Sponsored
Honest Beauty Extreme Volume Mascara + Bold Lash Primer - Black - 0.27 fl oz
$19.99 when purchased online
Target Online store #3991
About this item
Highlights
- New look, same great formula; packaging may vary
- VOLUME AND DIMENSION: Double-sided mascara and lash primer designed to work together to build maximum volume from root to tip. Made with nourishing Castor oil, 3 lengths of natural fibers, naturally-derived film formers, and plant-based waxes.
- BLUE PRIMER: Built-in blue primer deposits 3 lengths of naturally-derived fibers and amplifies color to deliver the truest, richest, intense black.
- MADE WITHOUT: Parabens, PEGs, Silicones, Fragrances.
- SAFE FOR SENSITIVE EYES: Vegan, Cruelty-free, and Ophthalmologist Tested + Safe for sensitive eyes and contact lens wearers.
- SAFE FOR MOMS: We formulate with toxicologist-audited ingredients for your skin to skin care.
Description
A dual-sided volume-boosting primer and mascara for your boldest lashes yet.
Formulated with three lengths of natural fibers for extreme volume, the blue primer pigment activates to intensify rich black color. The mascara and fluffy wand deliver buildable volume clinically tested to make your lashes appear 90% thicker*. The non-smudge and non-clumping formula, infused with nourishing castor oil, effortlessly melts off when removed.
*In a clinical study of 38 women when using mascara + primer together
How To Use:
Evenly apply primer to lashes, wait 30 seconds + top them off with a few coats of mascara.
Recycling Information:
Our sustainable cartons are environmentally-friendly, FSC-certified, and made from 100% recycled, PCW (pre/post-consumer waste) materials.
Caring Caution:
Use as directed. Avoid contact with eyes. If contact occurs, flush thoroughly with water.
Mascara Ingredients:
Water (Aqua/Eau), Polyhydroxystearic Acid, Copernicia Cerifera (Carnauba) Wax, Dioctyldodecyl Dimer Dilinoleate, Propanediol, Glyceryl Stearate SE, Polyglyceryl-6 Distearate, Polyglyceryl-10 Stearate, Pullulan, Cellulose, Palmitic Acid, Stearic Acid, Sorbitol, Acacia Senegal Gum, Trehalose, Hydroxyacetophenone, 1,2-Hexanediol, Caprylyl Glycol, Xanthan Gum, Ricinus Communis (Castor) Seed Oil, Myristic Acid, Trisodium Ethylenediamine Disuccinate, Iron Oxides (CI 77499), Ultramarines (CI 77007).
Tinted Primer Ingredients:
Water (Aqua/Eau), Polyhydroxystearic Acid, Copernicia Cerifera (Carnauba) Wax, Dioctyldodecyl Dimer Dilinoleate, Glyceryl Stearate SE, Polyglyceryl-6 Distearate, Polyglyceryl-10 Stearate, Propanediol, Hydrolyzed Corn Starch, Palmitic Acid, Stearic Acid, Cellulose, Silica, Ricinus Comunis (Castor) Oil, Glycerin, Microcrystalline Cellulose, Aloe Barbadensis Leaf Juice Powder, Algin, Xanthan Gum, Panthenol, Myristic Acid, Citric Acid, Trisodium Ethylenediamine Disuccinate, Hydroxyacetophenone, 1,2-Hexanediol, Caprylyl Glycol, Ultramarines (CI 77007).
Formulated with three lengths of natural fibers for extreme volume, the blue primer pigment activates to intensify rich black color. The mascara and fluffy wand deliver buildable volume clinically tested to make your lashes appear 90% thicker*. The non-smudge and non-clumping formula, infused with nourishing castor oil, effortlessly melts off when removed.
*In a clinical study of 38 women when using mascara + primer together
How To Use:
Evenly apply primer to lashes, wait 30 seconds + top them off with a few coats of mascara.
Recycling Information:
Our sustainable cartons are environmentally-friendly, FSC-certified, and made from 100% recycled, PCW (pre/post-consumer waste) materials.
Caring Caution:
Use as directed. Avoid contact with eyes. If contact occurs, flush thoroughly with water.
Mascara Ingredients:
Water (Aqua/Eau), Polyhydroxystearic Acid, Copernicia Cerifera (Carnauba) Wax, Dioctyldodecyl Dimer Dilinoleate, Propanediol, Glyceryl Stearate SE, Polyglyceryl-6 Distearate, Polyglyceryl-10 Stearate, Pullulan, Cellulose, Palmitic Acid, Stearic Acid, Sorbitol, Acacia Senegal Gum, Trehalose, Hydroxyacetophenone, 1,2-Hexanediol, Caprylyl Glycol, Xanthan Gum, Ricinus Communis (Castor) Seed Oil, Myristic Acid, Trisodium Ethylenediamine Disuccinate, Iron Oxides (CI 77499), Ultramarines (CI 77007).
