Sponsored
Made by Dentists Kids' Shark Fluoride Anticavity Toothpaste - Watermelon - 4.2oz
$3.99 sale price when purchased online
$4.99 list price
Target Online store #3991
About this item
Highlights
- WHAT YOU'LL GET: Yummy watermelon-flavored toothpaste that kids will actually want to brush with, made with natural flavoring and no artificial dyes
- CAVITY-FIGHTING HERO: Packed with Sodium Fluoride to keep little teeth strong and happy
- PLANET-FRIENDLY PACKAGING: Comes in a recyclable tube made with 50% recycled materials
- NOTHING NASTY ALLOWED: This watermelon toothpaste is made free from BPA, DEA, triclosan, parabens, sulfates, phthalates, and gluten
- PERFECT FOR TINY VEGANS: 100% cruelty-free, PETA-certified, and vegan-friendly
- Packaging contains >50% recycled content
Description
Made By Dentists for Kids. As dentists and mothers, we understand the importance of making oral care fun for our kids and youngest patients. That's why we created a collection of safe, effective toothpastes and toothbrushes that engage their creative little minds while protecting their gorgeous smiles.
When it comes to our anticavity toothpaste for kids, we always include Sodium Fluoride as the key ingredient in preventing cavities and gum disease, and we never use artificial dyes or any potentially harmful ingredients.
We know that oral care routines look different for every child. So, don't stress! Have fun and know that, even if it's not perfect at the beginning, you're setting your child up with a healthy habit for life.
When it comes to our anticavity toothpaste for kids, we always include Sodium Fluoride as the key ingredient in preventing cavities and gum disease, and we never use artificial dyes or any potentially harmful ingredients.
We know that oral care routines look different for every child. So, don't stress! Have fun and know that, even if it's not perfect at the beginning, you're setting your child up with a healthy habit for life.
Suggested Age: 2 Years and Up
Health Facts: Artificial Flavor-Free, Artificial Color-Free, Sulfate-Free
Product Warning: Keep out of reach of children under 6 years of age
Product Form: Paste
Primary Active Ingredient: Sodium Fluoride
Sustainability Claims: Recyclable, Cruelty-Free, Post-Consumer Recycled Material
Package Quantity: 1
Industry or Government Certifications: ADA Seal of Acceptance
Net weight: 4.2 Ounces
Features: Enamel-Safe
TCIN: 87079323
UPC: 850031970366
Item Number (DPCI): 049-09-2800
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Active ingredients
sodium fluoride (0.15% w/v fluoride ion) 0.24%
Purpose
AnticavityUses
Use: Aids in the prevention of cavities.Directions
Directions: Adults and children 2 years of age and older: Brush teeth thoroughly, preferably after each meal or at least twice a day, or as directed by a dentist or doctor. Instruct children under 6 years of age in good brushing and rinsing habits (to minimize swallowing), and only use a pea size amount. Supervise children as necessary until capable of using without supervision. Children under 2 years of age: Consult a dentist or doctor.Inactive ingredients
sorbitol, water (aqua), hydrated silica, glycerin, xylitol, cellulose gum, cocamidopropyl betaine, potassium sorbate, stevia rebaudiana leaf extract, flavor, ipomoea batatas root extract, maltodextrin
Shipping details
Estimated ship dimensions: 6.92 inches length x 2.55 inches width x 1.57 inches height
Estimated ship weight: 0.3527 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Anyone want to take a stab at what this tastes like? They discontinued the Burts bees flavor my kiddo will only use and we've spent more money on trying new ones than I care to to admit.
submitted by Emily H - 1 year ago
A: It's watermelon! I have a super picky kiddo too, and this is the only flavor she likes.
submitted byscmn - 1 year agoA: Yummy. Fruity - strawberrish
submitted byBriguy - 1 year agoA: Hi Emily, thanks for the question, our shark toothpaste tastes like watermelon using all natural flavors. All the Best, Lisa Creaven, Co-Founder Made By Dentists
submitted byMade by Dentists Team - 1 year agoBrand expert
Q: Does this have hydroxyapatite in it?
submitted by Sahara - 7 days ago
Q: Is this product allergen free? Some of the ingredients read as though they may be derived from wheat or dairy. Wondering if this is safe for wheat, dairy, peanut and tree nut allergies?
submitted by Mjb - 5 months ago
A: Hi Mjb, thank you for reaching out. Our ingredients do not contain 8 major allergenic foods, however they are processed in a facility that also processes these allergens. • Milk • Eggs • Fish • Crustacean Shellfish • Tree Nuts • Peanuts • Wheat • Soy Toothpaste is not manufactured on equipment that is shared with anything other than oral care products. Per our FDA registration and cGMP compliance, we are required to follow strict cleaning protocol. We have SOPs in place and proper training documents per employee to support each cleaning is done according to the requirements. If you have any additional questions, I would love to assist at info@madebydentists.com - All the Best, Lisa Creaven, Co-Founder Made By Dentists
submitted byMade by Dentists Team - 3 months agoBrand expert
Q: What does an ingredient “flavor” means? What ingredients contain the flavor?
