Sponsored
Seventh Generation Power Plus Laundry Detergent - Clean Scent - 23.1oz
$13.99 when purchased online
Target Online store #3991
About this item
Highlights
- Our Seventh Generation EasyDose™ Auto-Dosing Technology measures the right detergent amount—every time. Just flip the bottle, give a firm squeeze, and you’re done. One squeeze is all you need!
- 6X Cleaning Agent: A laundry detergent liquid with a powerful clean that fights even the most stubborn stains with 6 powerful enzymes and surfactants
- Ultra-concentrated, ultra-convenient laundry detergent: 66 loads in a compact 23oz bottle that’s easy to store, and easy to feel good about.
- Small dose, big clean™: 60% less plastic, 50% less water, and 75% lighter than our laundry detergent liquid 90 fl oz bottle. Bottle made from 100% post-consumer recycled content (PCR)
- Concentrated laundry detergent made with 0% dyes, synthetic fragrances, or artificial brighteners.
- Washing detergent made with 0% dyes, artificial fragrances, or artificial brighteners.
Description
Life is complicated. Laundry shouldn’t be. With Seventh Generation’s new EasyDose™ Ultra Concentrated Laundry Detergent, you get the right amount of liquid—every time. Just flip the bottle, give a firm squeeze, and you’re done. One squeeze is all you need! Our compact 23oz bottle gives you the same 66-load convenience you expect, but uses 60% less plastic, 50% less water, and is 75% lighter than our 100oz bottle. With no unnecessary ingredients, EasyDose Power Plus laundry soap has 6 powerful enzymes and surfactants for a powerful clean that fights even the most stubborn stains. A Safer Choice EPA certified product, it’s also a great choice for your busy family. Easy to use, easy to store, and easy to love—our Ultra Concentrated Washing Detergent is about to change the way you think about clean. At Seventh Generation, we do business differently. We believe our products are healthy solutions for use within your home–and for the community and environment outside it. We are always evaluating how to reduce their environmental impact, increase performance and safety, and create a more sustainable supply chain. Furthermore, we believe it is our responsibility to set a course for a more mindful way of doing business, where companies act as partners with other stakeholders to create a brighter future for the whole planet. Seventh Generation is proud to be a Certified B Corporation. B Corps are certified to be better for workers, better for communities, and better for the environment. By choosing Seventh Generation products including our dryer sheets and stain remover spray, you’re joining us in nurturing the health of the next seven generations. "Packaging contains recycled content - Bottle is made from 100% post-consumer recycled content (PCR). Waterless or concentrated product to minimize packaging - 60% less plastic, 50% less water, and 75% lighter when compared to our 90 fl oz bottle. "
Scent: Bergamot, Sage, Cedar
Health Facts: Dye-Free, Contains Naturally Derived Ingredients, Animal By-Product-Free
Product Warning: Eye irritant, keep out of reach of children, keep out of eyes, flush immediately if product enters eyes, drink water if product is swallowed, seek medical help if product is swallowed
Formulation: High Efficiency
Product Form: Liquid
Sustainability Claims: Bio-Based, Plant-Based, Contains Recycled Content, Post-Consumer Recycled Material, Biodegradable, Cruelty-Free, Not Tested on Animals, Recyclable
Industry or Government Certifications: USDA Certified Biobased Product
Net weight: 23.1 fl oz (US)
Number of uses: 66
TCIN: 81260459
UPC: 732913449736
Item Number (DPCI): 003-02-1853
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water, laureth-6 (plant-derived cleaning agent), glycerin (plant-derived enzyme stabilizer), caprylyl / decyl glucoside (plant-derived cleaning agent), sodium oleate (plant-derived anti-foaming agent), propylene glycol (synthetic processing aid), protease enzyme blend (plant-based soil remover), sodium chloride (mineral-based viscosity modifier), pectinase enzyme blend (plant-based soil remover), amylase enzyme blend (plant-based soil remover), mannanase enzyme blend (plant-based soil remover), benzisothiazolinone (synthetic preservative), methylisothiazolinone (synthetic preservative), plant-derived fragrances: citrus aurantium dulcis (orange) fruit extract, juniperus virginiana (cedar) oil, citrus aurantium dulcis (orange) peel oil, linalool, pogostemon cablin (patchouli) oil, juniperus mexicana (cedar) oil, isoamyl salicylate, lavandula hybrida (lavandin) oil, citrus aurantium bergamia (bergamot) fruit oil, citrus limon (lemon) peel oil, eucalyptus globulus leaf oil, geraniol, pinene beta, heliotropine, eugenia caryophyllus (clove) leaf oil, pogostemon cablin (patchouli) leaf extract, rosmarinus officinalis (rosemary) leaf oil, citrus aurantifolia (lime) oil, cymbopogon martini (palmarosa) oil, styrax tonkinensis resin extract, cistus ladaniferus resin, bulnesia sarmientoi (guaiacwood) oil, amyris balsamifera bark oil, cananga odorata (ylang ylang) flower oil, cinnamal, coriandrum sativum (coriander) fruit oil, foeniculum vulgare (fennel) oil, illicium verum (anise) fruit/seed oil, vanillin, salvia sclarea (clary sage) oil, gamma-decalactone, pelargonium graveolens (geranium) flower oil, citrus aurantium amara (bitter orange) leaf/twig oil, phenethyl alcohol, 3-hexenol, cistus ladaniferus resin absolute, ferula galbanifula (galbanum) resin oil, gamma-nonalactone, myroxylon pereirae (balsam peru) oil, artemisia pallens (davana) flower oil, dimethyl heptenal, boswellia carterii oil, fucus vesiculous extract.
