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Maui Moisture Lightweight Curls + Flaxseed Shampoo, Paraben Free, Silicone Free - 13 fl oz

Maui Moisture Lightweight Curls + Flaxseed Shampoo, Paraben Free, Silicone Free - 13 fl oz - 2 of 4Maui Moisture Lightweight Curls + Flaxseed Shampoo, Paraben Free, Silicone Free - 13 fl oz - 3 of 4Maui Moisture Lightweight Curls + Flaxseed Shampoo, Paraben Free, Silicone Free - 13 fl oz - 4 of 4
Maui Moisture Lightweight Curls + Flaxseed Shampoo, Paraben Free, Silicone Free - 13 fl oz - 1 of 4
$7.99 when purchased online
Target Online store #3991

About this item

Highlights

  • Keep your coils healthy looking with Maui Moisture Lightweight Curls + Flaxseed Shampoo
  • This gentle shampoo adds shine and bounce without weighing down curls
  • A blend crafted with 100% aloe vera as the first ingredient to help give your hair lasting hydration
  • Shampoo infused with flaxseed oil, coconut water and citrus oil
  • Our light vegan blend helps maintain your natural volume and shape
  • Free of parabens, silicones, sulfated surfactants, synthetic dye, mineral oil and gluten
  • Follow with Maui Moisture Lightweight Curls + Flaxseed Conditioner

Description

Maui Moisture Lightweight Curls + Flaxseed Shampoo starts with 100% aloe vera and is infused with flaxseed oil, coconut water and citrus oil to give your coils a healthy looking glow with every use. This vegan, silicone-free shampoo adds just the right amount of lightweight moisture to your locks so they can look and feel fresh while keeping frizz at bay and your volume intact.
Scent: Floral
Hair Type: Wavy, Fine, Curly
Health Facts: Sulfate-Free, Mineral Oil-Free, Vegan, Contains Aloe
Product Warning: Eye irritant
Product Form: Liquid
Sustainability Claims: Cruelty-Free
Package Quantity: 1
Beauty Purpose: Curl Enhancing, Softening, Shine Enhancing
Net weight: 13 fl oz (US)
Features: Lightweight
TCIN: 80120856
UPC: 052800677005
Item Number (DPCI): 063-00-6473
Origin: Assem USA w/foreign/dom. parts
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

aloe barbadensis leaf juice, water (aqua), sodium c14-16 olefin sulfonate, cocamidopropyl betaine, coco-glucoside, citric acid, cocos nucifera (coconut) water, linum usitatissimum (linseed) seed oil, citrus limon (lemon) peel oil, citrus aurantium dulcis (orange) fruit extract, polyquaternium-22, linoleamidopropyl pg-dimonium chloride phosphate, hydroxypropyl guar hydroxypropyltrimonium chloride, peg-150 pentaerythrityl tetrastearate, ppg-2 hydroxyethyl cocamide, propylene glycol, hexylene glycol, sodium citrate, sodium hydroxide, sodium benzoate, fragrance (parfum)

Shipping details

Estimated ship dimensions: 2.4 inches length x 2.17 inches width x 7.21 inches height
Estimated ship weight: 0.965 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Summary of reviews

This shampoo has garnered mixed feedback from guests, particularly those with wavy and curly hair. While many appreciate its pleasant scent and lightweight formula, some have experienced dryness and hair loss. Guests noted that it cleanses well without weighing hair down, making it suitable for fine hair types. However, others found it ineffective for enhancing curls and reported issues with brittleness. Overall, it may work well for some but not for others, depending on hair type.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.3 out of 5 stars with 1010 reviews
    effectiveness: 3.03 out of 5
    quality: 3.27 out of 5
    value: 2.93 out of 5
    39% would recommend
    38 recommendations

    for oily hair ?