Tinted Primer Ingredients:
Water (Aqua/Eau), Polyhydroxystearic Acid, Copernicia Cerifera (Carnauba) Wax, Dioctyldodecyl Dimer Dilinoleate, Glyceryl Stearate SE, Polyglyceryl-6 Distearate, Polyglyceryl-10 Stearate, Propanediol, Hydrolyzed Corn Starch, Palmitic Acid, Stearic Acid, Cellulose, Silica, Ricinus Comunis (Castor) Oil, Glycerin, Microcrystalline Cellulose, Aloe Barbadensis Leaf Juice Powder, Algin, Xanthan Gum, Panthenol, Myristic Acid, Citric Acid, Trisodium Ethylenediamine Disuccinate, Hydroxyacetophenone, 1,2-Hexanediol, Caprylyl Glycol, Ultramarines (CI 77007).
Trial/Mini/Travel Size: Yes
Suggested Age: Adult
Health Facts: Vegan, Formaldehyde-Free, Paraben-Free, Talcum-Free, Silicone-Free, Mineral Oil-Free
Color Finish: Matte
Color Palette: Dark Tones
Sustainability Claims: Cruelty-Free
Includes: Mascara, Applicator, Primer
Beauty Purpose: Volumizing
Net weight: .27 fl oz (US)
Features: Lash Primer and Mascara in One, Ophthalmologist Tested, Built-In Brush
TCIN: 85825203
UPC: 810022918029
Item Number (DPCI): 037-14-0189
Origin: Made in the USA and Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
mascara ingredients: water (aqua), polyhydroxystearic acid, copernicia cerifera (carnauba) wax, dioctyldodecyl dimer dilinoleate, propanediol, glyceryl stearate se, polyglyceryl-6 distearate, polyglyceryl-10 stearate, pullulan, stearic acid, cellulose, sorbitol, acacia sene senegal gum, trehalose, hydroxyacetophenone, 1,2-hexanediol, caprylyl glycol, xanthan gum, ricinus communis (castor) seed oil, trisodium ethylenediamine disuccinate, iron oxides (ci 77499), ultramarines (ci 77007), tinted primer ingredients: water (aqua), polyhydroxystearic acid, copernicia cerifera (carnauba) wax, dioctyldodecyl dimer dilinoleate, glyceryl stearate se, polyglyceryl-6 distearate, polyglyceryl-10 stearate, stearic acid, propanediol, hydrolyzed corn starch, cellulose, silica, ricinus comunis (castor) oil, glycerin, microcrystalline cellulose, aloe barbadensis leaf juice powder, algin, xanthan gum, panthenol, citric acid, trisodium ethylenediamine disuccinate, hydroxyacetophenone, 1,2-hexanediol, caprylyl glycol, ultramarines (ci 77007)
Shipping details
Estimated ship dimensions: 5.6 inches length x 0.8 inches width x 0.7 inches height
Estimated ship weight: 0.1 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Summary of reviews
This mascara has garnered mixed feedback from guests, with many praising its clean ingredients and volumizing effects. However, several guests reported issues with flaking, dryness, and difficulty in application due to the large brush. While some found it effective for a natural look, others were disappointed with its performance compared to other products. Overall, it may suit those seeking a clean beauty option but may not meet the expectations of those looking for dramatic results.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.3 out of 5 stars with 157 reviews
effectiveness: 2.74 out of 5
quality: 2.91 out of 5
value: 2.53 out of 5
32% would recommend
58 recommendations
Dried out
1 out of 5 stars
Thumbs down graphic, would not recommend
slj - 7 days ago, Verified purchaser
Totally dried out, like an old tube of mascara that’s been used 100 times. I used to buy this formula when it first came out and it was fantastic - something changed
1 reply from The Honest Company team - 4 days ago
Hi slj! We’re sorry to hear you had this experience with our mascara, and we want to help. So our team can best assist you, please give us a call at 1.888.862.8818 or email us support@thehonestcompany.com. We look forward to hearing from you!
Not a fan
1 out of 5 stars
Thumbs down graphic, would not recommend
Steph - 8 days ago, Verified purchaser
- Skin tone: Light
- Skin type: Dry
- Skin concern: Aging, Cellulite
- Hair color: Brunette
- Eye color: Brown
Not high quality and extremely clumpy
1 reply from The Honest Company team - 4 days ago
Hi Steph! We’re sorry to hear you had this experience with our mascara, and we want to help. So our team can best assist you, please give us a call at 1.888.862.8818 or email us support@thehonestcompany.com. We look forward to hearing from you!