Allergens & Warnings:
KEEP OUT OF REACH OF CHILDREN. CAUTION: HARMFUL IF SWALLOWED. FIRST AID TREATMENT: For product contents see ingredient list. IF SWALLOWED: Drink plenty of water and call a Poison Control Center or a physician immediately. If product gets into eyes, flush thoroughly with water., CAUTION: HARMFUL IF SWALLOWED, d-Limonene, linalool, and geraniol are fragrance allergens.Shipping details
Estimated ship dimensions: 8.13 inches length x 3.66 inches width x 2.2 inches height
Estimated ship weight: 1.75 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: What is the concentration amount?
submitted by Not very happy - 4 months ago
A: Thank you for asking. Our Power + Easy Dose™ Laundry Detergent has a unique formula powered by 6x enzymes and surfactants goes to work on tough stains and big laundry messes with each and every load. With 99% bio-based ingredients, you get serious cleaning power you can feel good about. Since Easy Dose™ measures the right amount every time, one squeeze is all you need! Less mess, less fuss. We hope this helps!
submitted bySeventh Generation - 3 months agoBrand expert
Q: The bottles have changed and the "easy dose" no longer works like it used to. It does not stop when squeezed, at all. Is Seventh Generation going to fix this in the future? Why did the bottle change?
submitted by cr202 - 7 months ago
A: We're sorry to hear about your experience with our Clean Scent Power Plus Laundry Detergent. Your feedback is important to us. Please contact our Consumer Services team at SVG.support@unilever.com with your contact details and the ref ID: 48899860 so we can gather more details and assist you further.
submitted bySeventh Generation - 7 months agoBrand expert
Q: Is the Easy Dose bottle refillable? Can I refill my Easy Dose bottle with more of the same detergent?
submitted by 66j99 - 8 months ago
A: Thanks for reaching out. Our Power Plus Laundry Detergent is not refillable and the packaging of this product is recyclable - We hope this helps!
submitted bySeventh Generation - 8 months agoBrand expert
Q: Is this detergent septic-safe?
submitted by kiki - 2 years ago
A: Thanks Kiki, for your interest in our Clean Power Plus Laundry detergent. All Seventh Generation Laundry Detergent formulas are safe for both greywater systems and septic systems. We hope you enjoy this as much as we do.
submitted bySeventh Generation - 2 years agoBrand expert
Q: Does this detergent work for HE machines
submitted by B - 2 years ago
A: Thanks for reaching out! Yes. When using our Power Plus laundry detergent in HE washing machines, pour liquid laundry detergent into dispenser - we hope this helps.
submitted bySeventh Generation - 2 years agoBrand expert
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4.6 out of 5 stars with 1650 reviews
cleans effectively: 4 out of 5
quality: 3.75 out of 5
scent: 3.69 out of 5
value: 3.65 out of 5
65% would recommend
49 recommendations
The best
5 out of 5 stars
Thumbs up graphic, would recommend
Em - today, Verified purchaser
Best detergent I’ve used! Lasts forever!
Smells like grandma
2 out of 5 stars
Thumbs down graphic, would not recommend
Nat - 11 days ago, Verified purchaser
This detergent smells great during the wash, but leaves a horrible after-smell. Almost like a cheap perfume your grandma would wear. Completely ruins it for me.
