EasterBlack-owned or founded brands at TargetGroceryClothing, Shoes & AccessoriesBabyHomeFurnitureKitchen & DiningOutdoor Living & GardenToysElectronicsVideo GamesMovies, Music & BooksSports & OutdoorsBeautyPersonal CareHealthPetsHousehold EssentialsArts, Crafts & SewingSchool & Office SuppliesParty SuppliesLuggageGift IdeasGift CardsClearanceTarget New ArrivalsTarget Finds#TargetStyleTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores

Sponsored

Water Filtration Pitcher Navy 7 cup Capacity - up&up™: BPA-Free, Dishwasher-Safe, Brita Compatible, Filters Mercury & Chlorine

Water Filtration Pitcher Navy 7 cup Capacity - up&up™: BPA-Free, Dishwasher-Safe, Brita Compatible, Filters Mercury & Chlorine - 2 of 4Water Filtration Pitcher Navy 7 cup Capacity - up&up™: BPA-Free, Dishwasher-Safe, Brita Compatible, Filters Mercury & Chlorine - 3 of 4Water Filtration Pitcher Navy 7 cup Capacity - up&up™: BPA-Free, Dishwasher-Safe, Brita Compatible, Filters Mercury & Chlorine - 4 of 4
Water Filtration Pitcher Navy 7 cup Capacity - up&up™: BPA-Free, Dishwasher-Safe, Brita Compatible, Filters Mercury & Chlorine - 1 of 4
$17.99 when purchased online
Target Online store #3991

About this item

Highlights

  • Delivers fresh, great tasting water
  • Improved filter design prevents clogging and ensures consistent flow of water
  • BPA-free
  • Flip-top lid for easy filling
  • Space-saving shape
  • Dishwasher safe
  • Each filter lasts 2 months or 40 gallons
  • Activated carbon and ion exchange resin reduce impurities* to make your water taste better (*Ion exchange resin captures copper, benzene, cadmium, and zinc. Activated carbon reduces chlorine [taste and odor] and mercury.)

Description

Drinking filtered water is good for you and our planet. Every up&up™ filter lasts two months, filtering up to 40 gallons of water, the equivalent of 300 single-use plastic bottles*. Plus, our filters now feature a brand new, patent-pending* design that prevents clogging. Enjoying fresh, great tasting water has never been easier.

*Patent application WO 2021/013581 A1
**16.9 ounce bottles
Dimensions (Overall): 10.43 Inches (H) x 4.17 Inches (W) x 10.24 Inches (D)
Weight: 2 Pounds
Water Filtration Compatibility: Brita Water Pitcher Filters
Capacity (Volume): 7 Cup
Filters: Mercury, Benzene, chlorine, Copper, Unpleasant Odors, Unpleasant Tastes
Includes: Pitcher, Instruction Book, 1 Filter, Installation Instructions
Features: Water Purification: BPA-Free, Easy Installation, Calendar Ring
Maximum Filter Life: 4 Months
Material: Plastic
Care & Cleaning: Dishwasher-Safe
TCIN: 76150596
UPC: 812501012198
Item Number (DPCI): 072-00-0174
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 10.25 inches length x 10 inches width x 4.5 inches height
Estimated ship weight: 1.475 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: what type filter are you to use with this Pitcher?

submitted by - 1 year ago
  • A: Hi, Thank you for your interest in our Water Filtration Pitcher Navy 7 cup Capacity - up & up™. The Brita Water Pitcher Filters are compatible with this pitcher. I hope this information is helpful! If you have further questions, please contact Target Guest Services at 1-800-591-3869. - Lima

    submitted byLima - 1 year ago
    Target staff support
  • A: Thank you for your comment. up&up filters or the Brita filters are compatible with this pitcher.

    submitted byup&up Customer Service - 11 months ago
    Brand expert

Q: Does it come with the filter?

submitted by Ana - 2 years ago
  • A: Yes!