I prefer the extreme length mascara
1 out of 5 stars
anonymous - 10 days ago
originally posted on The Honest Company
This product is a disappointment and I use a lot of Honest Co products. The brush is so big I can barely use it, and then the product flakes all over my face. My eyelashes don't look any bigger/longer.....maybe its for people with eyelash extensions? I much prefer the extreme length mascara. That stuff really works.
Big No (crumbly on applying, flakes off)
1 out of 5 stars
Samah - 2 months ago
originally posted on The Honest Company
Highly disappointing. Firstly it applies like a mascara that's on it's last leg does (kind of crumbly, sparse) , started flaking after about 4hours on, and really didn't do anything significant for my lashes as far as lifting or lengthening. Honestly hated every product I bought from this brand
1 reply from Honest Company team - 2 months ago
Hi there! We’re sorry to hear you had this experience with our mascara, and we want to help. So our team can best assist you, please give us a call at 1.888.862.8818 or email us support@thehonestcompany.com. We look forward to hearing from you!
Disappointing
2 out of 5 stars
Thumbs down graphic, would not recommend
SpiritMentor - 4 months ago, Verified purchaser
- Skin type: Normal
- Skin tone: Medium
I’ve been a fan of Honest for years now and really like the one in the white tube so I thought this one would be great too. Not so. It flakes off easily during the day and I thought maybe the primer had something to do with it so tried it by itself. I needed way too many coats to get it to look like I had something on. By end of work day my eyes were red and irritated. Going back to the white one!
1 reply from The Honest Company team - 4 months ago
Hi SpiritMentor! We’re sorry to hear about your experience. We take product complaints very seriously and would like to gather additional information. So our team can best assist you, please give us a call at 1.888.862.8818 or email support@thehonestcompany.com. We're happy to help any way we can.
Love it
5 out of 5 stars
Happy2beaNana - 5 months ago
originally posted on The Honest Company
I have tried another clean brand and I prefer this one, it gives the results I'm looking for
Its ok
3 out of 5 stars
Thumbs down graphic, would not recommend
Candie - 5 months ago, Verified purchaser
- Hair color: Brunette
- Skin type: Combination
- Eye color: Brown
- Skin tone: Medium
This mascara was a no for my liking. I like that it has clean non toxic ingredients and it’s easy to take off. But it’s dry and the wand is so big it makes a mess. I have to apply 4 coats for it to look like I have mascara on. The primer side doesn’t help either. I like dark dramatic lashes. The color is not dark enough for me. If you like natural looking lashes you will like this. And I think it’s expensive for a drugstore mascara.
Save your money
1 out of 5 stars
Thumbs down graphic, would not recommend
Becca928 - 7 months ago, Verified purchaser
- Skin type: Oily
- Skin tone: Light
I purchased back in March and just opened because I haven’t needed it until now. Unfortunately, I’m outside the return window. When I opened the product, everything was dried out and the brush was a mess! The product had not expired and I had never opened it so it should’ve been fine. It’s a shame I can’t get a refund. Save your $20
Why such a big wand brush?
2 out of 5 stars
Thumbs down graphic, would not recommend
Harper - 7 months ago, Verified purchaser
- Skin tone: Light
- Skin concern: Sensitivity
- Skin type: Combination
I did not expect the mascara wand to be so big, it seemed unnecessary and made it hard to apply the mascara to my bottom lashes. My lashes fell flat halfway through the day and the mascara had started flaking as well. I love this brand, but for me this product is not worth the price paid.
1 reply from The Honest Company team - 7 months ago
Hi Harper. Thanks for reaching out here. We appreciate your feedback and we will be sure to pass this along to our team.
Just get a $10 one or go to ulta
2 out of 5 stars
Thumbs down graphic, would not recommend
AlyssaME - 8 months ago, Verified purchaser
- Skin tone: Light
- Skin type: Combination
- Hair color: Brunette
- Eye color: Brown
It's mascara, but it's underwhelming compared to others I've tried of all price points. This is also the only one that makes my eyes burn and I'm not really sure why that is.
Perfect length and volume
5 out of 5 stars
Onew - 10 months ago
originally posted on The Honest Company
Honestly better than anything at Sephora! But please please make it in brown! Lasts all day, so much length and volume- and still washes off easily
Flaky and droops
2 out of 5 stars
Thumbs down graphic, would not recommend
NatGonzo - 11 months ago, Verified purchaser
This mascara unfortunately falls flat…literally. It sort of feels a bit old right out of the gate (not super pigmented, have to work to get product off brush), it flakes throughout the day, and doesn’t hold lashes well. Disappointing for the price point. The regular Honest mascara is better IMO.
