$10.99 when purchased online
Target Online store #3991
About this item
Highlights
- SheaMoisture Raw Shea Butter Deep Moisturizing Shampoo is a hydrating shampoo that fortifies and restores dry hair that has been damaged, over-processed or is transitioning
- Blended with fair trade shea butter, argan oil and sea kelp, this deeply hydrating and nourishing shampoo helps to replenish and seal in moisture to damaged hair
- How to use: Apply this shea butter shampoo to wet hair, gently massage and work into a rich lather. Rinse thoroughly. For best results, pair with our Raw Shea Butter Restorative Conditioner
- This moisturizing, sulfate-free shampoo is great for 3A to 4C hair types as well as dry hair, damaged hair, transitioning hair and natural hair
- All SheaMoisture hair products are sustainably produced and cruelty-free
- Formulated with no silicones, no parabens, no phthalates, no mineral oil or petrolatum. This shampoo is also sulfate free
Description
Fortify and restore dry hair and damaged hair with SheaMoisture Raw Shea Butter Deep Moisturizing Shampoo, a sulfate-free shampoo great for 3A to 4C hair types. Our moisturizing shampoo delivers deep hydration to dry, damaged, over-processed and transitioning hair. Blended with fair trade shea butter, argan oil and sea kelp, this is a deeply hydrating and nourishing shampoo that helps to replenish and seal in moisture to dehydrated strands. Sustainably produced and cruelty-free, this shampoo is formulated with no silicones, no parabens, no phthalates, no mineral oil or petrolatum.
How to use: Apply this moisturizing shea butter shampoo to wet hair, gently massage and work into a rich lather. Rinse thoroughly. For best results, pair with our Raw Shea Butter Restorative Conditioner; used as a leave-in or rinse-out conditioner to provide added hydration to dry hair, damaged hair or transitioning hair.
SheaMoisture's Story: SheaMoisture is the legacy of Sofi Tucker, a pioneering mother of four and an entrepreneur, who sold Shea Butter, African Black Soap and homemade beauty preparations in Sierra Leone in 1912. We honor her vision by continuing to formulate with Raw Shea Butter handcrafted by women in Africa. With every purchase, you show support of our mission to reinvest back in our communities.
How to use: Apply this moisturizing shea butter shampoo to wet hair, gently massage and work into a rich lather. Rinse thoroughly. For best results, pair with our Raw Shea Butter Restorative Conditioner; used as a leave-in or rinse-out conditioner to provide added hydration to dry hair, damaged hair or transitioning hair.
SheaMoisture's Story: SheaMoisture is the legacy of Sofi Tucker, a pioneering mother of four and an entrepreneur, who sold Shea Butter, African Black Soap and homemade beauty preparations in Sierra Leone in 1912. We honor her vision by continuing to formulate with Raw Shea Butter handcrafted by women in Africa. With every purchase, you show support of our mission to reinvest back in our communities.
Scent: Shea, Argan, Scented, Cocoa Butter
Hair Type: Thick, Textured, Curly, Coarse
Health Facts: Dye-Free, Nonylphenol Ethoxylate Free, Contains Shea Butter, Sodium Lauryl Sulfate-Free, Phthalate-Free, Contains Kelp, Sulfate-Free, Propylene Glycol-Free, Formaldehyde Donor-Free, Aluminum-Free, Contains Argan Oil, Silicone-Free, Formaldehyde-Free, Paraben-Free, Mineral Oil-Free, No Fragrance Added
Product Form: Liquid
Sustainability Claims: Cruelty-Free, Not Tested on Animals, Recyclable
Beauty Purpose: Strengthening, Basic Cleansing, Deep Hydration, Moisturizing, Damage Repair, Nourishing
Net weight: 13 fl oz (US)
TCIN: 12239777
UPC: 764302280200
Item Number (DPCI): 063-05-0955
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water (aqua), cocamidopropyl betaine, sodium lauroyl isethionate, glycerin (vegetable), sodium chloride, butyrospermum parkii (shea butter) argania spinosa (argan) kernel oil, macrocystis pyrifera (kelp) extract, stearamidopropyl dimethylamine, polyquaternium-10, capryloyl - glycerin/sebacic acid copolymer, diheptyl succinate, sodium methyl cocoyl taurate, guar hydroxypropyltrimonium chloride, lauric acid, sodium isethionate, stearamide amp, glycol stearate, - citric acid, sodium phytate, sodium benzoate, potassium sorbate, phenoxyethanol, fragrance (parfum)., certified organic ingredient "fair trade ingredient some ingredients may vary in color and consistency.
