$35.99 when purchased online
Target Online store #3991
About this item
Highlights
- Our best for bellies: we are the only USDA organic formula with probiotics & prebiotics to help support gut bacteria to be closer to breastfed infants4, immune system development, and digestive health
- *compared to formulas without prebiotics & probiotics
- Patented probiotic & prebiotic blend clinically shown to support softer, more regular poops4, and include prebiotics at levels closest to breast milk among organic brands5
- Expert-recommended DHA6 at levels found in breast milk that meet European DHA requirements
- First and only formula that’s USDA & EU certified Organic and made in Europe, with the world’s finest ingredients
- Breast milk changes over time to meet baby’s developing nutritional needs and we are the only USDA organic formula to tailor our formulas’ key nutrient levels as baby grows too
- Always modeled after breast milk: lactose is the #1 component in breast milk and is #1 in our formula. Ours is made with organic milk from grassfed cows. Our proteins are easy to digest and model breast milk’s protein ratio of 60% whey to 40% casein. We provide key vitamins and minerals to help support your little one’s immune system.
- Complete nutrition for babies 0 – 12 months
Description
New Happy Baby Stage 1 organic infant formula is the only USDA organic formula with probiotics & prebiotics, backed by 50 years of breast milk research. With 70% of the immune system in baby's gut, our patented blend mimics how breast milk helps nourish baby’s gut, to help support immune system development and digestive health.
Happy Baby Stage 1 organic infant formula is always modeled after breast milk and provides complete nutrition for babies 0 - 12 months old. High standards are our standards, and our formulas are always research-backed for baby's happy, healthy belly1.
Our peace of mind promise: we are the first and only formula that's USDA & EU certified organic and made in Europe at our FDA-registered European facility tested for hundreds of contaminants. We are always made with non-GMO ingredients, no antibiotics, no added corn syrup2, no artificial growth hormones3 and without the use of prohibited pesticides.
[disclaimers: 1dual prebiotics & probiotics to help support gut health, 2as a source of carbohydrate, 3no significant difference has been shown between milk derived from rbst-treated and non-rbst-treated cows, 4compared to formula without prebiotics, 5HMOs in breast milk: 12-18 g/L. Prebiotic levels (g/L) from brand websites as of 8/23/24: Happy Baby Organics (8.0), Kendamil (2.2), Bobbie (0.0), ByHeart (4.0), 6At least 0.3% of fatty acids, Koletzko B, et al. Am J Clin Nutr 2020:111:10-16]
Happy Baby Stage 1 organic infant formula is always modeled after breast milk and provides complete nutrition for babies 0 - 12 months old. High standards are our standards, and our formulas are always research-backed for baby's happy, healthy belly1.
Our peace of mind promise: we are the first and only formula that's USDA & EU certified organic and made in Europe at our FDA-registered European facility tested for hundreds of contaminants. We are always made with non-GMO ingredients, no antibiotics, no added corn syrup2, no artificial growth hormones3 and without the use of prohibited pesticides.
[disclaimers: 1dual prebiotics & probiotics to help support gut health, 2as a source of carbohydrate, 3no significant difference has been shown between milk derived from rbst-treated and non-rbst-treated cows, 4compared to formula without prebiotics, 5HMOs in breast milk: 12-18 g/L. Prebiotic levels (g/L) from brand websites as of 8/23/24: Happy Baby Organics (8.0), Kendamil (2.2), Bobbie (0.0), ByHeart (4.0), 6At least 0.3% of fatty acids, Koletzko B, et al. Am J Clin Nutr 2020:111:10-16]
Ingredients:
ingredients: organic lactose, organic nonfat milk, organic galactooligosaccharides†, organic palm oil, organic coconut oil, organic whey protein concentrate, organic canola oil, organic high oleic sunflower oil, organic sunflower oil, and less than 1%: bifidobacterium breve m-16v, fructooligosaccharides* tuna fish oil‡, mortierella alpina oil§, calcium phosphate, sodium citrate, potassium citrate, potassium chloride, choline chloride, magnesium chloride, ascorbic acid, organic soy lecithin, sodium hydroxide, inositol, ferrous sulfate, zinc sulfate, vitamin e (dl-alpha tocopheryl acetate), calcium pantothenate, niacinamide, copper sulfate, retinyl palmitate, thiamine hydrochloride, pyridoxine hydrochloride, riboflavin, manganese sulfate, folic acid, potassium iodide, ascorbyl palmitate, vitamin k (phytonadione), sodium selenite, biotin, vitamin d3 (cholecalciferol), cyanocobalamin.
