$8.99 when purchased online
Target Online store #3991
About this item
Highlights
- Liquid eyeliner goes on smooth to deliver intensely pigmented liquid color
- Felt-tip applicator allows you to create delicately thin or dramatically bold lines with precision
- Smooth-flowing liquid formula glides onto lids with ease
- Fragrance-free and ophthalmologist-tested
Description
L’Oreal Paris presents Lineur Intense Felt Tip Liquid Eyeliner. Create delicately thin or dramatically bold lines with precision. Fragrance-free. Ophthalmologist-tested. Suitable for sensitive eyes and contact lens wearers. *All day wear up to 8 hours; won't fade away.
All day wear up to 8 hours; won't fade away.
Shake well before each use. Glide tip along outer lash line, pressing lightly for a thin line and increasing pressure for a thicker line. Replace tip in ink well to remoisten if desired.
Eye cosmetics in a scratched, infected or irritated eye and scratches from cosmetic eye applicators can lead to eye damage, and in extreme cases, even blindness. If your eye is scratched, stop using all eye cosmetics and go to an ophthalmologist immediately. Never apply this product in a moving vehicle.
All day wear up to 8 hours; won't fade away.
Shake well before each use. Glide tip along outer lash line, pressing lightly for a thin line and increasing pressure for a thicker line. Replace tip in ink well to remoisten if desired.
Eye cosmetics in a scratched, infected or irritated eye and scratches from cosmetic eye applicators can lead to eye damage, and in extreme cases, even blindness. If your eye is scratched, stop using all eye cosmetics and go to an ophthalmologist immediately. Never apply this product in a moving vehicle.
Suggested Age: Adult Use Only
Color Palette: Dark Tones
Product Form: Liquid
CPSC Choking Hazard Warnings: Choking_hazard_contains_small_ball
Beauty Purpose: Defining
Net weight: .05 fl oz (US)
Features: Built-In-Brush Application, Smudgeproof, Long Lasting
TCIN: 13970739
UPC: 071249117675
Item Number (DPCI): 052-04-0121
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 6.89 inches length x 1.52 inches width x 0.98 inches height
Estimated ship weight: 0.03 pounds
This item cannot be shipped to the following locations: APO/FPO, American Samoa (see also separate entry under AS), Virgin Islands, U.S., Guam (see also separate entry under GU), Northern Mariana Islands, United States Minor Outlying Islands
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Summary of reviews
Guests have mixed sentiments about this eyeliner. While many appreciate its long-lasting, smudge-proof, and easy-to-remove qualities, recent changes in the formula have caused dissatisfaction among some loyal users. They report that the new formula is drier, causing the eyeliner to flake off and requiring frequent reapplication. Additionally, guests express disappointment over the discontinuation of the brown shade, which they found more suitable for everyday use.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2 out of 5 stars with 190 reviews
easy to apply: 4.18 out of 5
easy to remove: 4.24 out of 5
long lasting: 3.61 out of 5
quality: 3.46 out of 5
value: 3.31 out of 5
59% would recommend
37 recommendations
Holy Grail Item - Flawless
5 out of 5 stars
deej - 1 month ago
originally posted on lorealparisusa.com

This is a holy Grail item for me. I have used it for many years for my winged eyeliner. There is not another product on the market that I have experienced to arrival the level of control you can attain with this applicator. The formula itself does not irritate my sensitive eyes, goes on smoothly and flawlessly, and does not crack or smear. Despite that, it comes off easily when I try to remove it at the end of the night without any rubbing or remaining residue. I feel like the people who review it poorly just are not using it correctly. The application of it is a skill you must learn. I get compliments on my wing liner all the time and everyone wants to know how I do it so perfectly. It’s THIS!
Bring Back the BLACK/BROWN color PLEASE!!!!
5 out of 5 stars
Hezo - 2 months ago
originally posted on lorealparisusa.com

I love this stuff but wish they still made the black/brown color. The black is too strong, the BLACK./BROWN was perfect!
10/10 👍👍👍
5 out of 5 stars
Maria8498 - 2 months ago
originally posted on lorealparisusa.com

This is my go to product since the 90's I have tried many, many and expensive products, nothing ever compares with this awesome liquid eyeliner and affordable. Please don't ever think about discontinuing 🙏
Cannot wash it off anymore! Ugh!
1 out of 5 stars
Monica - 3 months ago
originally posted on lorealparisusa.com

Sadly the new formula cannot be easily washed off which is why I loved this brand for years! I have to move to an alternative now so sad being back the old formula please!
1 reply from Consumer Care Center team - 3 months ago
Hi there! Thank you for reaching out to us about the Lineur Intense Brush Tip Liquid Eyeliner. We are sad to hear that you are having difficulty removing it. We recommend using our Eye Makeup Remover it is a fragrance-free, moisturizing formula gently removes waterproof and washable mascara and eye makeup in a cinch. We hope you try this.
Favorite eyeliner
5 out of 5 stars
MAPLES78 - 6 months ago
originally posted on lorealparisusa.com