Shipping details
Estimated ship dimensions: 6.25 inches length x 2.75 inches width x 2.75 inches height
Estimated ship weight: 1.01 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Why has the formula changed and the list of ingredients grown longer? So many people now hate a shampoo they once loved. Do you listen to the reviewers who loved the old formula?
submitted by Art - 5 years ago
A: We appreciate your feedback. We're sorry to hear about your unsatisfying experience with this product. We would love to speak with you further regarding your concerns. Please feel free to contact us directly at support@sheamoisture.com.
submitted bySheaMoisture - 1 year agoBrand expert
Q: Hi, is this line of product good for low porosity hair type?
submitted by Anna - 16 days ago
A: Thank you for reaching out. The main issue with low porosity hair is it is much harder for moisture and product to absorb into the hair shaft. The Virgin Coconut Oil Collection is a great suggestion for low porosity hair, as it was designed to penetrate the hair shaft to rehydrate and enhance natural softness while reducing frizz. We hope this helps!
submitted bySheaMoisture - 15 days agoBrand expert
Q: I have thick wavy hair, trying to transition after years of bleach/color. I did use the coconut & hibiscus shampoo/conditioner, though my hair does not respond well to coconut. Should this help my hair instead?
submitted by alice - 4 years ago
A: Thanks for asking! SheaMoisture Raw Shea Butter Moisture Retention Shampoo is formulated to help moisturize dry, damaged or over-processed hair. Perfect for transitioning chemically treated hair to natural. We hope this answers your question.
submitted bySheaMoisture - 4 years agoBrand expert
Q: I have thick and wavy/mild curly hair and I am debating if I should get this shampoo or the coconut hibiscus one?
submitted by Mandy - 4 years ago
A: Our Raw Shea Butter Moisture Retention Shampoo is a sulfate-free shampoo that helps moisturize dry, damaged or over-processed hair. Perfect for transitioning chemically treated hair to natural. Whereas our Coconut & Hibiscus Curl & Shine Shampoo may be the better option for you. Since it's loaded with everything you need to tame your wavy, curly hair. Coconut oil blended in this hydrating formulation moisturizes and protects hair while replenishing lost oil. Hibiscus flower extracts improve hair elasticity reducing the occurrence of breakages and split ends.Silk protein makes hair silky and soft while Neem Oil helps in repairing hair and gives your curls a brilliant shine! The rich, creamy lather of SheaMoisture’s Coconut & Hibiscus Curl & Shine Shampoo gently washes away impurities leaving you with naturally fragrant, frizz free, healthy wavy and curls! If you have any further questions, please reach out to support@sheamoisture.com.
submitted bySheaMoisture - 4 years agoBrand expert
Q: Could you please update the ingredients list?
submitted by Amis - 5 years ago
A: Thanks for reaching out- Please reach out to us directly at support@sheamoisture.com.
submitted bySheaMoisture - 5 years agoBrand expert
Q: I am a Caucasian with wavy slightly curly hair and I want to try going without sulfate and silicone to help my hair naturally curl again. Would you suggest this product for me, or another from your brand?
submitted by Maddy - 6 years ago
A: Hi Maddy - thank you for the question. A great option from SheaMoisture is our SheaMoisture Curl and Shine Conditioner for Thick Curly Hair Coconut and Hibiscus.
