$12.59 when purchased online
Target Online store #3991
About this item
Highlights
- 3-Step Bond Enforcing: The 3-step Bond Enforcing System creates bonds and strengthens hair, leaving your hair 5X* stronger after using this hair dye kit
- Feeling Soft and Smooth: This professional inspired hair dye leaves hair looking and feeling soft and renewed, while also maintaining curl pattern and natural hair texture
- Anti-fade Formula: The hair color cream delivers long-lasting vibrant color. Enjoy the color for up to 10 weeks (based on 4 shampoos per week)
- Easy Application: A precision applicator allows easy use of this permanent hair dye color. This hair color kit includes a pre-color serum containing vitamin B6 and collagen, and primes the hair for an even color result. If your hair is longer than shoulder length, we recommend using 2 boxes of Keratin Color hair dye for the application.
- Professional: Professionally-inspired hair color for women developed with professionals, this formula creates visibly healthy-looking hair in one application
- If you have questions or are looking for a recommendation, you can contact one of our Licensed Stylists. For a consultation, email BeautyhenkelNA@henkel.com or call us at 1-800-350-3998, Monday – Friday 9 a.m. to 6 p.m. EST. If you would prefer to communicate via text message, you can contact us on our secure text line at 1-480-442-9074.
Description
Schwarzkopf Keratin Color Permanent Hair Dye Color Cream, 9.00 Honey Blonde - Professionally-inspired hair color for women. This hair dye provides rich, striking color on all hair textures - with up to 80% less breakage vs untreated hair. The Keratin hair color formula was developed with professionals to provide deep color and brilliant shine. In addition, our 3-step Bond Enforcing System creates bonds and strengthens your hair, leaving your hair 5x stronger* after coloring. Keratin Color also reduces frizz by providing humidity frizz resistance for 72 hours.** Our pre-color serum containing Vitamin B6 and Collagen, primes the hair to help achieve rich, striking color. We recommend repeating the application of the hair dye in tube every 4 weeks for even color from root to tip. Established in 1898, Schwarzkopf has 125+ years of hair expertise, providing professionally-inspired hair color at home. The product benefits at a glance:
Leaves hair 5x stronger*.
Long-lasting color.
Pre-color serum with vitamin B6 and collagen.
Suitable for all hair textures.
Color: 9.00 Honey Blonde.
*Against combing breakage on damaged hair vs. untreated. ** vs. untreated hair in high humidity conditions.
Leaves hair 5x stronger*.
Long-lasting color.
Pre-color serum with vitamin B6 and collagen.
Suitable for all hair textures.
Color: 9.00 Honey Blonde.
*Against combing breakage on damaged hair vs. untreated. ** vs. untreated hair in high humidity conditions.
Hair Type: All Hair Types
Health Facts: Phthalate-Free
Product Warning: Skin irritant, keep out of reach of children, eye irritant
Product Form: Cream
Beauty Purpose: Hair Coloring
Processing Time: 45 Minutes
Net weight: 6.2 fl oz (US)
TCIN: 54007142
UPC: 017000193281
Item Number (DPCI): 063-01-1638
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
color creme: aqua (water), cetearyl alcohol, ammonium hydroxide, glyceryl stearate se, ceteareth-20, octyldodecanol, sodium laureth sulfate, potassium hydroxide, sodium cetearyl sulfate, parfum (fragrance), oleic acid, serine, glycerin, tetrasodium edta, carbomer, sodium sulfate, benzoic acid, pre-color serum: aqua (water), hydroxyethylcellulose, ppg-1-peg-9 lauryl glycol ether, pyridoxine hci, sodium benzoate, sodium salicylate, hydrolyzed collagen, parfum (fragrance), acrylamidopropyltrimonium chloride/acrylates copolymer, hexyl cinnamal, potassium hydroxide, ci 14700 (red 4), ci 60730 (ext. violet 2)developer lotion: aqua (water), hydrogen peroxide, cetearyl alcohol, paraffinum liquidum (mineral oil, huile minerale), ceteareth-20, propylene glycol, etidronic acid (2), 6-dicarboxypyridine, disodium pyrophosphate, potassium hydroxide, sodium benzoate, blonde activator: potassium persulfate, silica. bond-plex conditioner: aqua (water), cetearyl alcohol, behentrimonium chloride, dimethicone, amodimethicone/morpholinomethyl silsesquioxane copolymer, magnesium citrate, magnesium chloride, hydrolyzed keratin, polyquaternium-37, macadamia ternifolia seed oil, panthenol, isopropyl myristate, citric acid, phenoxyethanol, stearamidopropyl dimethylamine, isopropyl alcohol, glyceryl stearate, sodium methylparaben, glycerin, parfum (fragrance), dicaprylyl carbonate, laureth-23, laureth-4, sodium hydroxide, hexyl cinnamal, butylphenyl methylpropional, benzyl salicylate, linalool, benzyl alcohol, limonene, lauryl glucoside, sodium sulfate, trideceth-5, salicylic acid.
