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Sponsored

Oral-B iO4 Gum & Sensitive Electric Toothbrush - White

Oral-B iO4 Gum & Sensitive Electric Toothbrush - White - 2 of 4Oral-B iO4 Gum & Sensitive Electric Toothbrush - White - 3 of 4Oral-B iO4 Gum & Sensitive Electric Toothbrush - White - 4 of 4
Oral-B iO4 Gum & Sensitive Electric Toothbrush - White - 1 of 4
$99.99 when purchased online
Target Online store #3991

About this item

Highlights

  • You will receive (1) Oral-B iO4 Electric Toothbrush, (1) Gentle Care Replacement Brush Head, and (1) Travel Case, and (1) charger
  • Clinically proven to restore gum health in 92% of people with signs of early gum disease
  • 4 Smart Modes for personalized brushing: Daily Clean, Whitening, Sensitive, & Super Sensitive
  • Includes a 2 minute timer to ensure a complete clean
  • Pressure sensor indicates optimal cleaning pressure and warns of over pressure
  • Round head and gentle micro-vibrations
  • Oral-B:Trust the brush Dentists use the most worldwide

Description

The iO is Oral-B's best technology: Clinically Proven to Restore Gum Health in 92% of people with signs of early gum disease. A Round head and gentle micro-vibrations, the Magnetic interaction delivers smooth, harmonious motion through a Synchronized cleaning action (micro-vibrations synced with oscillations). A Built-in-2-Minute Timer ensures an even easier experience, helping you get an optimal clean on all your teeth. The Oral-B's quadrant timer breaks the two minutes up into four 30-second intervals to clean each quadrant of your mouth; we keep the time, so you don't have to. Delivering the perfect pressure is done by having a Pressure Sensor. The Pressure Sensor Indicates optimal cleaning pressure and warns of over pressure. With an accompanying travel case, you'll have a fresh clean everywhere you go. We're with you on your next trip or even your mid-day on-the go brushing! Best of all, it is brought to you by Oral-B-the #1 brand used by dentists worldwide.* *Based on surveys of a representative worldwide sample of dentists carried out for P&G regularly. Do not use on children under age 3. Replace brush (head) every 3 months or sooner if brush head becomes worn.
Dimensions (Overall): 9.96 Inches (H) x 7.01 Inches (W) x 3.94 Inches (D)
Suggested Age: 3 Years and Up
Bristle Type: Soft
Bristle Material: Nylon
Head Type: Compact
Product Warning: Not for children under the age of three, no warning applicable
CPSC Choking Hazard Warnings: Choking_hazard_small_parts
Includes: Brush Head, Batteries, Charger Base
Package Quantity: 1
Industry or Government Certifications: ADA Seal of Acceptance
Material: Plastic
Features: Cordless, Multiple Brush Modes, Brush Timer, Pressure Sensor, Rechargeable
Power Source: Battery
Battery: 1 Non-Universal Lithium, Required, Included
Warranty: 2 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 86466765
UPC: 069055134016
Item Number (DPCI): 049-11-0936
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 9.9 inches length x 7 inches width x 4 inches height
Estimated ship weight: 1.1 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO

Return details

This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: Does the toothbrush vibrate when your 2minutes of brushing is finished with each qudrant?

submitted by Brittany - 2 months ago
  • A: Yes, the timer signals with a short stutter at 30-second intervals and a longer one after 2 minutes to mark the end of the recommended brushing time.

    submitted byOral-B - 2 months ago
    Brand expert

Q: How does the series io4 gum differ from the series io4 model? Does the rotation differ or is it just the toothbrush?

submitted by Queen Comforter - 3 months ago
  • A: The Gum & Sensitive iO 4 comes with a Gentle Care replacement brush head, and is equipped with a Super Sensitive mode, where the base iO 4 offers a Gum Care mode and an Ultimate Clean brush head.

    submitted byOral-B - 3 months ago
    Brand expert

Q: Is the brush supposed to rotate? Mine does not, why?

submitted by FMG - 6 months ago
  • A: We're sorry to hear about this. The iO handle uses the traditional back and forth cleaning motion of oscillation rotation. This means that the brush head should move with a frequency of 145 Hertz, which delivers 17,400 rotation movements per minute. Please give us a call at(800) 566-7252, so we can gather some additional information to share with our Quality Team and be able to better help you.

