$14.99 when purchased online
Target Online store #3991
About this item
Highlights
- GAME FOR TARGET SUPER FANS: A favorite board game meets everyone’s happy place! With The Game of Life: Target Edition game, experience the thrill of the deal and relatable Target shopping moments
- SPIN TO DISCOVER THE JOY OF EVERYDAY LIFE: Ready for a Target Run? Spin the spinner and move that many spaces, gathering everything on your shopping list. Reach Checkout with the most money left to win
- 8 THEMED TARGET RUNS: Each player’s Target Run shopping list is for a different event, from a Summer Block Party to Family Movie Night. Visit each Department to collect every item on a list
- TARGET SHOPPING CART MOVERS: Includes 4 iconic red shopping cart movers! Players can push their cart--in any direction!—to browse the store and create their own shopping experience
- FUNNY FAMILIAR MOMENTS: Draw cards to score deals, get help from team members, receive texts (and shopping requests) from family, and enjoy other relatable moments like “stop and smell ALL the candles
- GREAT HOLIDAY GIFT: Family games like this make great holiday or Christmas gifts for kids! Great white elephant gifts under 25 dollars!
Description
Spin to discover the joy of everyday life with The Game of Life: Target Edition board game! First, pick a shopping list, filled with items for a specific occasion. Have a list for Pet’s First Birthday? Then head to the Pets Department to get that birthday crown on your list. Players push their red shopping cart movers along the store aisles on the board—in any direction!—to browse Departments and collect all items on their list. Prices vary, so try to nab the cheapest. Along the way, collect Impulse Buy tokens (some things are too good to resist). And draw cards for relatable shopping moments: score items from team members, find deals, and receive texts with shopping curveballs (“R U STILL AT TARGET???? We need toilet paper!!!”). The game ends once everyone reaches Checkout. The player with the most money left wins! The Game of Life: Target Edition game for ages 8+ is a great game for Family Game Night, and it’s a fun gift for families and Target fans.
Copyright 2023 Target Brands, Inc. The Bullseye Design, the Bullseye Dog and Target are trademarks of Target Brands, Inc.
SPIN TO WIN is a trademark of The Trustee of the Reuben B. Klamer L.T.
Hasbro and all related terms are trademarks of Hasbro.
Includes gameboard, spinner (dial, base, pointer, cardboard insert), 4 shopping cart movers, 8 Target Run lists, 80 cards (25 Team Member, 26 Deals, 25 Phone, 4 reference), 48 Item tokens, 21 Energy Boost tokens, 17 Impulse Buy tokens, 12 Target Circle tokens, 4 Target RedCards, 4 budget tracker tokens, and instructions.
Ages 8 and up
For 2 to 4 players.
Adult assembly required.
Copyright 2023 Target Brands, Inc. The Bullseye Design, the Bullseye Dog and Target are trademarks of Target Brands, Inc.
SPIN TO WIN is a trademark of The Trustee of the Reuben B. Klamer L.T.
Hasbro and all related terms are trademarks of Hasbro.
Includes gameboard, spinner (dial, base, pointer, cardboard insert), 4 shopping cart movers, 8 Target Run lists, 80 cards (25 Team Member, 26 Deals, 25 Phone, 4 reference), 48 Item tokens, 21 Energy Boost tokens, 17 Impulse Buy tokens, 12 Target Circle tokens, 4 Target RedCards, 4 budget tracker tokens, and instructions.
Ages 8 and up
For 2 to 4 players.
Adult assembly required.
Suggested Age: 8 Years and Up
Type of Game: Classic Games
Playing Time: 15 Minutes or More
Number of Players: 1 or More Players
Educational Focus: Creative Thinking
Includes: Game Board
Package type: Full Game
Battery: No Battery Used
Street Date: June 18, 2023
TCIN: 87885537
UPC: 195166222073
Item Number (DPCI): 087-10-7603
Origin: Made in the USA and Imported
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 15.84 inches length x 10.6 inches width x 1.93 inches height
Estimated ship weight: 2.13 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Where is the starting place?
submitted by kitchenaidelover - 1 year ago
A: The starting place is at the bottom of the board. You will see Bullseye there and it says "Start" and "Checkout"
submitted bygood book - 1 year ago
Related Categories
Summary of reviews
The Target edition of the Game of Life offers a fun twist on the classic game, allowing guests to enjoy a shopping experience while managing a budget. With adorable game pieces and a vibrant design, it engages players in a unique way. However, the game can be complicated with many components and unclear instructions, which may lead to confusion during play. Overall, it provides a delightful family game night option, especially for fans of Target.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.0 out of 5 stars with 176 reviews
broad age appeal: 3.05 out of 5
length of play: 3.1 out of 5
quality: 3.32 out of 5
value: 3.2 out of 5
53% would recommend
43 recommendations
Wish i could give 0 stars.