Shipping details
Estimated ship dimensions: 3.93 inches length x 2.12 inches width x 6.62 inches height
Estimated ship weight: 0.6 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Summary of reviews
This hair color product has received mixed feedback from guests, with many appreciating its nourishing qualities and pleasant scent. While some guests found it effective in covering grays and providing a shiny finish, others experienced issues with color accuracy and longevity. The easy application process and included conditioning serum were highlighted as positive aspects, making it a suitable option for those looking to refresh their hair color at home.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.9 out of 5 stars with 158 reviews
effectiveness: 3.76 out of 5
quality: 3.91 out of 5
value: 3.88 out of 5
76% would recommend
97 recommendations
Poor coverage for white hair
3 out of 5 stars
andreiass7 - 3 months ago
originally posted on schwarzkopf.com
I really loved the colour, but it doesn’t covered my white hair.
Covers gray well!
5 out of 5 stars
Thumbs up graphic, would recommend
LynnGaray - 4 months ago, Verified purchaser
I’ve been having a hard time covering my grays and have tried different brands. This one covered the best so far. I just sis it today so not sure what it will look like after a few washes.
Disappointed
1 out of 5 stars
Thumbs down graphic, would not recommend
Allieg123 - 7 months ago
Does not cover grays, no change to existing color, burned scalp. Had to go over it again with a different brand to see results. I wanted to really love this color I'm so disappointed.
Great value
4 out of 5 stars
Thumbs up graphic, would recommend
Wow - 8 months ago, Verified purchaser
Goes pretty dark and great kit for a quick dye would like it to possibly go darker
Nope.
2 out of 5 stars
Thumbs down graphic, would not recommend
tat2rox - 1 year ago, Verified purchaser
I think I may be done with this brand. Every color I have ever tried over the years has failed me epically. My hair started out this time light brown. I followed the directions to the letter for “honey blonde.” This just isn’t it. Strawberry banana? Browning apple, maybe? The roots somehow went much, much lighter than the rest, like a lemon color. I’m not digging it at all. I will be letting it rest for a bit and using another brand as soon as I am able. The only reason I’m giving two stars is because the serum smells amazing and my hair is undamaged and smooth.
Grest hair color
5 out of 5 stars
Putti - 1 year ago, Verified purchaser
Lasts long than any other hair color. Got compliments for my hair looking silky
Love it!
5 out of 5 stars
Thumbs up graphic, would recommend
Hair color - 2 years ago, Verified purchaser
It only colors hair and not my skin or forehead
Missed small packet
3 out of 5 stars
Thumbs down graphic, would not recommend
Goombaqueen - 2 years ago
Tiny blonde activation packet that I did not see until I was through the whole process of dying my hair. I will need to get another box and see how it turns out.
Dont waste your money!
1 out of 5 stars
Thumbs down graphic, would not recommend
Belle - 2 years ago
Washed out completely after a week! All I did was rinse my hair once after dying then due to surgery I couldn’t shower for longer. Finally did and my hair is back to its original color. Waste of money!!
Perfect color!
5 out of 5 stars
Thumbs up graphic, would recommend
About Face - 2 years ago, Verified purchaser
This is hands down the most nourishing and beautiful coverage from a over the counter hair color. Read the instructions and be sure of the color you want to achieve. I don’t recommend using box color to achieve dramatic results ie. Black to blond or red (that’s a professional thing) but to maintain a look or to cover grey…YES!
doesnt work. don't waste your money
1 out of 5 stars
Thumbs down graphic, would not recommend
tabby - 2 years ago, Verified purchaser
horrible! didn’t color the shade its suppose to instead made it weird light pink brown.
Worst hair color I've ever used.
1 out of 5 stars
Thumbs down graphic, would not recommend
turnsignal - 3 years ago, Verified purchaser
Absolutely terrible. The gloves were sealed shut completely. The color turned my brown hair strawberry blonde. Not at all what it was supposed to be.
1 reply from Schwarzkopf Team team - 3 years ago
Thank you for your feedback. We are sorry to hear about your experience with our color kit. We are happy to assist you and feel it would be best to have you speak with one of our licensed professional stylists over the phone for the best guidance. As everyone's hair color, condition and circumstances are different, we need to ask a few questions to assist you. Please call us at your earliest convenience, Monday through Friday from 9 AM until 6 PM EST at 1-800-350-3998. Please provide the color team specialist with case#CS202101- for assistance. We hope to hear from you soon! Sincerely, Schwarzkopf Consumer Services Henkel Beauty Care 1-800-350-3998 Monday-Friday 9am-6pm www.schwarzkopf.com
Didnt take on bleached hair
1 out of 5 stars
Thumbs down graphic, would not recommend
Ldg - 3 years ago
On bleached hair this color did not take. At all. Sat on for 35-40 minutes and rinsed it out. Nothing. Would not recommend.