submitted by Customer - 10 months ago
A: Hi Customer, our products use natural flavoring derived from the finest natural sources. We prioritize our ingredients with our customers in mind.
submitted byMade by Dentists Team - 10 months agoBrand expert
Q: Is this safe to swallow?
submitted by sarahvanl8 - 2 years ago
A: Hi Sarah, this is Lisa one of the dentists and co-founders. Thank you so much for reaching out with your question. We created our products for kids to be totally safe for children to use. As dentists, we understand that children don't really learn to spit effectively until they are around the age of 8 so it's normal for them to swallow a little of the paste while brushing and this is totally safe. What I used to recommend to my patients is to encourage your child to spit when they are brushing but set your expectations- it may take a while for them to learn how to do this properly. It's totally ok if they swallow some of the remaining toothpaste while brushing. I hope this helps and if you have any further questions, I'm so happy to answer. Just shoot me and email on lisa@madebydentists.com
submitted byMade by Dentists Team - 2 years agoBrand expert
Q: Does this have dye in it? If not, what is used for the coloring?
submitted by Kelsey - 2 months ago
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Summary of reviews
This toothpaste, designed with fun characters and flavors like 'eyeball juice,' has received mixed reviews. While many kids enjoy the unique taste and packaging, others find the flavor unappealing. Parents appreciate the clean ingredients and dentist-approved formula, but some have concerns about the toothpaste's consistency and color.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 537 reviews
effectiveness: 4.1 out of 5
quality: 4.01 out of 5
value: 3.98 out of 5
60% would recommend
133 recommendations
Anazing toothpaste for kids with allergies.
5 out of 5 stars
Thumbs up graphic, would recommend
Chigal - 2 days ago, Verified purchaser
Amazing toothpaste for kids with allergies! My son is allergic to gluten, dairy and reacts to a bunch of things. He hates mint. We literally tried over 15 toothpastes to find something that worked. So thankful for this company.
1 reply from Made by Dentists Team team - 2 days ago
Hi Chigal, so glad you love our Shark toothpaste and that you have found a toothpaste that works well for your son. We are honored to be chosen! We focus on including the best active ingredients in a super clean formulation, no SLS, DEA, propylene glycol or parabens. Thank you for the support! - All the Best, Lisa Creaven, Co-Founder Made By Dentists
Clean ingredient kids toothpaste
5 out of 5 stars
Thumbs up graphic, would recommend
Mamafrex - 9 days ago
Perfect for kids clean ingredients good taste clean feeling
1 reply from Made by Dentists Team team - 2 days ago
Hi Mamafrex, I'm so glad to hear that you appreciate the clean ingredients in our Shark toothpaste. We appreciate your support! - All the Best, Lisa Creaven, Co-Founder Made By Dentists
Great flavor
5 out of 5 stars
Chanell - 11 days ago, Verified purchaser
Kids love it. When kids like the flavor, makes brushing teeth easier 👍
1 reply from Made by Dentists Team team - 10 days ago
Thank you Chanell, I love that your kids are loving our toothpaste, this makes my day as a dentist to hear this. I appreciate you taking the time to share your experience. - All the Best, Lisa Creaven, Co-Founder Made By Dentists
Grear product- kids favorite
5 out of 5 stars
Thumbs up graphic, would recommend
LS - 16 days ago, Verified purchaser
Great smell and flavor! Clean and effective ingredients!
1 reply from Made by Dentists Team team - 10 days ago
Hi LS, I'm so glad to hear that you appreciate the clean ingredients in our Shark toothpaste. Thank you for the support. - All the Best, Lisa Creaven, Co-Founder Made By Dentists
Hard No
1 out of 5 stars
Thumbs down graphic, would not recommend
DEM - 23 days ago, Verified purchaser
My 5 year old tasted this and hated it. She can be picky so I tried it myself, it’s pretty gross, even for toothpaste. The consistency is strange as well, like a dry, thick gel. It’s on the expensive side for toothpaste so I definitely expected better
1 reply from Made by Dentists Team team - 10 days ago
Hi DEM, sorry to hear that your family didn’t like our Watermelon flavor toothpaste. Vanessa and I wanted to create a range of products that all kids love but I totally get that taste is very individual and sorry that you didn’t enjoy this flavor. Thank you for taking the time to leave this review - I really do value your feedback on your experience. - All the Best, Lisa Creaven, Co-Founder Made By Dentists
Mrs.
