$11.89 sale price when purchased online
$13.99 list price
Target Online store #3991
About this item
Highlights
- New 100% plastic-free easy-pour box is totally recyclable.
- Ultra-concentrated Laundry Soap powder contains 60 loads per box.
- Awarded Best Powder Laundry Detergent 2023 in Real Simple Magazine’s Cleaning Awards
- 1.5 tablespoons is all you need for a standard load.
- Dermatologist-tested hypoallergenic.
- Free from 1,4-Dioxane, PVA, synthetic fragrances, parabens, sulfates, phthalates, dyes, and optical brighteners.
- Powerful clean in HE and standard machines, safe for septic and gray water systems.
- For cold water washing, we recommend dissolving 1.5 tablespoons of Laundry Soap in 8oz hot water, and then pouring directly into your washer drum.
Description
Ingredients Matter Laundry Soap powder is made simply with a plant-based blend of soaps and salts, and packaged in a super convenient, 100% plastic-free, easy-pour cardboard box. Our Lavender scent is fragranced with natural and essential oils. The formula is biodegradable, hypoallergenic, Leaping Bunny certified, and EPA Safer Choice certified. Plus, it works! This Laundry Soap is third-party tested to clean better than leading natural detergents. It’s tough on dirt and stains but gentle on fabrics and skin.
Unlike most laundry pods, detergent sheets, and poly-lined cartons, which can leave behind microplastics, our box is PVA-free and totally recyclable. It’s also free from harsh ingredients like synthetic fragrances, dyes, parabens, sulfates, phthalates, optical brighteners, and ethoxylated detergents like Sodium Laureth Sulfate, Laureth-6, and Pareth-7, which can contain the potential carcinogen 1,4-Dioxane. We make clean laundry without the nasty ingredients and plastic pollution.
Unlike most laundry pods, detergent sheets, and poly-lined cartons, which can leave behind microplastics, our box is PVA-free and totally recyclable. It’s also free from harsh ingredients like synthetic fragrances, dyes, parabens, sulfates, phthalates, optical brighteners, and ethoxylated detergents like Sodium Laureth Sulfate, Laureth-6, and Pareth-7, which can contain the potential carcinogen 1,4-Dioxane. We make clean laundry without the nasty ingredients and plastic pollution.
Scent: Lavender
Health Facts: Contains Naturally Derived Ingredients, Non-Toxic, Phthalate-Free, Hypoallergenic, Dye-Free
Product Warning: Drink water if product is swallowed, keep out of eyes, seek medical help if product is swallowed
Features: Dermatologist Tested
Product Form: Powder
Sustainability Claims: Cruelty-Free, Plant-Based, Biodegradable, Bio-Based
Number of uses: 60
TCIN: 89229586
UPC: 852841008192
Item Number (DPCI): 003-02-0166
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 2.75 inches length x 5.75 inches width x 7.25 inches height
Estimated ship weight: 2.45 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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3.7 out of 5 stars with 29 reviews
cleans effectively: 3.69 out of 5
quality: 3.69 out of 5
scent: 3.58 out of 5
value: 3.25 out of 5
66% would recommend
18 recommendations
Really good
5 out of 5 stars
Thumbs up graphic, would recommend
Vi - 3 months ago, Verified purchaser
It cleans really well ! Clothes smell very naturally clean . If you air dry them probably it's better . After putting them in the dryer the smell of course go away as expected . I overloaded the machine and still removed tough blood stains . I'm very pleased with the results . I thank a dry cleaner YouTuber who mentioned it in one of his videos !
Cleans great!
5 out of 5 stars
Thumbs up graphic, would recommend
Keekee - 3 months ago, Verified purchaser
Very effective, and plastic-free!
Great laundry detergent! Clothes are unscented after wash
4 out of 5 stars
Thumbs up graphic, would recommend
TargetDealer222 - 4 months ago, Verified purchaser
I’ve had this product for a few months now. I am giving this laundry powder 4 stars instead of 5 because it does not leave my clothes smelling like lavender afterwards. After the clothes are washed, the clothes are left smelling like nothing (unscented), but clean! This detergent cleans very well, and suds up well! I would recommend using warm or hot water during your laundry cycles. If you run your cycles using cold water, this may leave some residual powder on your clothes. My washer is HE, so maybe this is an issue with this subset of washers.