    3 out of 5 stars
    jessicab39_4989 - 12 days ago
    originally posted on influenster.com
    I picked this up because I used the "purple version of hair mask & shampoo" & loved it & this said; "gentle" so I thought it would help my wavy / curls from my natural hair but this shampoo makes my hair sooo shiny I get comments about my hair how "it looks so unwashed"..I only used this shampoo & a mask less than a minute & on the baby ends of my hair. I wouldn't buy this again but; I am curious about the other "Maui Moisture" products, im really excited to try !
    Did you find this review helpful?

    Great for Fine, Wavy Hair

    5 out of 5 stars
    Thumbs up graphic, would recommend
    GM - 12 days ago, Verified purchaser
    I've I've n using this for a couple of weeks and really like it for my hair type which is fine, wavy hair that gets greasy at the roots. I don't feel like it weights down my scalp too much but provides a gentle clean without drying. I follow with the conditioner and it does feel like it has been strengthening my hair and bringing out my waves more.
    effectiveness: 4 out of 5
    quality: 4 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Not a good product

    2 out of 5 stars
    Thumbs down graphic, would not recommend
    Chelle - 2 months ago, Verified purchaser
    The shampoo works ok. Hair feels good when you rinse it out but the conditioner seems to be drying. Hair feels like straw after using. Also kinda difficult to get out of the bottle as well. Also noticed scalp gets oily which is not the norm for me.
    1 reply from Brand Answers Squad team - 2 months ago
    Thank you so much for bringing this to our attention! We appreciate your review and would like to learn more about your experience. When you have a moment, please reach out to us via the Contact Us page on our website. We hope to hear from you soon! With Love, Maui Moisture
    value: 1 out of 5
    quality: 1 out of 5
    effectiveness: 1 out of 5
    Did you find this review helpful?

    Great for bringing out curls

    5 out of 5 stars
    Hugh02 - 2 months ago
    originally posted on mauimoisture.com
    Been using this for the past few months, and I’m never looking back! Keeps my hair soft and brings out my curls better than any other shampoo.
    Did you find this review helpful?

    maui flaxseed shampoo

    5 out of 5 stars
    Thumbs up graphic, would recommend
    k - 3 months ago, Verified purchaser
    really good brand smells amazing and it does not leave my hair oily after one day of not washing my hair
    1 reply from Brand Answers Squad team - 2 months ago
    Great products for great people like you! Thanks for sharing your feedback, and we hope you have a wonderful day - With Love, Maui Moisture
    effectiveness: 4 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Oxymoron lightweight moisture

    3 out of 5 stars
    Thumbs down graphic, would not recommend
    LALights22 - 3 months ago, Verified purchaser
    Describing hair product as both lightweight & moisture is kind of an oxymoron. This shampoo is not curl-friendly. My middle aged hair is so very dry & frizzy. It needs TLC & true deep moisture. This shampoo is too harsh or clarifying for curls which need extra moisture. I was excited to try this shampoo but was disappointed in the frizzy hair that resulted. Smelled ok.
    1 reply from Brand Answers Squad team - 3 months ago
    Thank you so much for bringing this to our attention! We appreciate your review and would like to learn more about your experience. When you have a moment, please reach out to us via the Contact Us page on our website. We hope to hear from you soon! With Love, Maui Moisture
    effectiveness: 2 out of 5
    quality: 4 out of 5
    value: 3 out of 5
    Did you find this review helpful?

    Great for thinner hair types

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Sarah - 5 months ago, Verified purchaser
    Best shampoo ever for my thin wavy hair. It also smells great.
    1 reply from Brand Answers Squad team - 5 months ago
    Thank you so much for bringing this to our attention! We appreciate your review and would like to learn more about your experience. When you have a moment, please reach out to us via the Contact Us page on our website. We hope to hear from you soon! With Love, Maui Moisture
    quality: 5 out of 5
    effectiveness: 5 out of 5
    value: 4 out of 5
    Did you find this review helpful?