5 out of 5 stars
Thumbs up graphic, would recommend
Nita - 1 month ago, Verified purchaser
Great ingredients . Grandkids just tried it. One likes the taste, and one didn't, so that's normal. Was on sale, also, which was great.
1 reply from Made by Dentists Team team - 28 days ago
Hi Nita, I'm so glad to hear that you appreciate the clean ingredients in our Shark toothpaste and that one of your grandkids is enjoying the taste. Hopefully they get to try more of our incredible flavors. Thank you for the support! - All the Best, Lisa Creaven, Co-Founder Made By Dentists
Do not like the taste
2 out of 5 stars
Thumbs down graphic, would not recommend
Jennifer - 2 months ago, Verified purchaser
Flavor was not good. I do like that it is SLS free.
1 reply from Made by Dentists Team team - 2 months ago
Hi Jennifer, sorry to hear that your family didn’t like our Watermelon flavor toothpaste. Vanessa and I wanted to create a range of products that all kids love but I totally get that taste is very individual and sorry that you didn’t enjoy this flavor. We have a new flavor launching very soon, and others that we would love for you to try. Thank you for taking the time to leave this review - I really do value your feedback on your experience and that you appreciate our clean ingredients. - All the Best, Lisa Creaven, Co-Founder Made By Dentists
Nope.
1 out of 5 stars
Thumbs down graphic, would not recommend
ShopSaveSequin - 2 months ago
People here complaining about the taste when they should be more concerned about the ingredients. This is not kid friendly. What a sham.
1 reply from Made by Dentists Team team - 2 months ago
Hi ShopSaveSequin, I am so sorry to hear you aren't satisfied with your purchase. Vanessa and I strive to create products that are effective and formulated with clean ingredients that our kids will enjoy. If you have any questions about ingredients, I would love to help answer them. Please contact me at info@madebydentists.com and I will help you personally.
Good taste for kids!
5 out of 5 stars
Thumbs up graphic, would recommend
Jma - 3 months ago, Verified purchaser
My daughter loves the taste.
1 reply from Made by Dentists Team team - 3 months ago
Hi Jma, I'm so happy to hear that your daughter likes the taste of our Watermelon toothpaste. We hope Slash is making brushing time fun in your family. - All the Best, Lisa Creaven, Co-Founder Made By Dentists
Best toothpaste
5 out of 5 stars
Thumbs up graphic, would recommend
Pollypocket - 4 months ago, Verified purchaser
Kids are hooked on this toothpaste and they enjoy brushing their teeth even remind at times when I am falling behind schedule. Amazing!
1 reply from Made by Dentists Team team - 3 months ago
Thank you Pollypocket, I love that your kids are loving our toothpaste and that they even remind you, this makes my day as a dentist to hear this. I appreciate you taking the time to share your experience. - All the Best, Lisa Creaven, Co-Founder Made By Dentists
Flavor
1 out of 5 stars
Thumbs down graphic, would not recommend
Nicole C - 4 months ago, Verified purchaser
Bought this for a stocking stuffer for my toddler, unfortunately he hates the taste and so does his brother. After tasting myself I have to agree the flavor is horrible.
1 reply from Made by Dentists Team team - 3 months ago
Hi Nicole C, sorry to hear that your family didn’t like our Watermelon flavor toothpaste. Vanessa and I wanted to create a range of products that all kids love but I totally get that taste is very individual and sorry that you didn’t enjoy this flavor. We have a range of other wonderful flavors we would love to have you try. I would love to help at info@madebydentists.com - All the Best, Lisa Creaven, Co-Founder Made By Dentists
Smells good but...
4 out of 5 stars
Thumbs down graphic, would not recommend
OKli - 5 months ago, Verified purchaser
Love the smell of the watermelon one! But don’t really know if I love the toothpaste, it’s an interesting consistency compared to other toothpaste’s, when it dries on the cap it’s very thick and sticky and hard to wipe off. Seems to do what it’s meant to do and the smell is so good but don’t know if I’d buy again.
1 reply from Made by Dentists Team team - 3 months ago
Hi OKli, I am happy to hear you love the smell of our Shark toothpaste. I am sorry to hear about your experience with the consistency. We truly value your feedback and appreciate you taking your time to leave this review. I would love to help answer any questions you may have if you would like to email me at info@madebydentists.com. - All the Best, Lisa Creaven, Co-Founder Made By Dentists
Healthy and tasty!
5 out of 5 stars
Thumbs up graphic, would recommend
Ptttrlnd - 5 months ago, Verified purchaser
Such a cute design and quality ingredients. The flavor smells so good. No more fights from my toddler when brushing her teeth. This is more of a “treat” to her. We avoid dyes, so it was refreshing to find a paste that adds flourish, tastes good, but avoids food dye! Bravo!!
