$19.99 when purchased online
Target Online store #3991
About this item
Highlights
- Seventh Generation Laundry Detergent lifts stubborn stains like tomato sauce, grass and coffee with our enzyme rich formula
- Liquid laundry detergent that is free of dyes, fragrances & artificial brighteners
- Don’t just take our word for it, our HE detergent liquid is a USDA Certified Biobased Product 97%
- Our washing detergent is designed to work in both HE and standard machines, it’s powerful in all washing temperatures, and it’s septic safe
- Our detergent liquid is hypoallergenic and made for sensitive skin
- Caring today for the next seven generations with Seventh Generation liquid laundry detergent - bottle is made from 100% post-consumer recycled content (PCR), closure contains recycled content (97%)
Description
Seventh Generation Laundry Detergent is tough on stains but gentle to your world. With no dyes, artificial brighteners or fragrances, our laundry detergent liquid gives you great results in HE and standard machines and works in all water temperatures. This laundry soap is made with plant-based ingredients and is a USDA Certified Biobased 97%. Fragrance free, this liquid laundry detergent is hypoallergenic and made for sensitive skin. For more than 25 years, Seventh Generation has been thoughtfully formulating safe and effective plant-based products that work. Really well. As a leading green laundry detergent manufacturer, we are proud to make biodegradable and EPA Safer Choice Certified detergents. You may also notice a cute Leaping Bunny seal on our products. That means we never test our products on animals and our products do not contain animal-based ingredients. We design our products to be safe for people, their homes, and the surrounding environment. Based in Vermont, Seventh Generation is proud to be a Certified B Corporation. B Corps are certified to be better for workers, better for communities, and better for the environment. By choosing Seventh Generation washing detergent and dryer sheets products, you’re joining us in nurturing the health of the next seven generations. Packaging contains recycled content - Bottle is made from 100% post-consumer recycled content (PCR), Closure contains recycled content - 97%
Scent: Unscented
Health Facts: No Fragrance Added, Artificial Fragrance-Free, Contains Naturally Derived Ingredients, Phosphate-Free, Animal By-Product-Free, Hypoallergenic, Dye-Free
Product Warning: Flush immediately if product enters eyes, drink water if product is swallowed, keep out of reach of children
Product Form: Liquid
Formulation: High Efficiency
Sustainability Claims: Cruelty-Free, Plant-Based, Biodegradable, Recyclable, Not Tested on Animals, Bio-Based, Contains Recycled Content, Post-Consumer Recycled Material
Industry or Government Certifications: USDA Certified Biobased Product
Net weight: 135 fl oz (US)
Number of uses: 90
TCIN: 84215096
UPC: 732913450657
Item Number (DPCI): 003-02-5780
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water / eau, laureth-6 (plant-derived cleaning agent), sodium lauryl sulfate (plant-derived cleaning agent), sodium citrate (plant-derived water softener, sodium chloride (mineral-based viscosity modifier). sodium oleate (plant-derived anti-foaming agent). protease enzyme blend (plant-based soil remover), calcium chloride (mineral-based enzyme stabilizer), amylase enzyme blend (plant-based soil remover plantes), mannanase enzyme blend (plant-based soil remover, citric acid (plant-derived ph adjuster), benzisothiazolinone (synthetic preservative), methylisothiazolinone (synthetic preservative gluten free. phosphate free. sans gluten. sans phosphate.
