$11.99 when purchased online
Target Online store #3991
About this item
Highlights
- Feria Is Multi-Faceted Permanent Platinum Blonde Hair Color: Known for shimmering color and edgy colors, Feria permanent blonde hair dye kit transforms hair from blah to brilliant; The Power Shimmer Feria Conditioner seals and smooths for lasting bold color that will turn heads
- Multi-Tonal, Shimmering Feria Blonde Hair Color: With bold shades ranging from deepest black hair, platinum blonde & smoky silver hair dye, Feria hair color kits are inspired by cutting-edge fashion & the latest trends, no appointment required
- L'Oreal Permanent Hair Dye: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Crème
- Long Lasting Hair Color: Get beautiful color from L'Oréal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color
- L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics
Description
With L'Oreal Feria permanent hair color, what you see is the shimmer. Multi-Faceted shimmering color with 3X highlights delivers intensified, brilliant results. Inspired by fashion, Feria offers a twist on the traditional and gives edgy hair color - from bright red, platinum blonde, rose gold, metallic brown, to blue black hair color, these hair dye kits will transform your hair. Feria's prismatic color spectrum is custom-blended by L'Oreal master colorists for bold, head-turning shades – no appointment necessary. The Power Shimmer Conditioner seals and smooths. Won't wreck or ravage hair.
Hair Type: All Hair Types
Health Facts: Paraben-Free, Aluminum-Free
Product Warning: Not recommended for those with sensitive skin
Product Form: Gel
Includes: Gloves
Beauty Purpose: Hair Coloring
Processing Time: 25 minutes
TCIN: 14386321
UPC: 071249246580
Item Number (DPCI): 063-01-0753
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
shimmering bleaching powder 1113401: potassium persulfate, sodium metasilicate, sodium persulfate, ci 77891/titanium dioxide, silica, kaolin, edta f.i.l. # d54017/2, anti-brass conditioner with direct dye 1102469: aqua/water, cetearyl alcohol, behentrimonium chloride, amodimethicone, cetyl alcohol, c12-15 alkyl benzoate, fragrance, isopropyl alcohol, hydroxyethylcellulose, trideceth-6, guar hydroxypropyltrimonium chloride, linalool, hexyl cinnamal, chlorhexidine digluconate, benzyl alcohol, citric acid, butylphenyl methylpropional, cetrimonium chloride, limonene, geraniol, amyl cinnamal, benzyl benzoate, hydroxyanthraquinoneaminopropyl methyl morpholinium methosulfate, sodium hydroxide f.i.l. # d54188/2, shimmering developing crème 437013 u: aqua/water, hydrogen peroxide, cetearyl alcohol, trideceth-2 carboxamide mea, ceteareth-25, glycerin, pentasodium pentetate, sodium stannate, tetrasodium pyrophosphate, phosphoric acid f.i.l. # d12850/13, shimmering lightening crème 1113465: aqua/water, cetearyl alcohol, ethanolamine, propylene glycol, deceth-3, laureth-12, oleth-30, lauric acid, glycol disterate, polyquarternium-22, silica dimethyl silylate, pentasodium pentetate, fragrance, carbomer f.i.l. # d54016/4
Shipping details
Estimated ship dimensions: 6.8 inches length x 3.6 inches width x 2.8 inches height
Estimated ship weight: 0.52 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: what is the developer volume?
submitted by Ash - 3 years ago
A: Hi Ash, Thanks for reaching out! Feria Extreme Platinum has a 30 Volume Developer. Thanks for your interest in Loreal! We hope you enjoy using this product!
submitted byL'OrealParisProductExpert - 3 years agoBrand expertA: Hello Ash! The L'Oreal Paris Feria Absolute Platinum Advanced Lightening System with Anti-Brass Conditioner has 20 volume, we hope this helps!
submitted byTarget Beauty Consulting - 3 years agoBrand expert
Q: Can I use hair foils with this hair dye?
submitted by Cat - 1 month ago
A: Hi there Cat! Thank you for reaching out to us about using the Feria Advanced Lightening System Permanent Hair Color. We do not suggest using foils with this product, or adding any additional items to the process. For best results we suggest following the directions inside the packaging. If you need further assistance please reach out to us directly at 1-800-631-7358., M-F 9am to 5pm.
submitted byL'OrealParisProductExpert - 1 month agoBrand expert
Q: What is the Lift Level for the Hyper Plstinum?
submitted by Michael XVI - 8 months ago
A: Hi there! The L'Oréal Paris Feria Hyper Platinum contains a 30 volume developer and can lift up to 8 levels. Thank you for your interest in L'Oréal Paris products!
