Sponsored
Water Filtration Pitcher Black 10 Cup Capacity - up&up™: Dishwasher-Safe, 2 Filters, Electronic Change-Filter Indicator
$24.99 when purchased online
Target Online store #3991
About this item
Highlights
- Versatile vessel for table top use and counter or fridge storage
- Delivers fresh, great tasting water
- Improved filter design prevents clogging and ensures consistent flow of water
- BPA-free
- Includes two filters
- Electronic change-filter indicator
- Each filter lasts 2 months or 40 gallons
- Activated carbon and ion exchange resin reduce impurities* to make your water taste better (*Ion exchange resin captures copper, benzene, cadmium, and zinc. Activated carbon reduces chlorine [taste and odor] and mercury.)
Description
Drinking filtered water is good for you and our planet. Every up&up™ filter lasts two months, filtering up to 40 gallons of water, the equivalent of 300 single-use plastic bottles*. Plus, our filters now feature a brand new, patent-pending* design that prevents clogging. Enjoying fresh, great tasting water has never been easier.
*Patent application WO 2021/013581 A1
**16.9 ounce bottles
*Patent application WO 2021/013581 A1
**16.9 ounce bottles
Dimensions (Overall): 10.5 Inches (H) x 10.75 Inches (W) x 6.0 Inches (D)
Weight: 2.43 Pounds
Water Filtration Compatibility: Brita Water Pitcher Filters
Capacity (Volume): 10 Cup
Filters: Chlorine, Unpleasant Odors, Unpleasant Tastes
Includes: Pitcher, Instruction Book, 2 Filters
Features: Water Purification: Easy Installation, Built-In Handle, Electronic Change-Filter Indicator
Maximum Filter Life: 40 Gallons
Material: Plastic
Care & Cleaning: Dishwasher-Safe Parts
TCIN: 15420649
UPC: 812501012075
Item Number (DPCI): 072-00-0179
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 10.6 inches length x 6.2 inches width x 10.9 inches height
Estimated ship weight: 2.05 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO
Return details
This item must be returned to any Target store.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: The last one I bought of an Up and Up pitcher does not have an opening in the lid and I have to take the whole lid off to fill it. Does this one have an opening in the lid?
submitted by cybercat3 - 3 years ago
A: You do have to remove the black lid to be able to refill this pitcher.
submitted byJenni M - 3 years agoA: Hi, cybercat3 - we apologize...it looks like the product description got mixed up between the 10 cup and 7 cup sizes. The 10 cup has a removable lid for refilling; the 7 cup has a flip-top lid for refilling. We'll be sure that the description is updated, and we apologize for the confusion.
submitted byup&up Customer Service - 3 years agoBrand expertA: Hello Cybercat3 - Thanks for stopping by! This water filtration pitcher features a flip-top spout cover for easy refilling and an ergonomic handle, and it has dishwasher-safe parts. Happy shopping! - Beth
submitted byBeth - 3 years agoTarget staff support
Q: Do the Brita Elite filters (the 6-month ones) fit this pitcher, or just the Brita standard ones?
submitted by Fran - 2 years ago
A: Yes, they fit the up&up 10Cup pitchers.
submitted byup&up Customer Service - 2 years agoBrand expertA: Hello Fran- We are glad that this caught your eye.Yes, they fit the up&up 10Cup pitchers.- Jennie
submitted byJennie - 2 years agoTarget staff support
Q: How long is the indicator life? The instructions state to remove the indicator at the end of it's life and dispose of it. So how do I replace it?
submitted by Jill - 4 years ago
A: Hi Jill – We appreciate your interest in the Up & Up Water Filtration Pitcher. The filter change indicator is designed to last 5 years, depending on usage. Thanks for asking. - Jesse
submitted byJesse - 4 years agoTarget staff supportA: Hi Jill- The filters last for 40 gallons or about 2 months of use. The filter change indicator in the lid does not need to be replaced. Thanks for asking!
submitted byMatt - 3 years ago
Q: What is warranty of this pitcher? Can't find from the "Specifications" or anywhere in the web site.
submitted by frank - 6 months ago
A: Hi frank - We appreciate your interest in this Water Filtration Pitcher Black 10 Cup Capacity - up&up™. The item can be return to any Target store within 365 days from the date of purchase. We know you will enjoy it. – Rolex
submitted byRolex - 6 months agoTarget staff support
Q: Does this filter lead out of water?
submitted by Asia B - 2 years ago
A: Hi Asia - Unfortunately, none of the water filters sold here filter out lead.
submitted byup&up Customer Service - 2 years agoBrand expert
Q: Will new enviro water filters be compatible with this pitcher?
submitted by Hill - 2 years ago
A: Hello Hill - Thank you for your interest in this awesome water pitcher. Unfortunately, no, our filters will not fit in the new Enviro systems. Have a great day. -SC
submitted byShante - 2 years agoTarget staff support
Q: will brita replacement filters fit in this pitcher?