Allergens & Warnings:
KEEP OUT OF REACH OF CHILDREN. If product gets in eyes, flush thoroughly with water. If swallowed, drink plenty of water.Shipping details
Estimated ship dimensions: 11 inches length x 8 inches width x 6.6 inches height
Estimated ship weight: 9.7 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Can this be used for hand laundry, and if so how much liquid to use per gallon of water?
submitted by Kathy S - 2 months ago
A: Thanks for reaching out. Our recommendation is to use the product as directed on the product label. It is always recommended that you follow all fabric care instructions on the garment. We hope this helps!
submitted bySeventh Generation - 2 months agoBrand expert
Q: Why does the label say you must wash and dry the measuring cap after each use?
submitted by JG - 3 months ago
A: Thank you for asking about our Free & Clear Liquid Laundry Detergent. We changed our packaging to help prevent leaking during the shipping process. We are sorry to hear that this design change has caused unintended dripping when using the product. We appreciate your feedback, and our team is currently evaluating solutions to fix the issue. In the meantime, we'd recommend any of the following solutions: Rinse the cap after every use before placing back onto the bottle. Throw the cap into the wash before placing back onto the bottle. Don’t forget to remove the cap from your laundry before putting clothes into the dryer! No matter which option you choose, make sure to hand-dry the cap thoroughly before putting back on your bottle & as always be sure to keep your laundry products out of the reach of children! We hope this helps!
submitted bySeventh Generation - 3 months agoBrand expert
Q: Is this detergent "he"?
submitted by nbowker - 5 months ago
A: Thank you for your interest in our Liquid Free + Clear Detergent. Seventh Generation has formulated all of our laundry detergents to work in High Efficiency (HE) washing machines. These products are formulated to work in both standard and HE machines using the same dosage directions. Our HE formulated laundry detergents can be used in all home washing machines and laundromats. When you see a blue oval symbol with "HE" in the lower right front of the package you will know that it can be used in your HE machine. If the HE symbol is not on the package, it should not be used in HE machines. We hope this helps!
submitted bySeventh Generation - 5 months agoBrand expert
Q: Is this detergent safe for septic systems?
submitted by DJ - 5 months ago
A: Thank you for reaching out. All Seventh Generation Laundry Detergent formulas are safe for both greywater systems and septic systems. We hope this helps.
submitted bySeventh Generation - 5 months agoBrand expert
Q: Is this safe for babies ?
submitted by Another anon - 7 months ago
A: Thank you for asking about our Free + Clear Liquid Detergent. All of our detergents are formulated to be tough on stains, but gentle on clothes, and this includes baby's clothing. It is always a good idea to reference garment care instructions before washing. Certain stains are best pre-treated prior to washing. We hope this helps!
submitted bySeventh Generation - 7 months agoBrand expert
Q: Is this detergent safe for newborn clothes?
submitted by Victoria - 8 months ago
A: Thank you for asking! All of our detergents are formulated to be tough on stains, but gentle on clothes, and this includes baby's clothing. It is always a good idea to reference garment care instructions before washing. Certain stains are best pre-treated prior to washing. We hope this helps!!
submitted bySeventh Generation - 8 months agoBrand expert
Q: I can't for the life of me see any lines inside cap for 3 or 5....I'm so confused
submitted by TAP - 1 year ago
A: Thank you for reaching out. We’re sorry to hear about your experience with our Liquid Free + Clear Detergent. We understand your frustration, as the fill lines are not as visible as we’d like. We’ve shared your feedback with our team and are working to correct this for future cap enhancements. For a small load we would suggest filling the detergent below the mid-point of the raised rectangles and filling to the top for a full load. We hope this helps!
submitted bySeventh Generation - 1 year agoBrand expert
Q: What is ph level of this detergent?
submitted by Katie - 1 year ago
A: Thanks for reaching out! Our Free & Clear Liquid Laundry Detergent ph is ~5. This is also included on the SDS. We hope this helps!
submitted bySeventh Generation - 1 year agoBrand expert
Q: Have you fixed the fragrance smell that has been on the outside of the bottles? Both from Target.com and Vitacost.com, they came smelling (they were free and clear and the inside was fine).
submitted by AK - 1 year ago
A: We appreciate the time you took to share your comments, and we're sorry you didn't enjoy the fragrance of our Liquid Laundry Detergent. We'll be sure to share it with our team.
