$1788.95 when purchased online
Target Online store #3991
About this item
Highlights
- Self-lit Pixels
- Experience Dolby Vision, Filmmaker Mode And Dolby Atmos
- α8 AI Processor
- WebOS 24 & LG Channels
Description
The LG OLED B4 is a premium watching experience that offers more than meets the eye. You'll be able to keep pace with the action with a native 120Hz refresh rate for smoother movement whether you're gaming or watching sports. Entertainment extras like Dolby Vision,* Dolby Atmos* and FILMMAKER MODE give you the big-picture experience straight from your couch. Enjoy outstanding picture powered by the α8 AI Processor, which uses AI to detect what you're watching and automatically improves the picture and sound quality of whatever you're watching. Search less and stream more, thanks to the next generation of AI technology from LG webOS 24. With Quick Cards, group your favorite apps into categories and even have instant access to over 300 free channels with LG Channels.** All LG OLED TVs have NVIDIA G-Sync, AMD FreeSync Premium and VRR to further improve gaming quality. And four HDMI 2.1 inputs allow you to plug in all the devices you need for the win. Whether you game on consoles or on the cloud,*** the LG Game Dashboard and Game Optimizer put all the control at your fingertips.
*Dolby, Dolby Vision, Dolby Atmos, and the double-D symbol are registered trademarks of Dolby Laboratories Licensing Corporation. Manufactured under license from Dolby Laboratories. Confidential unpublished works. Copyright 20122024 Dolby Laboratories. All rights reserved.
**Internet connection and subscriptions to streaming services are required; number of LG Channels subject to change.
***Subscription and compatible gaming controller are required. Picture that wows from scene to scene
LG's flagship OLED technology creates an incredible watching experience and stellar picture quality illuminated with over 8 million self-lit pixels. Take in rich and accurate colors from the brightest to darkest parts of the scene thanks to 100% Color Volume* and with100% Color Fidelity.
*Display Color Gamut Volume (CGV) is equivalent or exceeds the CGV of the DCI-P3 color space as verified independently** by Intertek.
**Third-party testing conducted by Intertek showed the color fidelity of the display is 100% based on CIE dE 2000 color difference metric calculated for 125 color patches distributed across the entire color volume. Color difference (Delta-E) value was less than 2 for each of the 125 color patches. Experience the magic of the big screen right from your couch.
Every LG OLED comes loaded with Dolby Vision for extraordinary color, contrast and brightness, plus Dolby Atmos* for sound you can feel all around you. Land in the center of the action with FILMMAKER MODE, allowing you to see films just as the director intended.
Dolby, Dolby Vision, Dolby Atmos, and the double-D symbol are registered trademarks of Dolby Laboratories Licensing Corporation. Manufactured under license from Dolby Laboratories. Confidential unpublished works. Copyright 20122024 Dolby Laboratories. All rights reserved. Refined picture, powered by AI
No more fiddling with picture settings. The α8 AI Processor 4K with AI Picture Pro identifies the type of content you're watching to automatically select the ideal setting and fine-tune the picture for the best watching experience and with Multi View with 2 screens lets you split your screen into two unique views so you can watch even more than before.
*Multi View may display 1-HDMI input, screen share, or select apps. A galaxy of entertainment at your fingertips
No matter which TV you choose, your LG TV makes it easier than ever to find what you need and more. Browse all your favorite streaming apps and let LG Channels connects you to 300+ free channels of sports, fitness, cooking and more.*
*Internet connection and subscriptions to streaming services are required; number of LG Channels subject to change. Game with the power of LG OLED
Packed with gaming features, the LG OLED B-Series comes with everything you need to win. Experience crisp, smooth imagery from a 0.1ms response time and native 120Hz refresh rate. All LG OLED TVs have NVIDIA G-Sync, AMD FreeSync Premium and VRR to further improve gaming quality. Four HDMI 2.1 inputs allow you to plug in all the devices you need. Whether you game on consoles or on the cloud,* the LG Game Dashboard and Game Optimizer put all the control at your fingertips.
*Subscription and compatible gaming controller are required.
