Sponsored
Made By Dentists Kids Cheetah Fluoride Anticavity Toothpaste -Strawberry - 4.2 oz
$3.99 sale price when purchased online
$4.99 list price
Target Online store #3991
About this item
Highlights
- WHAT YOU'LL GET: Yummy strawberry-flavored toothpaste that kids will actually want to brush with, made with natural flavoring and no artificial dyes
- CAVITY-FIGHTING HERO: Packed with Sodium Fluoride to keep little teeth strong and happy
- PLANET-FRIENDLY PACKAGING: Comes in a recyclable tube made with 50% recycled materials
- NOTHING NASTY ALLOWED: This strawberry toothpaste is made free from BPA, DEA, triclosan, parabens, sulfates, phthalates, and gluten
- PERFECT FOR TINY VEGANS: 100% cruelty-free, PETA-certified, and vegan-friendly
- Packaging contains >50% recycled content
Description
Made By Dentists for Kids. As dentists and mothers, we understand the importance of making oral care fun for our kids and youngest patients. That's why we created a collection of safe, effective toothpastes and toothbrushes that engage their creative little minds while protecting their gorgeous smiles.
When it comes to our anticavity toothpaste for kids, we always include Sodium Fluoride as the key ingredient in preventing cavities and gum disease, and we never use artificial dyes or any potentially harmful ingredients.
We know that oral care routines look different for every child. So, don't stress! Have fun and know that, even if it's not perfect at the beginning, you're setting your child up with a healthy habit for life.
When it comes to our anticavity toothpaste for kids, we always include Sodium Fluoride as the key ingredient in preventing cavities and gum disease, and we never use artificial dyes or any potentially harmful ingredients.
We know that oral care routines look different for every child. So, don't stress! Have fun and know that, even if it's not perfect at the beginning, you're setting your child up with a healthy habit for life.
Suggested Age: 2 Years and Up
Health Facts: Artificial Flavor-Free, Artificial Color-Free, Sulfate-Free
Product Warning: Keep out of reach of children under 6 years of age
Product Form: Paste
Primary Active Ingredient: Sodium Fluoride
Sustainability Claims: Recyclable, Cruelty-Free, Post-Consumer Recycled Material
Package Quantity: 1
Industry or Government Certifications: ADA Seal of Acceptance
Net weight: 4.2 Ounces
Features: Enamel-Safe
TCIN: 89435144
UPC: 850031970687
Item Number (DPCI): 049-09-0071
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Active ingredients
sodium fluoride (0.15% w/v fluoride ion) 0.24%
Purpose
AnticavityUses
Use: Aids in the prevention of cavities.Directions
Directions: Adults and children 2 years of age and older: Brush teeth thoroughly, preferably after each meal or at least twice a day, or as directed by a dentist or doctor, Instruct children under 6 years of age in good brushing and rinsing habits (to minimize swallowing), and only use a pea size amount, Supervise children as necessary until capable of using without supervision, Children under 2 years of age: Consult a dentist or doctor.Inactive ingredients
sorbitol, water (aqua), hydrated silica, glycerin, flavor, xylitol, cellulose gum, cocamidopropyl betaine, stevia rebaudiana leaf extract, potassium sorbate, gardenia florida extract, maltodextrin
Shipping details
Estimated ship dimensions: 1.5 inches length x 2.5 inches width x 6.875 inches height
Estimated ship weight: 5.76 ounces
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is this toothpaste safe for kids who cannot spit?
submitted by AOR - 3 months ago
A: Hi AOR, yes our toothpaste is safe for kids who are still learning to brush and spit out paste.
submitted byMade by Dentists Team - 2 months agoBrand expert
Q: Does the character come with the toothpaste?
submitted by BoyMom - 6 months ago
A: Hi BoyMom, thank you for your question. Our vinyl creatures do not come with our toothpaste. We give them out throughout the year to our Anti-Cavity Club members through fun social games and contests. To sign up please go to our website. - All the Best, Lisa Creaven, Co-Founder Made By Dentists
submitted byMade by Dentists Team - 6 months agoBrand expert
Q: Is the packaging recyclable?
submitted by Earth friendly - 1 year ago
A: Hi Earth Friendly, Thanks for reaching out, yes our outer packaging is recyclable. Please email me with any further questions at info@madebydentists.com and I would love to help you out. - All the Best, Lisa Creaven, Co-Founder Made By Dentists
submitted byMade by Dentists Team - 11 months agoBrand expert
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4.0 out of 5 stars with 109 reviews
effectiveness: 3.93 out of 5
quality: 4.03 out of 5
value: 3.95 out of 5
60% would recommend
48 recommendations
Kids hated it...