Allergens & Warnings:
Contains: milk and soy., Warning: do not use microwave to prepare or warm formula. serious burns may occur.Contains: Soy, Milk
Base Ingredient: Milk
Baby Formula Focus: Immune System Support
Features: Added Prebiotics, Non-GMO, Added Probiotics
Dietary Needs: Organic Certified
State of Readiness: Mix
Form: Liquid
Package Quantity: 1
Age Stage: Infant
Net weight: 22.9 Ounces
TCIN: 91043088
UPC: 819573017076
Item Number (DPCI): 007-09-0066
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 4.74 inches length x 5.25 inches width x 6.85 inches height
Estimated ship weight: 1.59 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
Q: What is the difference between A2 and the other formula?
submitted by Why - 1 month ago
Q: Does it taste like iron
submitted by Melissa - 6 months ago
More to consider
$0.69 - $23.49
$15 Target GiftCard with $75 on select diapers & wipes
4 out of 5 stars with 24003 ratings
$2.29 - $39.99
Select items on clearance
$15 Target GiftCard with $75 on select diapers & wipes on select items
4.8 out of 5 stars with 16034 ratings
$2.39 - $44.99
$15 Target GiftCard with $75 on select diapers & wipes on select items
4.8 out of 5 stars with 24347 ratings
$2.29 - $26.49
$15 Target GiftCard with $75 on select diapers & wipes
4.7 out of 5 stars with 1236 ratings
Related Categories
4.6 out of 5 stars with 61 reviews
76% would recommend
13 recommendations
Organic and Healthy
5 out of 5 stars
meganw680_5949 - 21 days ago
originally posted on Happy Family
[This review was collected as part of a promotion.] My baby loves this formula! We had no issues! The smell and taste was like the normal baby formulas! We love the organic ingredients! It kept my baby full and happy!
1 reply from Happy Family team - 19 days ago
That's exactly what we love to see and hear.
Healthy baby
4 out of 5 stars
lakendral1_2511 - 25 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Happy baby! Proud to have been selected for this brand, because my baby loves it! It’s so good. It is a bit costly but that’s okay. We still love how healthy it is for baby!
1 reply from Happy Family team - 24 days ago
Healthy, happy baby!
FDA and EU certified organic infant formula
5 out of 5 stars
michelleeel_3745 - 27 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I like how this infant formula is modeled after breast milk. It also helps with supporting the immune system and digestive health. This is also fda and eu certified organic infant formula. I have also sampled it. It doesn't taste bad. I would recommend to use as a supplement or replacement to breast milk.
1 reply from Happy Family team - 24 days ago
Perfectly said. Thank you for the recommendation.
My daughter loved it!
5 out of 5 stars
briannap83_9930 - 27 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I got this as a complimentary item in a voxbox for my infant daughter. I used it as a back up formula and she surprisingly liked it! There was a holder for the scooper which made it very convenient for me! I highly recommend!
1 reply from Happy Family team - 26 days ago
Great! We appreciate the recommendation.
Good formula
5 out of 5 stars
mirandac115_1507 - 28 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] My baby enjoyed trying this formula out. The packaging is nice and easy to read. The ingredients are great and the price is good for the size that you get overall I definitely recommend this for your little one. Were happy to have tried it and might make the change.
1 reply from Happy Family team - 26 days ago
100% appreciate your recommendation and trust!
Works Well
5 out of 5 stars
ericav1613_4695 - 1 month ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I was pleasantly surprised by this formula. Our baby has been on soy formula due to reflux and constant spitting up. She’s been able to take this formula just fine with almost no spit up.
1 reply from Happy Family team - 1 month ago
Glad to hear how well the little one has transitioned into the formula. :)
Big fan of organic ingredients
4 out of 5 stars
spencerd10_4057 - 1 month ago
originally posted on influenster.com
[This review was collected as part of a promotion.] We always want to have some formula on hand for our baby but I’m always leery of the ingredients in some of these. Happy (no pun intended) about this one. Organic and fairly clean ingredients and perfect for our needs.
1 reply from Happy Family team - 1 month ago
Glad you feel comfortable providing our product to your little one.
Love it
5 out of 5 stars
beyatrisn_9469 - 1 month ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Happy Baby Organic Formula is an excellent choice for parents seeking a nutritious, high-quality option for their little ones. The formula is made with organic ingredients, free from harmful pesticides and chemicals, offering peace of mind to health-conscious families. It’s easy to digest and contains essential nutrients like DHA, ARA, and prebiotics to support brain development, immunity, and overall growth. The formula's gentle nature makes it a great option for babies with sensitive tummies. Plus, it mixes smoothly without clumping. Overall, Happy Baby Organic Formula provides a safe, nourishing, and trusted option for parents looking to provide the best start for their babies.
1 reply from Happy Family team - 1 month ago
Perfectly said. We appreciate the love and trust in our product.
Seriously the best formula
5 out of 5 stars
jessica1015_3208 - 1 month ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I LOVE this product!!! As a mom of four and someone who has never been able to breastfeed, I have used so many different types of formula throughout the years and it’s a bold statement but…I think this one is my favorite. It doesn’t smell, it dissolves well, it has a smaller scoop for an easier way to just add one ounce over two, and my daughter seems to suck it down! The only down side to this product is the price. I do wish it was cheaper for what you get because it makes it more expensive than our prior formula which was already high. Despite the higher cost, I am still considering switching to this formula because I have loved it that much!
1 reply from Happy Family team - 1 month ago
We're thrilled to hear your trust in our product. We'll be sure to share your comments with our team.
