$8.49 when purchased online
Target Online store #3991
About this item
Highlights
- 50% Less* Scrubbing (*vs. Dawn Non-Concentrated)
- The only brand trusted by rescue workers to save wildlife
- Dawn dishwashing liquid can be used to clean items beyond the kitchen sink.
- Use to pre-treat laundry stains, to clean greasy tools and car wheels, and to remove grease and grime around the house.
- Dawn Ultra's powerful formula helps you get through more dishes with less* dishwashing liquid (*vs. Dawn Non-Concentrated)
- Made with biodegradable surfactants
- #1 Dishwashing liquid brand* in North America (*Based on Sales).
Description
Think all dish soaps are the same? Think again. No matter what you've got cooking in the kitchen, Dawn Ultra Original dish soap will leave your dishes squeaky clean every time. Get your ultimate clean and be the kitchen hero with the grease cleaning power of Dawn dishwashing liquid. With 50% less scrubbing* (*vs. Dawn Non-Concentrated), Dawn works harder so you can get back to spending quality time with your family. Dawn Ultra's powerful formula helps you get through more dishes with less* dishwashing liquid (*vs. Dawn Non-Concentrated). Dawn helps save wildlife. For more than 40 years, Dawn has helped save wildlife both at the sink, with products designed to get dishes cleaner faster, using less water*, and at the shore, where we work with wildlife rescue experts to protect and care for aquatic wildlife (*vs. running the tap with Dawn Non-Concentrated). Dawn is the only brand of dish soap trusted by rescue workers to clean wildlife impacted by oil spills. Dawn dishwashing liquid can be used to clean items beyond the kitchen sink. Use Dawn dishwashing liquid to pre-treat greasy laundry stains, to clean greasy tools and car wheels, and to remove grease and grime from around the house. Dawn is tough on grease, yet gentle. Made with biodegradable surfactants. #1 Brand* in North America (*Based on Sales).
Scent: Fresh
Health Facts: Ammonia-Free, Non-Toxic, Phosphate-Free, Bleach-Free
Product Warning: Keep out of reach of children, flush immediately if product touches skin, do not use in dishwashers, keep out of eyes, flush immediately if product enters eyes, keep out of reach of animals, drink water if product is swallowed, seek medical help if product is swallowed
Product Form: Liquid
Sustainability Claims: Biodegradable, Recyclable
Recommended Surface Application: Multi-Surface
Product Results: Used for Cleaning, Cleaner, Removes Grease, Removes Dirt
Recommended Product Application: Dishes
Surfaces Not Recommended: Suede, Silk, Clothing, Fabric
Net weight: 56 fl oz (US)
TCIN: 13044223
UPC: 037000110453
Item Number (DPCI): 003-06-0328
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
alcohol denat., c10-16 alkyldimethylamine oxide, c9-11 pareth-8, colorants, fragrances, methylisothiazolinone, pei-14 peg-24/ppg-16 copolymer, phenoxyethanol, ppg-26, sodium chloride, sodium lauryl sulfate, water
Shipping details
Estimated ship dimensions: 2.81 inches length x 6.3 inches width x 11.21 inches height
Estimated ship weight: 3.91 pounds
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Virgin Islands, U.S., United States Minor Outlying Islands, APO/FPO, Guam (see also separate entry under GU), Northern Mariana Islands
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Summary of reviews
The product has garnered mixed feedback from guests, with many praising its effectiveness in cutting through grease and its versatility for various cleaning tasks. However, the recent change in scent has led to dissatisfaction among long-time users, who find the new fragrance overpowering and unpleasant. Despite the scent controversy, guests appreciate the product's affordability, ease of use, and gentle formula on hands, making it a staple in many households.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 29297 reviews
cleans effectively: 4.33 out of 5
quality: 3.84 out of 5
value: 3.8 out of 5
57% would recommend
999 recommendations
Good product
5 out of 5 stars
Thumbs up graphic, would recommend
MamaTirado - 4 days ago, Verified purchaser
Well packaged to ship without leaking or damage. Quality product that cleans well.
Eczema
1 out of 5 stars
Thumbs down graphic, would not recommend
A - 4 days ago, Verified purchaser
Very disappointed in the formula change. Immediately caused eczema bumps on my hands, even though I was wearing gloves while washing dishes. I used the old formua for years with no issues.