submitted byOnlineTargetShopper - 4 years ago
Q: Hello. I’ve tried this product for the first time today. I’ve noticed a lot of the reviews say the shampoo is thick.. when I used mine, it was more watery. Do I have a bad batch or? I also have the conditioner and that is super thick for sure.
submitted by Jess Kay - 7 years ago
A: Our products are made with natural and certified organic ingredients and can vary from batch to batch. Depending on the time of year when we sourced them, the conditions under which they've been stored, etc., it can have an effect on the color and/or consistency of the product.
submitted bySheaMoisture - 7 years agoBrand expert
Q: Is Raw Shea Butter Moisture Retention Shampoo protein free?
submitted by KL - 7 years ago
A: This line does contain protein.
submitted bySheaMoisture - 7 years agoBrand expert
Q: is this a good product for people of color who have different textures of hair?
submitted by Ab - 7 years ago
A: Yes it is! This line is great for damaged, transitioning hair.
submitted bySheaMoisture - 7 years agoBrand expert
Q: Can this be used for dyed hair? Is it color safe?
submitted by Cce - 8 years ago
A: Hi Cce Yes, all our shampoos are sulfate free and will not impact hair color.
submitted bySheaMoisture - 8 years agoBrand expert
Related Categories
Summary of reviews
The Shea Moisture Raw Shea Butter Deep Moisturizing Shampoo with Sea Kelp and Argan Oil is highly praised for its ability to hydrate and nourish curly and coily hair. Guests appreciate its pleasant scent, creamy texture, and effective cleansing without stripping natural oils. Many have noted significant improvements in hair softness, manageability, and shine after use. This product is a great addition to any hair care routine, especially for those with dry or textured hair.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2 out of 5 stars with 1415 reviews
effectiveness: 3.02 out of 5
quality: 3.15 out of 5
value: 2.73 out of 5
55% would recommend
117 recommendations
Moisturizes colored hair
5 out of 5 stars
Thumbs up graphic, would recommend
Veronica - 1 month ago, Verified purchaser
For a cruelty free product, this one definitely moisturized my red color treated hair! I highly recommend!
Amazing from a Discerning Hair Expert
5 out of 5 stars
Thumbs up graphic, would recommend
TargetMom - 2 months ago, Verified purchaser
I am an expert on natural hair care, especially hydration for wavy or curly hair. This is an extremely MOISTURIZING shampoo that is gentle yet cleans your scalp properly. Love it! Thank you Bullseye!
Great gentle cleanser
4 out of 5 stars
Thumbs up graphic, would recommend
Kayla - 2 months ago, Verified purchaser
Considering its a sulfate-free shampoo, it doesnt cleanse like a clarifying shampoo would, but that makes it perfect for days inbetween when your hair is oily at the roots but your ends might get too dry from a traditional shampoo. I love using it midweek between my shampoos with sulfates, it smells lovely and I also pair it with the matching hair mask, makes my hair so soft.
Just ok
3 out of 5 stars
Mrhsamples - 3 months ago
This is an ok shampoo. I didn’t notice my hair being any more moisturized than it does with my regular shampoo. It has a very herbal scent, which isn’t something I prefer. It didn’t lather up very much, but my hair got clean
1 reply from SheaMoisture team - 3 months ago
We’re sorry to hear this, the quality of our Raw Shea Butter Deep Moisturizing Shampoo is important to us. We’d like to gather more details about the product and your experience. Please email support@sheamoisture.com with the ref id: 50078750.
Moisture extreme
4 out of 5 stars
Thumbs down graphic, would not recommend
jessicaallen386 - 3 months ago
I think if I had another type of hair texture this shampoo would’ve been great for my hair. I’ve kept this shampoo as a once a week routine for my hair. The first time I tried it my hair dried very oddly and was almost more oily. I didn’t like the texture of my hair when I used it. Now I use it once and then follow up with a cleansing shampoo and my hair doesn’t get too oily from it. If your hair really needs the moisture then this shampoo is it but I’d be weary if your hair is not needing a moisture shampoo.