Doesn't work. We really tried.
1 out of 5 stars
Thumbs down graphic, would not recommend
V - 5 months ago, Verified purchaser
We tried to make this work, really and truly. I wanted to feel good about making a better choice for the environment. But this detergent just doesn't work. It took FOREVER to melt before adding to cold loads, and even when used with hot loads like towels and sheets, our laundry didn't come out smelling fresh and clean. I honestly didn't have any confidence that it was washing anything. Plus, I had to hold my breath when handling to avoid inhaling the fine powder.
Only use on hot loads
4 out of 5 stars
Thumbs up graphic, would recommend
- 7 months ago
It works great with hot water. Avoid if you are doing a cold wash. Others choked on the powder, I haven’t had that issue. Maybe just exhale while opening instead of inhaling? 🤷🏻♀️ I love that the ingredients are actually clean and not just a marketing ploy. I’ll stick with unscented next time though to be extra “clean”.
Ingredients do matter!
5 out of 5 stars
Thumbs up graphic, would recommend
Tbachristine - 8 months ago, Verified purchaser
Great laundry detergent that leaves clothes clean and fresh smelling. Good for you, your clothes and the environment too. Do need to follow directions if you use cold wash, cold rinse add detergent to a cup of warm water then into machine. But no need to do that if use warm wash, cold rinse.
My new favorite!
5 out of 5 stars
Thumbs up graphic, would recommend
Everyday Glamour - 8 months ago, Verified purchaser
I am always scouting for fewer chemicals and effectivesness. I stumbled on this in Target and thought I would try it out. My husband and I work hard. I have chickens and a greenhouse, and when not working at my practice, I am repairing and refinishing furniture. My husband, when not at his day job, is digging in the mud (clay), shoring up a foundation and doing heavy work on rehabbing a dilapidated house. He also works in big industrial areas. I say this to point out, we get grungy, stinky dirty. Thus detergent gets it all out! All of it! And, the laundry comes out SOFT. The scent is very light. I wish it were a tad more pronounced, because I love lavender. This detergent even gets out the dog smell fro my pup's blankets. So, clean, fluffy, smell-good laundry without harsh chemicals? Sign me up! Oh - 1.5 tablespoons it truly all you need per load! I have an HE front load washer.
Truly eco-friendly laundry detergent that WORKS!
5 out of 5 stars
Thumbs up graphic, would recommend
- 10 months ago, Verified purchaser
Purchased this brand of detergent a few times and I love that there’s zero plastic in the packaging. I’ve never had any trouble with residue or clothes not getting clean while using it in my Speed Queen top load washer, at any temperature. The powder formula can make you cough a little if you stand directly over it when agitating the box. Easy solution for me, turn my head; problem solved! It works great, and is a perfect alternative to the big name greenwashed “eco-friendly” laundry products. This one really is, and works well! Hope Target never discontinues stocking it.
Avoid if you wash cold
3 out of 5 stars
Alyx - 11 months ago, Verified purchaser
Would be great if it wasn't a pain to use with cold washes Instructions say to dissolve in hot water if you run the wash cold but hot water from the sink doesn't work so I have to boil water with my electric kettle and it still takes forever to dissolve even constantly stirring
Great product
5 out of 5 stars
Thumbs up graphic, would recommend
Megeleigh - 1 year ago, Verified purchaser
I took some before and after photos of my son's shoe inserts, but they were too big to upload apparently. Anyway, his black, ground in dirt insoles from his stinky tennis shoes came almost completely clean with no soaking or stain pretreatment. I don't get the bad reviews. This laundry soap works well and is well priced. I just bought a few more boxes because it is on sale. Wash in at least warm water. Cold water saves energy, sure, but doesn't clean your clothes. I never use cold except wool delicates. Also don't use a quick wash. New washers don't have the agitators and require soap or detergent, heat, and time. Also, be sure to add vinegar to your softener spot instead of softener - it will ensure no soap builds up on your clothes or washer. Otherwise, great, eco friendly and family friendly product. I'm sad to see so many poor reviews on here!