    Hair breaking and falling out

    1 out of 5 stars
    Fieldarchy - 10 months ago
    originally posted on mauimoisture.com
    I saw my hairdresser yesterday and she advised I switch the conditioner I am using as my hair has become extremely dry and brittle. I tried the Maui Flax for Curls because I had hoped it would be better quality than the Herbal Essence Volumizing I had been using. It did not. It has definitely caused a lot of breaks and fist fulls of hair falling out every time I wash my hair. I am most likely going to have to get it all cut off to try to encourage healthy growth and not look like a frizzy pompom
    1 reply from Consumer Care team - 10 months ago
    Thank you so much for bringing this to our attention! We appreciate your review and would like to learn more about your experience. When you have a moment, please reach out via the Contact Us Page on our website. We hope to hear from you soon! With Love, Maui Moisture
    Did you find this review helpful?

    Great for very fine wavy/curly hair

    5 out of 5 stars
    Sarah1234 - 10 months ago
    originally posted on mauimoisture.com
    The only product that doesn't weigh down my hair. I have very fine, curly hair that most products weigh down, but with this one my hair is curly and shiny.
    1 guest found this review helpful. Did you?

    Would use it again

    5 out of 5 stars
    shreetis1 - 11 months ago
    originally posted on influenster.com
    Some soft products with minimal chemical ingredients I've used in the past were too mild, but this Maui shampoo and conditioner is just perfect for my fine wavy (2A) hair. The shampoo's not rough on the scalp but also cleanses it quite well. The conditioner leaves my curls soft and fluffy. I'm not a fan of strong scented products, so the mild scent was also a plus point.
    Did you find this review helpful?

    Super clean feeling

    3 out of 5 stars
    Thumbs down graphic, would not recommend
    sarah - 1 year ago, Verified purchaser
    I have a lot of wavy hair, halfway down my back. It is not color treated but it can be porous and wirey in places. I really liked the way this shampoo smelled, and the way it lathered in my hair and made my hair feel clean. I wanted to love it. But something about it just dries my hair out like I’ve never experienced before. In the shower, it doesn’t FEEL like it is dry but after conditioner, and my leave in conditioner and other hair care steps, my hair is like straw. I’ve tried it with the matching conditioner. I’ve tried it with a deeper conditioner. Nothing changes. My hair looks more like the “before” photos down below this review after using this. I’ve even noticed that my hair dries quicker, lol. The ends will be dry by the time I’m done drying off after my shower which is unheard of for me.
    1 reply from Brand Answers Squad team - 1 year ago
    We're so sad to hear about your experience with our shampoo and conditioner. We care about you and want to chat further. Please visit the Contact Us page on our website to connect with us. With love, Maui Moisture
    quality: 3 out of 5
    effectiveness: 3 out of 5
    value: 3 out of 5
    7 guests found this review helpful. Did you?

    Made A Huge Difference!

    5 out of 5 stars
    Thumbs up graphic, would recommend
    NativeAZ - 1 year ago, Verified purchaser
    I have fine, 2b wavy hair. I’ve been looking for a wavy hair shampoo and conditioner for a while that would hydrate my hair and enhance my waves without weighing it down. I’ve been using this for about 3 weeks and I absolutely LOVE it. It has helped my hair so much. My past shampoo and conditioner (also meant for wavy hair) were extremely drying to both my hair and my scalp. The ends of my hair felt like straw and my scalp was so itchy and flaky (first picture). I have already noticed an improvement in the few weeks I’ve been using this shampoo. There is a noticeable difference in the look and feel of my hair and my scalp is less flakey (second picture). It smells good, too. I definitely would recommend this product if you have fine wavy hair!
    1 reply from Brand Answers Squad team - 1 year ago
    This is fantastic news! We're thrilled to hear you're enjoying the results of our shampoo! With Love, Maui Moisture
    value: 5 out of 5
    effectiveness: 5 out of 5
    quality: 5 out of 5
    5 guests found this review helpful. Did you?