SheaMoisture Shampoo
4 out of 5 stars
Thumbs up graphic, would recommend
JuVi - 3 months ago
This shampoo does leave my hair smooth and hydrated. First time trying this brand and this deep moisturizing shampoo does leave it moisturized. The scent is good and not overwhelming. Happy with this product.
Nice slip and lather
4 out of 5 stars
Thumbs up graphic, would recommend
MzTnT - 3 months ago
I received this shampoo for free in exchange for my honest opinion. This shampoo has a nice consistency and slip to it. It also lathers well. I have moisture lacking hair and this helped to bring moisture back to my hair. Overall, I will purchase this shampoo in the future.
Shea moisture deep moisturizing shampoo softener my hair and detangle my stubborn hair the scent so mild. Mositure and cleanse your hair for a healthy shine that your family and friends will noticed .
5 out of 5 stars
Thumbs up graphic, would recommend
Purple 11 - 4 months ago
I received this Shea moisture shampoo free from heybullseye sampling program for my honest review when I received the shampoo is smell really good I love deep moisturizer shampoo for my thick hair when I used the shampoo makes my hair soft and silky.
Dont recommend
2 out of 5 stars
Thumbs down graphic, would not recommend
Diana - 4 months ago, Verified purchaser
My hair feels heavier and I feel like the scalp gets oilier faster. Also I hate that it doesn’t lather much. I feel like I didn’t clean my hair good after one wash.
1 reply from SheaMoisture team - 3 months ago
We're sorry to hear that our Raw Shea Butter Moisture Retention Shampoo didn't meet your needs. Your feedback is valuable to us. Please contact our Consumer Services team at support@sheamoisture.com with your contact details and the ref id: 49790827 so we can address your concerns and enhance your experience.
Works but heavy
3 out of 5 stars
Thumbs up graphic, would recommend
Julez - 4 months ago, Verified purchaser
I’ve been using this product for years and it’s the only thing I’ve liked of “cheaper” products. It doesn’t make my scalp dry out, although my hair does get oily after 2 days due to the formula change. It has oils which makes the hair greasy. I wish it was lighter on my hair , I’ll still use though until I find something similar and less greasy.
1 reply from SheaMoisture team - 4 months ago
We're sorry to hear about your experience with our Raw Shea Butter Moisture Retention Shampoo. Your feedback is important to us. Please contact our Consumer Services team at support@sheamoisture.com with your contact details and the ref id: 49713138 so we can gather more details and assist you further.
Hair won't adjust
1 out of 5 stars
Thumbs down graphic, would not recommend
mae_ - 4 months ago
got this because my hair needed some extra moisture from the cold, it’s been over a month and my hair has not adjusted to it
1 reply from SheaMoisture team - 4 months ago
We're disappointed to hear that you were unsatisfied with our Raw Shea Butter Deep Moisturizing Shampoo. Please reach out to our Consumer Services team at support@sheamoisture.com with your contact details and the ref id: 49601049 so we can better understand your experience and work to improve our products.
Pretty Good Product
5 out of 5 stars
genesisb97 - 6 months ago
originally posted on influenster.com
Pretty good product. Leaves my hair feeling rejuvenated and amazing after use. It has a beautiful smell that makes the whole bathroom smell good. As a woman with curls and coils this product was amazing for my hair texture
LOVE this but what are the scents?
5 out of 5 stars
momofthreecali - 10 months ago
originally posted on sheamoisture.com
Looking for a perfume JUST like this. What are the notes in the scent? I have no experience with perfume and hate most scents but THIS one is amazing.
Effective Hydration ✨
5 out of 5 stars
valeriam409 - 10 months ago
originally posted on influenster.com
My experience with SheaMoisture's Raw Shea Butter Moisture line has been very positive. It effectively addresses dryness and leaves my hair feeling nourished and hydrated. The natural ingredients and versatile use make it a valuable addition to my skincare and haircare routine. I highly recommend this product to anyone dealing with dry hair, or anyone who simply wants to incorporate more natural products into their daily regimen.
