$5.29 when purchased online
Target Online store #3991
About this item
Highlights
- Crunchy high-fiber cereal simply made with wholesome wheat bran; A delicious part of any balanced breakfast
- Enjoy by the bowlful, with yogurt and fruit, and as the base for your favorite savory dishes, desserts, and bread recipes
- Low fat; Good source of 8 vitamins and minerals; Excellent source of fiber; Low sodium
- A travel-ready food; Makes a tasty snack at work, afternoon pick me up at school, or late night treat
- Includes 1, 18.6-ounce box of ready-to-eat All-Bran Cereal; Packaged for freshness and great taste
Description
Greet your morning with Kellogg's All-Bran, a delicious, low-fat breakfast cereal made with simple, wholesome ingredients. A healthy, family-favorite cereal, Kellogg's All-Bran Original is made to enjoy by the bowlful. Each serving provides a good source of 8 vitamins and minerals, is an excellent source of fiber and contains no artificial colors or flavors. A travel-ready food, Kellogg's All-Bran is an ideal companion for lunchboxes, after-school snacks, and busy, on-the-go moments. Just add your favorite dairy or nut-milk or enjoy as a crispy treat straight from the box. Kellogg's All-Bran, the goodness of a simple grain.
Serving Size: 0.666 cup
Serving Per Container: About 13
Amount 2/3 Cup (41g) of Cereal:
Calories: 120
% Daily Value*
Total Fat 2grm3%
Saturated Fat 0grm0%
Trans Fat 0grm0%
Polyunsaturated Fat 1.5grm0%
Monounsaturated Fat 0grm0%
Cholesterol 0mg0%
Sodium 95mg4%
Total Carbohydrate 32grm12%
Dietary Fiber 12grm44%
Soluble Fiber 3grm0%
Insoluble Fiber 9grm0%
Total Sugars 9grm0%
Added Sugars 8grm16%
Protein 5grm5%
Vitamin D 2mcg10%
Calcium 0mg0%
Iron 4.6mg25%
Potassium 330mg6%
folic acid 45mcg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Amount :
Calories: 190
% Daily Value*
Total Fat 2grm3%
Saturated Fat 0.5grm3%
Trans Fat 0grm0%
Polyunsaturated Fat 1.5grm0%
Monounsaturated Fat 0grm0%
Cholesterol 5mg1%
Sodium 170mg7%
Total Carbohydrate 41grm15%
Dietary Fiber 12grm44%
Soluble Fiber 3grm0%
Insoluble Fiber 9grm0%
Total Sugars 18grm0%
Added Sugars 8grm16%
Protein 11grm17%
Vitamin D 4.2mcg20%
Calcium 230mg15%
Iron 4.6mg25%
Potassium 620mg10%
folic acid 45mcg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
wheat bran, sugar, malt flavor, contains 2% or less of salt, vitamins and minerals: niacinamide, reduced iron, vitamin b6 (pyridoxine hydrochloride), vitamin b2 (riboflavin), vitamin b1 (thiamin hydrochloride), folic acid, vitamin d3, vitamin b12.
Allergens & Warnings:
Contains wheat ingredients.Contains: Wheat
Features: No High Fructose Corn Syrup, No Artificial Colors
Dietary Needs: Low Fat, Kosher
State of Readiness: Ready to Eat
Package Quantity: 1
Net weight: 18.6 Ounces
TCIN: 54445255
UPC: 038000198410
Item Number (DPCI): 231-00-0741
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
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Shipping details
Estimated ship dimensions: 11.3 inches length x 7.6 inches width x 2 inches height
Estimated ship weight: 1.35 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
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Summary of reviews
The reviews reflect a significant shift in guest experiences with All Bran cereal, particularly regarding its taste and texture. Many guests express disappointment over recent changes, noting that the product no longer meets their expectations. However, some guests appreciate its high fiber content and versatility in recipes, such as muffins and snacks. Overall, while the cereal has loyal fans, the recent alterations have led to mixed feelings about its quality and availability.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 193 reviews
quality: 4.88 out of 5
taste: 4.44 out of 5
value: 4.38 out of 5
60% would recommend
5 recommendations
Not the same cereal
3 out of 5 stars
SE - 27 days ago
originally posted on wkkellogg.com
All Bran Original has been changed to a finer texture cereal which doesn't last long when wet- turns to mush.
1 reply from Consumer Care team - 27 days ago
We hear and value your comments about our Kellogg's® All-Bran® Original Cereal. We always strive to better ourselves and continue to do so with feedback like yours. We are sending you an email as we would like to make this up to you.
Suspicious new ingredient needs to be identified!
3 out of 5 stars
Deeler - 1 month ago
originally posted on wkkellogg.com
I had been eating Kellog's All-Bran Original cereal for decades. Then I noticed Kellogg's started listing in tiny print on the label that it has added a "bioengineered" ingredient. Not specifying it raises a red flag. I will no longer buy this product until Kellogg’s identifies it!
Why would you change this?
2 out of 5 stars
Thumbs down graphic, would not recommend
Engineer - 1 month ago, Verified purchaser
These used to have a pleasant, moderately strong taste of wheat and malt; that flavor is now only a faint whisper. Spoiled the family-favorite bran muffin recipe we've been making since the 1990s. We won't be buying this again unless something changes.