View the B4 Series Spec Sheet.
Dimensions (Overall): 7.9 inches (H) x 44.5 inches (W) x 74.8 inches (D)
Weight: 75.4 pounds
Electronics Condition: New
Aspect Ratio: 16:9 Aspect Ratio
Screen Resolution: 4K
Native screen refresh rate: 120 Hz
Smart platform: LG webOS
VESA Mounting Standard: 300x200
Voice assistant built-in: Google Assistant Built-in
Backlight type: LED Direct Lit
Screen Mirroring Technology: Smart View
High Dynamic Range (HDR): HDR10
Stand Depth: 74.8 inches
Stand Width: 44.5 inches
Number of HDMI ports: 4
Product Depth with Stand: 74.8 inches
Product Height with Stand: 7.9 inches
Product Width with Stand: 44.5 inches
Screen Size: 77 inches
Battery: No Battery Used
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 1001183632
UPC: 195174077221
Origin: made in the USA or imported
Energy Guide Label Not Required:
ENERGYGUIDE LABEL NOT REQUIRED
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 74.8 inches length x 44.5 inches width x 7.9 inches height
Estimated ship weight: 75.4 pounds
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii, American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: Electronic Express
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Discover more options
$3,696.99
reg $3,699.99 Sale
4.7 out of 5 stars with 7 ratings
$936.99
reg $1,299.99 Sale
4.7 out of 5 stars with 346 ratings
Related Categories
Summary of reviews
The LG OLED TV delivers an exceptional viewing experience with stunning picture quality, vibrant colors, and deep blacks that enhance movies and sports. Guests appreciate its easy setup, user-friendly interface, and impressive sound quality, making it a great choice for both casual viewers and serious gamers. The smart features and app availability add convenience, while the sleek design complements any living space. Overall, this TV is a fantastic investment for entertainment enthusiasts.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 125 reviews
77” Oled B42 TV
5 out of 5 stars
Andy 123 - 10 days ago
originally posted on lg.com/uk
I am overall impressed with the TV the picture is such a step up from my old LED TV and the deal was outstanding value for money from LG direct
Great product- great price
5 out of 5 stars
Francois Abbeaux - 11 days ago
originally posted on lg.com/uk
Such a great tv. Very sharp blacks and surprisingly good Dolby atmos sound.
Lg65 inch tv
5 out of 5 stars
ManaMan - 14 days ago
originally posted on lg.com/uk
Great tv at a good price. Picture is good and along with all the different settings makes it a truly great tv
LG OLED 48 inch TV
5 out of 5 stars
Simker - 15 days ago
originally posted on lg.com/uk
Great picture and a wide range of different channels to view
Well done lg for making a great tv.
5 out of 5 stars
Terry81 - 16 days ago
originally posted on lg.com/uk
Bought the 77in b4 to replace a 3 year old lcd tv and the picture difference is immediately noticeable for the better.the blacks on this tv are incredible compared to an lcd tv and make watching some of my old favorite sifi moves so much more enjoyable.i had changed a few of the settings like turning off the eco mode and motion settings which was a breeze to do. The sound of the tv is ok but we are used to a premium sound system so I feel like it would be unfair for me to judge the standard tv speakers. The only think I don’t like about the tv is the remote and it’s Magic Mouse style curser,we got round this by using our harmony universal remote.the built in apps are all great but we use a fire stick purely out of habit. I’ve connected my Xbox series x and ps5 up to the tv and activated the 120hz game mode which I have found to be lag free with no noticeable screen tearing or black screens during frame rate changes. Well done lg for making one of the best TVs I have had the pleasure of using.
It was very awesome choice
5 out of 5 stars
dtdt00 - 17 days ago
originally posted on lg.com/uk
I'm glad I bought it here, and I think I'll come back if I can buy more
Value for money
5 out of 5 stars
Brad hunt - 18 days ago
originally posted on lg.com/uk
Value for money, sharp picture a lot better than i expected. Easy to set up. Very happy. Only thing i dont like is that the stands dont seem stable causing the tv to wobble when touched. Also the tv leans slightly forward.