1 out of 5 stars
Thumbs down graphic, would not recommend
Fabfav - 4 days ago
Way too complicated for kids. The only thing I learned was going to target is frustrating and makes you go broke. Not fun at all. Too many rules.
Just... no.
1 out of 5 stars
Thumbs down graphic, would not recommend
SP - 1 month ago
Too complicated for kids. More confusing than interesting. Blatant marketing ploy. Play pieces are way too tiny and I bet you 60% of the folks that will actually play this game will need readers or magnifying glasses to play. I say this as a 39 year old with glasses. The Game of Life is one of my favorite board games, but this particular version was a massive disappointment.
1 reply from Hasbro team - 29 days ago
Thank you for taking the time to share your feedback on the Game of Life - Target Edition. We at Hasbro continually strive to improve our products and your feedback has been shared with our brand team.
Life
5 out of 5 stars
Thumbs up graphic, would recommend
Crystalkate - 3 months ago, Verified purchaser
I loved all of it there was nothing I didn’t like about it. It’s very different than regular life more fun.
Cool twist on a classic game!
5 out of 5 stars
Thumbs up graphic, would recommend
Anonymous Teacher - 3 months ago, Verified purchaser
We are frequent Target shoppers so it was cool to get a special edition game at such a great sale price. We haven’t gotten a chance to play a full game, but we enjoyed the short time we played when we first got it. I would recommend setting aside time to remove and sort the game pieces beforehand. There are quite a few small chips that need to be removed from the cardboard. We used plastic containers from Dollar Tree and Amazon to organize them.
So fun...almost satisfies the need to make a Target run.
5 out of 5 stars
Thumbs up graphic, would recommend
AFnash09 - 3 months ago, Verified purchaser
Bought this game for obvious reasons - we love Target and enjoy playing the game of Life. My daughters and I have played it mulitple times in the past few weeks since buying it. It's basic enough to figure out quickly but there are a few ways to bring some strategy to it as well. We did change out the markers that are including to keep track of your budget, to paperclips instead. They stay put, unlike the game provided markers. It's made us think twice about impulse buys at Target...maybe we should only be able to buy 4 impulse purchases each Target run like the game instructs. :)
Dont buy
1 out of 5 stars
Thumbs down graphic, would not recommend
gazebo - 3 months ago, Verified purchaser
I recently played the Target Edition of the Game of Life. It was nothing like the original. The rules were too complicated for kids.
1 reply from Hasbro team - 3 months ago
Thank you for taking the time to share your feedback on the Game of Life - Target Edition. We at Hasbro continually strive to improve our products and your feedback has been shared with our brand team.
Great game
5 out of 5 stars
Thumbs up graphic, would recommend
Andrew - 3 months ago, Verified purchaser
Very nice game. All the pieces were there. And it was a very awesome experience.
Disapointed. Could have been awesome
1 out of 5 stars
Thumbs down graphic, would not recommend
Shimmy shimmy cocoa pop - 4 months ago, Verified purchaser
Waaaay too long to set up 50 tiny cardboard pieces. The entire thing is overly complicated. Not like a fun Target run at all! Very Disappointed. Took forever to set up. Directions were confusing and not fun to play. Everyone eventually quit. Players were kids, adults and grands. Everyone was so disappointed. The original life game is more fun.
1 reply from Hasbro team - 4 months ago
Thank you for taking the time to share your feedback on the Hasbro Gaming Game of Life. We at Hasbro continually strive to improve our products and your feedback has been shared with our brand team.
Such an awful take on a great game
1 out of 5 stars
Thumbs down graphic, would not recommend
Sherri - 4 months ago, Verified purchaser
This is a really frustrating and overly complicated game because the rules are vague. There was at least one token in which we had no idea how to use because it doesn’t say anything about how to earn or use them in the rules. There is also no clear starting location, so we just all agreed on where to start. There are tons of tiny little tokens that are annoying to keep track of and are sure to get lost easily. Overall I did not enjoy any part of this game. It was poorly designed.
