$10.99 when purchased online
Target Online store #3991
About this item
Highlights
- The SheaMoisture Virgin Coconut Oil Daily Hydration Shampoo, now with a NEW & IMPROVED formula, gently cleanses with a creamy lather.
- SheaMoisture Daily Hydration Shampoo helps hair achieve moisture balance, allowing hair to be nourished, shiny and healthy-looking.
- Infused with 100% coconut oil, this shampoo helps hair become softer, smoother, and reduces tangles.
- Also infused with creamy coconut and fair trade shea butter, this shampoo helps your hair become healthy-looking and moisturized.
- Use with conditioner to help enhance natural softness while reducing frizz.
- All SheaMositure hair products, like this Virgin Coconut Shampoo, are made with fair trade shea butter and contain no silicones, no sulfates, no parabens, no phthalates, no mineral oil and no petrolatum.
Description
New & Improved formula with a creamy lather! Lift away impurities and re-hydrate hair with this gentle, sulfate free shampoo. Leaves you with nourished, shiny, and healthy-looking hair. Great for all hair types, SheaMoisture 100% Virgin Coconut Oil Shampoo can be used daily to cleanse and restore parched hair. Formulated with a nourishing blend of 100% Virgin Coconut, fair trade shea butter, creamy Coconut Milk and Acacia Senegal, this shampoo helps to provide renewed hydration, manageability and shine. Leaves hair wrapped in a light coastal coconut breeze. Use with our 100% Virgin Coconut Oil Daily Hydration Conditioner for increased hydration, softness, manageability, and shine. This shampoo is formulated with no silicone, no sulfates, no parabens, no phthalates, no mineral oil or petrolatum. It's been tested on our family for generations and never on animals. OUR STORY: SheaMoisture is the legacy of Sofi Tucker, a pioneering mother of four and an entrepreneur, who sold Shea Butter, African Black Soap and homemade beauty preparations in Sierra Leone in 1912. We honor her vision by continuing to formulate with Raw Shea Butter handcrafted by women in Africa. With every purchase you show support of our mission to reinvest back in our communities.
Scent: Shea, Scented, Cocoa Butter, Coconut
Hair Type: Textured, All Hair Types
Health Facts: Phthalate-Free, Contains Coconut Oil, Paraben-Free, Mineral Oil-Free, Contains Shea Butter, Sulfate-Free
Product Form: Liquid
Sustainability Claims: Cruelty-Free, Not Tested on Animals
Beauty Purpose: Deep Hydration, Basic Cleansing, Basic Conditioning
Net weight: 13 fl oz (US)
TCIN: 82690442
UPC: 764302204176
Item Number (DPCI): 063-05-8192
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water, cocamidopropyl betaine, cocos nucifera (coconut) fruit juice, glycerin (vegetable), glycol distearate, sodium lauroyl isethionate, sodium chloride, cocos nucifera (coconut) oil*♥, caprylic/capric triglyceride, sodium methyl cocoyl taurate, guar hydroxypropyltrimonium chloride, butyrospermum parkii (shea) butter*♥, panthenol, aloe barbadensis leaf juice, polyquaternium-7, polyquaternium-10, sodium phytate, gelidiella acerosa (algae) extract, cocos nucifera (coconut) fruit extract, acacia senegal gum extract, equisetum arvense (horsetail) extract, tocopherol, prunus amygdalus dulcis (sweet almond) oil, argania spinosa (argan) kernel oil, rosa canina (dog rose) seed oil, sodium isethionate, sodium benzoate, maltodextrin, glycine soja (soybean) oil, citric acid, potassium sorbate, fragrance, *certified organic ingredient, ♥fair trade ingredient
Allergens & Warnings:
WARNING: AVOID CONTACT WITH EYES. IF EYE CONTACT OCCURS, RINSE THOROUGHLY WITH WATER.Shipping details
Estimated ship dimensions: 6.1 inches length x 2.8 inches width x 2.4 inches height
Estimated ship weight: 0.9259 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Related Categories
4.1 out of 5 stars with 1158 reviews
effectiveness: 2.13 out of 5
quality: 2.39 out of 5
value: 2.44 out of 5
30% would recommend
75 recommendations
Good shampoo
5 out of 5 stars
Thumbs up graphic, would recommend
ML - 4 days ago, Verified purchaser
Good shampoo, no complaints, and it didn't overwhelm my powered senses while pregnant. Have bought multiple times.
Tangles/Heavy Texture
2 out of 5 stars
Thumbs down graphic, would not recommend
Grace - 2 months ago, Verified purchaser
I have never had an issue aswith this ine... Left my hair like heavy and hard to get my fingers through weird... because my hair is always soft and never tangles... Super weird! I've used a lot of coconut products because I love the smell but this one was not for me! I had to wash my hair twice with baby shampoo to get rid of the texture that the shampoo left on my hair.
1 reply from SheaMoisture team - 2 months ago
We apologize for any inconvenience caused by our 100% Virgin Coconut Oil Daily Hydration Shampoo. Your satisfaction is our priority. Please reach out to our Consumer Services team at support@sheamoisture.com with your contact details and the ref id: 50239490 so we can address your concerns promptly.