1 reply from Seventh Generation team - 10 days ago
Thank you for sharing your experience with us. We’re sorry that the scent of our Power Plus Laundry Detergent wasn’t the right fit for you. We’re happy that you gave it a try, and we’ll share your thoughts with our team.
Worked for me!
5 out of 5 stars
Easy - 14 days ago
originally posted on seventhgeneration.com
I bought about 5 of these on clearance. That was about 1.5 years ago. I have no idea what people are doing but I got incredible mileage out of these and the easy dose worked like a charm. ¯\_(ツ)_/¯
Doesn't get fabric clean
1 out of 5 stars
stinkySocks - 24 days ago
originally posted on seventhgeneration.com
Doesn't actually get my clothes/linens clean. Clothes and bedding smell as if I didn't even wash them.
Great product
5 out of 5 stars
Shox - 3 months ago
originally posted on seventhgeneration.com
Wow this product blew me away, it smells so good , it leaves fabrics feeling so soft, smelling good and extra clean. Since I started using it my home has an extra freshness and to top it all its affordable.
Great
5 out of 5 stars
Thumbs up graphic, would recommend
Penguin6 - 3 months ago
It's my favorite detergent, small bottle, light to carry home and lasts literally over a year
Love this detergent!
5 out of 5 stars
Thumbs up graphic, would recommend
Emily D - 3 months ago, Verified purchaser
Love this detergent and lower waste packaging compared to tubs
Space saving
5 out of 5 stars
Thumbs up graphic, would recommend
TargetGirl - 5 months ago, Verified purchaser
I’ve tried all the scents and unscented and love them all! Takes up less space, no measuring or sticky cups. There’s a lot of reviews complaining about the easy dose not working but I’ve never had a problem and have purchased over a dozen. I have a top load he and use one squirt for regular, 2 for deep wash and 3 for bulky/sheets. Clothes always come out clean and smell great.
Easydose Laundry Detergent!
4 out of 5 stars
marryngo90 - 6 months ago
originally posted on influenster.com
I love the thoughtful design of this detergent's packaging—compact and easy to carry, which is ideal for my trips to the laundry room. The rose scent is light and pleasant, not overwhelming, and one squirt truly does the job for a regular load as promised. Since I’m sensitive to harsh chemicals, I’m grateful this detergent causes no allergic reactions. I’d recommend it to anyone looking for a gentle, health-conscious option that’s also friendly for those with mobility challenge.
A nice new detergent!
5 out of 5 stars
Thumbs up graphic, would recommend
gracie33 - 6 months ago, Verified purchaser
This detergent has been great. I was looking for a liquid that was easy to dispense that was a cost effective choice. This perfectly fit the need and smells good too! I will be buying this again.
Leaves laundry smelly
1 out of 5 stars
Thumbs down graphic, would not recommend
BriannaKayD - 7 months ago, Verified purchaser
Absolutely terrible detergent! You can add a lot of this detergent to your laundry and your clothes will still smell terrible! No worth the money!
1 reply from Seventh Generation team - 7 months ago
We're sorry to hear about your experience with our Clean Scent Power Plus Laundry Detergent. Your feedback is important to us. Please contact our Consumer Services team at SVG.support@unilever.com with your contact details and the ref ID: 48871540 so we can gather more details and assist you further.
Poor bottle design
2 out of 5 stars
Sis89 - 7 months ago
originally posted on seventhgeneration.com
I've been a long-time 7th Gen customer, and decided to try this product because of the smaller packaging. However, the bottle design is horrible. There's no way to "squeeze" out any amount because when I tilt the bottle, it just pours out. I have no way of knowing how much I'm using, AND it makes a huge mess--just like the larger bottles. So disappointing.
1 reply from SeventhGeneration's Consumer Services team - 7 months ago
Thanks for being a loyal consumer. We're very sorry to hear that you didn't like the bottle of our EasyDose Ultra Concentrated Fresh Lavender Scent Laundry Detergent, and that it was difficult to use it as well. Your feedback is important to us. Please contact our Consumer Services team at SVG.support@unilever.com with your contact details and the ref ID: 48841764 so we can gather more details and assist you further.
Didn't work
1 out of 5 stars
Annie - 7 months ago, Verified purchaser
I think mine is missing an orange piece in the top where it's supposed to actually stop the flow. It didn't work at all.