1 reply from The Honest Company team - 11 months ago
Hi NatGonzo! Thanks for reaching out here. We’re sorry to hear you had this experience with our Extreme Volume Mascara, and we want to help. So our team can best assist, please give us a call at 1.888.862.8818 or email us support@thehonestcompany.com. We look forward to hearing from you.
The best
5 out of 5 stars
Anonymous - 11 months ago
originally posted on The Honest Company
The best mascara, I love it! I have bought some for friends, they love it too
Flakey and barely seen
2 out of 5 stars
Bridget - 1 year ago
originally posted on The Honest Company
I accidentally bought this instead of the length mascara and it’s awful. I’m surprised it’s from the same company because I’ve been using the other product for close to a decade at this point. It’s super flakey and the end result looks like I don’t have mascara on after layers and layers of mascara.
1 reply from Honest Company team - 1 year ago
Hi there! We’re sorry to hear you had this experience with our Extreme Volume Mascara, and we want to help. So our team can best assist you, please give us a call at 1.888.862.8818 or email us support@thehonestcompany.com. We look forward to hearing from you.
Micece1217
5 out of 5 stars
Thumbs up graphic, would recommend
Míchelle - 1 year ago, Verified purchaser
Does the job! Love it❤️
Too flakey unfortunately
3 out of 5 stars
Dawnee - 1 year ago
originally posted on The Honest Company
I want to love it but flakes terribly 😢 I love that it’s clean and cruelty free.
1 reply from Honest Company team - 1 year ago
Hi there! We’re sorry to hear you had this experience with our Extreme Volume Mascara, and we want to help. So our team can best assist, please give us a call at 1.888.862.8818 or email us support@thehonestcompany.com. We look forward to hearing from you.
Doesnt last
2 out of 5 stars
Thumbs down graphic, would not recommend
Amanda - 1 year ago, Verified purchaser
- Hair color: Blonde
- Skin type: Dry, Normal
- Skin tone: Light
- Skin concern: Dark circles, Dullness, Aging, Cuticles, Sensitivity, Uneven skin tone
- Eye color: Blue
Wears off throughout the day - doesn’t last. Clumps when you put it on. I love Honest Beauty’s other mascara and eyeliner. This does not compare.
1 reply from The Honest Company team - 1 year ago
Hi Amanda! Thanks for reaching out here. We’re sorry to hear you had this experience with our Extreme Volume Mascara, and we want to help. So our team can best assist, please give us a call at 1.888.862.8818 or email us support@thehonestcompany.com. We look forward to hearing from you so we can chat further!
Buyer beware!
1 out of 5 stars
Thumbs down graphic, would not recommend
Kswin11 - 1 year ago, Verified purchaser
- Eye color: Brown
- Skin tone: Light
- Skin type: Combination
- Hair color: Brunette
I don’t normally leave reviews, but this mascara was so bad, especially for the price point. I’ve used clean mascaras before, even the original honest beauty one, and this one is worse than wearing nothing at all. My eyelashes naturally hold a curl without curling them, but even after curling and using this mascara, there was nothing. The mascara flakes and fades so quickly, leaving your lashes almost naked with a mess under your eyes. I was so embarrassed when I wore this to work. I gave it a second try yesterday, taking my time to apply it well, and it was exactly the same. All that to say, I normally enjoy using honest beauty makeup, but this purchase was incredibly disheartening. The search for an effective, clean mascara continues.
1 reply from The Honest Company team - 1 year ago
Hi Kswin11! We're so sorry to hear about your recent experience with our Extreme Volume Mascara, and we want to make sure this is taken care of for you. So our Customer Service team can best assist, please reach out to them via email at support@thehonestcompany.com. They are also available at 1.888.862.8818. We look forward to hearing from you so we can help further!
Deeply mediocre
1 out of 5 stars
Thumbs down graphic, would not recommend
Macm91 - 1 year ago, Verified purchaser
- Eye color: Green
- Skin tone: Light
- Hair color: Blonde
- Skin type: Combination
The lash primer doesn’t lengthen at all and it flakes and smears and is not waterproof. Threw away a nearly full mascara bc it was so mediocre
Ok
3 out of 5 stars
Me - 1 year ago, Verified purchaser
- Skin tone: Light
- Skin concern: Aging, Acne
- Skin type: Oily
- Eye color: Green
- Hair color: Brunette
Really like it, doesn’t cause headache, but there’s so little product, and it took 6 applications to make it look like normal thickness.