1 reply from Dawn team - 2 days ago
Thanks for being part of our Dawn family for so many years. We're sorry to hear about your experience, and want to assure you that we test to ensure Dawn is safe to use as directed. If you haven't already, we recommend to stop using the product. We truly value you as a consumer and hope you'll give Dawn another try. We have a variety of scents if the Original no longer meets your needs, including an unscented version which is called Dawn Free and Clear, unscented. So we can help as well as share your experience with our Safety Team, please get in touch with us at (800) 725-3296.
Awful new scent
1 out of 5 stars
Thumbs down graphic, would not recommend
Trhz64 - 5 days ago, Verified purchaser
I've been using Dawn for 13 years and before that my mom always used it. I won't buy it again unless they change the scent back. This new scent is awful and makes my dishes taste like soap residue. I'm not sure what drove the decision to change a perfectly good product but if they were trying to save money, good luck, because it seems like a lot of other people don't like the new scent either.
1 reply from Dawn team - 2 days ago
We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Disgusting....
1 out of 5 stars
Thumbs down graphic, would not recommend
Jamie - 6 days ago, Verified purchaser
Can I give it zero stars? Because I would. The new scent is absolutely DISGUSTING. Not only that I can quite literally taste the soap on my dishes now many how good I rinse it off. Switching to a new brand!
1 reply from Dawn team - 6 days ago
Your loyalty means a lot to us, Jamie, so we're very sorry for your disappointment with the Dawn Original Dishwashing Liquid scent change. This is the first scent change for Dawn Original in over 10 years, but please be assured that we value your feedback greatly and are sharing it with the rest of our Dawn Team. Consumer feedback is vital in helping us improve our products and ensuring that we deliver the best possible experience to our consumers; it’s also instrumental in guiding the Dawn Team as they continue to work on future innovations. In regard to the scent lingering and affecting your taste, we wouldn't expect this to be your experience, however, if the soap isn't completely rinsed off, or if the dishes have become porous, it is possible. If certain items always pick up a flavor, they're probably worn to the point of being porous and should be washed by hand. It might help to know that cast iron and plastic items can absorb flavors. To remove the scent/taste, please soak the dishes in hot water with some distilled white vinegar added. We hope this was helpful, but we'd like to learn more about your experience, try to make things right, and tell you more about our Dawn Free & Clear version that offers our lightest scent. Please give us a call at (800) 725-3296 so we can help you best.
New dawn smell
4 out of 5 stars
Thumbs up graphic, would recommend
Lip stain - 10 days ago, Verified purchaser
I don’t like the new smell, I wish you could still buy the old Dawn without this overpowering smell. Other than that’s it’s still the best dish soap.
New scent is TERRIBLE!
1 out of 5 stars
TBoots - 11 days ago
originally posted on dawn-dish.com
While the old/ original scent of Dawn blue liquid wasn’t my favourite…I switched to it when Sunlight dish detergent became impossible to find. The new scent is terrible. I had to throw it out as the scent remained behind & we could smell it on our dishes, while cooking. Absolutely awful! It’s clear that your test group has a largely different preference to your loyal users. Time to listen to the majority Dawn. Switch back to the original scent.
1 reply from Customer Care team - 9 days ago
Your loyalty means a lot to us, so we're very sorry for your disappointment with the Dawn Original Dishwashing Liquid scent change. This is the first scent change for Dawn Original in over 10 years, but please be assured that we value your feedback greatly and are sharing it with the rest of our Dawn Team. Consumer feedback is vital in helping us improve our products and ensuring that we deliver the best possible experience to our consumers; it’s also instrumental in guiding the Dawn Team as they continue to work on future innovations. In regard to the scent lingering on your dishes, we wouldn't expect this to be your experience, however, if the soap isn't completely rinsed off, or if the dishes have become porous, it is possible. If certain items always pick up a flavor, they're probably worn to the point of being porous and should be washed by hand. It might help to know that cast iron and plastic items can absorb flavors. To remove the scent/taste, please soak the dishes in hot water with some distilled white vinegar added. We hope this was helpful, but we'd like to learn more about your experience, try to make things right, and tell you more about our Dawn Free & Clear version that offers our lightest scent. Please give us a call at (800) 725-3296 so we can help you best.
