$28.00 when purchased online
Target Online store #3991
About this item
Highlights
- White-tinted lash treatment + primer in 1
- Enhances length, curl & volume of mascara
- 360° magniLASH bristle brush evenly coats lashes
- Vegan, safe for contact lens-wearers, ophthalmologist & dermatologist tested
Description
Push up & prime your lashes with tarte's™ best-selling lash primer that coats lashes to create an even base & enhance mascara’s performance. This primer lengthens & strengthens lashes with nourishing, plant-based conditioners to fend off flaking & fall-out. The lightweight, white-tinted formula enhances the bold black effects of your mascara. Includes a mini lights, camera, lashes™ 4-in-1 mascara for the ultimate voluminous finish. Formulated without: Parabens, Mineral Oil, Phthalates, Triclosan, Sodium Lauryl Sulfate, Gluten.
How to use: wedge 360° magniLASH brush at the base of lashes & comb upward to the tip. Finish with two coats of mascara for maximum lash impact.
How to use: wedge 360° magniLASH brush at the base of lashes & comb upward to the tip. Finish with two coats of mascara for maximum lash impact.
Suggested Age: 13 Years and Up
Color Palette: Light Tones
Product Form: Brush-On
CPSC Choking Hazard Warnings: Choking_hazard_small_parts
Beauty Purpose: Thickening, Filling
Net weight: .24 fl oz (US)
Features: Lightweight, Dermatologist Tested, Ophthalmologist Tested
TCIN: 82609068
UPC: 846733012459
Item Number (DPCI): 342-02-7592
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 0.921 inches length x 1.197 inches width x 5.906 inches height
Estimated ship weight: 0.086 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.7 out of 5 stars with 1465 reviews
100% would recommend
2 recommendations
Length and thickening!
5 out of 5 stars
Danielle P. - 10 days ago
originally posted on tartecosmetics.com
[This review was collected as part of a promotion.] This primer is great because it thickens and lengthens my lashes to give my mascara a great base to attach to. ALSO I love that it isn’t waterproof so when I take it off at night I don’t have to rub to hard under my eyes yet it doesn’t flake during the day ! Best yet…
Lashes will appear longer and fuller!
5 out of 5 stars
Heather B. - 24 days ago
originally posted on tartecosmetics.com
[This review was collected as part of a promotion.] This is the best lash primer! I use this religiously every day. I definitely notice that my lashes appear longer and fuller. I have repurchased this multiple times. (In my initial hunt to find a lash primer, I tried less expensive brands, but they don’t hold a candle to Tarte!)
Cannot live without this!!!
5 out of 5 stars
Hannah W. - 1 month ago
originally posted on tartecosmetics.com
[This review was collected as part of a promotion.] I use this daily under my mascara, it is a necessity!!!! It will make your lashes looks so full! Definitely buy, I need this product!
Okay
3 out of 5 stars
Lindsey C. - 1 month ago
originally posted on tartecosmetics.com
[This review was collected as part of a promotion.] Adds volume but it kind of weighs down my thin lashes.
Use this everyday
5 out of 5 stars
Terry R. - 2 months ago
originally posted on tartecosmetics.com
[This review was collected as part of a promotion.] not only do I use opening act for my eyelashes, but I also use it to thicken my eyebrows, which are still pretty good but when I put on the opening act, it just opens up my eyes. Sometimes I only wear the lash primer and the mascara depends on what I’m doing. I love it thanks.
Great primer
5 out of 5 stars
Amanda R. - 2 months ago
originally posted on tartecosmetics.com
I am loving my lash primer. I have not used primer in the past but decided to give Tarte's primer a try and I am loving it. I highly recommend.
Amazing lash primer
5 out of 5 stars
Mari H. - 3 months ago
originally posted on tartecosmetics.com
[This review was collected as part of a promotion.] Love this primer! It helps your lashes look so long.
Love!
5 out of 5 stars
Dyanna D. - 4 months ago
originally posted on tartecosmetics.com
[This review was collected as part of a promotion.] Love this product and have been using it for year. I feel like I’m doing my lashes a favor putting this on first.
Extra lash drama!
5 out of 5 stars
Allison B. - 4 months ago
originally posted on tartecosmetics.com
[This review was collected as part of a promotion.] This product is excellent. If you want to add even more lash drama, apply this product first!
Dried out my eyelashes
2 out of 5 stars
- 4 months ago
originally posted on http://www.ulta.com

I actually found that my Lengthening and volumizing mascara didn't work as well when I applied the primer. I went back to my original eyelash primer by Honest and my long lashes are back!
Game changer
5 out of 5 stars
Karen M. - 4 months ago
originally posted on tartecosmetics.com
[This review was collected as part of a promotion.] Life changing. Makes the mascara go on so smoothly. Game changer
Perfection!
5 out of 5 stars
Sarah M. - 5 months ago
originally posted on tartecosmetics.com
[This review was collected as part of a promotion.] This primer is the perfect compliment to Tarte mascara!
Where have you been all my life!!!!
5 out of 5 stars
Brassy68 - 5 months ago
originally posted on http://www.ulta.com

Would rate 10 stars if that was an option! I have tried false eyelashes which I earned the hard way that I am allergic to the glue. This product coupled with the tartlet mascara is AMAZING, gives me length fullness and ZERO clumping. If you lashes are clumping, make sure they are clean no makeup from the day before. I don't write reviews but had to write this one. My lashes are very short and sparce; this gives me all that I need to complete my makeup look and a no makeup look. Try the travel size if you are on the fence. Also, as soon as you apply the primer, immediately apply the mascara. To be honest I do not iike the purple tub in Tarte but I LOVE LOVE LOVE the Tartelette
Makes lashes look long and keeps mascara on
5 out of 5 stars
Sharon W. - 5 months ago
originally posted on tartecosmetics.com
[This review was collected as part of a promotion.] I’ve used this many times, and I’m always happy to reorder it. It keeps mascara on even longer.
Finally Thick Eyelashes!
5 out of 5 stars
Natalie A. - 5 months ago
originally posted on tartecosmetics.com
[This review was collected as part of a promotion.] This is the best primer for your eyelashes!! Using it along with tartlets XL mascara makes my eyelashes look so full!! I highly recommend this primer to go along with any of the Tarte mascaras!!
Lashes are much fuller
5 out of 5 stars
Molly H. - 5 months ago
originally posted on tartecosmetics.com
[This review was collected as part of a promotion.] This really helps make the lashes more full. I use it all the time!
Great!
5 out of 5 stars
Melinda D. - 5 months ago
originally posted on tartecosmetics.com
[This review was collected as part of a promotion.] This is the product you don’t know you need until you try it!!!! Makes my lashes look so long and I feel it’s helping with the health of my lashes, too!
Nice job!
4 out of 5 stars
Jason S. - 5 months ago
originally posted on tartecosmetics.com
[This review was collected as part of a promotion.] This does a nice job of keeping your mascara on the lashes all day. Pretty good job of making the mascara better. If you tend to get oily lids or your mascara isn’t the best, this is good to have to make it better!
Primes well
5 out of 5 stars
Joy B. - 5 months ago
originally posted on tartecosmetics.com
[This review was collected as part of a promotion.] Good primer works well with other mascaras as well.
Will buy again
4 out of 5 stars
Karen F. - 5 months ago
originally posted on tartecosmetics.com
[This review was collected as part of a promotion.] This was my first time buying this product and I love it. My lashes are so much fuller and longer.