$9.99 when purchased online
Target Online store #3991
About this item
Highlights
- Guaranteed to fit and perform in Brita pitchers (except Stream)
- No pre-soaking
- No black flecks
- Each filter filters up to 40 gallons of water
Description
up&up™ universal replacement water filters deliver superior performance and value for great tasting water. up&up™ filters are guaranteed to fit and perform in Brita pitchers (except Stream). Each up&up™ filter requires NO pre-soaking, reduces the release of black carbon particles, is NSF/ANSI 42 certified for the removal of chlorine taste and odor, and filters up to 40 gallons of water.
Number of Pieces: 2
Dimensions (Overall): 5.3 Inches (H) x 4.75 Inches (W) x 2.3 Inches (D)
Weight: .48 Pounds
Features: BPA-Free
Water Filtration Compatibility: Brita Pitchers and Dispensers
Filters: Cadmium, Benzene, Copper, chlorine, Unpleasant Odors, Unpleasant Tastes, Mercury, Zinc
Maximum Filter Life: 2 Months
Material: Plastic
TCIN: 14511038
UPC: 812501010989
Item Number (DPCI): 072-00-0060
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 5.4 inches length x 4.6 inches width x 2.2 inches height
Estimated ship weight: 0.5 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Do these filters fit Pur products?
submitted by someone - 1 month ago
A: They sure do fit a Pur 7 pitcher I've been buying this filters for 2 years and the water taste good I have no idea why they say the filters doesn't fit a Pur 7 pitcher it fits my pitcher.
submitted byUnknown - 10 days agoA: Thank you for your inquiry. No, the up&up filters do not fit Pur products. Rather they're compatible with up&up pitchers and Brita pitchers, except Stream.
submitted byup&up Customer Service - 1 month agoBrand expert
Q: I have an old up&up pitcher model 1011577, the 4 pack replacement model number is 1008234, will these fit?
submitted by JetsetterJason - 11 months ago
A: Hello Jetsetter Jason, Yes, the 4 pack filter (item 072-00-0120) will fit previous Up & Up pitchers.
submitted byup&up Customer Service - 10 months agoBrand expertA: Hello JetsetterJason - Thank you so much for taking an interest in this product. Please find the overall dimensions 5.3 Inches (H) x 4.75 Inches (W) x 2.3 Inches (D). Hope this helps. Happy Shopping! - Amy
submitted byAmy - 10 months agoTarget staff support
Q: What material is the activated carbon in these filters produced from? Coconut husk, bamboo, willow peat, wood, coal??
submitted by Alyssa - 2 years ago
A: Great question These wonderful water filters are made of Coconut husk. I hope this information was helpful. - Tearia
submitted byTearia - 2 years agoTarget staff supportA: Coconut husk
submitted byup&up Customer Service - 2 years agoBrand expert
Q: Do these filters remove lead?
submitted by Sogoodsogood2004 - 2 years ago
A: Hi Sogoodsogood2004, Our filters do not remove lead but whey do reduce Ion exchange resin captures copper, benzene, cadmium, and zinc. Activated carbon reduces chlorine [taste and odor], limescale and mercury.
submitted byup&up Customer Service - 2 years agoBrand expertA: No the Up & Up brand does not "remove" Lead, PFAS, Chloramines or Cadmium.
submitted byHot Food - 2 years ago
Q: How many months before changing the filter?
submitted by Aglow - 4 years ago
A: I change it every 3 months
submitted byDee - 4 years agoA: It really depends upon how much you use it. My assumption from the description is it should be comparable to brita filters. If so, they say on average to replace every 2 months or 40 gallons.
submitted bymrstikig - 4 years ago
Q: Will these work on brita water pitchers?
submitted by Jojo - 5 years ago
A: Hi Jojo - We know how important drinking water is. These replacement filters work with both Pur and Brita water filtration systems. Thanks for stopping by! - Melissa
submitted byMelissa - 5 years agoTarget staff supportA: Your answer is clearly in the product description.
submitted byblock - 5 years ago
Q: can this work on PUR water pitchers?
submitted by nancy - 6 years ago
A: Hi nancy - Yes! These replacement filters work with both Pur and Brita water filtration systems. Have a great day! - Melissa
submitted byMelissa - 5 years agoTarget staff supportA: ...I just asked this too but I see now the label says that it will, if you zoom in it can be read.
submitted byIngrid - 5 years ago
Q: Do they fit zero water
submitted by DM - 1 month ago
A: Hello DM - Thank you for taking an interest in this product.Unfortunately our filters do not fit in Zero water dispensers. Hope this helps! Happy Shopping - Amy
submitted byAmy - 1 month agoTarget staff support
Q: How long can an unopened water filter last in the package? Would it get moldy overtime?