    submitted byOral-B - 6 months ago
    Brand expert

Q: why no toothbrush cover

submitted by rmom - 8 months ago
  • A: While we do have travel cases available for purchase, we do not make covers designed to just fit over our toothbrush heads. In fact, we don't recommend covering your toothbrush between uses or storing it in a closed container as this could cause bacteria to grow.

    submitted byOral-B - 8 months ago
    Brand expert

Q: Can you give me the exact name (and link if possible) to the SOFT brush heads that fit this i04 Gum & Sensitive Elec Toothbrush? I need some help to be sure of buying right product. Thank you

submitted by RK - 10 months ago
  • A: The soft brush heads compatible with the iO brush handles are called the Oral-B iO Gentle Care Replacement Brush Heads.

    submitted byOral-B - 10 months ago
    Brand expert

Q: Can the travel case be hand washed or placed in the dishwasher?

submitted by Bri - 1 year ago
  • A: We suggest hand-washing your travel case with a damp cloth.

    submitted byOral-B - 1 year ago
    Brand expert

Q: How do I change the brush settings (eg to sensitive from the default)? Do I need to use the App? Can I do this manually, and if yes how?

submitted by mj207 - 2 years ago
  • A: You may first choose your default mode by pressing the mode button on the brush handle successively once the handle is awake (display turned on). Select a mode by pressing the on/off button. Your toothbrush will then start in the selected default mode. You may also change modes during brushing using the mode button.

    submitted byOral-B - 2 years ago
    Brand expert

Q: does this toothbrush come with extra heads & if not which one does?

submitted by Patti - 2 years ago
  • A: The number of brush heads included with Oral-B powerbrush included can vary. Be sure to check the product description or contact the retailer if you have questions about an item listed on their website. Please reach out to the Target Team at 1-800-440-0680 if you need further assistance.

    submitted byOral-B - 2 years ago
    Brand expert

Q: can it be used by more thab 1 person

submitted by Darla - 3 years ago
  • A: If using the same brush handle, we recommend that each user have their own separate brush head.

    submitted byOral-B - 3 years ago
    Brand expert

Related Categories

4.7 out of 5 stars with 256 reviews
ease of use: 4.2 out of 5
quality: 2.6 out of 5
value: 3.2 out of 5
40% would recommend
5 recommendations

Stopped working after one month!

1 out of 5 stars
Thumbs down graphic, would not recommend
MR - 1 month ago
If we could give Oral-B IO electric toothbrushes zero stars, we would! We bought two brushes, and one of them stopped working within a month. We had to contact Oral-B for a refund, wait for a return label, and then buy packing tape and a box to send it back to them. We are still waiting for our refund. This has been a huge waste of time. Our second toothbrush stopped charging last night, so it lasted only 1.5 months. We contacted Oral-B again, and this is what they told us: "Our 60-day money-back guarantee is limited to one refund per name, household, or address. We can, however, assist with the process of sending the brush to one of our service centers to get it back in working order." So, we can't get a refund for our second toothbrush because their 60-day policy only allows for one return per address! This is ridiculous! Two toothbrushes stopped charging or working within 1.5 months! We will never purchase from Oral-B again! Also, be sure to read reviews carefully—most of them received the product for free in exchange for a review!
1 reply from Oral-B team - 28 days ago
We appreciate you sharing your feedback with us. We strive to provide you with the best service, and we're sorry to hear that wasn't what you experienced. We'll be sure to share this with our team, and if you'd like to share more with us, please feel free to give us a call at (800) 566-7252.
ease of use: 1 out of 5
quality: 1 out of 5
value: 1 out of 5
1 guest found this review helpful. Did you?

Black mold insode.