submitted by Phyll - 2 years ago
A: Hello Phyll, Absolutely, Brita filters will fit in to this pitcher. Thanks for the question.
submitted byup&up Customer Service - 2 years agoBrand expert
Q: The indicator is no longer working. I've had the pitcher for about 4 months. Can the battery be replaced? If not, is this the expected 'shelf life' for this benefit of the device or is it defective?
submitted by JHF - 3 years ago
A: Hello JHF - This is a great question! The indicator cannot be replaced. The product has a 1 year warranty with a receipt. Have a great day! - Channing
submitted byChanning - 3 years agoTarget staff support
Q: How many ounces is each cup of the 10 cup water pitcher?
submitted by maaarichards - 3 years ago
A: Hi, maaarichards - the capacity of the 10 cup water pitcher is measured in standard 8 oz cups. Said another way, the capacity is ten 8 oz cups. Thank you!
submitted byup&up Customer Service - 3 years agoBrand expert
Q: Does the electronic filter indicator turn green? Mine flashes 3 or 4 or more times and not just 2 but I'm using up a Brita filter first before I put the Up and Up one in.
submitted by cybercat3 - 4 years ago
A: Hi, Cybercat3. To set the electronic filter change indicator, after you change the filter, you press and hold the button on the filter change indicator until it flashes a few times. You then release the button, and the filter change indicator should display a triangle made up of 4 bars. The filter type doesn't change how the filter change indicator functions. If this isn't how yours is working, please do post another note, and we'll be sure to get you a new one. Thank you!
submitted byup&up Customer Service - 4 years agoBrand expert
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Summary of reviews
The Up & Up water filtration pitcher has garnered positive feedback for its effective filtration, sleek design, and affordability compared to other brands. Guests appreciate its ability to provide great-tasting water while being easy to use and refill. However, some concerns have been raised regarding the durability of certain components and the filter's performance. Overall, it stands out as a reliable choice for those seeking a budget-friendly water filtration solution.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 208 reviews
quality: 4.03 out of 5
value: 4.16 out of 5
77% would recommend
44 recommendations
Need to remove lid to fill
1 out of 5 stars
Thumbs down graphic, would not recommend
Joycer - 3 months ago, Verified purchaser
You need to completely remove the lid in order to fill it. I was looking for one you do not need to remove the lid.
Superior to Brita!
5 out of 5 stars
Thumbs up graphic, would recommend
Shoppergirl29 - 1 year ago, Verified purchaser
In the past 20 yrs I've bought 3 Brita pitchers and ALL of the replacement Filters were a problem. Brita filters persistently leak excessive black dust and dirt particles. This Up n Up pitcher is exceptional, the filters are 90% cleaner and reliable than Brita. Not to mention the price is substantially less. I like everything about the Up n Up water filtration system!
Water Filtration Pitcher Black
5 out of 5 stars
Thumbs up graphic, would recommend
Jaca - 1 year ago, Verified purchaser
Very good valeu for money
Works well
5 out of 5 stars
Thumbs up graphic, would recommend
Customer1010 - 1 year ago, Verified purchaser
Cheaper than the alternative brand names and does a good job.
Faulty top
1 out of 5 stars
Thumbs down graphic, would not recommend
Dorothy - 1 year ago, Verified purchaser
The top doesn’t work. It doesn’t show you when to replace the filter.
Great Buy
5 out of 5 stars
Thumbs up graphic, would recommend
igar - 2 years ago, Verified purchaser
Love this !!!! If your looking for a water filter pitcher …. Look no further. This is a great water filtration pitcher. I got it on sale so even better.
Something isnt right.
2 out of 5 stars
Thumbs down graphic, would not recommend
Newmommie09 - 2 years ago, Verified purchaser
I had no issues with the construction on the product seemed to hold together fine. I purposely bought a filter for my plants to be honest because filtered water is typically better. Something about this creates mold almost instantly on my plants that I water. Plants watered with my tap are bright & happy. Actually, this water killed my umbrella tree. I don’t know the technicalities, but if it isn’t good for my plants I am not drinking it either. So weird.
Poor Construction
1 out of 5 stars
Thumbs down graphic, would not recommend
23322Mom - 2 years ago, Verified purchaser
The plastic piece that covers the pour feature broke off really easily. Now dust and such can get in the container.
Taste fine, just not as solid feeling
4 out of 5 stars
Thumbs up graphic, would recommend
Helen - 2 years ago, Verified purchaser
A little flimsier than a brita, but did the same job as Brita filter in improving the taste. The pitcher just feels like it’s made of a cheaper plastic, but it does look very clean and modern with the clear and black and looked great with the rest of my black appliances.