2 out of 5 stars
Thumbs down graphic, would not recommend
Alina - 13 days ago, Verified purchaser
Wanted to love it but my kids (who are not picky) hated the flavor and refused to use it.
1 reply from Made by Dentists Team team - 11 days ago
Hi Alina, sorry to hear that your family didn’t like our Strawberry flavor toothpaste. Vanessa and I wanted to create a range of products that all kids love but I totally get that taste is very individual and sorry that you didn’t enjoy this flavor. Thank you for taking the time to leave this review - I really do value your feedback on your experience. - All the Best, Lisa Creaven, Co-Founder Made By Dentists
Slimy feel
1 out of 5 stars
Thumbs down graphic, would not recommend
Marnie - 16 days ago, Verified purchaser
It doesn’t do anything, very slimy feel to it, no foam, doubt it cleans teeth at all, kids hated the flavor
1 reply from Made by Dentists Team team - 11 days ago
Hi Marnie, I am so sorry to hear about your experience with our Strawberry toothpaste. I would love to help find another paste your kid will love if you reach out to me at info@madebydentsts.com - All the Best, Lisa Creaven, Co-Founder Made By Dentists
Flavor wasnt good
2 out of 5 stars
Thumbs down graphic, would not recommend
Julie - 20 days ago, Verified purchaser
Both of my kids really didn’t like the Cheetah Dust flavor. Ended up tossing…
1 reply from Made by Dentists Team team - 11 days ago
Hi Julie, I am so sorry to hear about your experience with our toothpaste. Vanessa and I wanted to create a range of products that all kids love but I totally get that taste is very individual and sorry that you didn’t enjoy this flavor. I would love to help find another flavor they may like, if you reach out to me at info@madebydentsts.com - All the Best, Lisa Creaven, Co-Founder Made By Dentists
Both kids hated this
1 out of 5 stars
Thumbs down graphic, would not recommend
Jessica - 2 months ago, Verified purchaser
My twins with very different palates both hated this. Made brushing their teeth such a nightmare that eventually we just had to throw away, bummed about wasting.
1 reply from Made by Dentists Team team - 29 days ago
Hi Jessica, sorry to hear that your family didn’t like our Strawberry flavor toothpaste. Vanessa and I wanted to create a range of products that all kids love but I totally get that taste is very individual and sorry that you didn’t enjoy this flavor. Thank you for taking the time to leave this review - I really do value your feedback on your experience. - All the Best, Lisa Creaven, Co-Founder Made By Dentists
We absolutely love
5 out of 5 stars
Thumbs up graphic, would recommend
Krystle - 2 months ago
We love love love - this paste contains fluoride and are free from SLS, DEA, parabens and artificial dyes so they are cleanly formulated but do contain fluoride.
1 reply from Made by Dentists Team team - 2 months ago
Hi Krystle, I'm so glad to hear that you appreciate the clean ingredients in our Cheetah toothpaste and the effectiveness of fluoride. Thank you for your support. - All the Best, Lisa Creaven, Co-Founder Made By Dentists
For adults who can't do mint!
5 out of 5 stars
Thumbs up graphic, would recommend
bree - 2 months ago, Verified purchaser
I have perioral dermatitis which is set off by certain toothpastes, and on top of that I have an allergy to mint (my tongue swells up). I can't use most adult toothpastes, so I use children's toothpaste in fruit flavors, only. This cheetah stuff is a toothpaste I will stick with. It has a pleasant strawberry taste that is not too sweet or overpowering, cleans my teeth well, and doesn't set off my skin conditions or allergies. It foams up, scrubs the teeth, and rinses clean. The pink color does not stain anything either!
1 reply from Made by Dentists Team team - 2 months ago
Hi Bree, so glad you love our Cheetah toothpaste and that you found our paste does not set off your allergies. I am so happy yo hear this as a dentist. Glad your enjoy that it foams, and leaves a great clean feeling after you brush! We focus on including the best active ingredients in a super clean formulation, no SLS, DEA, propylene glycol or parabens. I'm so glad you love it! - All the Best, Lisa Creaven, Co-Founder Made By Dentists
Not a hit
3 out of 5 stars
Thumbs down graphic, would not recommend
Ollie - 2 months ago, Verified purchaser
My daughter didn’t like the cheetah dust flavor so I tried it and she is right.