submitted by GA - 3 months ago
A: Thank you for your question! Since the package is vacuum sealed, there is no possibility of water getting into it and no chance of mold growing. We recommend a shelf life of 4-5 years but in a cool, dark environment, the filters are likely to last even longer. Feel free to email us with further questions at: support@water-filtration.net.
submitted byup&up Customer Service - 3 months agoBrand expert
Q: do they fit pur water pitchers
submitted by martin - 3 months ago
A: martin - Thank you for your question. These are guaranteed to fit and perform in Brita pitchers (except Stream). I hope this helps. - Kate
submitted byKate - 3 months agoTarget staff support
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Summary of reviews
The water filters are a cost-effective alternative to name brands, fitting well in various pitchers and providing clean, fresh-tasting water. While some guests experienced issues with sediment and fit, many found them comparable to more expensive options, appreciating the value and performance.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 1452 reviews
quality: 3.77 out of 5
value: 3.96 out of 5
64% would recommend
131 recommendations
Great product
5 out of 5 stars
Thumbs up graphic, would recommend
Bethany - 2 days ago, Verified purchaser
These are a great alternative for the expensive Britta filters. they don’t quite last two months, but other than that, they’re great!
Good filters
5 out of 5 stars
Thumbs up graphic, would recommend
Unknown - 10 days ago, Verified purchaser
I don't know why they say this filters don't fit a Pur 7 pitcher when they do I've been buying this filters for my pur 7 pitcher for 2 years they fit and the water taste good delicious I recommend them if you have a Pur 7 pitcher I don't know about the rest of they fit.
Helps with water taste
5 out of 5 stars
Torilovestarget - 30 days ago, Verified purchaser
We were looking for brita but these were great at a fraction of the price. Hoping they filter the same. But has helped with our water taste
Excellent!
5 out of 5 stars
Thumbs up graphic, would recommend
Asdfewq - 1 month ago, Verified purchaser
These filter quickly and efficiently. I don’t have to wait a long time for my pitcher to be filled. They’re better than name brand.
Doesnt fit!
1 out of 5 stars
Thumbs down graphic, would not recommend
marie21 - 1 month ago, Verified purchaser
Does NOT fit regular sized brita, it will leak through the side and doesn’t fit all the way. Waste of time if it doesn’t fit and isn’t actually filtering the water
1 reply from the Product Manufacturer team - 1 month ago
Hi marie21, we would love to assist you with this. Could you please provide us with some more information, such as which Brita pitcher were you using and whether the up&up filter was pushed firmly into the pitcher hopper? If you could please email us directly at support@water-filtration.net with this information and images, if possible, we'd greatly appreciate it. Thanks, up&up water filtration support.
Great value!
5 out of 5 stars
Thumbs up graphic, would recommend
Bren - 1 month ago, Verified purchaser
Great value and works just as good as the Brita filter
1 reply from the Product Manufacturer team - 1 month ago
Thank you so much for your nice review! We're happy to hear you're enjoying your up&up water filters :)
Misleading and deceltive garbage.
1 out of 5 stars
Thumbs down graphic, would not recommend
Target Customer - 3 months ago, Verified purchaser
Garbage. Does not fit and leaks. Do not purchase.
1 reply from the Product Manufacturer team - 1 month ago
We're sorry you had a bad experience with our filters. Could you please provide us with some more information, such as which Brita pitcher were you using and whether the up&up filter was pushed firmly into the pitcher hopper? If you could please email us directly at support@water-filtration.net with this information and images, if possible, we'd greatly appreciate it. Thanks, up&up water filtration support.
Better than name brand
5 out of 5 stars
Thumbs up graphic, would recommend
Michelle - 3 months ago, Verified purchaser
it fits my brita pitcher perfectly and it actually filters water better - the taste is much much better and it some how filters faster. Plus it’s cheaper. A total win.
1 reply from the Product Manufacturer team - 1 month ago
Thank you, Michelle, for your great review - we're happy that you're happy! :)
Mold/Algae on first filter used, made me sick
1 out of 5 stars
Thumbs down graphic, would not recommend
andyveggies - 3 months ago
Please stay away from these filters. Upon the first Up&Up filter I used in my Britta pitcher, after 5 or 6 weeks, I found mold or algae growing both on the inner side of my pitcher, as well as the bottom of the filter itself. The filters are advertised to be good for 2 months, and I wash the inside of my pitchers every time I change the filter, so it really seems like the Up&Up filter is the issue. I had been having digestive issues for the 2 weeks prior to this, but after discarding my old pitcher and these filters, and returning to Britta products, I felt great in again after 30 to 40 hours. Please protect your health and your water, and stay far away from these generic filters.