1 out of 5 stars
Thumbs down graphic, would not recommend
Yumy - 2 months ago, Verified purchaser
Be aware, this toothbrush grows mold inside after 4 months off use I notice black mold inside.
1 reply from Oral-B team - 29 days ago
Thank you for taking the time to share your experience. Our Oral-B toothbrushes are put through many quality checks to provide you with the best brushing experience. Our Oral-B iO 4 is made of inorganic material, and would not expect it to grow mold. What you may be seeing is a build-up of dried toothpaste residue. Over time as it dries, it can become discolored. The best way to prevent is too clean your toothbrush after every use. You first want to begin by rinsing your toothbrush while it still on. Then turn off your device, detach the brush head from the handle. Rinse both pieces separately, then rinse both pieces separately. Next dry off both pieces with a cloth, and allow it to fully dry before reattaching. We'd like to learn more about your experience, and would appreciate you giving us a call at (800) 566-7252.
ease of use: 5 out of 5
quality: 1 out of 5
value: 4 out of 5
1 guest found this review helpful. Did you?

Good until…

1 out of 5 stars
veryannoyed - 2 months ago
originally posted on Oral-B
I bought this a year and a half ago, and it worked pretty well up until about 3 months ago when it started dying after a week/10 days. Mind you I’m not brushing my teeth 5x a day, and I don’t leaving it sitting on the charger for days. This shouldn’t be happening. My old tooth brush lasted 8 YEARS and I abused that thing. And now it just completely stopped working, so I sent it in and now the supposed 2 year warranty just doesn’t apply because I don’t have the PAPER receipt from a YEAR and a half ago. That’s just their way to get out of honoring the warranty. Also I did register this toothbrush, so what’s the point of doing that if you’re not going to honor the warranty??
1 reply from Customer Care team - 2 months ago
We're sorry to hear this. With the many quality tests our brushes undergo, we expect them to give your smile a great clean for many years. While a receipt is required to submit your brush for repair/replacement via the warranty process, most retailers should be able to provide you with a copy. So we can assist you further, we ask that you please give our team a call at (800) 566-7252.
1 guest found this review helpful. Did you?

Overpriced

1 out of 5 stars
Kiana J - 6 months ago
originally posted on Oral-B
Toothpaste constantly rolls down the toothbrush. The battery doesn’t stay charged longer than 5 days. The toothbrush doesn’t shut off after 2 minutes. I’ve had this toothbrush for 5 months and I’m switching to another brand.
1 reply from Customer Care team - 6 months ago
We're very sorry you've had this experience with your Oral-B iO 4, Kiana. Our electric toothbrushes go through multiple quality tests to ensure you receive a perfectly working device. Please give us a call at (800) 566-7252, so we can gather more information for our Quality Team and tell you about our 2-year manufacturer's warranty.
12 guests found this review helpful. Did you?

Terrible Design

1 out of 5 stars
Steph D - 8 months ago
originally posted on Oral-B
I bought this toothbrush July, 2023 and am disappointed daily with this purchase. I follow all manufacturer's instructions and still have mildew accumulating on both the brush head and handle. The design does not allow for all parts to dry in between brushes. Even when I store my brush head completely separate from the handle (which is super difficult because of the angle of the head and no place on the charger to store the head) the brush somehow manages to grow mildew. It's just a terrible product for the price.
1 reply from Customer Care team - 4 months ago
We're disappointed to hear you aren't enjoying your brush, Steph. While we understand how unsightly this can be, what you're experiencing is likely a result of toothpaste buildup. Even with rinsing after each use, toothpaste can harden over time, creating a chalky coating that may appear black, brown, orange, pink, or grey on the metal shaft, rubber parts, and joints, as well as on the charger. Water and toothpaste can also collect on the brush head and handle, leaving a residue that varies in color depending on your toothpaste and water hardness. Rest assured, this buildup is not harmful and can be easily removed with a thorough cleaning. To help prevent it in the future, we recommend rinsing your toothbrush thoroughly as outlined in your manual, including the handle, and wiping down the charger. If you have any questions, please don't hesitate to give us a call at (800) 566-7252.
10 guests found this review helpful. Did you?

Awful Toothbrush. If I could return it I would

1 out of 5 stars
Nothanks - 9 months ago
originally posted on Oral-B
I bought this product about 6 months ago and I am extremely unhappy with it. If I could rate it a zero I would. I have to constantly keep removing the head to clean it out or black mold builds up over only a couple of days. The black mold is also stuck in the actual handle part of the toothbrush and It is next to impossible to clean out. I need to purchase a new electric toothbrush and do not trust oral B when I used to have an old one that I used for multiple years. No thanks.
1 reply from Customer Care team - 9 months ago
We're sorry to hear this. With the extensive quality tests our brushes go through, this isn't something we'd expect. While there's no organic in our brushes that would cause mold, this is most likely the result of excess toothpaste buildup. Our team would like to learn more from you, and provide you with some cleaning tips. So we can best assist you, we ask that you please give us a call at (800) 566-7252.
10 guests found this review helpful. Did you?