HATE THE NEW SCENT
1 out of 5 stars
Azaz - 12 days ago
originally posted on dawn-dish.com
HATE THE NEW SCENT! WILL BE CHANGING BRANDS. WHY? WHY MESS WITH PERFECTION?
1 reply from Customer Care team - 9 days ago
We're very sorry for your disappointment with the Dawn Original Dishwashing Liquid scent change. This is the first scent change for Dawn Original in over 10 years, but please be assured that we value your feedback greatly and are sharing it with the rest of our Dawn Team. Consumer feedback is vital in helping us improve our products and ensuring that we deliver the best possible experience to our consumers; it’s also instrumental in guiding the Dawn Team as they continue to work on future innovations. We'd like to learn more about your experience, try to make things right, and tell you more about our Dawn Free & Clear version that offers our lightest scent. Please give us a call at (800) 725-3296 so we can help you best.
Stinks now!
1 out of 5 stars
RonnieJr - 12 days ago
originally posted on dawn-dish.com
The new formula smells awful, like over fragranced laundry detergent. Can’t get the smell off my coffee cup after washing it. I don’t mind a light scent but this stuff is awful, I wouldn’t be surprised if it gives people asthma attacks.
1 reply from Customer Care team - 9 days ago
Your loyalty means a lot to us, so we're very sorry for your disappointment with the Dawn Original Dishwashing Liquid scent change. This is the first scent change for Dawn Original in over 10 years, but please be assured that we value your feedback greatly and are sharing it with the rest of our Dawn Team. Consumer feedback is vital in helping us improve our products and ensuring that we deliver the best possible experience to our consumers; it’s also instrumental in guiding the Dawn Team as they continue to work on future innovations. In regard to the scent lingering on your coffee cup, we wouldn't expect this to be your experience, however, if the soap isn't completely rinsed off, or if the dishes have become porous, it is possible. If certain items always pick up a flavor, they're probably worn to the point of being porous and should be washed by hand. It might help to know that cast iron and plastic items can absorb flavors. To remove the scent/taste, please soak the dishes in hot water with some distilled white vinegar added. We hope this was helpful, but we'd like to learn more about your experience, try to make things right, and tell you more about our Dawn Free & Clear version that offers our lightest scent. Please give us a call at (800) 725-3296 so we can help you best.
Even pets hate the new scent! It's horrible!
1 out of 5 stars
SJAMES08 - 13 days ago
originally posted on dawn-dish.com
I am allergic to the new scents. My pets also will not eat or drink from their dishes after this is used to wash them. This is really bad since I have a diabetic cat that needs to eat. I have had to stop using dawn after years of swearing by it for dishes, laundry, pets, and grease removal.
1 reply from Customer Care team - 9 days ago
We're sorry to hear that a loyal Dawn fan like you had this experience, and we hope that you're doing well. We can assure you that our Dawn Original has been thoroughly evaluated to be safe when used as directed. As well, we have many quality checks in place to ensure that you can use our products with ease. If you'd like to remove the scent from your dishes, try soaking them in hot water with some distilled white vinegar added to it or run them through the dishwasher (assuming the dishes are dishwasher safe). We hope this is helpful. Your comments will be shared, and we do recommend that you discontinue use of this particular product. We suggest giving our Dawn Free & Clear a try if you'd prefer a lighter scent, and we also have our Dawn Free & Clear Fragrance-Free available. We'd also like to mention that Dawn shouldn't be used on pets, and we recommend that you ask your vet for advice on washing your pet to not upset their natural chemistry. So that we can learn more and gather some additional details for our Safety Team, please give us a call at (800) 725-3296 when you have a moment.
This Scent is Disgusting!!!
1 out of 5 stars
Thumbs down graphic, would not recommend
Chelsea - 13 days ago, Verified purchaser
I came to the reviews to see if other people hate the new scent as much as I do…they do! Why would you change such a good thing - this literally smells like laundry detergent for your dishes. Bring back the old scent ASAP!!!