1 reply from Schwarzkopf Team team - 3 years ago
Oh no Ldg! We hate to hear that! There are several factors that can impact how the color takes to your hair. So we can find the best option for what you want to do to your hair, we would like to offer you a complimentary consultation with one of our Licensed Stylists in our Color Lounge, who can provide advice and answer any questions you may have. You can reach us multiple ways. You can send an email at BeautyhenkelNA@henkel.com or call us at 1-800-350-3998, Monday – Friday 9 a.m. to 6 p.m. EST. If you would prefer to communicate via text message, you can contact us on our secure text line at 1-480-442-9074.
Great color
4 out of 5 stars
Thumbs up graphic, would recommend
Ash1ey - 3 years ago, Verified purchaser
This product has great coverage and the smell was pleasant. The only con is, I have a ton of hair and one box was not enough to cover my entire head.
1 reply from Schwarzkopf Team team - 3 years ago
Hi Ash1ey! Thanks for being a fan and for your comments!
Favorite Hair Dye
5 out of 5 stars
Thumbs up graphic, would recommend
Mimi - 3 years ago, Verified purchaser
It Worked Epically In My Hair
excellent coverage
5 out of 5 stars
Thumbs up graphic, would recommend
mizznoir - 3 years ago, Verified purchaser
easy to apply ... excellent gray coverage
1 reply from Schwarzkopf Team team - 3 years ago
Thanks for being a fan, Mizznoir!
Nice color good texture
5 out of 5 stars
Thumbs up graphic, would recommend
CoffeeRegular - 3 years ago, Verified purchaser
Nice color. It’s not too light (brown ) and not too dark. A good alternative dark color for people who want to have a beautiful dark brown (alternative of black color). Texture is very good.
1 reply from Schwarzkopf Team team - 3 years ago
Thanks for being a fan!!!
If you need to cover ANY gray, DO NOT use this!
1 out of 5 stars
LWest - 3 years ago
I have used many other Schwarzkopf with much success I figured I'd try this one. Followed the instructions for retouch to cover 1/4" of grays. Left for a total of 50 minutes. Although the texture of my hair is good the color is horrible! The gray is now a blotchy orangey yellow. It really did NOTHING! I did notice that there was really no color change at all in the mixture at all and anywhere it touched on paper or the sink, didn't really change color at all either. Now my hair that was just after the roots looked shinier but that was about it. That said, if you just want to alter your current color a bit and you don't have any grays at all to cover it probably would be fine but do NOT use this for ANY gray coverage whatsoever, it won't work for it so save your money!! Also, after the fact, the instructions do NOT indicate ANY application for gray coverage so there's that.
1 reply from Schwarzkopf Team team - 3 years ago
Hi! That is so frustrating. Luckily, we have complimentary consultations with one of our Licensed Stylists in the Color Lounge, who can answer any questions you may have and make suggestions to bring your hair back to fabulous. You can send an email at BeautyhenkelNA@henkel.com or call us at at 1-800-350-3998, Monday – Friday 9 a.m. to 6 p.m. EST. If you would prefer to communicate via text message, you can contact us on our secure text line at 1-480-442-9074.
Not worth
1 out of 5 stars
Thumbs down graphic, would not recommend
AWSOME - 3 years ago, Verified purchaser
Wouldn’t recommend this brand.I use Honey Blonde it turned into Orange color
1 reply from Schwarzkopf Team team - 3 years ago
Hmmm...that should not have happened. It sounds like we need the experts in the Color Lounge to assist. You can get a complimentary consultation with one of our Licensed Stylists, who can answer any questions you may have and make recommendations. We have multiple ways for you to reach us. You can send an email at BeautyhenkelNA@henkel.com or call us at at 1-800-350-3998, Monday – Friday 9 a.m. to 6 p.m. EST. If you would prefer to communicate via text message, you can contact us on our secure text line at 1-480-442-9074.
I was hopeful....
1 out of 5 stars
Dragonfly - 3 years ago, Verified purchaser
After searching high and low for a color that would match my natural hair color of my youth, I thought I finally found it...but no, this product is backwards. My roots turned red but the rest of my hair was perfect. I guess I should have applied the roots last...who does that? Very disappointed.
1 reply from Schwarzkopf Team team - 3 years ago
Oh no Dragonfly! We hate to hear that! There are several factors that can impact how the color takes to your hair. So we can find the best option for what you want to do to your hair, we would like to offer you a complimentary consultation with one of our Licensed Stylists in our Color Lounge, who can provide advice and answer any questions you may have. You can reach us multiple ways. You can send an email at BeautyhenkelNA@henkel.com or call us at: 1-800-350-3998, Monday – Friday 9 a.m. to 6 p.m. EST. If you would prefer to communicate via text message, you can contact us on our secure text line at 1-480-442-9074.