Great baby formula from Europe.
5 out of 5 stars
han1009_3443 - 1 month ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This organic formula is made in Europe with the highest standard. My baby really loves this formula. It tastes great. They make different formulas for stage 1 and 2 to meet the specific nutrients need for growing infants. The packaging has all the information regarding the ingredients and instructions. Overall, I am highly satisfied with this organic baby formula.
1 reply from Happy Family team - 1 month ago
We appreciate the love and support.
Great
5 out of 5 stars
yasmeenrn55_7115 - 1 month ago
originally posted on influenster.com
[This review was collected as part of a promotion.] My little one enjoyed trying this formula out. The packaging is great. The ingredients are great and the price is good for the size that you get overall I definitely recommend this for your little one.
1 reply from Happy Family team - 1 month ago
We appreciate the recommendation!
Son Likes This Taste!
5 out of 5 stars
- 1 month ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I mostly breast-feed my son, but I do occasionally feed him some formula whenever I am touched out for the day and just want a break. lol. I usually only use the Similac or Enfamil sample cans that were sent to me through the mail, but to be honest, he doesn’t really like drinking those. My son will actually drink this one and I like that it is organic. If you have a picky kiddo like mine, give this one a try!
1 reply from Happy Family team - 1 month ago
Awe, look at that cute smile! We love it.
Less mess
5 out of 5 stars
kamellahf_50 - 1 month ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I must start by saying I love the minimal plastic with the packaging. When I first opened the formula, I was pretty impressed by the gentle smell of the product. The formula has a simplistic texture when mixed and didn't cause any fuss. The leveling on the side helps with over measuring. A win in my book, if you ask me.
1 reply from Happy Family team - 1 month ago
Woohoo! Glad it's a win for the household.
Happy Baby Organic Infant Formula has high-quality
5 out of 5 stars
ben5141_2202 - 1 month ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I've been using Happy Baby Organic Infant Formula and have mixed feelings about it. On the positive side, it's made from organic, high-quality ingredients and is enriched with iron, DHA, and ARA to support my baby's development. However, it doesn't mix smoothly, which can lead to clumps, and I've noticed that my baby seems to have more gas compared to other brands. Additionally, it's quite pricey. Overall, while it's a good organic option, the texture and cost are important factors to consider.
1 reply from Happy Family team - 1 month ago
We’re sorry to hear that! We hope the little one is feeling better. We'll be sure to share your comments with our team.
Approved
5 out of 5 stars
wendya153_2190 - 1 month ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I'll start by saying that I loved the packaging, it has includes a place to place the spoon and a place to remove excess product. I can say that my baby liked it, she drank it without any problem. I think it's an excellent option for babies, as the ingredients it contains are organic.
1 reply from Happy Family team - 1 month ago
Glad the little one is enjoying.
Happy Family Organics Formula Stage 1 Review
5 out of 5 stars
davidakhoa_1634 - 1 month ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I would like to review the Happy Family Organics Formula Stage 1 for you. I like the packaging and overall look. Good first impression! I’m also impressed with the taste and texture. That’s enough for me to consider purchasing more like this in the future! I recommend you try this out for yourself. Thank you Influenster for the opportunity to review this great product.
1 reply from Happy Family team - 1 month ago
Thanks for the recommendation.
Great kendamill organic replacement
5 out of 5 stars
lamn10_9660 - 1 month ago
originally posted on influenster.com
[This review was collected as part of a promotion.] For all the parents out there looking for good kendamill replacement this is it! Had been using kendamill for 7 months and my baby didn’t notice when we switched.
1 reply from Happy Family team - 1 month ago
:)
Easy switch from breast milk
5 out of 5 stars
brianneh17_2716 - 1 month ago
originally posted on influenster.com
[This review was collected as part of a promotion.] If breast milk isn’t an option for your baby, this is a close second. The ingredients are good nutrients that your baby needs. Happy Baby products have not let me down on my journey as a first time mom. The packaging makes it easy for scooping and leveling the formula. The price that you pay is worth the value you get in this formula. You can’t go wrong with the probiotics to make sure your baby is able to have good digestion.
1 reply from Happy Family team - 1 month ago
We couldn't have said it better. Thanks for the love.
Great organic formula
5 out of 5 stars
jaclynh17_1692 - 1 month ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Love this Happy Baby Formula. Love that it is organic and is healthier than the normal formulas. Seems to have a good taste and is great at helping my baby get her nutrients. Good price point and easy packaging!
1 reply from Happy Family team - 1 month ago
Thanks for the love.
Milk-Based Power with Iron. So good!
5 out of 5 stars
lana2022_8478 - 1 month ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I want to share my impressions of “Happybaby Organic Infant Formula” while the bottom likes it 👍 and that's the most important thing. The box has very good instructions, everything is easy to use. The mixture has a pleasant smell, the smell of milk))) So far I can say that everything is good and we like it, I recommend it!
1 reply from Happy Family team - 1 month ago
Great! We appreciate the recommendation.