e.l.f. product!
e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA.
Why you’ll love it:
• e.l.f.’s fan-fave Power Grip Primer, now with a matte finish!
• Sticky gel formula grips makeup for long-lasting wear
• Gives your complexion a smooth, matte finish
• Infused with lemon myrtle blend
• Mattifying makeup primer helps reduce the look of excess oil and shine
Key ingredients:
• Lemon myrtle blend
Great for: Dry, oily and combination skin
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.
e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities. Look for the Fair Trade Certified™ seal on your e.l.f. product!
e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA.
Suggested Age: 10 Years and Up
Health Facts: Phthalate-Free, Paraben-Free, Triclosan-Free, Vegan, Hydroquinone-Free, Nonylphenol Ethoxylate Free
Color Finish: Matte
Color Palette: Translucent
Skin Tone: All Skin Tones
Product Form: Gel
Sustainability Claims: Cruelty-Free
Beauty Purpose: Smoothing, Shine Control, Priming
Recommended Skin Type: Normal
Net weight: .87 fl oz (US)
Features: Smoothes, Long Lasting
TCIN: 92296269
UPC: 609332839458
Item Number (DPCI): 052-16-6998
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water (aqua), glycerin, silica, butylene glycol, peg-150 distearate, niacinamide, polysorbate 80, backhousia citriodora leaf extract, tocopherol, ethylhexylglycerin, caprylyl glycol, potassium laurate, ammonium acryloyldimethyltaurate/vp copolymer, peg-240/hdi copolymer bis-decyltetradeceth-20 ether, phenoxyethanol, disodium edta.
Shipping details
Estimated ship dimensions: 0.94 inches length x 1.57 inches width x 5.71 inches height
Estimated ship weight: 0.106 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is this Acne prone?
submitted by Bri - 1 month ago
A: This primer is infused with lemon myrtle blend to help reduce the look of excess oil and shine and is great for all skin types. Individuals skin and their reactivity may vary.
submitted bythe e.l.f. team - 1 month agoBrand expert
Q: Is this acne prone? 
submitted by Bri - 1 month ago
A: This primer is infused with lemon myrtle blend to help reduce the look of excess oil and shine and is great for all skin types. Individuals skin and their reactivity may vary.
submitted bythe e.l.f. team - 1 month agoBrand expert
Q: Can this be used with powder foundation?
submitted by teelew - 1 month ago
A: Great question! The e.l.f Power grip matte primer is a gel based primer that can be used with powder foundation for a long lasting wear with a smooth base. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.
submitted byTarget Beauty Consulting - 1 month agoBrand expert
Q: Does this have silicone?
submitted by Monica Alyssa - 2 months ago
A: This is a water based primer, it does not contain silicone.
submitted bythe e.l.f. team - 2 months agoBrand expert
Q: Is this water based?
submitted by Pimpsqueak - 2 months ago
A: This is a water based primer.
submitted bythe e.l.f. team - 2 months agoBrand expert
Q: does it have SPF or protect from sun damage ?
submitted by squeak - 4 months ago
A: This product does not have SPF.
submitted bythe elfcareteam - 4 months ago
Frequently bought together
Guests also viewed
$5.00
Buy 3, get 1 free on select beauty mini's
4.7 out of 5 stars with 5443 ratings
Discover more options
Related Categories
4.6 out of 5 stars with 3084 reviews
87% would recommend
8 recommendations
best primer
5 out of 5 stars
jollyest - 12 days ago
originally posted on elfcosmetics.com
i cried on the way home and my makeup did not moveeeee. i used all elf products and im bossed
Not my favorite BUT
4 out of 5 stars
lelahoustonjackson_490 - 12 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This product works very well I’ll start there! It leaves a great layer for a matte face. It’s a bit thick in texture and also somewhat sticky but it does dry to where it’s no longer sticky. It does remain a bit heavy and I found I could feel its presence while wearing.
Long lasting matte finish
5 out of 5 stars
Louxx - 12 days ago
originally posted on elfcosmetics.com
Make up sits really nicely on top of this. Very similar to the original primer with its ability to hold and grip make up.
Long lasting results
5 out of 5 stars
klariiboo_5308 - 12 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] What I really liked about this primer is that It’s less sticky than the clear one and that’s a thumbs up. I have combination skin and this definitely holds your makeup for hours.
Grippy and sticky!
3 out of 5 stars
loveherface_605 - 12 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I’ve used the Power Grip Primer a few times, and honestly, it’s pretty good. It makes my makeup stick around way longer, which I definitely appreciate. It has this sticky feel when you first put it on, but that’s kind of the point—it really holds onto your foundation. There's no sent, and the packaging is visually appealing. You do have to wait a little before applying anything on top, or it can get a little weird. It’s not super hydrating. Not a holy grail for me, but a solid choice if you want your makeup to last.
Sticky
3 out of 5 stars
heyyitskarib_6388 - 12 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I had high hopes for the e.l.f. Power Grip Matte Primer, but it just didn’t work for me. The texture is super sticky right off the bat, and instead of gripping makeup in a good way, it felt heavy and tacky on my skin. It didn’t smooth out my pores or help with shine as much as I expected, and it almost felt like a layer sitting on top of my face all day. My foundation didn’t blend as easily either, which was a letdown. If you like that ultra-grippy feel, it might be for you, but personally, it was too much. I prefer something lighter and more breathable, especially for everyday wear.