1 reply from Made by Dentists Team team - 2 months ago
Hi Ollie, sorry to hear that your family didn’t like our Cheetah Dust flavor toothpaste. Vanessa and I wanted to create a range of products that all kids love but I totally get that taste is very individual and sorry this one wasn't a hit. We just launched a new Bubblegum paste we would love for you to try. Thank you for taking the time to leave this review - I really do value your feedback on your experience. - All the Best, Lisa Creaven, Co-Founder Made By Dentists
Great tooth paste for kid
5 out of 5 stars
Thumbs up graphic, would recommend
Zenn - 2 months ago, Verified purchaser
After using one month , my kid teeth are more healthy clean and white ! Love this toothpaste it works well
1 reply from Made by Dentists Team team - 2 months ago
Hi Zenn, I am so happy to hear your kids is enjoying our Cheetah toothpaste and you have noticed cleaner and white teeth. Thank you so much for your support. - All the best, Lisa Creaven, Co-Founder Made By Dentists
Titanium Dioxide & SLS Free yes at last
5 out of 5 stars
Thumbs up graphic, would recommend
Cassie - 3 months ago, Verified purchaser
I love that this toothpaste is titanium dioxide and SLS free. It's so hard to find one. I love that it doesn't foam in the mouth, my kids want to spit it out more when it does. They love the Cheetah dust strawberry flavor. Finally a fluoride toothpaste without the nasties.
1 reply from Made by Dentists Team team - 3 months ago
Hi Cassie, I am so happy to hear that your kids love our Cheetah toothpaste and that you appreciate the ingredients. Vanessa and I wanted to create a super clean formulation, no SLS, DEA, propylene glycol or parabens. - All the Best, Lisa Creaven, Co-Founder Made By Dentists
Perfectly awesome
5 out of 5 stars
Thumbs up graphic, would recommend
Geremy - 3 months ago, Verified purchaser
Taste, and that it works
1 reply from Made by Dentists Team team - 3 months ago
Hi Geremy, I'm so glad to hear that you appreciate the clean ingredients in our Cheetah toothpaste. We hope GiGi is making brushing time fun! - All the Best, Lisa Creaven, Co-Founder Made By Dentists
Disappointing Taste
2 out of 5 stars
Thumbs down graphic, would not recommend
NMel - 4 months ago, Verified purchaser
This toothpaste has a bitter taste at the end that is very unpleasant. I was very disappointed! My kids didn’t want anything to do with it after the first use.
1 reply from Made by Dentists Team team - 3 months ago
Hi NMel, sorry to hear that your family didn’t like our Strawberry flavor toothpaste. Vanessa and I wanted to create a range of products that all kids love but I totally get that taste is very individual and sorry that you didn’t enjoy this flavor. We have a range of other wonderful flavors we would love to have you try. I would love to help at info@madebydentists.com - All the Best, Lisa Creaven, Co-Founder Made By Dentists
We live it!
5 out of 5 stars
Thumbs up graphic, would recommend
ZG - 4 months ago, Verified purchaser
My daughter was getting an allergic reaction from the regular kids toothpaste. After switching brands, I realized all of them are the same. Researched around and found this! No more crazy lip and face rashes! Yes, the taste and texture were an issue at first, but I told her she needed to get used to it. Sure enough, a week later, those details weren't on her radar. This product is excellent! Her allergic reactions are gone, and she's got healthy teeth.
1 reply from Made by Dentists Team team - 3 months ago
Hi ZG, I'm so glad to hear that you appreciate the clean ingredients in our Kids Toothpaste and am so glad she is not experiencing any more allergic reactions. Thank you for taking the time to share your experience. - All the Best, Lisa Creaven, Co-Founder Made By Dentists
too soon to tell
4 out of 5 stars
Thumbs up graphic, would recommend
Aavee - 4 months ago, Verified purchaser
my daughter likes the flavor but she does tend to reach for the mintier toothpaste we have. we just got it so ill see how it works for her until its out. her teeth do look clean after she brushes
1 reply from Made by Dentists Team team - 3 months ago
Hi Aavee, I am happy to hear your daughter likes the flavor of our Cheetah toothpaste. We are excited to share that we are working on new products that we think she will also love. Thank you for sharing your experience. - All the Best, Lisa Creaven, Co-Founder Made By Dentists
Texture Issues
1 out of 5 stars
Thumbs down graphic, would not recommend
Nciambro - 4 months ago, Verified purchaser
Totally purchased based on name assuming dentists would know best, but like many kids toothpastes, this product has a slimy texture. I’m sure it does fine cleaning but I feel it encourages my daughter to swallow the toothpaste more due to the texture and taste. The dentist we go to recommends something with more gritty texture, while also acknowledging the most important thing is that the kiddos brushes. So if your kids likes this and nothing else, use it!