Didn't last 5 months!

1 out of 5 stars
Thumbs down graphic, would not recommend
Multitasking mom - 1 year ago, Verified purchaser
Ordered this on 12/10/23 and it died in just less than 5 months. I It won't charge. The charging base works fine (can charge another Oral B toothbrush on it). Was expecting better quality from Oral B. I'll go back to Sonicare.
ease of use: 5 out of 5
quality: 1 out of 5
value: 1 out of 5
Did you find this review helpful?

No way to really know what setting you are on

2 out of 5 stars
Tadpole - 1 year ago
originally posted on Oral-B
Not a good set up. I have had plenty of oral B toothbrushes. This is the only one I have not been able to tell what setting I am on just by feel. It has four settings but only feels like maybe two. My old one had an indicator on the handle so even if you were not quite sure you could tell by the light indicator. Not on this one, very disappointed. Would return but already got rid of box. My bad. Don't take for granted newer is better lesson learned.
1 reply from Customer Care team - 1 year ago
We never want you to be disappointed with your brush, so we're sorry to hear this. Feedback like this is incredibly important to us, and we'll be sure to share this with the rest of our team. If you ever have questions or would like to share more, you're always welcome to give us a call at (800) 566-7252.
11 guests found this review helpful. Did you?

Perfect transaction and perfect product.

5 out of 5 stars
Thumbs up graphic, would recommend
BoricuainDC - 1 year ago, Verified purchaser
Delivery was fast and arrived in perfect condition. I’m so happy with this purchase.
quality: 5 out of 5
value: 5 out of 5
ease of use: 5 out of 5
1 guest found this review helpful. Did you?

Overly complicated and frustrating

1 out of 5 stars
Tried it - 2 years ago
originally posted on Oral-B
Good luck getting this to work. The enclosed instructions are minimal. I guess they want to drive you to the online manual and the app, but neither are user friendly. I tried downloading the app but it cannot recognize my toothbrush even though it was turned on and right next to my phone. I tried changing the settings manually but there is no apparent way to tell what setting you are on.
1 reply from Customer Care team - 2 years ago
We're sorry to hear your toothbrush doesn't seem user-friendly, and that it wasn't able to connect to the app. We'd really like to help you further, so when you have a chance, please give us a call at (800) 566-7252.
17 guests found this review helpful. Did you?

Too abrasive

1 out of 5 stars
Bambi - 2 years ago
originally posted on Oral-B
I’ve used this brush for about 2 months and I noticed that shape of my teeth are changing, which is a cause for concern. My teeth are less rounded and look as though they’ve been filed down. So basically, this brush is too abrasive for me. I feel like going back to manual! I actually did a good job at brushing my teeth with a manual and regret ever using an electric toothbrush. Especially this one!
1 reply from Customer Care team - 2 years ago
Your health and safety is our top priority, and we're so sorry you've had this experience. Please know, our toothbrushes go through stringent safety checks to ensure they're safe to use as directed. It may help to speak to your dentist about any concerns when it comes to your teeth changing. We'd really like to learn more about your experience and make a full report for our Safety and Quality Teams, so when you have a moment, please give us a call at (800) 566-7252.
16 guests found this review helpful. Did you?