Leaves gross sticky residue. Doesnt wash out
1 out of 5 stars
Thumbs down graphic, would not recommend
jmr9723 - 2 months ago
I tried to use this a handful of times. Each time, I had to get back in the shower to get the sticky shampoo residue off my hair. It was disgusting and I've never used a worse shampoo
1 reply from SheaMoisture team - 2 months ago
Thank you for sharing your experience with us. We apologize for any inconvenience caused by our Virgin Coconut Oil Shampoo Daily Hydration. Your satisfaction is our priority. Please reach out to our Consumer Services team at support@sheamoisture.com with your contact details and the ref id: 50223733 so we can address your concerns promptly.
Refreshing!
5 out of 5 stars
Thumbs up graphic, would recommend
ShaeQ - 2 months ago
I have been using this Shea Moisture on my daughter's hair and mine for weeks now. I love the way it leaves our hair feeling and smelling! We have really thick curly hair so its always hard finding a product that actually cleanse and nourish our hair but this one gers the job done! It doesnt leave my hair feeling brittle or dry. After a nice wash with this Shea Moisture shampoo, I feel so refreshed! Im definitely a fan of Shea Moisture products amd always will be!
Refreshes Hair every time I use it!
5 out of 5 stars
Thumbs up graphic, would recommend
Momofboys87 - 3 months ago
This shampoo is amazing! It gives a great start to styling. It hydrates your hair and feels refreshed after every wash. It snells like Summer in a bottle!!! I wish the bottles were bigger as I go through a lot of it!!! Highly recommend!!
Gentle Scent & Lots of Bubbles
4 out of 5 stars
Thumbs up graphic, would recommend
AmberK - 3 months ago
This is a super nice shampoo. If you like a lot of bubbles when you lather I’d highly recommend it. I think the scent is nice it has a gentle coconut hunt but doesn’t seem too sweet or overwhelming. The product feels nice & works well. I love that it is a fair trade & family founded product.
Transforming Shampoo!
5 out of 5 stars
Thumbs up graphic, would recommend
Izzygirl2525 - 3 months ago
This shampoo is simply amazing! It has transformed my dry and brittle hair! It’s left it soft and smooth. It smells great and allows me to go without washing my hair for a couple of days. I would highly recommend.
Leaves your hair greasy
3 out of 5 stars
Thumbs down graphic, would not recommend
gabigator - 4 months ago
I'll be honest, maybe this shampoo isn't made for me but I tried this, it clean a bit but when my hair dried, it looked greasy. This shampoo is for people who want a buttery shampoo wash, not one that cleanses your hair well. I'll give Shea Moisture props for using high quality ingredients and bringing value to their products though.
1 reply from SheaMoisture team - 3 months ago
We're sorry to hear about your experience with our 100% Virgin Coconut Oil Daily Hydration Shampoo. Your feedback is important to us. Please contact our Consumer Services team at support@sheamoisture.com with your contact details and the ref id: 49835719 so we can gather more details and assist you further.
Superior product
5 out of 5 stars
Miss M - 5 months ago
originally posted on sheamoisture.com

So I have not purchased yet, I am on vacation and they had two shampoos and conditioners. I started using the one I was familiar with and it left my scalp so itchy, so I switched to the sheamoisture 100% virgin coconut oil shampoo and conditioner and my scalp immediately stopped itching and my hair felt amazing! I have continued to use it and when I get home later this week I am going out to buy some! It smells so amazing like the gardenias and plumeria where I am visiting!
Didn't lather
1 out of 5 stars
ShampooUser - 6 months ago
originally posted on sheamoisture.com

I used the shampoo and conditioner. There was the exact same amount of lather one would get with conditioner - none. I wondered if the shampoo bottle was actually conditioner but, the conditioner looks a littler thicker than the shampoo, so, most likely not. So, no lather, which made the hair wash feel off. I did not continue using the product, so more uses may have helped my hair.
1 reply from SheaMoisture Consumer Services team - 5 months ago
We're sorry to hear about your experience with our Daily Hydration Shampoo 100% Virgin Coconut Oil. Your feedback is important to us. Please contact our Consumer Services team at support@sheamoisture.com with your contact details and the ref id: 49507082 so we can gather more details and assist you further.
Did Not Work for Me
1 out of 5 stars
Thumbs down graphic, would not recommend
Vicky - 6 months ago, Verified purchaser
I am so disappointed! I was so excited to try this shampoo and conditioner set because I've been trying to do better with my hair routine. But it was a huge disappointment. It left my hair feeling much dirtier than before the wash, and so heavy! My hair felt cleaner with me just washing with body soap than with this shampoo. The conditioner just added to the issue. So so disappointed.
1 reply from SheaMoisture team - 6 months ago
Thank you for sharing your feedback with us! We're sorry to hear about your experience with our Virgin Coconut Oil Shampoo. Your feedback is important to us. Please contact our Consumer Services team at support@sheamoisture.com with your contact details and the ref id: 49196148 so we can gather more details and assist you further.
No
1 out of 5 stars
Thumbs down graphic, would not recommend
djanie - 7 months ago, Verified purchaser
left a horrible film/residue on my hair. left it feeling sticky and stringy. absolutely would not recommend.