submitted bySeventh Generation - 1 year agoBrand expert
Q: Does this product contain 1,4 dioxane- a known carcinogen? Are there any other carcinogens in this product? Which ingredients may cause harm to humans, waterways, marine life?
submitted by Kalikara - 1 year ago
A: Thanks for reaching out. Seventh Generation uses sustainably sourced, plant-based, 1,4 dioxane free SLS. Additionally, our formulas are carefully formulated to be gentle on you - we hope this helps!
submitted bySeventh Generation - 1 year agoBrand expert
Related Categories
4.2 out of 5 stars with 866 reviews
cleans effectively: 4.3 out of 5
quality: 3.49 out of 5
scent: 4.26 out of 5
value: 3.63 out of 5
48% would recommend
203 recommendations
Worth it
5 out of 5 stars
Thumbs up graphic, would recommend
MissNikki - 4 days ago, Verified purchaser
I have a child with ezema and he cant have anything that would irritate his skin. This is the best for people with skin issues
Overall, recommend!
4 out of 5 stars
Thumbs up graphic, would recommend
Pepper - 12 days ago, Verified purchaser
Clean, simple, and safe ingredients. Wish they can change back to the old bottle for the bigger size.
Purchase this frequently
5 out of 5 stars
Thumbs up graphic, would recommend
Caroline - 28 days ago, Verified purchaser
My favorite clean detergent!
Good detergent
4 out of 5 stars
Thumbs up graphic, would recommend
Tjaa123 - 1 month ago, Verified purchaser
Great detergent overall for sensitive skin and “cleaner” ingredients. However just like other reviewers have mentioned, the cap is a big no. I’ve gotten to the point where I stopped using the cap and just pour the thing in and eyeball because it’s pointless to even try getting the cap off.
Great Detergent
5 out of 5 stars
Thumbs up graphic, would recommend
Lu - 2 months ago, Verified purchaser
Having sensitivity to soaps I've found Seventh Generation Laundry Detergent to be the best on the market. I also want to say Target delivered it packaged excellent.
Good free and clear detergent.
5 out of 5 stars
Thumbs up graphic, would recommend
Cindy - 2 months ago, Verified purchaser
It does a good job. Love it is free of scents.
No longer a good detergent
2 out of 5 stars
Thumbs down graphic, would not recommend
Mary Z - 2 months ago, Verified purchaser
Stains clothing and unable to remove stains
1 reply from Seventh Generation team - 2 months ago
Thank you for sharing your experience with us. We apologize for any inconvenience caused by our Free & Clear Liquid Laundry Detergent. Your satisfaction is our priority. Please reach out to our Consumer Services team at SVG.support@unilever.com with your contact details and the ref id: 50312233 so we can address your concerns promptly.
Caused itchy rash in kids
1 out of 5 stars
Thumbs down graphic, would not recommend
JBD - 2 months ago, Verified purchaser
We have been using this for years, but they have changed the formula and now both of kids are super itchy all over. It’s definitely the detergent. It’s awful. Also the cap is not marked or it’s impossible to find the dosing line. I don’t recommend this anymore.
1 reply from Seventh Generation team - 2 months ago
We're sorry to hear about your experience with our Free + Clear Liquid Detergent. Your safety and satisfaction are our top priorities. Please contact our Consumer Services team at SVG.support@unilever.com with your contact details and the ref id # 50322678 so we can address this matter promptly. Thanks.
Will never buy again!!!
1 out of 5 stars
Thumbs down graphic, would not recommend
ash - 2 months ago, Verified purchaser
The pour/cap is terrible and makes a HUGE mess everytime you pour it!! How in the world can anyone like this?!?!??
1 reply from Seventh Generation team - 2 months ago
We’re sorry to hear this, the quality of our products is important to us. We’d like to gather more details about the product and your experience. Please email consumer.services@unilever.com with the ref id: 50307254.
Eco-friendly
5 out of 5 stars
Thumbs up graphic, would recommend
jen - 3 months ago, Verified purchaser
I love that it's safe for us to use and it's eco friendly
Love this!!!!
