$32.00 when purchased online
Target Online store #3991
About this item
Highlights
- Enhances, defines & shapes curls
- Hydrates and softens curls
- Tames frizz and fly-aways
- Cruelty Free
- Sulfate & Silicone Free
- Paraben & Phthalate Free
- Allure 2024 Reader's Choice Award Winner
Description
A silicone-free creme that defines your natural curl texture, reduces frizz and adds shine.
Highlighted Ingredients:
CHIA & LINSEED OILS - Work together to form and shape curls, control frizz and help protect hair from humidity
COCONUT OIL - helps to seal damaged cuticles and hydrates
BABASSU OIL - Conditions, softens, and enhances shine
How to Use:
WET HAIR
• Section hair and distribute evenly by finger combing through each section. Can be used for wash & go styles.
DRY HAIR
• Apply sparingly and directly to curls to help define and smooth frizz.
Scented with North Bondi – A nuanced blend of rich florals and sheer white musk, North Bondi was inspired by Sydney's iconic Bondi Beach, featuring notes of bergamot, Italian lemon, rose de mai, violet, and more.
Highlighted Ingredients:
CHIA & LINSEED OILS - Work together to form and shape curls, control frizz and help protect hair from humidity
COCONUT OIL - helps to seal damaged cuticles and hydrates
BABASSU OIL - Conditions, softens, and enhances shine
How to Use:
WET HAIR
• Section hair and distribute evenly by finger combing through each section. Can be used for wash & go styles.
DRY HAIR
• Apply sparingly and directly to curls to help define and smooth frizz.
Scented with North Bondi – A nuanced blend of rich florals and sheer white musk, North Bondi was inspired by Sydney's iconic Bondi Beach, featuring notes of bergamot, Italian lemon, rose de mai, violet, and more.
Hair Type: Curly
Product Warning: Eye irritant
Product Form: Cream
Beauty Purpose: Shine Enhancing, Curl Enhancing
Net weight: 8 fl oz (US)
TCIN: 82518931
UPC: 815402023355
Item Number (DPCI): 342-03-3467
Origin: Assem USA w/foreign/dom. parts
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water / aqua / eau, cetearyl alcohol, glycerin, cocos nucifera (coconut) oil, orbignya speciosa kernel oil, behentrimonium chloride (anti-static agent / agent antistatique), hydrogenated soybean oil, linum usitatissimum (linseed) seed extract, linum usitatissimum (linseed) seed oil, panthenol, salvia hispanica seed extract, cetrimonium chloride (anti-static agent / agent antistatique), ppg-3 benzyl ether myristate, dicaprylyl carbonate, lauryl glucoside, polyquaternium-37, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, tocopherol,isopropyl alcohol, xylitol,caprylic acid, sorbitan oleate, hydroxypropyl starch phosphate, aminomethyl propanol, disodium edta, phenoxyethanol, benzyl alcohol, fragrance / parfum, alpha-isomethyl ionone, limonene, geraniol, hydroxycitronellal, linalool, citronellol.
Allergens & Warnings:
WARNING: AVOID CONTACT WITH EYES. IF CONTACT OCCURS, RINSE WELL WITH WATER. USE ONLY AS DIRECTED. FOR EXTERNAL USE ONLY.Shipping details
Estimated ship dimensions: 1 inches length x 2.25 inches width x 6.19 inches height
Estimated ship weight: 0.6 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Summary of reviews
The Ouai Curl Crème is a popular choice among guests for enhancing and defining curls while providing a pleasant fragrance. Many guests appreciate its ability to reduce frizz and maintain curl definition without a crunchy feel. However, some find it too heavy for their hair type, leading to a greasy or weighed-down appearance. Overall, it is praised for its effectiveness and luxurious scent, making it a staple in many hair care routines.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 562 reviews
62% would recommend
8 recommendations
Worth every penny
5 out of 5 stars
Karen B. - 12 days ago
originally posted on OUAI
I have curly coils and hard to control the frizz until now. This curl crème is the best at controlling frizz and next day after washing I love the way I can get up and just give my curls a little shake to revitalize.
heavy
5 out of 5 stars
laney - 13 days ago
originally posted on http://www.ulta.com

Im on my second bottle, it lasts forever. It is on the heavier side so you don't need a lot. It is very hydrating and smells great.
Curl Creme
5 out of 5 stars
Tara J. - 14 days ago
originally posted on OUAI
Oh my gosh this product is a life changer for naturally curly haired people!I can use such a small amount for such a great effect. My curls have never looked more hydrated& shiny in my life!I used to straighten my hair before trying Curl Crème. Now I can confidently wear my hair natural again!Thank you thank you!
On the fence
3 out of 5 stars
Mercedes - 18 days ago
originally posted on http://www.ulta.com

