$13.19 when purchased online
Target Online store #3991
About this item
Highlights
- Quick Replenish:
- To combat dull, droopy curls that need to be refreshed and revived, use this on the regular.
- Delete Build-up:
- When the weight of styling products, dirt, oil, and build-up starts weighing you down, use this for a gentle, deeper clean.
- Stay Strong:
- Balance curls’ pH levels and lock in moisture by fortifying your hair’s natural lipid barrier.
- Bounce Back:
- Frequent use improves consistency and elasticity for beautifully bouncy curls.
Description
Meet Hit Reset. Our Build-Up Minimalist.
When your curls get weighed down by product build-up, grime, and excess oils, it's time for a reset. This gentle clarifying shampoo is all about balance. Eliminate build-up without stripping curls of the natural oils they need to form and stay strong. In just one wash, it will help reboot the curl pattern for a fresh start.
Essential Moisture
Hit Reset is gentle and weightless so curls that get weighed down by heavier formulas can stay healthy and hydrated.
When your curls get weighed down by product build-up, grime, and excess oils, it's time for a reset. This gentle clarifying shampoo is all about balance. Eliminate build-up without stripping curls of the natural oils they need to form and stay strong. In just one wash, it will help reboot the curl pattern for a fresh start.
Essential Moisture
Hit Reset is gentle and weightless so curls that get weighed down by heavier formulas can stay healthy and hydrated.
Scent: Ginger, Fig, Floral, Coconut, Citrus
Hair Type: Curly
Product Warning: Eye irritant
Product Form: Gel
Package Quantity: 1
Beauty Purpose: Curl Enhancing, Clarifying, Moisturizing
Net weight: .98 Pounds
TCIN: 81887686
UPC: 736658557428
Item Number (DPCI): 063-00-1365
Origin: Assem USA w/foreign/dom. parts
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
aqua/water/eau, ammonium laureth sulfate, cocamidopropyl betaine, sodium coco-sulfate, aloe barbadensis leaf juice, glycerin, sorbitol, cocamide mea, decyl glucoside, glycol distearate, phenoxyethanol, parfum/fragrance, benzyl alcohol, laureth-4, polyquaternium-7, guar hydroxypropyltrimonium chloride, sodium benzoate, potassium sorbate, caprylic/capric triglyceride, tocopheryl acetate, simmondsia chinensis (jojoba) seed oil, coconut alkanes, coco-glucoside, glyceryl oleate, panthenol, echinacea purpurea extract, geranium maculatum extract, hydrolyzed rice protein, coco-caprylate/caprate, benzyl salicylate, hydroxycitronellal, limonene.
Allergens & Warnings:
Caution: Avoid getting into eyes. In the event of eye contact, flush with cool water.Shipping details
Estimated ship dimensions: 2.9 inches length x 8.4 inches width x 1.4 inches height
Estimated ship weight: 0.975 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Summary of reviews
This clarifying shampoo has garnered positive feedback for its ability to cleanse hair without stripping moisture, making it ideal for guests with curly or wavy hair. Many guests appreciate its lightweight formula, pleasant scent, and effectiveness in removing product buildup while enhancing curl definition. However, some guests noted that it may not clarify as effectively for all hair types and that the bottle design could be improved for easier use.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 46 reviews
effectiveness: 4.44 out of 5
quality: 4.19 out of 5
value: 4.81 out of 5
83% would recommend
18 recommendations
Surprisingly Good
5 out of 5 stars
Thumbs up graphic, would recommend
Erika - 1 year ago
I was really surprised to discover how much I really like it! I switch up the shampoo for a detox shampoo I have by The Ouai every other week to once a month. I also got the Twist Light Conditioner. My curls are clumping better, maintaining their wave (main problem for me), and results in fuller hair. -Once I run out of my Ouidad gel, I have the Twist gel to try next, I’m excited… 🤩
Nope...
2 out of 5 stars
Thumbs down graphic, would not recommend
Nsnshs - 2 years ago, Verified purchaser
While I love the smell of this shampoo, it does not clarify at all. My hair still feels greasy and dry at the same time. Also makes my scalp sensitive.
Volume!
5 out of 5 stars
Thumbs up graphic, would recommend
DogMom06 - 2 years ago, Verified purchaser
Love this shampoo! I tend to have pretty thick waves and curls at the bottom but my roots are always flat. This is the only shampoo I’ve ever tried that really gives me volume at the root. Very happy with this purchase.
Favorite clarifying shampoo
5 out of 5 stars
Thumbs up graphic, would recommend
LSmith - 2 years ago, Verified purchaser
This is my favorite clarifying shampoo. Works well without stripping my hair
Not for me
2 out of 5 stars
Thumbs down graphic, would not recommend
Anonymous - 2 years ago
Everytime I use this the next day my scalp hurts. I did like the way my hair looked but there is obviously something in it that doesn't agree with my scalp.
THIS IS THE ONE
5 out of 5 stars
Thumbs up graphic, would recommend
Adinah - 2 years ago, Verified purchaser
Great clarifying shampoo without stripping your hair of it's natural moisture and not leaving your hair feeling clean enough! 😍 and it smells good too! 🥰
Love!