1 reply from Dawn team - 12 days ago
We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Will not buy again
1 out of 5 stars
Sherr - 13 days ago
originally posted on dawn-dish.com
Have used and loved Dawn for years, but with the new scent, I’m out. It’s strong, perfumy and so cloying you can’t get the scent off hands or dishes no matter how much you rinse. Not good when your food reeks like cheap body spray and animals don’t want to use their bowls. Would return if I could. Into the garbage it goes.
1 reply from Customer Care team - 12 days ago
We thank you for your longtime loyalty to Dawn, Sherr, and appreciate you taking the time to share your feedback with us. We did recently update the scent of Dawn Ultra Original, after consulting with a team of Dawn users. Scent preference can be very personal, and we do apologize that you're not enjoying this change. We value your feedback greatly, and it will be relayed to our R&D Team. We'd recommend giving our Dawn Free & Clear Fragrance Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Horrible smell that you can’t get off!
1 out of 5 stars
JPKII - 13 days ago
originally posted on dawn-dish.com
This new scent is horrible! Been using Dawn for fifty years for everything including boats and cars. Can’t get the smell off my hands and am going to return the two gallons we just bought. Why would you do this?
1 reply from Customer Care team - 12 days ago
We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and every nose enjoys scent differently. We're sorry to hear you are not a fan of this update. Your review will be passed onto our R&D Team, as you've been so loyal to our soaps for so long. We hope you'll continue to enjoy Dawn, and give our Free & Clear Fragrance Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
New scent nauseating
1 out of 5 stars
OGisBest - 13 days ago
originally posted on dawn-dish.com
The new scent makes me nauseous. Best dish detergent. Can't buy anymore with new scent. This is a HUGE disappointment. Do you have any old stock of the original scent I can buy?
1 reply from Customer Care team - 9 days ago
We're very sorry to learn of your experience with the scent change of Dawn Ultra Original. The fragrance change was implemented after receiving positive feedback during extensive testing with consumers, and this is the first scent change for Dawn Ultra Original in over 10 years. Quality and safety have always been at the forefront of everything we do, and while scent preferences will always vary from person to person, we would not expect you to feel nauseous when using it as directed. This is because all of our products go through extensive testing to ensure safety with proper use. Your wellbeing means a lot to us, so please discontinue using the Dishwashing Soap if you haven't done so already. In regard to the previous scent, there likely aren't any remaining bottles of the original scent still being sold, and currently, there are no plans to reintroduce the old original scent in the United States. This isn't something we take lightly, so we'd like to make a report to our Quality and Safety Team, make sure your voice is heard about the change, and tell you more about our new Dawn EZ-Squeeze Free & Clear Dish Soap as it has the cleaning power of Dawn you know, love, and trust, yet is unscented. Please give us a call (800) 725-3296.
New Dawn Scent
2 out of 5 stars
Cleaning Mama - 15 days ago
originally posted on dawn-dish.com
I do not like the new Dawn scent, it is very unpleasant. Guess I will switch to a different dishwashing liquid.
1 reply from Customer Care team - 13 days ago
We’re sorry to hear you're not enjoying the smell of our Dish Soap! We understand that preferences can vary from person to person, and we design our products with our customers in mind, in hopes that you'll love it as much as we do. So we apologize that that's not the case this time. Please know that comments like yours are how we determine the decisions we make about future products and changes, so you can be assured that we will be sharing your comments with the rest of our team! We'd also like to share that we do offer a scent free version of Dawn that you may enjoy more. If you'd like to tell us more, and so we can help you find a scent you may enjoy more, give us a call: 1-800-725-3296
The smell
1 out of 5 stars
Amyjo - 15 days ago
originally posted on dawn-dish.com
The smell is awful. My hands been breaking out. Please return to original formula without the fragrance! My Grandmother, my mom, I, and daughter all used this product for 50 years! Will not be any longer. I thought my breathing issues was getting worse it was from using this product on my walls for cleaning. Caused burning eyes, nose, throat. As others said it's not rinsing off dishes as it once did. This is likely the culprit to stomach/ bathroom issues in the house.