I wouldn't personally recommend but I also wouldn't say don't try it. I have naturally curly hair and looked for something to help hold shape and have good ingredients to nourish my hair. This is very thick, and it's VERY heavy on the hair. It did weigh my hair down. It did become greasy in appearance after 3 hours and I had to put my hair up because I wasn't at home. If you don't have much curls and are looking to enhance and add shape to curls I would say avoid. lol
Finally able to wear my
5 out of 5 stars
Yaritza V. - 1 month ago
originally posted on OUAI
Finally able to wear my curly hair out, without adding gel or hairspray or any other products. Keeps my curls intact and super soft.
AMAZING
5 out of 5 stars
Valerie C. - 1 month ago
originally posted on OUAI
This product is amazing for frizz control and have an amazing hold on my curls
fantastic for fine curly hair
5 out of 5 stars
Lorna D. - 1 month ago
originally posted on OUAI
I have fine, thinning curly hair and this creme does not weigh my hair down or build up over time.
Great product , feels so soft and silky
5 out of 5 stars
Alexis W. - 1 month ago
originally posted on OUAI
This product is absolutely amazing. One of my favorites . When I ran out of my hair product from Paris this was the closest to it .
!!
2 out of 5 stars
je - 2 months ago
originally posted on http://www.ulta.com

wanted to like this product soooo badddd made my hair so frizzy with no definition that i just gave up mid way diffusing.
OUAI IS THE WAY
5 out of 5 stars
lina - 2 months ago
originally posted on http://www.ulta.com

i recently bought this cause ive been seeing it everywhere and oh my goodness the holy grail. The scent is amazing it smells like flowers, when apply a little goes a long way. i have wavy kinda curly hair i dont know what hair type i am but this product is amazing
So GOOD!
5 out of 5 stars
Alejandra R. - 2 months ago
originally posted on OUAI
I ordered this for my daughter as she has super curly hair, and I love it the way it holds her curls together without the stickiness of gels or hairsprays, and her hair looks natural rather than the glossy look of the other stuff.
Not sure what type of hair this works for
3 out of 5 stars
Jennifer W. - 3 months ago
originally posted on OUAI
I didn’t really know what this product was for, but because I live in AZ where it’s hot and we have 0% humidity, I thought it could be helpful to moisturize as I try to bring my curls back. It was thicker than my super thick body lotion. It weighed down my hair. Ouai allowed me to return it, but I gave it to a friend with very curly long hair to see if it would work for her instead of dealing with a return.
The best curl crème for beautiful curls
5 out of 5 stars
Rebecca B. - 3 months ago
originally posted on OUAI
I have used a ton of curl products in the past. I have now found my favorite combo. This curl crème holds my curls all day and doesn't look crunchy but still defined. Use this with the Ouai Leave-In Conditioner and you have the formula for curl perfection!
Too strong of a smell
5 out of 5 stars
Tari B. - 3 months ago
originally posted on OUAI
Too strong of a smell and was hoping it performed more like the finishing crème you recently discontinued : (
best curl cream
5 out of 5 stars
Caterina D. - 3 months ago
originally posted on OUAI
This is the best curl cream, leaves my hair soft, no frizz
my one and only
5 out of 5 stars
Karen T. - 3 months ago
originally posted on OUAI
All I have to say is that if it wasn’t for this product I wouldn’t be able to embrace my natural curly hair as I do. I love it.
Really good at defining curls!!!
3 out of 5 stars
Ella V. - 3 months ago
originally posted on OUAI
Really good at defining curls!!! Honestly, the label says “use like a pint of ice cream after a breakup” or something. So I put a whole glob on my hands the first time and it weighed my hair down a lot. The next time I used wayyyyy less because it’s super thick and moisturizing, and my hair came out amazing! Soft and defined as long as you use the right amount for your hair type. I used about a dime size for each half of my hair and I mixed it with like 3-7 sprays of water.
Curl Creme
2 out of 5 stars
Tova W. - 3 months ago
originally posted on OUAI
It smells amazing! Unfortunately, it doesn't quite have the hold that I need for my curly hair. I will try mixing it with a gel to see if that helps, but I probably won't be buying it again.
LOVE
5 out of 5 stars
KATIE E. - 3 months ago
originally posted on OUAI
I love this curl cream, it's officially my favorite now. Really keeps my curls perfect all day. And it smells sooo good, reminds me of something from my childhood and I love it.
Makes my curls soft and
5 out of 5 stars
Anne R. - 3 months ago
originally posted on OUAI
Makes my curls soft and there is zero frizz PLUS - my hair smells amazing!