$9.00 when purchased online
Target Online store #3991
About this item
Highlights
- Matte and metallic finishes
- Waterproof
- No sharpening required
- Soft, gliding application
- Proudly cruelty free with clean ingredients
Description
It's all in the details, my dear. Define and line your eyes with Ulta Beauty Collection's Waterproof Automatic Retractable Eyeliner. The precise, fine-tip point provides creativity for any liner style. Smudge, smoke out or define the upper lid or lower lash line for desired look. Choose your go-to finishes from matte, shimmer or metallic. Bonus: No sharpening required! Packaging may vary, same formula you love.
Suggested Age: 10 Years and Up
Color Palette: Dark Tones
Product Form: Pencil
Beauty Purpose: Defining
Net weight: 1 Ounces
TCIN: 91382497
UPC: 717897121410
Item Number (DPCI): 342-02-5655
Origin: Made in the USA
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 5.098 inches length x 0.306 inches width x 0.306 inches height
Estimated ship weight: 0.01 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Summary of reviews
This eyeliner is praised for its smooth application and long-lasting wear, making it a favorite among guests. Many appreciate the variety of colors available, especially the unique shades like matte cobalt and purple. However, some guests have experienced issues with smudging and durability. Overall, it offers great value for those seeking an affordable yet effective eyeliner option.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.1 out of 5 stars with 6883 reviews
100% would recommend
1 recommendations
It's ok
3 out of 5 stars
Cheri - 14 days ago
originally posted on http://www.ulta.com

This eyeliner goes on nicely, but fades during the day. It's fine, it not a favorite.
Excellent quality eyeliner!
5 out of 5 stars
Angela - 14 days ago
originally posted on http://www.ulta.com

I bought this eyeliner in light pink, I had originally wanted to buy it in white. I am so glad that I bought it in light pink! It really flatters the colors of my face, I put it under my eyeliner under my eyes and also right under my eyebrows to highlight my eyebrows. Perfect quality, and excellent price! Thank you.
smudges so much
1 out of 5 stars
mare - 19 days ago
originally posted on http://www.ulta.com

Not sure why I've given this so many chances but this eyeliner always smudges.
Good eye liner
5 out of 5 stars
Cc - 27 days ago
originally posted on http://www.ulta.com

For the price, this is a good eyeliner . Ulta brand products are purchases I have been happy with
Makes my brown eyes pop!
5 out of 5 stars
Donna - 2 months ago
originally posted on http://www.ulta.com

Wasn't sure if I'd like this color or not, wasn't the exact color I wanted. LOVE IT! Makes my brown eyes deeper, darker yet still pop out.
Eye Opener
5 out of 5 stars
KARN - 2 months ago
originally posted on http://www.ulta.com

Great product, I use on bottom eyelid and makes my eyes pop. Price is reasonable and quality seems good. I would recommend this vs more expensive options.
Did not perform as well as hoped.
1 out of 5 stars
Sandra - 2 months ago
originally posted on http://www.ulta.com

I don't have oily lids, but the liner just glided over as if too oily. Repeated the line with 3 layers to get the color to wake up. Purchased the Metallic Green but it really appeared gray. Returned it unfortunately.
I would buy this product again
4 out of 5 stars
Tameka - 2 months ago
originally posted on http://www.ulta.com

Love the color
Repeat Buyer of the Eyeliner
5 out of 5 stars
Cheryl B - 2 months ago
originally posted on http://www.ulta.com

Love Ulta's gel eyeliner. Glides on easy without tugging which is important esp on aging skin. Stays on well, but washes off without too much difficulty.
good for on the go!
4 out of 5 stars
sshreybaee - 2 months ago
originally posted on http://www.ulta.com

this eyeliner pencil is great for creating a "smudged" eyeliner look & glides on fairly easy. i usually prefer liquid over pencil liners, but this brown liner actually does the job
My new go to pencil
5 out of 5 stars
Betsy - 2 months ago
originally posted on http://www.ulta.com

After years of buying $30 and $40 (or more) pencil eyeliners, I happened to grab this in check out at Ulta. Holy smokes! Goes on smoothly, stays put and also works as an eyebrow pencil (with a little brushing afterward). Have it in several colors but the brown is the best!
I used to love this product
1 out of 5 stars
A - 2 months ago
originally posted on http://www.ulta.com

I've used these eyeliners for years and loved them. Sometime in the last 2 years they were out of stock and it seems the formula has changed. Now my eyes become red, flaky and itchy along the lashline and lid. So very disappointed. I bought several colors and they all cause an issue. I will not purchase again!
smudges
1 out of 5 stars
Kathy - 2 months ago
originally posted on http://www.ulta.com

labeled as "waterproof" but it smduges so easily, gets everywhere, snd eventually fades
Smooth glide and lasting color
5 out of 5 stars
Cristina - 2 months ago
originally posted on http://www.ulta.com

This pencil is easy to glide on your lashline and it stays on longer than I expected. Very little smearing by the end of the day. I would recommend
I recommend this product
5 out of 5 stars
Christine - 3 months ago
originally posted on http://www.ulta.com

It is a better overall retractable eye liner pencil, I have been using this one for years, I have experienced many I always came back to this one, glides better better color, and retracts better.
Not the best.
2 out of 5 stars
Almost useless. - 3 months ago
originally posted on http://www.ulta.com

Its okay to put in your lash line if you don't touch your face at all after wearing makeup. NOT for your waterline at all it smudges and disappears immediately after applying. It's really nothing special I will not recommend it to anyone.
Opaque
5 out of 5 stars
Thumbs up graphic, would recommend
tiffanyp - 3 months ago, Verified purchaser
- Skin tone: Light
- Hair color: Brunette
- Skin type: Normal
- Eye color: Hazel
This is a good white. Many others I’ve tried aren’t opaque. I use it on my waterline.
Did not like this
1 out of 5 stars
- 3 months ago
originally posted on http://www.ulta.com

Didn't go on well barley showed up
don't buy metallic purple
2 out of 5 stars
Maria - 3 months ago
originally posted on http://www.ulta.com

the color payoff blows, you'd need a black shadow liner first to make it pop, go with ColourPop.... About the same price but wayyyyyy better quality.
A great color for hazel eyes
4 out of 5 stars
Linda - 3 months ago
originally posted on http://www.ulta.com

Easy to use