Great picture and sound with easy set up
4 out of 5 stars
Wilko - 18 days ago
originally posted on lg.com/uk
Great picture, generally easy to use but no instruction manual. You get a sheet with all LGs listed and a small thumbnail barcode that gives you an online copy. They’re so small and close together though that my phone struggle to focus on the right one!!! The TV is great though, really easy setup automatically going through picture and sound options. Alround really pleased 😀
B4
5 out of 5 stars
- 18 days ago
originally posted on lg.com/uk
Coming from a 55" CX which is still going strong, this 65" B4 is fantastic, great picture and fast has everything you want in a modern TV LG, life is Good!
Amazing TV very happy. You won’t regret buying it.
5 out of 5 stars
Byron - 19 days ago
originally posted on lg.com/uk
First LG OLED tv and very happy. Amazing screen, amazing features and works flawlessly with my Xbox. 10/10.
Great tv but needs a better processor
4 out of 5 stars
TPARREIRA - 20 days ago
originally posted on lg.com/uk
Great tv but processor lags sometimes, specially when changing between apps
Great TV BUT…..
4 out of 5 stars
- 21 days ago
originally posted on lg.com/uk
Love the tv just what you expect from LG great picture quality loads of features. Only negative is the magic remote should have supplied a normal remote as well like they did with my last LG the remote is definitely not user friendly as you have to press the wheel to choose what featur3 you want as soon as you do it activates e magic remote causing problems
Oled a1b4 48inch
4 out of 5 stars
E Hodgkinson - 23 days ago
originally posted on lg.com/uk
Overall a good TV, sound quality reasonable, constantly going out of sequence.
My first Oled
5 out of 5 stars
M hardy - 24 days ago
originally posted on lg.com/uk
First Oled tv and what a great tv this is for the money. Fantastic picture and not bad sound. Been after Oled for a while and this one is great
Brill, simply brilliant...
5 out of 5 stars
RoyAldie - 26 days ago
originally posted on lg.com/uk
Brill, simply brilliant. But with a compatible soundbar, well wow just wow!
It's OK'ish
2 out of 5 stars
Gary L - 26 days ago
originally posted on lg.com/uk
Good picture but terrible. Software TV crashes often, difficult to get around the menu and all the remote control buttons are in the wrong place.
1 reply from LG Electronics UK team - 21 days ago
Thank you for your recently submitted review and we are sorry to hear of the issues you have reported with your product. We can see from your review that you are experiencing some quality issues or some areas that you are not happy with on the product. We feel that a dialogue with one of our customer service team would be beneficial as it is quite possible some of the issues you are reporting could be addressed in a dialogue with them. There are many settings and complex features on our product which can be adjusted in order to get the best out of your LG product. We would recommend to get in touch with them on 0344 847 5454 to discuss your case, alternatively you can contact them via email or webchat via our website at https://www.lg.com/uk/support Regards
Bang for buck entry OLED
4 out of 5 stars
Eddiewa - 1 month ago
originally posted on lg.com/uk
TV great - more than bright enough even on bright rooms, OLED does make things way prettier on HDR and 4K content. Paired easily with a USE6S soundbar via ARC so only need 1 remote. Stick to filmmaker mode as a picture setting, it'll give you 98% of what you need out of the box. 4 stars because I wish they could just disable that magic wand cursor, give us the option LG! common, its like being able to disengage the start/stop engine feature on a car, let us have the choice!
LG48 OLED B4
5 out of 5 stars
Brad242 - 2 months ago
originally posted on lg.com/uk
Great company, delivery was first class, and the tv is fantastic, really happy!
Numbers for volume please
4 out of 5 stars
Grayz59 - 2 months ago
originally posted on lg.com/uk
Great TV a amazing picture quality and audio however, a numerical value for the on screen display would be very useful not + & - no good when you have poor hearing and need to consider others. Otherwise very pleased and would highly recommend.
Amazing
5 out of 5 stars
KC Okeke - 2 months ago
originally posted on lg.com/uk
Nice Television from LG. I had similar product back in my original place but now I cant deviate to another when I had the best experience with this.