1 reply from the Product Manufacturer team - 1 month ago
Hello andyveggies, we responded to you via email as well but in case another guest has a similar issue here are some tips to avoid algae growth in your pitcher: - Algae can grow in a pitcher of water, even if it's in the fridge. Algae can grow in cold water, and even in low light and nutrient levels. - Avoid sunlight: Keep your pitcher out of direct sunlight and away from heat sources. - Wash regularly: Wash the pitcher with soap and warm water on a regular basis. - Don't let water sit: Don't let the same filtered water sit in your pitcher for more than a few days. - Cover the filter: Put something over the top of the water filter to keep sunlight out. How to clean algae from a water pitcher: - Disassemble and wash - Take apart the water filter and wash the housing and cartridges with dishwashing detergent and water. - Mix white vinegar and water, wet a sponge or cloth in the solution, and scrub the inside of the pitcher.
Up & Up water filters
5 out of 5 stars
Thumbs up graphic, would recommend
Pam S - 3 months ago, Verified purchaser
Great price for these filters. Keep up the great work in helping us save money on our household expenses.
1 reply from the Product Manufacturer team - 1 month ago
Thank you, Pam, for your wonderful feedback and comments. We're happy that you're happy with your up&up filters!
They work on a regular Brita! Cheaper too!!!
5 out of 5 stars
Thumbs up graphic, would recommend
Z - 3 months ago, Verified purchaser
I was skeptical of these at first because I thought I maybe had to have the Target brand (Up & Up) Brita pitcher which I don’t but these are a few dollars cheaper so I thought why not take a risk. And these work just fine!!!!! I’m so happy lol
1 reply from the Product Manufacturer team - 1 month ago
Thank you, Z, for your feedback - glad you're happy with your up&up filters!
Saved my life
5 out of 5 stars
Thumbs up graphic, would recommend
DanB - 3 months ago, Verified purchaser
Nothing like switching out your knock-off brita filter to realize how badly you need to clean your water pitcher. Thank you, Target for the quick delivery so I am no longer poisoning myself.
Filter
5 out of 5 stars
Thumbs up graphic, would recommend
kc - 4 months ago
Is great for the price
1 reply from the Product Manufacturer team - 1 month ago
Thanks, kc, we're glad you're enjoying your up&up filters!
Water filter
5 out of 5 stars
Thumbs up graphic, would recommend
Cynthia Chitko - 4 months ago, Verified purchaser
This Target brand is a Great product
1 reply from the Product Manufacturer team - 1 month ago
Thanks, Cynthia, for the positive review; we're glad you're enjoying your up&up filters!
Cheaper than Brita
5 out of 5 stars
Thumbs up graphic, would recommend
Chan - 4 months ago, Verified purchaser
Great! Cheaper than a brita filter does the same job.
1 reply from the Product Manufacturer team - 1 month ago
Thanks, Chan! We're glad you're enjoying your up&up filters!
Perfect for Brita
5 out of 5 stars
Thumbs up graphic, would recommend
nicoley - 5 months ago, Verified purchaser
These fit perfectly in my extra large Brita for significantly less money! I’m very pleased.
Work very well at almost half the price.
4 out of 5 stars
Thumbs up graphic, would recommend
el7 - 5 months ago, Verified purchaser
I very much appreciate being able to get two of these filters at only a dollar more than it would cost me to get one of the name brand filters. This store brand lasts a good long while and the water tastes good. My only caveat is that sometimes these filters can swell in the pitcher over time, making it difficult to get them back out again. Just whack it with a spoon and then shake the pitcher upside down, it'll come out.
Doesn't work in the Brita pitcher
1 out of 5 stars
Thumbs down graphic, would not recommend
NYLiz - 6 months ago, Verified purchaser
I bought these because the package said that it would fit the Brita water pitchers. I just recently tried to use them and they do not fit my pitcher. The water runs right through the pitcher.
1 reply from the Product Manufacturer team - 5 months ago
Thank you for your comment. We'd like to hear more regarding the filter fit issue. The up&up filters are compatible with Brita pitchers except the Brita Stream pitcher. If possible, could you please email us at support@water-filtration.net with a picture of your pitcher so we can better understand the issue?
Up n Up for the win
5 out of 5 stars
Thumbs up graphic, would recommend
No - 7 months ago, Verified purchaser
These are so much cheaper than the name brand and have consistently fit into my Brita pitcher much better than the actual Brita filters. I’ve been purchasing these for about five years.
Great price and works well!
5 out of 5 stars
Thumbs up graphic, would recommend
Lilypad222 - 7 months ago, Verified purchaser
These are great. About half the price of the name brand one and they work just as good.