1 reply from Hasbro team - 4 months ago
Thank you for taking the time to share your feedback on the Game of Life - Target Edition. We at Hasbro continually strive to improve our products and your feedback has been shared with our brand team.
So much fun
5 out of 5 stars
Thumbs up graphic, would recommend
Mel123 - 4 months ago
My family and I enjoyed playing this during family game night.
Can't give honest review as donated it
3 out of 5 stars
Victorf - 4 months ago, Verified purchaser
Just received the wrong version I ordered the regular life because my granddaughter wants the version with gamer and vlogger as careers. Target refunded me the price and told me no need to return I donated it to the church in the neighborhood that gives out toys for kids. I'm sure whoever receives it will be thankful and grateful. I can't give a better rating as I gave it away but looks like a good game .
Makes a great gift
5 out of 5 stars
Thumbs up graphic, would recommend
Kwoods21 - 4 months ago
I got this for half off before the holidays. Very cute gift for the target lover. Its rules are a little different than the original board. Me and my husband had a blast playing.
Bull's-eye failed the kids
1 out of 5 stars
Thumbs down graphic, would not recommend
Erica - 4 months ago, Verified purchaser
This game was a total disappointment! Do not waste your time or money on this game.
1 reply from Hasbro team - 4 months ago
Thank you for taking the time to share your feedback on the Game of Life - Target Edition. We at Hasbro continually strive to improve our products and your feedback has been shared with our brand team.
Neat Idea!
4 out of 5 stars
Thumbs up graphic, would recommend
whitepicketfence - 11 months ago, Verified purchaser
PRO: Super FUN to pretend you are managing a budget a shopping list at trendy Target! As always, excellent durable quality from this toy brand. Full game board size - folded in half! - not folded in quarters (yes it saves space but the creases are annoying). CON: ALOT of pre-game learning is required. This cannot be skipped bc it is much more involved than the normal LIFE version. 3 stars on age appeal bc of the lengthy learning time in order to play. 3 stars on length of play bc it can be too long of a time for younger elementary age players.
Shop Til You Drop!
5 out of 5 stars
Thumbs up graphic, would recommend
NathieBug - 1 year ago
We received this as a gift and played last night. Absolutely loved it! Instead of collecting children and life tiles you get to run around target collecting the items on your shopping list. But watch out for those impulse buys! Such a cute design and lead to many jokes and fun moments reminiscing about our real-life target runs.
Do not recommend
1 out of 5 stars
Thumbs down graphic, would not recommend
Lg - 1 year ago, Verified purchaser
Overly complicated, poorly designed. The game has a ton of pieces that take quite a while to sort and set up on the board. Then each player receives a card that tracks their budget and you are supposed to track every time you earn money on the card. This is a terrible design because the token got bumped several times during play so we had no idea how much money we should be at. There are far too many elements to the game to keep up with. The directions do not make it clear on how certain parts of the game should go so we had to just make it up. Then when you complete your shopping order you go to check out-but the people who haven't checked outnyet or completed their shopping continue playing. This left several players just waiting while the last person had to basically play alone. I am so disappointed because I thought the game was going to be similar to the game of life. They are not the same at all.
Not great
2 out of 5 stars
Thumbs down graphic, would not recommend
Targetmom1227 - 1 year ago
This was really complicated and not a well executed, thought out game. Directions are pretty vague. There was plenty of times throughout playing that we had to decide on our own what to do because directions were not clear. I thought this would resemble the game of life more but it’s pretty different. We felt more annoyed than we did having fun playing it. Everyone dropped out of playing not too long in. The only one who seemed to enjoy it was my 7 year old but she didn’t really get what was going on lol.
Target version is the best
5 out of 5 stars
monikad14 - 1 year ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I gifted this to my husband today for his bday and he’s ecstatic! He loves the game of Life and this Target version is great for me and my daughter. We plan to play this tonight! Love it!
Terrible
1 out of 5 stars
Thumbs down graphic, would not recommend
chiald - 1 year ago, Verified purchaser
This is so stupid. Accidentally added to my cart thinking it was Life. It’s like a crappy version of Mall Madness. Has NOTHING to do with the original game. So so so bad.
Family game night
5 out of 5 stars
rachaela1df6 - 1 year ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Oh my goodness, this is seriously one of the cutest games I’ve ever seen. So much thought and effort went into the design of this game - from the mini shopping cart game pieces, to the red card discounts, and actual red cards. My family really enjoyed this game. Lots of fun and entertainment. The only thing that would really top it off would be a register shaped calculator that can be used to total at the conclusion of the game.