1 reply from Customer Care team - 13 days ago
We're saddened to hear this! As all of our products go through strict quality checks to ensure that they are safe to use when used as directed, so we would not expect it to break your hands out or cause any sort of burning eyes, nose or throat, and recommend you discontinue use of this product. We do understand that preferences can vary from person to person, and we design our products with our customers in mind, in hopes that you'll love it as much as we do. So we apologize that that's not the case this time. Please know that comments like yours are how we determine the decisions we make about future products and changes, so you can be assured that we will be sharing your comments with the rest of our team! To get any scent off of your dishes, we recommend you soak the dishes in hot water with some distilled white vinegar added to it (or) run them through the dishwasher (assuming the dishes are dishwasher safe). If you choose to wash the dishes in the dishwasher, pour some vinegar into the bottom of the dishwasher along with some vinegar directly into the dispenser. You can also put a cup of vinegar upright on the top rack of the dishwasher so that it gets knocked over and distributed during the wash. It may take a couple of cycles, but the smell will come out. If you'd like to tell us more, and so we can help you find a scent you may enjoy more, give us a call: 1-800-725-3296
Yucky smell
1 out of 5 stars
Rlugi - 15 days ago
originally posted on dawn-dish.com
The new smell or “New and Improved Fresh Scent” is overwhelming and makes my nose run. I pretty much hate it.
1 reply from Customer Care team - 12 days ago
Thank you for sharing your experience with the new scent of Dawn. Please be assured that we thoroughly test all of our ingredients for safety before we use them in a product, and this is not something we would expect. Safety is our top priority and based on what you shared we do recommend discontinuing use of this Dawn. We hope you'll give our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience in order to make a complete report to our Safety Team, and to help you further. Please hang on to the product and give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Works Great
5 out of 5 stars
catmom81_7145 - 16 days ago
originally posted on influenster.com

I have used this for many years. Great for handwashing dishes and truly cuts grease. It also works well on stains on clothes before you wash them.
Old "original" was better
1 out of 5 stars
JLH1 - 16 days ago
originally posted on dawn-dish.com
I am so disappointed. I used Dawn for MANY years, my entire adult life. The new smell is terrible! It smells like a chemical plant and doesn't clean any better than before, perhaps even worse. Had to throw it out. My husband and children are also grossed out by the new smell so it's not just me. We have one bottle left of the old "original" that I found lurking under the sink and then we'll have to find a new brand. It's like "New Coke"...they changed something that didn't need changing and made it worse. Hopefully they'll listen to their customers and bring back the old "original"...and seriously, how can they call it "original"? That's pretty sneaky. It's like they knew it wasn't better but wanted to hide it. Are they just making it with cheaper ingredients and want to try to pass it off as having been improved?
1 reply from Customer Care team - 15 days ago
Thank you for taking the time to share with us. Our team is always researching, and taking in feedback to help us design our Dawn in ways that we believe everyone will love. We made a change to our Dawn Original after we had received positive feedback during our extensive research. This was the first change in 10 years, and we're sorry to hear you aren't a fan. We'll be sure to share this with our team, and if you'd like to share more, please feel free to give us a call at (800) 725-3296.
New fragrance has lost you a customer.
1 out of 5 stars
Didi2432 - 17 days ago
originally posted on dawn-dish.com
Very toxic smelling perfume. I wabt this formula with no scent. So sad, lost my business of 30 plus years & i will not order for the restraunts i supply either.
1 reply from Customer Care team - 13 days ago
We’re sorry to hear you're not enjoying the smell of our Dish Soap! We understand that preferences can vary from person to person, and we design our products with our customers in mind, in hopes that you'll love it as much as we do. So we apologize that that's not the case this time. Please know that comments like yours are how we determine the decisions we make about future products and changes, so you can be assured that we will be sharing your comments with the rest of our team! We'd also like to share that we do offer a scent free version of Dawn that you may enjoy more. If you'd like to tell us more, and so we can help you find a scent you may enjoy more, give us a call: 1-800-725-3296
If it ain’t broke, don’t fix it!
1 out of 5 stars
Bjp52 - 17 days ago
originally posted on dawn-dish.com
P&G apparently never learned the old saying: if it ain’t broke , don’t fix it”. If they had they would have left well-enough alone. I’ve used dawn since it first appeared on the market. I was attracted to its cleaning power, and the mild scent . P&G you really screwed up A great product by making it smell like cheap perfume. You know men use dish soap too. I’m looking for a different brand.
1 reply from Customer Care team - 16 days ago
We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.