    submitted byup&up Customer Service - 2 years ago
    Brand expert
  • A: Thanks, I needed to know if this comes with a filter too!! Ad does not say.

    submitted byMe - 1 year ago

Q: Is there an indicator light that tells you when the filter needs to be replaced?

submitted by Airen LW - 3 years ago
  • A: Hello Airen LW - Great question the Water Filtration Pitcher Navy 7 cup Capacity - up & up™ dose not have a indicator light.For optimum performance, replace the filter after 40 gallons or approximately once every 2 months.Hope this helps - David

    submitted byDavid - 3 years ago
    Target staff support
  • A: Hi Airen, thanks for your question! There isn't a light but there is a date/calendar on top that can be set to a date on the future when the filter needs to be changed. The filter lasts for 40 gallons, so depending on how much water you use it will last between 2-3 months. Thanks again!

    submitted bymfaulkner - 3 years ago

Q: Does this filter out lead?

submitted by Janice - 1 month ago
  • A: Hello Janice - We appreciate your interest in this Water Filtration Pitcher. It filters: Mercury, Benzene, chlorine, Copper, Unpleasant Odors, Unpleasant Tastes. We know you will love it. – Joe

    submitted bySamar - 1 month ago
    Target staff support

Q: How quickly does the filter process the water/the pitcher is filled?

submitted by JLC - 1 year ago
  • A: Thank you for your question. Tap water will flow through the up&up filters at a steady speed, filtering the water in a 7C Pitcher in about 3-4 minutes. Please let us know if you have further comments or questions any time by emailing us at: support@water-filtration.net.

    submitted byup&up Customer Service - 11 months ago
    Brand expert

Q: Is this NSF & WQA NSF-42, 53 certified? Is the top cover silicone? Platinum silicone? If not, which material is it made of? Thx

submitted by Malsiemom - 2 years ago
  • A: Thank you for your question. Yes, the up&up 7C Pitcher, when used with the up&up filters, are NSF certified for both 42 & 53 to WQA standards. The Pitcher lid/cover is not made of silicone or platinum silicone, rather BPA-Free thermoplastic. Please let us know if you have further comments or questions any time by emailing us at: support@water-filtration.net.

    submitted byup&up Customer Service - 11 months ago
    Brand expert

Q: Can brita filters be used with this pitcher?

submitted by Ashley - 2 years ago
  • A: Hello Ashley - Great question! Yes, the Brita Water Pitcher Filters are compatible with this pitcher. I hope this information is helpful! - Jaimee

    submitted byJaimee - 2 years ago
    Target staff support

Q: where should the water line be on the side of the pitcher below the blue filter holder when it is full? Is there a video showing how to fill and filter the correct amount? How m

submitted by Rachel - 3 years ago
  • A: Hi Racheal, thanks for shopping for up&up products! There isn't a "fill to" line on the pitcher. When water goes into the hopper (the top part) then filters into the reservoir below. When no more water can go into the hopper, it's full. Also, it isn't necessary to always keep it "full". Just put water in the top part as you see fit.

    submitted bymfaulkner - 3 years ago

Q: Is there a list of minerals this pitcher filters out, please. We love this pitcher but are curious if this filtered water can be used in our truck radiator. Thank you very much..

submitted by Kimmeldoll - 3 years ago
  • A: Hello Kimmeldoll - Thank you for reaching out to us, we understand how important it is to have fresh water. The pitcher filters Mercury, Benzene, chlorine, Copper, Unpleasant Odors, Unpleasant Tastes. We do hope this was helpful and you enjoy the rest of your day. - James

    submitted byJames - 3 years ago
    Target staff support

Q: How often do I change the water filter if I'm the only one using it? and do I need to change it everytime I refill the pitcher?

submitted by John - 4 years ago
  • A: Hi, John. For optimum performance, replace the filter after 40 gallons or approximately once every 2 months. You do not need to change the filter every time you refill the pitcher. Thank you!