Excellent toothbrush, but get another Series

3 out of 5 stars
LS69 - 2 years ago
originally posted on Oral-B
As far as the brushing action is concerned, I am very happy. Every time I use the brush, it feels like I just had my teeth cleaned by the dentist. BUT: no point in paying for the bluetooth connection upgrade compared to the iO Series 3. Although the product description suggests that one would get a report about coverage with the “A.I. Brushing Recognition”, all the app will tell you with the Series 4 is how long you brushed and if you applied too much pressure - things you already know because the brush has a timer and its lights give instant feedback about the pressure. It’s also hard to tell which one of the 4 cleaning modes the brush is using.. If you want more feedback or a better display, get the Series 5 or higher. If you just want a great brush, get the Series 3.
1 reply from The Oral-B Team team - 2 years ago
Bringing you the best experience to brighten your daily routine is our ambition, and direct feedback from consumers like you mean a lot to us. Just like the Bluetooth and App connection, we're always looking for ways to improve your oral care, and we appreciate the time you took to understand what works for you. We're sharing your comments with the rest of the team, and we're here if you have other questions or comments. Feel free to contact us anytime at 1-800-566-7252, M-F, 9 am to 6 pm EST, and we'll be happy to assist!
55 guests found this review helpful. Did you?

Excellent electric toothbrush!!!

5 out of 5 stars
texasmj - 2 years ago
originally posted on Oral-B
[This review was collected as part of a promotion.] The Oral-B iO Series 4 electric toothbrush is a great toothbrush. It connects easily to the app. The app gives a lot of useful information and shows if you've spent enough time on each section of your mouth. I feel like the brush is really getting my teeth clean and my gums aren't irritated. Most of the time, when I'm brushing, I don't have my phone nearby, so I just brush without opening the app. I like the pressure indicator. It has helped me see that I tend to apply too much pressure. I also really love the travel case. My last electric toothbrush didn't come with one so it's a really nice bonus to have one.
5 guests found this review helpful. Did you?

Works great!

5 out of 5 stars
Hpankow - 2 years ago
originally posted on Oral-B
[This review was collected as part of a promotion.] This tooth brush works great and is super cute. I love the lavender color. It is easy to charge. The only thing I wish that it came with was a cover for the tooth brush when it is sitting on the charger.
7 guests found this review helpful. Did you?

Oral B

5 out of 5 stars
jc52 - 2 years ago
originally posted on Oral-B
[This review was collected as part of a promotion.] This is simple wonderful! I feel like my teeth get so clean. Easy to use and the charge is great and last! Oral B has always been one of my favorites . Nice color and works great with my bathroom colors.would definitely but again
2 guests found this review helpful. Did you?

So powerful

5 out of 5 stars
Sdmama88 - 2 years ago
originally posted on Oral-B
[This review was collected as part of a promotion.] Wow! This is the most powerful electric toothbrush I’ve ever used!! I’m truly impressed with the powerful and deep cleaning it does. I love how the charging station is small and doesn’t take up much space, the carrying case that it comes with, and my favorite – the rainbow lights when I brush past two minutes!
1 guest found this review helpful. Did you?

The best brush

5 out of 5 stars
Ului - 2 years ago
originally posted on Oral-B
[This review was collected as part of a promotion.] If you are apathetic about tooth brushing, this brush is for you. The features all pusb you to really get the perfect clean each time. It tells you how long to brush, how hard, where, etc. It's a no-brainer, feel like you just left the dentist type of brush each and every time. Also, it comes in purple
3 guests found this review helpful. Did you?

Wonderful toothbrush!

5 out of 5 stars
Olivia1237 - 2 years ago
originally posted on Oral-B
[This review was collected as part of a promotion.] I was very excited to try the OralB iO4 electric toothbrush! I love the sleek design and perfectly textured and firm head. It lights up red to let me know I’m brushing too hard and come to find out I was the whole time! Now I’m more conscious of the pressure on my teeth. Leaves my teeth feeling super clean too!
1 guest found this review helpful. Did you?

Great product!

5 out of 5 stars
Crobin - 2 years ago
originally posted on Oral-B
[This review was collected as part of a promotion.] Love this electric toothbrush. Works really well to clean my teeth and has a long charge life. I love the sleek design. Was packaged really well too. I would definitely recommend this toothbrush to others.
1 guest found this review helpful. Did you?

Great toothbrush!

5 out of 5 stars
Cristylfk - 2 years ago
originally posted on Oral-B
[This review was collected as part of a promotion.] I have used many toothbrushes in my day. this one is really a great find! The price is very reasonable and I really think you get your money's worth. I enjoy brushing my teeth. They can be sensitive and this toothbrush adds just the right amount of pressure to get the job done!
1 guest found this review helpful. Did you?

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