Trusted brand
5 out of 5 stars
crystalv53_9837 - 13 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] So I love ELF products anyway and this one was good as expected. Left a smooth finish and had a sticky but not tacky texture . Didn’t take much to cover .
Holy grail primer alert ‼️
5 out of 5 stars
xoxotabbyyyy_5014 - 13 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I’ve tried a ton of primers over the years, but the e.l.f. Power Grip Matte Primer completely blew me away. First of all, the texture is SO smooth, it feels like silk on my skin. It grips my makeup like a dream, and I noticed my foundation stayed flawless for HOURS without any creasing or shine.
Sticky
3 out of 5 stars
loriendlerwheat_5656 - 13 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] The packaging of this product is nice and it comes out nice and easy however it is a little bit too sticky for me to put on my face underneath my make up so I don’t feel like I will continue to use this product!
Good Primer
4 out of 5 stars
anan2421_5514 - 13 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I have received Power Grip Matte Primer from Influenster and E.L.F brand to exchange for my honest review. The primer worksgrest on my skin and can last for about 7-8 hours. The only thing I doesn’t really like is the texture. It has a thick texture, so It’s a little hard to spread it on skin evenly. However, It’s a must try product bescause of its affordable price and quality.
Power Grip
5 out of 5 stars
BreDunc - 13 days ago
originally posted on elfcosmetics.com
I received this product gifted complimentary. Great primer, very sticky and it's easy to apply. The primer is of a clear or transparent color with a nice consistency.
for long-lasting wear while controlling shine.
5 out of 5 stars
plantingnhealing_5554 - 14 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] The e.l.f. Power Grip Matte Primer is an affordable, gel-based primer that grips makeup for long-lasting wear while controlling shine. Ideal for oily or combination skin, it smooths the skin, minimizes shine, and contains skin-loving ingredients like niacinamide. Though slightly sticky at first, it sets quickly and provides a solid matte base that keeps your look fresh all day. Great value for the price!
Great Primer
5 out of 5 stars
michellelove26_6135 - 14 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Wow, this primer is that girl! I usually just use a moisturizer, but this helped my makeup stay on all day. Feels amazing on the skin, and got the job done.
I love the primer for elf cosmetics
5 out of 5 stars
shannayb_5430 - 14 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] As a fourth time, mom I always like to have makeup products that are cruelty, free, and vegan free elf cosmetics. it’s a brand that I have been using since my teenage years I currently like the primer in which I was in need of one it sits on the face very well and it is a matte finish. The coverage is nice and great to put on before you apply your foundation.
Greta budget friendly primer!
5 out of 5 stars
keirstenl_7383 - 14 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Such a great primer at an amazing price point! It is very easy to apply, goes on very smooth, and preps your face in a great way. This primer definitely helps to keep my makeup in place for a longer amount of time. I would recommend to anyone looking for a budget friendly primer!
Like the original but matte. LOVE it.
5 out of 5 stars
elisabetam1_8911 - 14 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I was obsessed with the original power grip primer and this feels and acts exactly the same except it’s matte! I love it and will continue to buy it. I also use it as a eyeshadow primer and it lasts all day.
Don't skip on this one!
5 out of 5 stars
hannahjo7_3667 - 14 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I was gifted ELF Power Grip Matte Primer by Influenster in exchange for my honest opinion! As always, ELF has cute and chic packaging. Very simple, letting the product speak for itself. Low waste!! This primer is the one! Very tacky but easy to apply. Able to spread evenly over the face with minimum effort. No funky chemical smell either. This primer grabs and holds my foundation in place with a perfectly matte dry down. I'm a huge fan of this primer. Very affordable and so closely resembles high end makeup primers. Looking to save money and look just as fantastic for a fraction of the cost? Then this is for you! Don't skip on this one!
The regular griping primer is better
2 out of 5 stars
Okie girl 47 - 14 days ago
originally posted on elfcosmetics.com
I have been using this for a few days now and every time my foundation peels.
There is better out there…
4 out of 5 stars
jennochoa_6042 - 14 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] The e.l.f. Cosmetics Power Grip Matte Primer is a cost-effective option that does what it claims to a certain extent—it grips makeup well and helps control shine for a few hours. The texture is thick and slightly tacky, which helps foundation stick, but it can feel a bit heavy if you’re used to more lightweight primers. It applies evenly and dries down fairly quickly, leaving a matte finish that works decently for oily or combo skin. The packaging is sleek and easy to use, and the price is definitely budget-friendly. That said, while it’s not a bad product, there are other primers at a similar price point that offer better oil control, a smoother base, or a more comfortable wear throughout the day. If you’re on a tight budget, it’s worth trying, but it wouldn’t be my first recommendation.
Very sticky and grippy
4 out of 5 stars
rebeccaw181_5123 - 14 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I really like the packaging and the tube. It is easy to dispense the product onto the hand and it doesn’t come out too fast. It was definitely matte but I didn’t notice a big difference when I rubbed the product onto my face. It is STICKY. Very sticky and almost a little too much. I have an oily complexion so I didn’t love how sticky it was. However, with powder it is not too bad and gripped to my makeup well.