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John Frieda ULTRAFiller+ Thickening Shampoo for Fine Hair, Volumizing Shampoo, Biotin and Hyaluronic Acid Hair Thickening Shampoo - 8.3 fl oz
$10.99 when purchased online
Target Online store #3991
About this item
Highlights
- HAIR THICKENING SHAMPOO - Our thickening shampoo gets you 200% thicker*, fuller hair (*vs a basic shampoo) instantly
- SPECIAL TECHNOLOGY - This technology aligns and creates spaces between your hair fibers as you wash, resulting in hair that looks and feels thicker
- EXPERTLY FORMULATED SHAMPOO - This thickening shampoo is infused with biotin and hyaluronic acid so that it visibly plumps, giving you thicker, fuller and stronger hair in just one use
- TRUSTWORTHY INGREDIENTS - Our volumizing shampoo is silicone-free and vegan
- MORE THAN JUST SHAMPOO - Try the whole John Frieda ULTRAfiller+ line, because together, all three products (thickening shampoo, conditioner and spray) help you achieve the best results
Description
Infused with biotin and hyaluronic acid, this thickening shampoo visibly plumps, leaving you with thicker, fuller and stronger hair in only one use! Our hair thickening shampoo plumps the overall thickness of your hair by 200%* and strengthens, reducing hair loss due to breakage (*vs. a basic shampoo). Our technology adds manageability to fine, fragile hair while increasing overall thickness and plumpness. It aligns and creates spaces between hair fibers, making your hair look and feel thicker.
Scent: Scented
Hair Type: Fine
Health Facts: Vegan, Contains Hyaluronic Acid, Silicone-Free
Product Form: Cream
Sustainability Claims: Cruelty-Free
Recommended Use: Daily
Package Quantity: 1
Beauty Purpose: Damage Repair, Thickening, Nourishing, Moisturizing, Volumizing
Net weight: 8.3 fl oz (US)
Features: Rinse-Off
TCIN: 89171231
UPC: 717226291371
Item Number (DPCI): 063-00-0884
Origin: Made in the USA and Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water, sodium laureth sulfate, glycerin, coco-glucoside, cocamidopropyl betaine, cocamide mea, fragrance, sodium chloride, lauric acid, hydroxypropylgluconamide, polyquaternium-7, benzyl, alcohol, hydroxypropyl methylcellulose, hydroxypropylammonium gluconate, disodium edta, malic acid, glycine, alcohol, lecithin, ppg-9, panthenol, sodium hydroxide, caffeine, hyaluronic acid, tocopheryl etate, biotin, sodium benzoate, salicylic acid, alpha-isomethyl ionone, geraniol, hexyl cinnamal, limonene, linalool.
Shipping details
Estimated ship dimensions: 1.91 inches length x 3 inches width x 8.22 inches height
Estimated ship weight: 0.6 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is this shampoo safe for color treated hair?
submitted by LJ - 1 year ago
A: Hey LJ, Great question! The John Frieda UltraFiller + Thickening Shampoo does not claim to be color safe. This thickening shampoo is infused with biotin and hyaluronic acid so that it visibly plumps, giving you thicker, fuller and stronger hair. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 1 year agoBrand expertA: I checked the official John Frieda website - it does claim it is color safe.
submitted byTNTaylor - 2 months ago
Q: What does this smell like?
submitted by Ekrich - 10 months ago
A: Hi, thanks for your question! The fragrance of ULTRAfiller+ is a harmony between marine note and lemon, evolving freshly towards florals (lily and jasmine) and woody accord (cedarwood, sandalwood).
submitted byJohnFriedaExpert - 9 months ago
John Frieda ULTRAfiller+ Collection
About the collection
This collection, developed specifically for fine, thin hair, is a 3-step regimen clinically proven to thicken hair overall by 200% in one use. Infused with Biotin and Hyaluronic Acid, this hair thickening system plumps overall thickness of hair and strengthens strands to reduce hair loss due to breakage. Instantly get the look & feel of more hair!
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Summary of reviews
The shampoo has received mixed feedback from guests, with many praising its pleasant scent and ability to make hair feel thicker and fuller after use. Guests appreciate its lathering quality and how it leaves hair clean and manageable. However, some have experienced dryness and tangling, particularly those with fine hair. Overall, it seems to work well for many, but results may vary based on hair type.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 330 reviews
effectiveness: 3.17 out of 5
quality: 3.17 out of 5
value: 3.33 out of 5
63% would recommend
11 recommendations
Thickening shampoo
5 out of 5 stars
Sammi - 2 months ago
originally posted on johnfrieda.com
Very pleased with my hair with shampoo. My.hair is in great condition
Greasy and flat
1 out of 5 stars
Thumbs down graphic, would not recommend
Design - 2 months ago, Verified purchaser
I feel like this shampoo left my hair feeling greasy and flat, even after a thorough rinse. It's nothing special and was not volumizing for me. Don't know what it has such good reviews.
1 reply from JohnFriedaExpert team - 2 months ago
We’re so sorry to hear that ULTRAFiller+ did not meet your expectations. Please know we have a satisfaction guarantee. To submit a Guarantee Request, please contact the customer care number printed on the back label of your product package. Alternatively, you can check the retailer from which you purchased for their refund/return policy.
First time user
5 out of 5 stars
Boops - 3 months ago
originally posted on johnfrieda.com
Although I have only used it a few times so far, I am very happy with the resilts!
Dry itchy scalp
2 out of 5 stars
Thumbs down graphic, would not recommend
Marm - 4 months ago, Verified purchaser
Doesn’t make a difference. My scalp is now incredibly dry and itchy though
1 reply from JohnFriedaExpert team - 4 months ago
We’d like to hear more about your experience. If you’re willing to tell us, please contact our Consumer Care team at 1-800-521-3189 to speak with someone directly. Additionally, please know we have a satisfaction guarantee. To submit a Guarantee Request, please contact the customer care number printed on the back label of your product package. Alternatively, you can check the retailer from which you purchased for their refund/return policy.
No change to thickness
1 out of 5 stars
Thumbs down graphic, would not recommend
Ppk - 8 months ago, Verified purchaser
Not seeing a difference here
Not for me
2 out of 5 stars
Thumbs down graphic, would not recommend
Target customer - 9 months ago, Verified purchaser
Cannot believe how tangled my hair would get using this! I lost a ton of hair just trying to get a hair pick through it. Each strand feels like it's coated with grime. Didn't look any thicker either but the smell is nice. I can see it working good for people but not my thin baby fine hair unfortunately.
Great brand
5 out of 5 stars
Thumbs up graphic, would recommend
Busymama - 9 months ago, Verified purchaser
Makes my hair thicker and fuller. I love the smell and how clean it makes my hair.
Great Shampoo for Thin Hair
5 out of 5 stars
Thumbs up graphic, would recommend
Sandy - 9 months ago, Verified purchaser
This shampoo is great for my thin, fine hair. It only takes a small amount to make my hair feel clean and soft.
Love It
5 out of 5 stars
Eyeofngt - 11 months ago
originally posted on johnfrieda.com
I have tried a lot of shampoo's but none does what this one does.....You tell the difference the first time you use it... will buy again and again..
No thank you
1 out of 5 stars
nonnierachel - 1 year ago
originally posted on Sampl