5 out of 5 stars
Thumbs up graphic, would recommend
oobasim - 3 months ago, Verified purchaser
Been using this for years. Being on a well as opposed to city water, needed a eco-friendly product that would work on the horse barn dirt. Won't go back to any other detergent
good laundry detergent
5 out of 5 stars
Thumbs up graphic, would recommend
dianam - 3 months ago, Verified purchaser
truly unscented, very mild for sensitive skin. Product is not tested on animals, a requirement for me
Stains your clothes with blue spots
1 out of 5 stars
Thumbs down graphic, would not recommend
Targetshopper34 - 3 months ago
This detergent has stained our clothes with blue spots and does not come out (like bleach stains. We tried everything to make sure our washer machine did not have build up and nothing with our machine (it is also less than 2 yrs old). We did other loads with another detergent and no issues. We cannot get the stains out from this detergent.
Not recommend- new skin rash developed
1 out of 5 stars
Thumbs down graphic, would not recommend
Serena - 5 months ago
I bought this thinking it would be better than other detergents but I started getting skin rash ever since I started using it.
1 reply from Seventh Generation team - 5 months ago
We're sorry to hear about your experience with Free & Clear Liquid Laundry Detergent. Your safety and satisfaction are our top priorities. Please contact our Consumer Services team at SVG.support@unilever.com. with your contact details and the ref id # 49280164 so we can address this matter promptly. Thanks.
Amazing!
5 out of 5 stars
Thumbs up graphic, would recommend
Savy - 6 months ago, Verified purchaser
Great detergent! Biodegradable and amazing for sensitive skin!
Huge mess
2 out of 5 stars
Thumbs down graphic, would not recommend
Nicole M - 6 months ago, Verified purchaser
No issue with the cleaning, however it’s a huge mess trying to pour. It comes out spout and spills out bottom at same time. Won’t be buying again unfortunately.
1 reply from Seventh Generation team - 6 months ago
We're sorry to hear about your experience with our Free & Clear Liquid Laundry Detergent. Your feedback is important to us. Please contact our Consumer Services team at SVG.support@unilever.com. with your contact details and the ref id: 49136378 so we can gather more details and assist you further.
Wanted to like but ruined my clothes and bedding
1 out of 5 stars
Thumbs down graphic, would not recommend
Salsalover - 6 months ago
This laundry detergent has stained a ton of my clothes. It ruined my brand new bedding, my towels and pretty much stains something with every load of laundry I’ve done. Looks like bleach stains and can’t get it out. I’ve tried everything.
1 reply from Seventh Generation team - 6 months ago
We apologize for any inconvenience caused by our Free + Clear Liquid Detergent. Your satisfaction is our priority. Please reach out to our Consumer Services team at SVG.support@unilever.com with your contact details and the ref ID: 49136221 so we can address your concerns promptly.
very good for ALL wash
5 out of 5 stars
Thumbs up graphic, would recommend
cynna - 6 months ago, Verified purchaser
No Scent, but does clean deep- worth the price in comparison to other brands
Disappointed
4 out of 5 stars
Thumbs up graphic, would recommend
Lets get it Right - 6 months ago, Verified purchaser
I do not like the fact the priced id on the shelf states 12.99 . It states 1.40 off ! I was charged 13.99 not discount . How do I recoup the financial error Target made I caught .
Terrible design
1 out of 5 stars
Thumbs down graphic, would not recommend
Anothertargetcostumer - 6 months ago, Verified purchaser
The lid and top design is shockingly bad. The spout doesn't even line up with the handle and the bottle doesn't seal properly. I will never buy this again, it spills everywhe when you try to use it
1 reply from Seventh Generation team - 6 months ago
We’re sorry to hear this, the quality of our products is important to us. We’d like to gather more details about the product and your experience. Please email SVG.support@unilever.com. with the ref id: 49087951.