submitted byL'OrealParisProductExpert - 8 months agoBrand expert
Q: Are males allowed to use this or does it only work for females
submitted by Killian - 9 months ago
A: Hey, Great question! The L'Oreal Paris Feria Advanced Lightening System Permanent haircolor can be used for anyone and all hair types! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 9 months agoBrand expert
Q: What’s the difference between extreme and hyper platinum
submitted by Moe - 9 months ago
A: Hi there! Thank you for reaching out about Feria Advanced Lightening System Permanent Hair Color. To best assist you please give us a call at 800-322-2036 M-F 9:00 am – 5:30 pm ET. We look forward speaking with you.
submitted byL'OrealParisProductExpert - 9 months agoBrand expert
Q: What volume developer number is this Hyper Platinum?
submitted by Jonathan - 2 years ago
A: Hi Jonathan! Thanks for reaching out to us regarding Feria Hyper Platinum Lightening System. This has a 30 volume developer.
submitted byL'OrealParisProductExpert - 2 years agoBrand expert
Q: is this permanent or semi-permanent?
submitted by Walter - 2 years ago
A: Hi there Walter! The Feria Hyper Platinum Advanced Lightening System Bleach is a bleach lightener, it lightens the hair but does not deposit any pigment. All lighteners, including this one, are permanent.
submitted byL'OrealParisProductExpert - 2 years agoBrand expert
Q: can i use blue hair dye after using this?
submitted by bbbb - 3 years ago
A: Hi bbbb! Thank you for your interest in Feria Hyper Platinum Hair Lightener. You can use any temporary haircolor after using this lightening system.
submitted byL'OrealParisProductExpert - 3 years agoBrand expert
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3.4 out of 5 stars with 3086 reviews
effectiveness: 3.35 out of 5
quality: 3.32 out of 5
value: 3.24 out of 5
57% would recommend
78 recommendations
This is bleach and not hair dye
5 out of 5 stars
Thumbs up graphic, would recommend
Star - 4 days ago
This product does what it says it does… it is a bleach product that lifts color to lighten your hair, but it does not deposit color pigments into the hair! For those complaining that it left them yellow or brassy, it is not hair dye! As with any bleach it is lifting color from your hair shaft. If it was natural or had previous dye deposited, that will determine your outcome. After you use this product, you will have to use a toner to correct the color. That does not mean toner shampoo! You have to buy a toner that is specifically for whatever color your hair lifted to and add it to a 10 volume developer! Toner will correct the brassy hair or yellow. The main thing to remember using this is once color is removed from your hair, you still need to correct and then deposit color. If you color over it without depositing the toner, the open hair shaft could absorb too much color and not give you the results you want.
Better than salon bleach
5 out of 5 stars
samanthaw521_4135 - 17 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Great bleach! I have been dying my roots for years so my hair is pretty saturated with color. It cut through my dark hair easily without being too brassy. My hair didn’t feel dry after using like it usually would with salon bleach. The smell wasn’t too harsh either!
Nope.
1 out of 5 stars
Thumbs down graphic, would not recommend
Nnn - 30 days ago, Verified purchaser
I don't know if the formula changed but I had to buy 2 boxes to.try and achieve a blonde and still extremely brassy. Never had this issue before and I've always used L'Oreal.
1 reply from L'OrealParisProductExpert team - 29 days ago
Hi there! Thank you for reaching out to us about the Feria Advanced Lightening System Permanent Hair Color - Hyper Platinum. We are disappointed to hear that you did not get the results you had hoped for. We know how frustrating this can be, and we have not had a formula change. We would like to speak to you directly so we can find the best suited product for you, please call us at 1-800-856-7325 M-F between the hours of 9:00 am – 5:30 pm ET we will gladly assist you.
Platinum takes work
5 out of 5 stars
Thumbs up graphic, would recommend
molly - 1 month ago, Verified purchaser
You will need more than one box. I've been bleaching my dark ash blond hair for years. Platinum takes three applications to get enough lift. Then I use lavender hair color and purple shampoo. This stuff is gentle on the scalp
Loving the Excellence of Feria Platinum 💖
5 out of 5 stars
Debi Cookie - 1 month ago
originally posted on lorealparisusa.com
My hair is down to my waist but I am a true blonde. But now I'm really loving this to cover all my grey now that I'm in my 60's. My daughter has long blonde hair too. And she uses your products too. I use Platinum and she uses Excellence.
Brass, not blonde
1 out of 5 stars
NotBlonde - 1 month ago
originally posted on lorealparisusa.com
I have dark brown hair. I mixed the product according to directions, applied liberally to dry hair, waited the maximum amount of time (60 minutes), rinsed, applied the conditioner that "eliminates brass," waited five more minutes, rinsed thoroughly, and ended up with brassy, light brown hair.
NOOOO
1 out of 5 stars
Thumbs down graphic, would not recommend
sleepingbeauty - 2 months ago
HAIR TURNED NEON YELLOW AND ORANGE!!!