    Best shampoo I've used in years

    5 out of 5 stars
    Thumbs up graphic, would recommend
    RachaelAJ - 1 year ago, Verified purchaser
    This shampoo lathers really well, smells great, and cleans better than any other sulfate free shampoo I've used. My hair comes out perfectly clean, amd frizz free.
    1 reply from Brand Answers Squad team - 1 year ago
    Hey Rachael, we're excited our Flaxseed Shampoo was a great match for your hair! Thanks so much for sharing your feedback. We hope to have you as a loyal fan for years to come! 💙 With love, Maui Moisture
    1 guest found this review helpful. Did you?

    Just what I've been looking for

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Cavachamp - 1 year ago, Verified purchaser
    I have very fine curly hair and everything weighs it down. I tried Maui Moisture on a whim, and I was not disappointed. It didn’t weight my curls down while keeping my curls clean and bouncy.
    value: 5 out of 5
    quality: 5 out of 5
    effectiveness: 5 out of 5
    4 guests found this review helpful. Did you?

    Smells great by drying

    3 out of 5 stars
    Thumbs down graphic, would not recommend
    Aqtbenz - 1 year ago
    I love the smell of this shampoo, but I've noticed my hair is really dry since I started using this.
    1 reply from Brand Answers Squad team - 1 year ago
    Hey there, we'd like to learn more about how our shampoo worked for you. Please visit our Contact Us page on our website so that we can get in touch. We hope to hear more from you soon!
    effectiveness: 2 out of 5
    quality: 3 out of 5
    value: 2 out of 5
    3 guests found this review helpful. Did you?

    On my Fifth bottle

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Hfhh - 2 years ago
    This is one empty that I will continue to repurchase. It smells amazing like a hollister store, it lathers and cleans my scalp, it doesn’t strip away color, and it’s affordable. The only con is the packaging/bottle. It’s difficult to get the last bit out, and it’s small. With my thick hair I go through a lot of it.
    value: 5 out of 5
    effectiveness: 5 out of 5
    quality: 5 out of 5
    4 guests found this review helpful. Did you?

    Dandruff!!!

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    user66777 - 2 years ago
    Gave me sooo much dandruff. Very drying for the scalp. The conditioner enhanced my curls a little bit. Only good I can say is that it smells good. I’ll be returning the shampoo and trying a different one.
    1 reply from Brand Answers Squad team - 2 years ago
    Hey there, thanks for sharing your feedback with us! We're sad to hear our Lightweight Curls + Flaxseed duo wasn't a match for your hair and our team would love to hear more about your experience to help. When you can, please fill out the Contact Us form on our website, so we can get in touch. We look forward to hearing from you! With love, Maui Moisture
    value: 1 out of 5
    quality: 2 out of 5
    effectiveness: 3 out of 5
    6 guests found this review helpful. Did you?

    Works well for curly hair

    5 out of 5 stars
    Thumbs up graphic, would recommend
    DayAnn - 2 years ago, Verified purchaser
    I see a noticeable difference in my curls. Since using this shampoo and conditioner, my hair has more bounce and less frizz. I highly recommend it. It smells really nice too
    1 reply from Brand Answers Squad team - 2 years ago
    We love hearing that our shampoo worked well for your curls! With love, Maui Moisture <3
    6 guests found this review helpful. Did you?

    Love it

    5 out of 5 stars
    Thumbs up graphic, would recommend
    PSN872 - 2 years ago, Verified purchaser
    I have hip length wavy hair. This helps define my waves and smells great. I only have to use a little bit so it goes a long way.
    1 reply from Brand Answers Squad team - 2 years ago
    Hey there, thanks for sharing your experience with us! We're happy to hear you love our Lightweight Curls + Flaxseed Shampoo! 💙 With love, Maui Moisture
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    8 guests found this review helpful. Did you?

    hair loss

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    r - 2 years ago, Verified purchaser
    i lost so much hair with this shampoo that i didn’t even get through half the bottle when i changed it. also made my curls looser.
    1 reply from Brand Answers Squad team - 2 years ago
    Hey there. We're sorry to hear about your experience with our product. When you get a chance, please use the "Contact Us" link on our website, so that we can learn more about your experience. We hope to hear from you soon.
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 2 out of 5
    8 guests found this review helpful. Did you?

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