    submitted byup&up Customer Service - 4 years ago
    Brand expert

Related Categories

Summary of reviews

This water pitcher is a popular choice among guests for its slim design, affordability, and effective filtration. Many appreciate its lightweight nature and ease of use, making it a great addition to any kitchen. The pitcher is dishwasher safe and features a convenient flip-top lid for easy filling. While some guests experienced issues with cracks and leaks, the overall performance and value for money have garnered positive feedback, making it a reliable option for daily hydration needs.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.5 out of 5 stars with 169 reviews
    quality: 4.05 out of 5
    value: 4.32 out of 5
    84% would recommend
    32 recommendations

    Small pitcher that doesnt filter completely to 7 cups.

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Unhappy - 1 month ago, Verified purchaser
    Super small and wouldn’t say it’s a 7 cup pitcher because it stop filtering about halfway through and the rest of the water sits in the top. Would NOT purchase again.
    1 reply from the Product Manufacturer team - 1 month ago
    We're sorry to hear of your poor experience with the 7-Cup Pitcher. Unfortunately, it sounds like the filter clogged up due to air bubbles in the filter media. If you take out the filter and lightly tap it against the counter or in the sink, it should resolve the issue, and your pitcher will continue to fill up properly. If you continue experiencing issues, please contact us directly for assistance via email: support@water-filtration.net.
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?

    Not Your Average Pitcher

    5 out of 5 stars
    Thumbs up graphic, would recommend
    KG - 4 months ago
    I love this pitcher. I bought mine 4 years ago and it still going strong. Sure, we have to refill it multiple times a day but that’s because my husband and I drink a lot of water. We like Up & Up’s filters better than Brita or PUR plus they’re more affordable. I’m glad Target offers the option to order in case we need a new one - our store constantly sells out/I was terrified thinking maybe Target stopped making these. Turns out I am happily incorrect. Ditch your Brita or PUR pitcher when it’s time to replace it and get Target’s brand - it’s worth it!!
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?

    Comparable worth it

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Ashley - 5 months ago, Verified purchaser
    Size and quality exactly what I expected. And so far my water already taste better. Would recommend to friends and family.
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Im happy with it

    5 out of 5 stars
    Thumbs up graphic, would recommend
    - 10 months ago, Verified purchaser
    I would say overall I am happy with this one. It took me two separate times to get one not cracked, but when I finally got a good one, it's used and refilled multiple times a day. We leave it on the counter and it's fine. This was bought as a replacement for the build in one in the fridge as the other was hard to use and the replacement filters were way to expensive.
    quality: 3 out of 5
    value: 3 out of 5
    1 guest found this review helpful. Did you?

    Replacement for 1st one that cracked in a couple weeks

    3 out of 5 stars
    Racerider112 - 1 year ago, Verified purchaser
    This is a replacement the first one cracked within two weeks
    1 guest found this review helpful. Did you?

    Good qulity

    5 out of 5 stars
    Thumbs up graphic, would recommend
    None - 1 year ago, Verified purchaser
    It’s good quality! The price is good too
    quality: 5 out of 5
    value: 5 out of 5
    2 guests found this review helpful. Did you?

    Damaged on arrival x2

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    KylieH - 1 year ago, Verified purchaser
    First one came with broken lid near the spout. They quickly sent a replacement and the handle was broken and cracked. The boxes they were shipped to me in had no damage but the inner packaging showed obvious damage on both. They shouldn’t be shipping these out.
    value: 1 out of 5
    quality: 1 out of 5
    3 guests found this review helpful. Did you?

    Great filtration pitcher

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Oregon - 1 year ago, Verified purchaser
    Slim so it doesn't take much room. Highly recommended, works great!
    quality: 5 out of 5
    value: 5 out of 5
    2 guests found this review helpful. Did you?

    Great item/ Great Price

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Halo82 - 1 year ago, Verified purchaser
    Works great!!! Easy to use!!! Water filters are reasonable!!!
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?

    Great clearance price!