1 reply from L'OrealParisProductExpert team - 2 months ago
Hi there! We are so sorry to hear about your experience with our Feria Advanced Lightening System Permanent Hair Color. We know how frustrating it can be when a product does not perform as expected. We would like to speak with you directly about it. Our Customer Service hours of operation are Monday – Friday, 9 AM – 5:30 PM (ET) at 1-800-322-2036. It would be helpful if you had the product available when you call. We look forward to speaking with you!
Didn't lighten my dark roots as much as it showed it would
4 out of 5 stars
Thumbs up graphic, would recommend
LadyLisa - 2 months ago, Verified purchaser
My hair didn’t lighten as much as it showed on the box that it would but at least my dark roots are gone but it left more of an orangey color but it’s not bad enuf that i need to fix it bc i’ll try lighting my hair again when it’s time to color my roots again
Disappointed
1 out of 5 stars
Beautybeeliever - 2 months ago
originally posted on lorealparisusa.com
I'm very disappointed. The box promised platinum blonde and I'm orange! I am naturally a level 7 with some white. I had your product on my hair for a full hour and spritzed lightly with water and put a cap on for the last 10 minutes. I did find it rather thick for use with the bottle, so I did some with a color brush. I have fluffy hair and eeked out just enough to cover it all. I used the purple toner and after rinsing, I used a deep conditioner. My hair feels fairly soft, which is good, but it's still orange. I'm a natural redhead, but the box said platinum and could lift up to 8 shades. I figured platinum is probably a level 10 and with my natural 7, that's only 3 levels, so... no problem. I was wrong. I am orange. Now, I've got to figure out how to fix this. Oh, and suggestion: if you are going to have a help line that's only open Monday through Friday, please state that clearly in the instructions so people know you're not there to help on the weekends.
Ok ish
3 out of 5 stars
lorelorelai_5862 - 3 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Not terrible, but not great either. You can see from pics that the color turned out just about what I expected, a bit orange, a lot orange, and not even close to a salon quality hair dye job. Would not try again.
From mousey brown to platinum here I come
5 out of 5 stars
LaLamar - 3 months ago
originally posted on lorealparisusa.com
Wonderful works fantastic. Love the perfect platinum color
Typical bleach kit
4 out of 5 stars
beani_punkie_3990 - 3 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Easy to use. Gives a great lift and goes a long way. Doesn't seem to be any different then most bleach but the package gives you everything you need too so that does make it easy.
Dark Brown afro hair it works
4 out of 5 stars
Thumbs up graphic, would recommend
LiveLongAndProsper - 3 months ago, Verified purchaser
Worked for me lift my hair, I have super dark brown afro I left it in 60min came out fine
Loreal wow
4 out of 5 stars
chelseyj_7133 - 3 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Smells good. Didn't leave my hair smelling all kinds of funky. Even smooth coverage. Fun and attractive packaging. Well worth the amount of money that I would have paid in the store.
Started with black hair
4 out of 5 stars
starkiss12_9237 - 4 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I tested this on a black human hair wig, and the bleach effectively lifted the wig's dark base to a light to medium brown with some brassy undertones. This is impressive given how dark the starting color was. However, the wig did not reach the desired shade in one session. Achieving lighter results would likely require an additional bleaching session.
So Many Compliments!
5 out of 5 stars
Debbie - 4 months ago
originally posted on lorealparisusa.com
I get so many compliments when I'm out shopping. I've been using the hyper platinum for 3 years and my hair still feels so soft and looks shiny. I highly recommend this, but also know that everyone's hair is different, so what works for me may not work for other people.
My Perfect match
5 out of 5 stars
Thumbs up graphic, would recommend
Mustapha - 4 months ago
This is the product I've been searching for all my life. And I finally found her. Simple instructions and easy to apply. Thank you for being in my life.
disappointed
1 out of 5 stars
Thumbs down graphic, would not recommend
- 4 months ago, Verified purchaser
Orange yellow result not at platinum at all, very difficult to apply very thick substance, difficult to distribute through hair
Not a option for me personally
2 out of 5 stars
brookealicia_6691 - 4 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Packaging is cute and has a great color scheme! I wasn’t able to try the product out though. I was recommended by a cosmetics professional to not use it for my hair so I wasn’t able to get a proper review out of it. The application process looked simple and easy to follow though. I feel like there are healthier ways to lighten hair color.
Hyper Platium
5 out of 5 stars
Thumbs up graphic, would recommend
- 5 months ago, Verified purchaser
I am mixed with Curly medium to thin curly virgin hair . It does work!! I had it on with a plastic cap for 35 minutes. Used toner and it was Awesome!! But you can't get Any results from this if you previously dyed your strands any kid of brown or black . You will need to strip it with Opps! Or vinegar and lemon . My natural color is Brown black .