My favorite eyeliner for 25 years! I've had some recent issues with frayed or short brushes but overall a staple for years. Please do not discontinue!!
Please bring back washable version
3 out of 5 stars
zuggy - 8 months ago
originally posted on lorealparisusa.com

For many years, I have used this product and enjoyed it. Its tip is perfect and makes applying the line very easy. However, it seems that the formula has changed. It is now smudge proof. In the past, it was washable and preferable (in my opinion). The smudge proof formula creates little black "flecks" on my face as the day goes by and I have to use a makeup remover product to remove them. I wish I could find your original washable product again.
1 reply from Consumer Care Center team - 8 months ago
Hello zuggy.- Thanks for trying out our Lineur Intense Brush Tip Liquid Eyeliner. Your feedback is really important to us. We will surely be passing your comments along to our team. Thanks again for sharing! We hope you continue to try all of our products.
CHANGE THE FORMULA BACK!!!!!! PLEASE!!!!
1 out of 5 stars
AngG - 8 months ago
originally posted on lorealparisusa.com

I've been using this for 30 years. It would stay on all day without melting or smudging. Removing was a dream, it would chunk off in cold water. I thought the last tube i bought was defective. It was very difficult to remove and so irritating to delicate eyelid tissue. I was so embarrassed one day at work it totally melted all over the upper part of my lid like a racoon. NEVER IN 30 YEARS HAD THAT HAPPENENED!!!!!!! I see from all the reviews from loooong time users that I'm not alone. And you've also fouled up my tried and true telescopic lengthening mascara. It's even more of a nightmare to remove. It used to wash off on cold water too. Between the two I've had contact dermatitis. I'm begging you to change them back, ESPECIALLY THE EYELINER!!!!! I'd like to speak with someone about this!
1 reply from Consumer Care Center team - 8 months ago
Hello AngG! Thank you for sharing your experience with our Lineur Intense Brush Tip Liquid Eyeliner. We're sorry to hear that you don't love this product! Feedback from our consumers is very important to us and helps us improve all of our products. We hope you will continue to explore our products with complete confidence and satisfaction. If you would like to speak to us directly, please call us directly at 1-800-322-2036 M-F 9am-5:30pm ET.
too harsh, bold and hard to remove
2 out of 5 stars
kandie50 - 8 months ago
originally posted on lorealparisusa.com

I agree with several others. I have used this basic eyeliner for years and like the the brush for the effect I want. BUT now the new formula though it doesn't smear, is very hard to get off and gives a more intense effect than I like. I feel like I am tugging my eye lid just to clean it off. Wish you offered the classic formula too. I know todays style may be more intense and bolder eyeliner but I am set in my ways and don't like the change. I really like the Regenerist moisture cream and other Loreal products.
1 reply from Consumer Care Center team - 8 months ago
Hello kandie50. Thank you for giving Lineur Intense Brush Tip Liquid Eyeliner a try. We are sorry to hear that it did not meet your expectations. We appreciate your feedback because the opinion of our consumers are important to us. We assure you we will be passing your comments along for consideration.
Favorite eyeliner
5 out of 5 stars
Kjg803 - 9 months ago
originally posted on lorealparisusa.com

Go to eyeliner for years, goes on smoothly and stays on all day. Easy to use
Safety Issue with eyeliner clumping.Hard to remove
1 out of 5 stars
Anne - 9 months ago
originally posted on lorealparisusa.com

Please change back to previous formula. The current Intense Liquid Eyeliner, no longer removes with ease. It leaves clumps on my eye. This week one of those clumps moved under my eyelid and I was up all night trying to stop the pain and remove it with eye drops! I finally put a warm damp washcloth across my eyes and laid in bed until I could fall asleep. When I got up I found the black eyeliner clump in the corner of my eye and removed it.Have used this product daily for decades and now I need to find something else. This is a safety issue and needs to be resolved quickly.PLEASE NOTE I AM NOT IN U.S. BUT IN CANADA. Looks like I need to check the US citizen box for this to be submitted though. I am in British Columbia where I purchased the product.
Best liquid eyeliner on the market!
5 out of 5 stars
Michelle - 9 months ago
originally posted on lorealparisusa.com

Best eyeliner ever! I find it to be far superior to their liquid brush eyeliner…much more precise and quick drying for my rushed mornings. Compare to Lancome Artliner.
Difficult to remove
1 out of 5 stars
Josie - 10 months ago
originally posted on lorealparisusa.com