1 reply from Made by Dentists Team team - 3 months ago
Hi Ptttrlnd, so glad you love our Shark toothpaste and that your toddler now looks forward to brushing! We focus on including the best active ingredients in a super clean formulation, no SLS, DEA, propylene glycol or parabens. I'm so glad your kids love the design too! - All the Best, Lisa Creaven, Co-Founder Made By Dentists
Tastes awful, produces no froth
1 out of 5 stars
Thumbs down graphic, would not recommend
rajeshvj - 5 months ago, Verified purchaser
Tastes awful, doesn't produce any froth.
1 reply from Made by Dentists Team team - 3 months ago
Hi rajeshvj, I am sorry you didn't like the experience with our toothpaste. The foam in most toothpastes is created from a harsh chemical called SLS. We wanted to ensure that our toothpastes were free of all those harsh chemicals and therefore do not include SLS. Vanessa and I wanted to create a range of products that all kids love but I totally get that taste is very individual and sorry that you didn’t enjoy this flavor. Thank you for taking the time to leave this review - I really do value your feedback on your experience. If you have any further questions I would love to help at info@madebydentists.com - All the Best, Lisa Creaven, Co-Founder Made By Dentists
Toothpaste Review
5 out of 5 stars
Thumbs up graphic, would recommend
EJohnson - 6 months ago
My son loves the silly name (Eyeball Juice) and the toothpaste tastes great. Kid Approved!
1 reply from Made by Dentists Team team - 6 months ago
Thank you EJohnson, I love that your son loves our toothpaste and even better the name of our Watermelon flavor. I appreciate you taking the time to share your experience. - All the Best, Lisa Creaven, Co-Founder Made By Dentists
My son's new favorite toothpaste
5 out of 5 stars
Thumbs up graphic, would recommend
Jolene - 6 months ago, Verified purchaser
My son has sensory differences and is so picky with toothpaste! He previously only liked the alien blood flavor but when we ran out he refused to use any other toothpaste. We went through so many different brands and flavors before he tried this watermelon flavor. It is now his new favorite and we are so happy to have found a toothpaste for him. Made by Dentists went above and beyond to find a solution and help us out. We are so grateful!
1 reply from Made by Dentists Team team - 6 months ago
Hi Jolene, I am so happy we were able to find a flavor he loves. This makes my day as a dentist to hear this and am so happy we are a part of your family's brushing routine. I appreciate you taking the time to share your experience. - All the Best, Lisa Creaven, Co-Founder Made By Dentists
Love love love
5 out of 5 stars
Thumbs up graphic, would recommend
Meb5124 - 7 months ago, Verified purchaser
We love that this tooth paste is made by dentist and we love the flavors that they offer. The toothbrush is our favorite and this company stands behind it's products!
1 reply from Made by Dentists Team team - 7 months ago
Hi Meb5124, I love to hear that you like our Watermelon toothpaste, and that you are also enjoying our electric toothbrush. Thank you for taking the time to share your experience. - All the Best, Lisa Creaven, Co-Founder Made By Dentists
My 7 year old hated it
1 out of 5 stars
Thumbs down graphic, would not recommend
AM - 7 months ago, Verified purchaser
Had to return, my 7 year old HATED it. I’m not sure if they changed the formula because I have purchased before and she loved it but not this time unfortunately.
1 reply from Made by Dentists Team team - 7 months ago
Hi AM, I am so sorry to hear about your experience with our Watermelon toothpaste. We have plenty of flavors we would love her to try. I would love to help figure out which is the best for her, if you could reach out to me at info@madebydentsts.com - All the Best, Lisa Creaven, Co-Founder Made By Dentists
Taste horrible
1 out of 5 stars
Thumbs down graphic, would not recommend
Good - 7 months ago, Verified purchaser
It taste horrible 😕😕😕😕😕😕😕
1 reply from Made by Dentists Team team - 7 months ago
Hi Good, sorry to hear that your family didn’t like our Watermelon flavor toothpaste. Vanessa and I wanted to create a range of products that all kids love but I totally get that taste is very individual. We have other wonderful flavors available, that we hope your family will love. Thank you for taking the time to leave this review - I really do value your feedback on your experience. - All the Best, Lisa Creaven, Co-Founder Made By Dentists
Disgusting, Save Your $$
1 out of 5 stars
Thumbs down graphic, would not recommend
ashleygus1014 - 7 months ago
Definitely invented by someone with no taste buds, kid didn't like it and neither did the parents.
1 reply from Made by Dentists Team team - 7 months ago
Hi ashleygus1014, sorry to hear that your family didn’t like our Watermelon flavor toothpaste. Vanessa and I wanted to create a range of products that all kids love but I totally get that taste is very individual and sorry that you didn’t enjoy this flavor. Thank you for taking the time to leave this review - I really do value your feedback. - All the Best, Lisa Creaven, Co-Founder Made By Dentists