    4 out of 5 stars
    Thumbs up graphic, would recommend
    greetingarts - 2 years ago, Verified purchaser
    Very nice color, slim design. Lightweight. The hole placement and size could’ve been better, but it’s fine and the clearance price was amazing.
    quality: 4 out of 5
    value: 5 out of 5
    2 guests found this review helpful. Did you?

    Nice slim water pitcher

    5 out of 5 stars
    Thumbs up graphic, would recommend
    sntjaxon - 2 years ago
    I really like this water pitcher. It’s slim and simple. I have used a water pitcher for years, and when I needed a new one I found this one. I love the slim design and color. I do wish there were more colors though.
    value: 5 out of 5
    quality: 5 out of 5
    2 guests found this review helpful. Did you?

    Goofd Quality Pitcher

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Pam from Abingdon - 2 years ago
    It was a gift. She seemed to really like it. Nice that a filter comes with it.
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?

    Works great

    5 out of 5 stars
    Thumbs up graphic, would recommend
    pflake - 2 years ago, Verified purchaser
    Works great, especially for the sale price!!
    value: 5 out of 5
    quality: 5 out of 5
    2 guests found this review helpful. Did you?

    Nice pitcher

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Grammis - 2 years ago, Verified purchaser
    Slim design, filters fast. I should have got the larger one
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?

    Great design

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Grandma - 2 years ago, Verified purchaser
    Well this is s very well designed pitcher. I like how there is a cover for the pouring spout where you fill the water. The pitcher and part that holds the filter is dishwasher safe. The top is handwashable.
    quality: 5 out of 5
    value: 5 out of 5
    8 guests found this review helpful. Did you?

    Excellent grabbable design.

    5 out of 5 stars
    Thumbs up graphic, would recommend
    sunnyinatl - 2 years ago
    Excellent design. The handle is just the right size for small and medium sized hands. I wish they made this exact size with more colors like black or grey or red.
    quality: 5 out of 5
    value: 5 out of 5
    11 guests found this review helpful. Did you?

    Nice Water Filtration Pitcher

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Tim B - 2 years ago, Verified purchaser
    My wife and I have made repeated purchases of this pitcher. Given that we have hard water, we tend to replace the entire pitcher every year. With that in mind, the pitcher works better than others and at a lower price. The filters are often cheaper as well and the seven-cup capcity suits us just fine. Overall five stars for us. We had the next size up for one year, but the pitcher was just too heavy for us.
    value: 5 out of 5
    quality: 4 out of 5
    10 guests found this review helpful. Did you?

    Nice pitcher

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Boot lover - 2 years ago, Verified purchaser
    Works like a Brita but cheaper!
    quality: 5 out of 5
    value: 5 out of 5
    5 guests found this review helpful. Did you?

    Great alternative to Brita

    4 out of 5 stars
    Thumbs up graphic, would recommend
    Meg M - 2 years ago, Verified purchaser
    For the price point, great alternative to Brita.
    value: 5 out of 5
    quality: 4 out of 5
    4 guests found this review helpful. Did you?

    Hairline crack

    3 out of 5 stars
    Thumbs down graphic, would not recommend
    Katelynn - 3 years ago
    Loved the price. Unfortunately after a few months we realized a tiny crack after figuring out it was making a puddle on its spot on the counter.
    1 reply from the Product Manufacturer team - 3 years ago
    Hi Katlynn, We're sorry that there was a crack in your pitcher. Can you tell us where the crack is? In the meantime, feel free to return/exchange this item.
    value: 5 out of 5
    quality: 3 out of 5
    7 guests found this review helpful. Did you?

    Get top deals, latest trends, and more.

    Privacy policy

    Footer

    About Us

    About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

    Help

    Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member Services

    Stores

    Find a StoreClinicPharmacyOpticalMore In-Store Services

    Services

    Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
    PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacyCA Privacy RightsYour Privacy ChoicesInterest Based AdsHealth Privacy Policy