1 reply from Seventh Generation team - 7 months ago
We apologize for any inconvenience caused by our Liquid Conc Power + Clean Scent Detergent. Your satisfaction is our priority. Please reach out to our Consumer Services team at SVG.support@unilever.com with your contact details and the ref ID: 48693520 so we can address your concerns promptly.
Not worth it you can find a lot better
1 out of 5 stars
Thumbs down graphic, would not recommend
Do better - 8 months ago, Verified purchaser
The smell is nasty and it makes you smell like that also it doesn’t work doesn’t clean anything.
1 reply from Seventh Generation team - 7 months ago
Thanks for reaching out we're sorry our Power Plus Laundry Detergent didn't work for you. We appreciate feedback like yours, and it helps us improve our products - please connect with our team directly at SVG.support@unilever.com, and share ref ID: 48648339, so we can ask a few questions. We look forward to hearing back from you!
EasyDose cap does not function properly
2 out of 5 stars
NotSoEasyDose - 8 months ago
originally posted on seventhgeneration.com
The easy dose cap does not work as advertised. The bottle says “squeeze drinks into dispenser or washer until liquid stop”. However the liquid does not stop if I keep squeezing. Whatever mechanism that’s meant to stop the liquid does not work. Liquid also comes out as soon as I turn it upside down even if I don’t squeeze. This makes it hard to put in a consistent amount of detergent. I plan to return it.
1 reply from Seventh Generation Consumer Services team - 7 months ago
We’re sorry to hear this, the quality of our products is important to us. We’d like to gather more details about the product and your experience. Please email SVG.support@unilever.com with the ref id: 48646180.
East dose often doesn't work and smell is unpleasant
1 out of 5 stars
Thumbs down graphic, would not recommend
Stephen - 8 months ago
The easy dose feature usually doesn't even work. Flipping the bottle and squeezing will usually just continue dispensing detergent until you stop squeezing. I accidentally put probably 3 loads worth of detergent in my washer and now my clothes have a very strong herby/earthy odor. Did they even test this "feature"? Speaking of odor, it's not great. I would prefer a "cleaner" smell, this smell is kind of bad. Not getting this again.
1 reply from Seventh Generation team - 8 months ago
Thank you for taking the time to share your feedback with us! We apologize for any inconvenience caused by our Power Plus Laundry Detergent. Your satisfaction is our priority. Please reach out to our Consumer Services team at SVG.support@unilever.com with your contact details and the ref ID: 48472851 so we can address your concerns promptly.
Nope.
2 out of 5 stars
Thumbs down graphic, would not recommend
Squishycreampuff - 8 months ago, Verified purchaser
Typically love this brand, and this line of their laundry detergent, but this one left weird oil stains on our clothes. Took using dishsoap and rewashing a couple times in their "regular" detergent for it to finally come out. Smelled nice though!
1 reply from Seventh Generation team - 8 months ago
We apologize for any inconvenience caused by our Power Plus Laundry Detergent. Your satisfaction is our priority. Please reach out to our Consumer Services team at SVG.support@unilever.com with your contact details and the ref ID: 48361191 so we can address your concerns promptly.
The Dispenser Does Not Operate as Described
1 out of 5 stars
April M - 9 months ago
originally posted on seventhgeneration.com
Unfortunately, the promised "easy dose" feature was a complete failure. When I opened the cap, laundry liquid began pouring out of the opening long before the bottle reached the completely upside-down position featured in Seventh Generation's video. I even tried to "prime" the bottle once or twice, but the laundry liquid just kept pouring out. With no way to easily dispense and measure the product, and no idea how much I ought to be using when the "one firm squeeze" instruction fails, I'm returning this for a refund.
1 reply from Seventh Generation Consumer Services team - 9 months ago
We apologize for any inconvenience caused by our Liquid Ultra Concentrate Lavender Detergent. Your satisfaction is our priority. Please reach out to our Consumer Services team at SVG.support@unilever.com with your contact details and the ref ID: 48132073 so we can address your concerns promptly.
Good stuff!
5 out of 5 stars
Thumbs up graphic, would recommend
CAITLIN - 10 months ago, Verified purchaser
Love this detergent! I love that the scent is not overwhelming and that it doesn’t contain the unwanted chemicals most detergents have!
Time tested
5 out of 5 stars
Thumbs up graphic, would recommend
MommaJ - 10 months ago, Verified purchaser
I’ve been using the concentrated seventh generation for years. It cleans well and requires very little per load.