$9.00 when purchased online
Target Online store #3991
About this item
Highlights
- Matte and metallic finishes
- Waterproof
- No sharpening required
- Soft, gliding application
- Proudly cruelty free with clean ingredients
Description
It's all in the details. Define and line your eyes with Ulta Beauty Collection's Automatic Eyeliner. Precise, fine-tip point provides creativity for any liner style. Choose your go-to from matte or shimmery metallic finishes. Packaging may vary, same formula you love.
Suggested Age: 10 Years and Up
Color Palette: Dark Tones
Product Form: Pencil
Beauty Purpose: Defining
Net weight: 1 Ounces
TCIN: 91382497
UPC: 717897121410
Item Number (DPCI): 342-02-5655
Origin: Made in the USA
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 5.098 inches length x 0.306 inches width x 0.306 inches height
Estimated ship weight: 0.01 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Summary of reviews
This eyeliner is praised for its smooth application and long-lasting wear, making it a favorite among guests. Many appreciate the variety of colors available, especially the unique shades like matte cobalt and purple. However, some guests have experienced issues with smudging and durability. Overall, it offers great value for those seeking an affordable yet effective eyeliner option.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.1 out of 5 stars with 6862 reviews
100% would recommend
1 recommendations
Opaque
5 out of 5 stars
Thumbs up graphic, would recommend
tiffanyp - 17 days ago, Verified purchaser
- Skin tone: Light
- Hair color: Brunette
- Skin type: Normal
- Eye color: Hazel
This is a good white. Many others I’ve tried aren’t opaque. I use it on my waterline.
don't buy metallic purple
2 out of 5 stars
Maria - 29 days ago
originally posted on http://www.ulta.com
![](http://images.powerreviews.com/images_merchants/logos/11984_logo_small.png)
the color payoff blows, you'd need a black shadow liner first to make it pop, go with ColourPop.... About the same price but wayyyyyy better quality.
A great color for hazel eyes
4 out of 5 stars
Linda - 1 month ago
originally posted on http://www.ulta.com
![](http://images.powerreviews.com/images_merchants/logos/11984_logo_small.png)
Easy to use
No I wouldn't buy this product again.
3 out of 5 stars
Jennifer - 2 months ago
originally posted on http://www.ulta.com
![](http://images.powerreviews.com/images_merchants/logos/11984_logo_small.png)
It smeared.
Constantly good quality and will buy again
5 out of 5 stars
Siu - 2 months ago
originally posted on http://www.ulta.com
![](http://images.powerreviews.com/images_merchants/logos/11984_logo_small.png)
Constantly good quality and will buy again
i would like buy again
5 out of 5 stars
parisa - 2 months ago
originally posted on http://www.ulta.com
![](http://images.powerreviews.com/images_merchants/logos/11984_logo_small.png)
i like it
Use it alot. Nice
4 out of 5 stars
Jacqueline - 2 months ago
originally posted on http://www.ulta.com
![](http://images.powerreviews.com/images_merchants/logos/11984_logo_small.png)
Great
Not really impressed.
2 out of 5 stars
Magnolia - 2 months ago
originally posted on http://www.ulta.com
![](http://images.powerreviews.com/images_merchants/logos/11984_logo_small.png)
I bought the teal and LOVE the color…if I spend 5 minutes scraping it onto my eyelid. The liner is too dry and drags when trying to apply, have to go over the same spot several times as it tugs at the skin around my eyes. While its beautiful once it's on there, but it is not worth my money to re-purchase. It lasts for several hours then fades, and it's not worth re-applying. I'm not going to exacerbate my eyes wrinkling prematurely by tugging and pulling the skin around my eyes taught to apply for the sake of a mid-at-best eyeliner. Wish it was way creamier.
I love this product!
5 out of 5 stars
Jo - 2 months ago
originally posted on http://www.ulta.com
![](http://images.powerreviews.com/images_merchants/logos/11984_logo_small.png)
I've been buying this item for several years now. It's the only eyeliner that I will buy. It goes on so smoothly & there are several colors to choose from. I've recommended this product to others as well. If you decide to try it you won't be disappointed.
Automatic doesn't work!!
2 out of 5 stars
Amber - 3 months ago
originally posted on http://www.ulta.com
![](http://images.powerreviews.com/images_merchants/logos/11984_logo_small.png)
I bought two of these eyeliners and neither one would get more eyeliner out when I twisted it. I had previously been using the ulta eyeliner pencils and they lasted me years. One of these didn't even last two months with infrequent use
Eyeliner
4 out of 5 stars
SUSAN - 3 months ago
originally posted on http://www.ulta.com
![](http://images.powerreviews.com/images_merchants/logos/11984_logo_small.png)
I love the brown. It's perfect & glides easily over the lash line BUT I don't care as much for the purple. Too lightly pigmented so it's difficult to see. Not a fan of the purple because it needs to be a tad darker. Would purchase the brown again.
Does not stay on long enough without wearing off
1 out of 5 stars
Nicole - 3 months ago
originally posted on http://www.ulta.com
![](http://images.powerreviews.com/images_merchants/logos/11984_logo_small.png)
I did not like this product. It wears off too quick.
Great for tightlining, underlining eyes
5 out of 5 stars
Aileen - 3 months ago
originally posted on http://www.ulta.com
![](http://images.powerreviews.com/images_merchants/logos/11984_logo_small.png)
I love this in matte brown for subtle lining on my "no makeup" makeup days
Not Smooth
2 out of 5 stars
Em - 3 months ago
originally posted on http://www.ulta.com
![](http://images.powerreviews.com/images_merchants/logos/11984_logo_small.png)
I bought the matte purple & black glitter colors. when I swiped them across my hand at the store with the testers, they seemed to go on smooth. not the same story once I tried to apply them to my eyes.I had to go over several times and it kept just taking it off when I did. The black glitter definitely didn't have very much glitter and almost seemed grayish instead of black. will be returning both colors.
Yes
4 out of 5 stars
Ari - 3 months ago
originally posted on http://www.ulta.com
![](http://images.powerreviews.com/images_merchants/logos/11984_logo_small.png)
I fw it heavy. Nicely pigmented and inexpensive
Still love this eyeliner
5 out of 5 stars
Jackson - 4 months ago
originally posted on http://www.ulta.com
![](http://images.powerreviews.com/images_merchants/logos/11984_logo_small.png)
I've purchased more expensive liners and they run and use up quickly. This one works best at a great price.
Eyeliner
1 out of 5 stars
Debbie - 4 months ago
originally posted on http://www.ulta.com
![](http://images.powerreviews.com/images_merchants/logos/11984_logo_small.png)
Hate the glitter. Must have been in the wrong place! Didn't know i bought it!!
I will buy this product again!
5 out of 5 stars
Sandra - 5 months ago
originally posted on http://www.ulta.com
![](http://images.powerreviews.com/images_merchants/logos/11984_logo_small.png)
I like this eyeliner. It goes on smoothly and lasts a long time. I really like the color, too.
I would not buy this product again.
1 out of 5 stars
Please don't include my name or email. - 5 months ago
originally posted on http://www.ulta.com
![](http://images.powerreviews.com/images_merchants/logos/11984_logo_small.png)
The spoolie broke off after just 1 week of using the product.
I would not buy again
1 out of 5 stars
Charlotte - 5 months ago
originally posted on http://www.ulta.com
![](http://images.powerreviews.com/images_merchants/logos/11984_logo_small.png)
Very disappointed. It's not waterproof. Won't stay in place