5 out of 5 stars
Thumbs up graphic, would recommend
Evelyn - 3 years ago, Verified purchaser
Love love love this shampoo! I’ve been looking for a curly hair shampoo I like for a while now and haven’t found the right one. This makes my hair and scalp feel so clean after I use it and leave my hair soft and curls look nice.
New Favorite
5 out of 5 stars
Thumbs up graphic, would recommend
Danielle - 3 years ago, Verified purchaser
It has a very nice, light smell. Definitely not flowery or fruity. I love the consistency more than anything. This is a very hydrating shampoo. I love it for my curly/wavy hair!
Just needs better packaging
3 out of 5 stars
Thumbs up graphic, would recommend
Jenn - 3 years ago
I love the product! It’s amazing BUT the bottle makes it impossible to squeeze it out.
Good Suds but Wasn't for me
3 out of 5 stars
Thumbs up graphic, would recommend
FunCurlyHappy - 3 years ago, Verified purchaser
I was suggested this product for my low porosity 3a/3b curls on YouTube and I gotta say I did enjoy the clean feeling this shampoo provided. It gave me incredibly soft hair that I was able to detangle with this alone in my hair. However, I have build up on my scalp and dandruff and it really did nothing for it. Especially being clarifying. The smell was good, but this entire collection made my hair too soft and frizzy. It’s worth a try, it’s a good price but not for me.
Excellent
5 out of 5 stars
KMW - 3 years ago, Verified purchaser
Excellent clarifying shampoo! Took a lot of weight off my hair. Make sure to follow up with a hydrating conditioner.
Lightly clarifies
5 out of 5 stars
Thumbs up graphic, would recommend
Shenny - 4 years ago, Verified purchaser
Great smell and definitely light clarifying. Most others usually tend to dry out my hair but not this one!
Fantastic performance, horrible fragance
3 out of 5 stars
Thumbs down graphic, would not recommend
Maggiepeas - 4 years ago, Verified purchaser
It works great, but the fragrance is overpowering. For reference, I use Innersense Organics shampoo, which has a light citrusy scent. I bought this to clarify and it does a fantastic job, but it smells overwhelmingly like men’s cologne and is so heavily fragranced that even after conditioning, styling, and going about my daily life for a couple of days, I could still smell it on my hair. I like nice scents but this one is way too strong! Many reviewers like it so maybe I got a bad batch or something, but it’s sad because it performs wonderfully!
Decent regular shampoo
3 out of 5 stars
Thumbs up graphic, would recommend
Paloma - 4 years ago, Verified purchaser
Scent is good. It does sud well. Doesn’t feel as stripping as a clear colored clarifying shampoo usually does. But overall it a regular shampoo.
Curls be popping!!
5 out of 5 stars
Thumbs up graphic, would recommend
Ruby - 4 years ago, Verified purchaser
Loved it! Have 3b hair and it makes wash day amazing! Super light weight definitely recommend!!!
Clarifies well.
5 out of 5 stars
Thumbs up graphic, would recommend
Belles - 4 years ago, Verified purchaser
Definitely clarifies- I experienced a “squeaking” once or twice after use. Good shampoo, and plays nicely with curls, though you might want to follow it with a heavier conditioner.
New Fave!!!
5 out of 5 stars
Thumbs up graphic, would recommend
Aquarius - 4 years ago
I been wanting to try ouidad for awhile now and saw they have a target brand as well and decided to try this before buying the higher end version and this shampoo and conditioner is amazing my wavy/curly hair was already curling when I got out of the shower no build up no waxy film on my hair or heavy feeling this shampoo and conditioner really is magic for wavy hair types or just low porosity hair so for me I looooove the scent but I can see where alot of ppl wouldn't it's masculine it smells just like a light blue men's cologne straight up I personally love it but I can see where alot of ppl won't so if u don't like this scent or stronger scents this shampoo and conditioner won't be for u all their products smell just like this from this line I just wanna be honest and make sure someone with sensitivities to smells ect. will know before they buy this but that's not my con this might be someone else's and I hope they start selling this in store so I can just go pick it up instead of ordering online that's my only complaint besides that I love this duo and the hair primer makes my hair look soft and bouncy
Light clarifying shampoo
4 out of 5 stars
Thumbs up graphic, would recommend
Honey - 4 years ago, Verified purchaser
This is a light clarifying shampoo. Doesn’t include any protein and not very moisturizing but it does clarify.
This is great for fine straight hair too
4 out of 5 stars
Kim - 4 years ago, Verified purchaser
I've very impressed with this light clarifying shampoo. After using it my hair feels clean and moisturized too. When I've used other clarifying shampoos my fine straight hair ends up very dry and feeling brittle so this is a welcome change. The reason I gave it 4 stars instead of 5 is due to the fragrance. It's not super strong but I don't like it. After I use this shampoo I use my regular gentle sulfate free shampoo to remove the fragrance. I wish Ouidad would remove the fragrance and also create a product line for fine straight hair.
Love it
5 out of 5 stars
Thumbs up graphic, would recommend
jbee - 4 years ago, Verified purchaser
This shampoo is amazing! It left my hair feeling clean without stripping it of moisture. My hair was so shiny after I used it.