A must buy to save money
5 out of 5 stars
Thumbs up graphic, would recommend
4Chaos - 2 years ago
I wish I had bought these sooner instead of the other brand. The water tastes great and it saves me a lot more money using Target brand. I highly recommend it.
Odd taste
3 out of 5 stars
Thumbs down graphic, would not recommend
LCA - 2 years ago
I wanted to love it but the filtered water definitely had a weird taste.
Great purchase
5 out of 5 stars
Thumbs up graphic, would recommend
- 2 years ago, Verified purchaser
I love it. The water is crystal clear and tastes pretty good. I always add lemon to my water anyway. It holds a good amount so I don't have to constantly refill it. I've had no problems with the lid.
Intense allergic reaction to filter
1 out of 5 stars
Thumbs down graphic, would not recommend
AzureFlora - 2 years ago
I'm honestly surprised and bummed out about the low quality of these filters. I've used a range of water filters for years now going from basic Brita to the ones that actually reduce more complicated stuff in the water. Even though I wash it every week, I got tired of the buildup in my life straw water picture so I decided to go back to Brita and pick this one up because the reviews were good and it's currently on sale for half price. Well after running water through the filter at least five times and then trying to drink it I had a very dramatic allergic reaction to it. I don't mean small. I mean throat hurting entire face flushing hot lasting for several minutes type of reaction, which I have never had before. I looked in the questions and they said that the carbon filter is made out of carbon and then an ion resin, they never say the source of the carbon just that it's gluten free and soy free. I suspect that they are using a corn based charcoal and that is the cause of the problem, and possibly also treating it with some kind of heavy chemical. I tossed out the filters for my life straw pitcher this morning, so I'll just have to boil water until I can return this and find something else. Bummed!
1 reply from the Product Manufacturer team - 2 years ago
Hi AzureFlora - Our filters are meant to filter only potable water. The up&up filters only contain activated carbon and ion exchange resin, both of which are used to extricate chlorine taste & odor as well as filter out harmful chemicals & heavy metals. In addition, they are certified by the Water Quality Association to the highest water filtration standards and contain only food-safe materials. It is impossible for our filters to add anything to the water to cause harm, rather they will filter out particulates that may be harmful. If you are concerned about your water source, we highly recommend you do pay to get the water tested. We are very concerned by your review as it contains defamatory & false information about the safety of our products. We welcome you to reach out directly to us to discuss further at support@water-filtration.net.
Poor design, very frustrating
1 out of 5 stars
Thumbs down graphic, would not recommend
- 2 years ago, Verified purchaser
This pitcher is not designed well. The top is so tight you have to pound it in to seal it and prevent leaks. Then when you try to lift the lid to fill it, the whole top comes out. The little cover for the spout broke in the first week. I've had this for a few months and already plant to replace it with a better model. Don't waste your $.
I like it
5 out of 5 stars
Thumbs up graphic, would recommend
molly - 2 years ago, Verified purchaser
This pitcher is easy to pour and holds a decent amount of water so I am not constantly refilling it. It's attractive, a good value, and the fact that I cant use my extra Brita filters is a bonus.
Crystal clear
5 out of 5 stars
Thumbs up graphic, would recommend
Tjbunnyrabbit - 2 years ago, Verified purchaser
This pitcher fits perfect in the fridge. Isn’t big and bulky takes up just enough room. The filter is effective the water come out crystal clear and tastes refreshing
Do. Not. Buy. The. Water. Refilling. Lid. Sucks.
2 out of 5 stars
Thumbs down graphic, would not recommend
LC - 2 years ago, Verified purchaser
The water refilling lid is the worst design I have encountered. Everything else works great!
So much better than Britta
5 out of 5 stars
Thumbs up graphic, would recommend
cs20752 - 2 years ago
I was super happy when I found this. My mom got the 35 cup one and she loved it, and I was sad that there wasn’t a pitcher. However, when I saw this (and it was on sale, bonus!) I immediately picked it up. Great quality as all up and up products are, and it came with to filters as well. Great price and the size is much bigger than my old Britta so I don’t have to fill it as much. Excellent product and am super happy with it!!
Water Pitcher
5 out of 5 stars
Thumbs up graphic, would recommend
Yo - 2 years ago, Verified purchaser
In an attempt to stop using bottled water, I found this pitcher in a Target ad. The water taste as good if not better then bottled. The fact it was on sale was a plus.
Works great
5 out of 5 stars
Thumbs up graphic, would recommend
NRaymond - 2 years ago, Verified purchaser
I needed to replace my Brita pitcher and so glad I found this. It holds more water than my old pitcher so I don’t need to keep refilling several times a day. I also had some unopened Brita filters so I was happy they were compatible with this pitcher. The water filters fast and tastes great. This pitcher is a little taller than my last one so be sure to measure your space.