1 reply from Made by Dentists Team team - 3 months ago
Hi Nciambro, we truly value your feedback, as it helps our brand. We are excited to share that we are working on new products that we think you will love. Thank you for taking the time to share your experience with us. - All the Best, Lisa Creaven, Co-Founder Made By Dentists
Not your typical toothpaste
1 out of 5 stars
Thumbs down graphic, would not recommend
Lo - 4 months ago, Verified purchaser
My daughter did not like how it did not foam. The consistency of this toothpaste was a cross between gel and taffy…. Another reason my daughter didn’t like it. Because of its consistency, for some reason, it doesn’t glide onto the toothbrush well which leaves little bits of the toothpaste on the tube opening. When it continues to do that over time, it builds up, making a mess.
1 reply from Made by Dentists Team team - 3 months ago
Hi Lo, I am sorry you didn't like the experience with our toothpaste. The foam in most toothpastes is created from a harsh chemical called SLS. We wanted to ensure that our toothpastes were free of all those harsh chemicals and therefore do not include SLS. We appreciate you sharing your experience and truly value it. It helps us as a brand. If we can help in any way or answer any questions, I would love to help at info@madebydentists.com - All the Best, Lisa Creaven, Co-Founder Made By Dentists
SLS free = no foam and healthier option
5 out of 5 stars
Thumbs up graphic, would recommend
DrNate - 5 months ago
This product is SLS free which is amazing because that chemical is tissue reactive. I’ve seen some posts about this toothpaste not foaming. ITS NOT supposed to foam. The dangerous chemical SLS makes the foam. The boys love all the flavors but they enjoy cheetah and shark the best🔥🔥
1 reply from Made by Dentists Team team - 4 months ago
Hi DrNate, I am so happy to hear that your kids love our Cheetah and Shark toothpaste and that you appreciate the ingredients. - All the Best, Lisa Creaven, Co-Founder Made By Dentists
Doesn't foam
1 out of 5 stars
Thumbs down graphic, would not recommend
XDivina - 6 months ago, Verified purchaser
Better off brushing w just your saliva. At least you’d save the money
1 reply from Made by Dentists Team team - 6 months ago
Hi XDivina, I am sorry you didn't like the experience with our toothpaste. The foam in most toothpastes is created from a harsh chemical called SLS. We wanted to ensure that our toothpastes were free of all those harsh chemicals and therefore do not include SLS. We tried our best to ensure that there is still a nice natural foam across all our toothpastes. I would love to help if you could email me at info@madebydentists.com - All the Best, Lisa Creaven, Co-Founder Made By Dentists
Great toothpaste option for kids
5 out of 5 stars
Thumbs up graphic, would recommend
Aball - 6 months ago
First of all, could the packaging be any cuter? This toothpaste is definitely different and in a good way. My kids have been more compliant with brushing and even remembering to do it without being asked since getting the Made By Dentists brand brushes and toothpaste.
1 reply from Made by Dentists Team team - 6 months ago
Thank you Aball, we appreciate the compliment on our packaging. I love that your kids are loving our toothpaste and that you really see the difference in their brush time routine, this makes my day as a dentist to hear this. I appreciate you taking the time to share your experience. - All the Best, Lisa Creaven, Co-Founder Made By Dentists
Will not purchase again
1 out of 5 stars
Thumbs down graphic, would not recommend
Isa - 7 months ago, Verified purchaser
Doesn’t foam. Switched to this toothpaste brand (just to try something new) for three months and son ended up with four cavities. He liked the watermelon but this strawberry one tastes horrible! I used it on myself and mouth doesn’t feel clean after using.
1 reply from Made by Dentists Team team - 6 months ago
Hi Isa, I am sorry you didn't like the experience with our Strawberry toothpaste. The foam in most toothpastes is created from a harsh chemical called SLS. We wanted to ensure that our toothpastes were free of all those harsh chemicals and therefore do not include SLS. We tried our best to offer a nice natural foam across all our toothpastes. We offer a wide range of flavors but I totally get that taste is very individual and sorry that your family didn’t enjoy this flavor. Thank you for taking the time to leave this review - I really do value your feedback on your experience. - All the Best, Lisa Creaven, Co-Founder Made By Dentists
Don't waste your money
1 out of 5 stars
Thumbs down graphic, would not recommend
Mom of monsters - 7 months ago, Verified purchaser
Taste terrible, would not recommend. I thought they were being dramatic, until I tried it too. Made by a dentist that hates children, obviously.
1 reply from Made by Dentists Team team - 6 months ago
Hi there, sorry to hear that your family didn’t like our Strawberry flavor toothpaste. Vanessa and I wanted to create a range of products that all kids love but I totally get that taste is very individual and sorry that you didn’t enjoy this flavor. We have a range of flavors we would love for you to try. I would love to help, if you could email me at info@madebydentists.com - Thank you for taking the time to leave this review - I really do value your feedback. - All the Best, Lisa Creaven, Co-Founder Made By Dentists