A very reliable breakfast item
5 out of 5 stars
Esjay - 4 months ago
originally posted on wkkellogg.com
I tried this for breakfast in the holiday apartment during my winter vacation in 2023. Still using every morning.
Taste awful! Not the same as the old All Bran
1 out of 5 stars
Kimby - 5 months ago
originally posted on wkkellogg.com
I used to love All Bran. I saw them in the store the other day and I couldn't remember why I haven't bought them in years. I bought and box and was excited to eat them. What a disappointment! They taste awful!!
1 reply from Consumer Care team - 5 months ago
We hear and value your comments about our Kellogg's® All-Bran® Original cereal. We always strive to better ourselves and continue to do so with feedback like yours. We are sending you an email as we would like to make this up to you.
Don't like current texture/bioengineered ingredien
2 out of 5 stars
CS - 6 months ago
originally posted on wkkellogg.com
I always liked All Bran Original but it is weird now like dust
1 reply from Consumer Care team - 6 months ago
We hear and value your comments about our Kellogg's® All-Bran® Original cereal. We always strive to better ourselves and continue to do so with feedback like yours. We are sending you an email as we would like to make this up to you.
Bioengineered Food Ingredient
1 out of 5 stars
Polly - 6 months ago
originally posted on wkkellogg.com
Very disappointed to bring this home only to find, in very tiny print, that it "contains a bioengineered food ingredient" Doesn't say what that product is....I was hopeful that since it is the Original cereal, they wouldn't screw it up. They know they shouldn't use it because they write in bold that it: CONTAINS WHEAT INGREDIENTS and then below their address apart from the ingredient list in super small print that is NOT emboldened about it being bioengineered. I'm hoping Robert F Kennedy Jr unscrews our food supply. Lost another customer.
Something disappointing has happened to All Bran
1 out of 5 stars
Susie - 9 months ago
originally posted on wkkellogg.com
I was so looking forward to my All Bran this morning. Not had in a while. I looked into it because I knew it has been changed. It is truly awful. It tastes unpleasant and takes so long to eat now I will be late for work if I have it tomorrow. Never again.
Something disappointing has happened to All Bran
1 out of 5 stars
Susie - 9 months ago
originally posted on kelloggs.com
I was so looking forward to my All Bran this morning. Not had in a while. I looked into it because I knew it has been changed. It is truly awful. It tastes unpleasant and takes so long to eat now I will be late for work if I have it tomorrow. Never again.
Tastes like cardboard
1 out of 5 stars
Uk gal - 1 year ago
originally posted on wkkellogg.com
Just bought 2 boxes. Will never buy again. Tastes like cardboard. Usually buy bran buds which I really enjoy, but have not been able to find them lately. Will be looking for a better replacement.
Tastes like cardboard
1 out of 5 stars
Uk gal - 1 year ago
originally posted on kelloggs.com
Just bought 2 boxes. Will never buy again. Tastes like cardboard. Usually buy bran buds which I really enjoy, but have not been able to find them lately. Will be looking for a better replacement.
Texture and taste changed
1 out of 5 stars
Brijesh - 1 year ago
originally posted on wkkellogg.com
I used to eat this regularly in my breakfast but now the texture has completely changed and this has made this "absolutely buy" product into "never buy".
Texture and taste changed
1 out of 5 stars
Brijesh - 1 year ago
originally posted on kelloggs.com
I used to eat this regularly in my breakfast but now the texture has completely changed and this has made this "absolutely buy" product into "never buy".
Great cereal but always out of stock at store
5 out of 5 stars
HS - 1 year ago
originally posted on wkkellogg.com
I have always liked the taste of this cereal, but find that it is almost impossible to buy these days. Why?
Great cereal but always out of stock at store
5 out of 5 stars
HS - 1 year ago
originally posted on kelloggs.com
I have always liked the taste of this cereal, but find that it is almost impossible to buy these days. Why?
This has changed!
2 out of 5 stars
Cubby - 1 year ago
originally posted on wkkellogg.com
I used to love this cereal but now it has clearly changed in taste and texture. It is now little shreds with absolutely no good taste. I will not be buying anything his again and would not recommend it. Maybe the buds will be tastier?
This has changed!
2 out of 5 stars
Cubby - 1 year ago
originally posted on kelloggs.com
I used to love this cereal but now it has clearly changed in taste and texture. It is now little shreds with absolutely no good taste. I will not be buying anything his again and would not recommend it. Maybe the buds will be tastier?
To Sheel
5 out of 5 stars
Pops - 2 years ago
originally posted on wkkellogg.com
You probably bought All Bran Buds. They still have the original.
To Sheel
5 out of 5 stars
Pops - 2 years ago
originally posted on kelloggs.com
You probably bought All Bran Buds. They still have the original.
Great taste, great fiber!!
5 out of 5 stars
LJ - 3 years ago
originally posted on wkkellogg.com
I buy this stuff every week. Mixed with blueberry's and roasted unsalted almonds, it's a pretty healthy, tasty breakfast (or lunch or dinner)..