Ive also experienced a difficulty in removing this eyeliner from my eyelids. It leaves clumps on my face and it is so difficult to remove! I thought it was a bad batch so I bought another which clumped up after only a few uses. So I bought a third one and it also clumps up on the brush too. I am so disappointed because I have been using it for over 25 years! Now I have been looking for a different brand for a brush eyeliner as I can no longer use your product if I cant get it to come off easily. The product is not the same! Why did you choose to change the formula?
1 reply from L'Oreal Paris team - 10 months ago
Hello there! Thank you for loving our Lineur Intense Brush Tip Liquid Eyeliner, and we are sorry you are disappointed with the current results. The opinions of our consumers are important to us when making decisions about our products. Your feedback will be shared. We recommend trying our Infallible Grip Precision Felt Waterproof Eyeliner. A felt tip and easy grip allows for precise and controlled strokes, which glide on smoothly. We hope you give it a try!
Glides on easily
5 out of 5 stars
IamOnly38 - 10 months ago
originally posted on lorealparisusa.com

I have been using this eyeliner for over 20 years now. It's the best!
Poor performance
1 out of 5 stars
Rene - 1 year ago
originally posted on lorealparisusa.com

This used to be the best eyeliner you could buy but for sometime now it has failed. When it dries and I go to remove it before bed time its like removing concrete. I'm left with black flacks on my face and in the sink. I don't know if you changed the formula? you might want to go back to the original one!! I'm do disappointed and would like to continue to use this eyeliner but its jus to difficult to remove.
1 reply from Consumer Care Center team - 1 year ago
Hi there! Thank you for using our Lineur Intense Brush Tip Liquid Eyeliner. As a brand, we’ve always been committed to improving our formulas; however the performance should meet or exceed previous results. We would like to speak with you directly regarding this matter. Please give us a call at 800-322-2036, M-F 9:00 am – 5:30 pm ET and provide the representative with the reference #32427983. We hope to hear from you soon!
It's the best!!!
5 out of 5 stars
Black eyeliner - 1 year ago
originally posted on lorealparisusa.com

I've worn this product for many years and nothing else compares. I love the thin brush for a small even line or a graduating line toward the end of the eye. Tried several others and nothing comes close to this product.
Product is dangerous… Burns eyelids
1 out of 5 stars
Cyberdaisy - 1 year ago
originally posted on lorealparisusa.com

This product was my favorite because it was, hands-down, the easiest to apply and to control. BUT, I will NEVER purchase this liner OR L’ORÉAL products again. Apparently, the formula for this liner has changed. The minute it touches my eyelid, I experience an intense burning sensation. Then my eye actually looks like it’s been burnt. Clearly, this is just about making a product cheaper to manufacture, and Little to no concern about consumer experience or quality. Wow.
1 reply from Consumer Care Center team - 1 year ago
Hi there! Thank you for your feedback on the Lineur Intense Brush Tip Liquid Eyeliner. We are sorry to hear about your experience and we would like to speak to you directly. Please call us at 1-833-856-7325 M-F between the hours of 9:00 am – 5:30 pm ET. We look forward to speaking to you.
Very good liner
4 out of 5 stars
Deb113 - 1 year ago
originally posted on lorealparisusa.com

Have been using for decades. Don't ever discontinue.
disappointing
1 out of 5 stars
Cathy P - 1 year ago
originally posted on lorealparisusa.com

I've used this product for over 30 years, and now they have changed the formula and it burns my eyelids. So much so that my eyelids are red & puffy. I don't understand why they changed it. It's now clumpy, and thicker and flakes off because it is much thicker. I've wasted hundreds of dollars buying more thinking it was just a bad batch or something, but no more. Very disappointed in Loreal for changing formulas on a great product, you have lost a longtime customer in me.
1 reply from Consumer Care Center team - 1 year ago
Hi there! We appreciate you reaching out about our Lineur Intense® Brush Tip Liquid Eyeliner. We are sorry to hear that this caused a reaction. We want to look into this issue further. Please contact us at 800-322-2036, M-F 9:00 am – 5:30 pm ET for assistance and provide reference #31416625. Looking forward to speaking with you. It would be helpful if you could have the product available when you call.
Poor
1 out of 5 stars
bc30 - 1 year ago
originally posted on lorealparisusa.com

Stopped purchasing this liner. It comes off in clumps, sticks to your eyelashes, and has a odor to it. Not going to waste any more money. Loreal has found a cheaper way to make this and this is the result.
1 reply from Consumer Care Center team - 1 year ago
Hi there bc30! We appreciate you reaching out about our Lineur Intense Brush Tip Liquid Eyeliner. We want to look into this issue further. Please contact us at 800-322-2036, M-F 9:00 am – 5:30 pm ET for assistance and provide reference #31291445. Looking forward to speaking with you. It would be helpful if you could have the product available when you call.
Fav!
5 out of 5 stars
Thumbs up graphic, would recommend
Ana - 1 year ago, Verified purchaser
- Skin tone: Medium
- Skin type: Oily
- Eye color: Brown
- Hair color: Brunette
Loooove this eyeliner!! But I’ve noticed it hasn’t been in stock lately so I hope it hasn’t been discontinued.