1 reply from SheaMoisture team - 7 months ago
We're sorry to hear that our Virgin Coconut Oil Shampoo didn't meet your needs. Your feedback is valuable to us. Please contact our Consumer Services team at support@sheamoisture.com with your contact details and the ref ID: 48802495 so we can address your concerns and enhance your experience.
Is this a joke?
1 out of 5 stars
Thumbs down graphic, would not recommend
Emmy - 8 months ago
I am not kidding this is the worst shampoo I have ever tried in my life you are better off washing your hair with any other shampoo or even a lemon. Like this is TERRIBLE. It did not clean my hair well and the immense amount of residue left on my hair left it feeling like straw to the point where I could barely run my fingers through it.
1 reply from SheaMoisture team - 7 months ago
We're sorry to hear that you were disappointed with the performance of our Virgin Coconut Oil Daily Hydration Shampoo. Your feedback helps us improve. Please contact our Consumer Services team at support@sheamoisture.com with your contact details and the ref ID: 48672442 so we can assist you further.
left hair greasy, heavy, and tacky
1 out of 5 stars
notforme - 8 months ago
originally posted on sheamoisture.com

bought this because the Shea moisture quiz recommended this would best suit my hair type and it definitely does not! feel quite let down as it’s not cheap and I can’t use it
1 reply from SheaMoisture Consumer Services team - 8 months ago
Thank you for sharing your thoughts with us! We're sorry to hear about your experience with our 100% Virgin Coconut Oil Shampoo. Your feedback is important to us. Please contact our Consumer Services team at support@sheamoisture.com with your contact details and the ref ID: 48606761 so we can gather more details and assist you further.
Incredible Shampoo and great for my allergies
5 out of 5 stars
JennH - 8 months ago
originally posted on sheamoisture.com

I have many allergies and this product causes no issues and no allergic symptoms!! This is stress free knowing there products clean hair great and are no toxins!!
Dont buy
1 out of 5 stars
Thumbs down graphic, would not recommend
Krystina - 8 months ago, Verified purchaser
Made my hair look like a grease ball, it was more dirty coming out more than it was before I washed it. Threw it right in the trash.
1 reply from SheaMoisture team - 8 months ago
Thank you for taking the time to share your experience with us! We apologize for any inconvenience caused by our Virgin Coconut Oil Shampoo. Your satisfaction is our priority. Please reach out to our Consumer Services team at support@sheamoisture.com with your contact details and the ref ID: 48507009 so we can address your concerns promptly.
Does not deep clean.
1 out of 5 stars
Thumbs down graphic, would not recommend
Kmay - 9 months ago, Verified purchaser
Does NOT clean your hair. I would not consider myself to have extremely oily hair but I had to shampoo my hair 4 times to feel like it was clean. Then blow dried my hair and there is still significant oil build up! Was really disappointed. I’d heard great things about this product!
1 reply from SheaMoisture team - 9 months ago
We apologize for any inconvenience you experienced with 100% Virgin Coconut Oil Daily Hydration Shampoo. Your satisfaction is important to us. Please connect with our Consumer Services team at support@sheamoisture.com with your contact details and the ref ID: 48222334 so we can address your concerns promptly.
PINK
5 out of 5 stars
Thumbs up graphic, would recommend
PINK - 9 months ago, Verified purchaser
The best Shampoo, my hair always feels super smooth & clean, good for all hair types
Not for All Hair Types
3 out of 5 stars
Thumbs down graphic, would not recommend
Locomoco98 - 10 months ago
This product made my hair very soft but I think this conditioner is not the best for for all hair types. I have 2A/B hair type and it’s a fine texture and healthy. This conditioner weighed down my hair too much and left a film of what felt like oily residue on my scalp afterwards. Unfortunately my hair is very short, so I can’t avoid this conditioner touching my scalp and I can’t help but worry that the residue would eventually build up on my scalp and inhibit further scalp growth. If you have long, coarse, dry hair then I think this would work well on you. Sadly as much as I like their other products and how clean the ingredients are, the reality isn’t as good as the concept and worst of all, the very strong coconut smell lingers long after you’ve left the shower.
1 reply from SheaMoisture team - 10 months ago
We apologize for any inconvenience caused by our Virgin Coconut Oil Daily Hydration Shampoo. Your satisfaction is our priority. Please reach out to our Consumer Services team at support@sheamoisture.com with your contact details and the ref ID: 47808285 so we can address your concerns promptly.
Cruelty Free but....
1 out of 5 stars
Thumbs down graphic, would not recommend
lidsssssss - 10 months ago, Verified purchaser
I wanted to like it because its cruelty free but it did not wash my hair thoroughly. I literally have to wait my hair every day so it doesnt get oily and dry.
1 reply from SheaMoisture team - 10 months ago
We apologize for any inconvenience caused by our 100% Virgin Coconut Oil Daily Hydration Conditioner. Your satisfaction is our priority. Please reach out to our Consumer Services team at support@sheamoisture.com with your contact details and the ref ID: 47809599 so we can address your concerns promptly.