[This review was collected as part of a promotion.] John Frieda ULTRAfiller+ Shampoo did not work well for my hair. After 1 use my hair felt like straw. I will not be trying the remainder of the sample, I already threw it out. This reminds me of the lash extension peoducts and the "filler" just clings tothe hair and slowly breaks off as the day goes on.
1 reply from Marketing team - 1 year ago
We're sorry to hear this and want to look into what happened and how we can help. Can you please call our customer care team at 800-521-3189? Thanks!
Ups the ante of your hair volume! Wonderful scent!
5 out of 5 stars
Carmencita27 - 1 year ago
originally posted on Sampl

[This review was collected as part of a promotion.] This John Frieda Ultrafiller+ Shampoo smells amazing and has a wonderful lather! It cleans my hair well and makes it super smooth and shiny, giving it that oomph of added volume! I’m very pleased with the results and love the lingering scent in my hair. Highly recommend this shampoo!
John Frieda Ultra Filler Shampoo
4 out of 5 stars
Lindsey2252 - 1 year ago
originally posted on Sampl

[This review was collected as part of a promotion.] Great shampoo, made my hair fuller than it normally is.
amazing
5 out of 5 stars
Nannys1414 - 1 year ago
originally posted on Sampl

[This review was collected as part of a promotion.] soft, gentle, smell so good and my hair super easy to brush and shiny.
Great Shampoo!
4 out of 5 stars
Ana5213 - 1 year ago
originally posted on Sampl

[This review was collected as part of a promotion.] This shampoo left my hair looking fuller and bouncy. I was surprised how well it worked with just one use.
Love the John Frieda Shampoo
5 out of 5 stars
Cindy3926 - 1 year ago
originally posted on Sampl

[This review was collected as part of a promotion.] Love the smell. Purchased a bottle after my sample finished
(no review title)
2 out of 5 stars
Suki - 1 year ago
originally posted on johnfrieda.com
I bought the shampoo and conditioner and having used both several times, I don't notice any difference.
1 reply from Marketing team - 1 year ago
We’re so sorry to hear that ULTRAfiller+ did not meet your expectations. Please know we have a satisfaction guarantee. To submit a Guarantee Request, please contact the customer care number printed on the back label of your product package. Alternatively, you can check the retailer from which you purchased for their refund/return policy.
Great Volume!
5 out of 5 stars
Lezlie4278 - 1 year ago
originally posted on Sampl

[This review was collected as part of a promotion.] Smells great, lathers well, and did give my hair my body.
Really liked this shampoo
4 out of 5 stars
Kat77 - 1 year ago
originally posted on Sampl

[This review was collected as part of a promotion.] A little shampoo goes a long way! This lathered really well and my hair actually feels thicker.
REAL good!!!
5 out of 5 stars
Meggypoooh - 1 year ago
originally posted on Sampl

[This review was collected as part of a promotion.] Made my hair fuller and the scent lasts a long time. Not overwhelming and has a light clean scent. It even seemed to make my hair appear wavy?! LOVE that for me.
Great Experience
5 out of 5 stars
OlgaMN - 1 year ago
originally posted on Sampl

[This review was collected as part of a promotion.] Shampoo brought a lot of volume to my hair. Hair look shinny and soft.