Great shampoo
4 out of 5 stars
kimberlyrob238_5679 - 11 months ago
originally posted on influenster.com
Shea moisture has become a very influential brand, especially in my house. We have 4C coily hair and Shea moisture makes a great shampoo and conditioner that locks in moisture and preserves my curls. The Shea moisture butter, retention shampoo, really really helps my hair to stay moist and it cleans it and removes all build up my scalp and my hair without drying out my hair. It makes my hair so soft and manageable. I can braid it twisted do whatever I want because it’s not tangled, but the moisture and water allows it to be more manageable and I’m able to tame my mane.
Locks in moisture
5 out of 5 stars
maria172 - 11 months ago
originally posted on influenster.com
This paraben-free and color safe shampoo is made with hair fortifying ingredients that restore hydration in curly hair. It is formulated with raw shea butter, sea kelp, and argan oil, delivering three times more moisture to curly to coily hair. I permed my hair months ago. My hair was dry and dull most of the time, but everything changed after trying this shampoo. Now, my hair feels hydrated and even looks shiny. Also, it leaves my scalp feeling clean. One thing to note if you have oily hair, make sure to dilute the shampoo to avoid product saturation.
Buy if you want dry/frizzy hair
1 out of 5 stars
Thumbs down graphic, would not recommend
Ap1015 - 11 months ago, Verified purchaser
I have wavy textured hair and this made my hair so dry even after 3 days not washing I had frizz everywhere. Made my roots greasy. Overall so disappointed it made my hair so dry to the point I made an appointment for a deep conditioning treatment at the salon.
1 reply from SheaMoisture team - 11 months ago
We apologize for any inconvenience caused by our Butter Deep Moisturizing Shampoo. Your satisfaction is our priority. Please reach out to our Consumer Services team at support@sheamoisture.com with your contact details and the ref ID: 47594506 so we can address your concerns promptly.
Didn't work for my hair
3 out of 5 stars
Brittney - 11 months ago
originally posted on TopBox Marketing
[This review was collected as part of a promotion.] I really wanted to like this because I love the shampoo, unfortunately it left my hair feeling dirty and like there was build up after using it. My roots felt and looked greasy and the lengths tended to mat together and looked stringy. There was once or twice my hair looked really good, shiny and bouncy, but I'm not sure how or why it only happened then. My hair definitely was moisturized, just maybe too much.
Great
5 out of 5 stars
Angeline79 - 11 months ago
originally posted on TopBox Marketing
[This review was collected as part of a promotion.] I loved it, my hair was very soft, it leaves a rich smell and a feeling of cleanliness, my hair looks healthier and when combined with the conditioner it is much better
Best shampoo for moisturizing curls
5 out of 5 stars
Vale21 - 11 months ago
originally posted on TopBox Marketing
[This review was collected as part of a promotion.] I recently tried the Shea Moisture Raw Shea Butter Deep Moisturizing Shampoo with Sea Kelp & Argan Oil, and I have to say, it's been a game changer for my hair care routine. The packaging is quite sturdy and the pump dispenser is convenient, ensuring that I get just the right amount of product without any mess. The scent is pleasant—subtly sweet with a hint of freshness from the sea kelp, which makes for a delightful shower experience. The shampoo has a rich, creamy texture that lathers well, even with a small amount. It spreads easily through my hair, ensuring that every strand gets a thorough cleanse. I have noticed that it effectively removes buildup without stripping my hair of its natural oils. What sets this shampoo apart for me is its moisturizing properties. My hair tends to be on the drier side, and after using this shampoo, I noticed a significant improvement in hydration. The raw shea butter deeply nourishes, while the sea kelp and argan oil help to restore and protect my hair. Post-wash, my hair feels softer, more manageable, and visibly shinier ✨