Strong
1 out of 5 stars
Thumbs down graphic, would not recommend
Mema - 1 year ago, Verified purchaser
Made my gag & cough every time I opened it. Dust from powder was very strong
Goal to stop using plastic bottled soaps
5 out of 5 stars
Thumbs up graphic, would recommend
Lee - 1 year ago, Verified purchaser
My goal is to not use plastic bottle detergent. I read the directions and use hot water before putting in clothes. And the soap works. Smells good. And I did cough but I have worked on putting in soap first then turn on water and all is well.
Does not work
1 out of 5 stars
Thumbs down graphic, would not recommend
maddie - 1 year ago
I will echo what everyone else said, do not buy!! I have never used powder detergent so part of me was unaware but I cough like crazy when I do my laundry (which seems so unsafe). This does not work in cold water and my clothes came out with chunks of detergent. I don’t even think it works.
You will choke on the dust
1 out of 5 stars
Thumbs down graphic, would not recommend
Targetdiditagain - 1 year ago
I poured this into the drum and then added clothes and the dust that goes into the air makes you cough and choke terribly. Never had that happen with any other powdered laundry detergent. My lungs are still irritated from it. Terrible! I will just go back to making my own detergent.
1 reply from IM Customer Care team - 1 year ago
Hello! I'm so sorry to hear you're experiencing this issue. Sometimes, as our Soap sits, it can dry out and cause the dusting problem you’re experiencing. One solution is to add a couple of tablespoons of water directly to the powder in the box to tamp down the dust. We have a happiness guarantee, so please don't hesitate to contact us at support@ingredientsmatterclean.com if you want us to refund your purchase. --Christiana
Works fine
4 out of 5 stars
Thumbs up graphic, would recommend
Isabel - 1 year ago
It works well as long as I dissolve it in warm water ahead of time and hold my breath when opening the box to avoid coughing from the powder.
love it
5 out of 5 stars
Thumbs up graphic, would recommend
mommiesmyname - 1 year ago
mom of 6 and grandma to 8, so far.. Let's say, I have done a load of laundry or two lol..this stuff is great! I will buy it again!
Doesnt disolve in washer
1 out of 5 stars
Thumbs down graphic, would not recommend
Caroline - 1 year ago
The product doesn’t dissolve in the washer and you end up having to run it multiple times in order for it to work. Obviously this defeats the purpose of trying to use something plastic free and more environmentally friendly.
1 reply from IM Customer Care team - 1 year ago
Caroline, I’m sorry to hear you’re having trouble with our product’s dissolution. One of the important reasons we are different from other brands is that we make our product with soap rather than petroleum-derived detergents. Although not often, a combination of cold temperature and hard water can affect dissolution. Do you know if you have hard water in your area? One way around the issue is to dissolve the 1.5 TB of laundry powder in warm water and then add that to the drum before the items you’re washing. We do have a happiness guarantee, so please don't hesitate to contact us at support@ingredientsmatterclean.com if you would like a refund for your purchase. --Christiana
Love this stuff
5 out of 5 stars
Thumbs up graphic, would recommend
Marmar - 1 year ago, Verified purchaser
Love it! I haven’t had trouble with the flakes not dissolving. Works well especially for my kids with skin allergies! Everything is soft and super clean and fresh!
No thank you!
1 out of 5 stars
Thumbs down graphic, would not recommend
QWERTY - 1 year ago, Verified purchaser
I wish I looked up the product details before, you can only use with warm and hot water. Even still it leaves flakes of the product on tour clothes. Also when you’re pouring the product into the drum, the powder that comes up into the air makes you choke like mad. I really don’t know how this product made it to market.
1 reply from IM Customer Care team - 1 year ago
I’m so sorry you’re experiencing these issues! Since our product is made from soap rather than petroleum-derived detergents, a combination of cold temperature and hard water can make dissolution challenging. Typically, we don't see any build-up when using the right amount of soap unless the water is very hard. Do you know if you have hard water in your area? On the side of the box, there are instructions for a successful cold-water wash. Regarding the dusting, sometimes as our Soap sits it can dry out and cause the dusting problem you’re experiencing. One solution is to add a couple of tablespoons of water directly to the powder in the box to tamp down the dust. We have a happiness guarantee, so please don't hesitate to contact us at support@ingredientsmatterclean.com if you would like us to refund for your purchase. --Christiana