$2.29 when purchased online
Target Online store #3991
About this item
Highlights
- Waterproof, long-lasting 16 hour formula
- Glides on effortlessly to deliver instant color payoff
- Breakup-proof, smudge-proof, cry-proof and humidity-proof
- Delicately glides on super-saturated color
- Ophthalmologist-tested and safe for contact lens users and Vegan
Description
Our waterproof, silky formula is lightweight, comfortable, and glides onto the lids without tugging or pulling the delicate eye area. The satin gel formula delivers up to 16 hours of long-lasting, pigment-rich color in every effortlessly, smooth application. Whether you're creating a smoky eye or adding a pop of color - this is the eyeliner for you. Smudge-proof, cry-proof and humidity-proof. Apply liner as close to the lash line as possible, along the length of the lid. Rub the liner back and forth in small sections across the lash line for full coverage.
wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!
wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!
Suggested Age: 13 Years and Up
Health Facts: Vegan
Color Palette: Dark Tones
Product Form: Pencil
Sustainability Claims: Cruelty-Free
Beauty Purpose: Defining
Net weight: .01 Ounces
Features: Waterproof
TCIN: 76726991
UPC: 077802114914
Item Number (DPCI): 052-03-8441
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
synthetic wax, dimethicone, caprylic/capric triglyceride, peg-32, isododecane, phenylpropyldimethylsiloxysilic ate, quaternium-18 hectorite, methyl methacrylate crosspolymer, lauroyl lysine, trimethylsiloxysilicate, vp/hexadecene copolymer, propylene carbonate, isobutylmethacrylate/bis-hydro xypropyl dimethicone acrylate copolymer, polyisoprene, polyhydroxystearic acid, disteardimonium hectorite, [+/- (may contain): mica, iron oxides/ci 77491, 77499, black 2/ci 77266].
Shipping details
Estimated ship dimensions: 6.6 inches length x 2.6 inches width x 1 inches height
Estimated ship weight: 0.05 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Can I use this eyeliner on my waterline without risking blockages or a stye?
submitted by Calli - 1 year ago
A: Hello, If consumers develop a stye or blockage resulting in irritation or pain, they should stop use immediately and contact a doctor.
submitted bywetnwildbeauty - 2 months agoBrand expert
Q: When I look at the name on here it doesn't say if it's waterproof or not and I don't want anything waterproof and on the pencil in the picture it says waterproof. So I'm confused.
submitted by sophiaaaaaa65 - 2 years ago
A: Hey Sophiaaaaaa65, The Wet N Wild Megalast Retractable Eyeliner is Waterproof, a long-lasting 16 hour formula. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.
submitted byTarget Beauty Consulting - 2 years agoBrand expert
Q: is it easy to take off? i make many mistakes when applying eyeliner and I'd like to know if it's easy to remove. i do know it's a smudge proof eyeliner, but is it easy to remove?
submitted by jj - 3 years ago
A: Hello jj! The Wet n Wild Megalast Retractable Eyeliner is waterproof so will need a make up remover to remove completely, we hope this helps!
submitted byTarget Beauty Consulting - 3 years agoBrand expert
Q: Is it completely lead free?
submitted by Target customer - 1 month ago
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Summary of reviews
The product has received mixed feedback from guests, with many praising its affordability and staying power, while others express disappointment over quality issues such as breakage and unpleasant odors. Guests appreciate the variety of colors and the ease of application, making it a staple in their makeup routines. However, concerns about consistency and performance have led some to reconsider their loyalty to the brand. Overall, it remains a popular choice for budget-conscious makeup lovers.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2 out of 5 stars with 666 reviews
long lasting: 3.68 out of 5
easy to apply: 3.52 out of 5
value: 3.7 out of 5
quality: 3.31 out of 5
easy to remove: 3.73 out of 5
56% would recommend
74 recommendations
Good bang for your buck
5 out of 5 stars
kathleen115_7595 - 10 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This eyeliner is very creamy and glides on nicely on my waterline. I found that it lasted all day even with my eyes watering from the cold winter weather. It had nice color pay off and I’d be interested in getting a black or charcoal grey color to see how they work! Overall I think it’s a good bang for your buck and would be interested in buying it!
Slides easily
4 out of 5 stars
alicias23_2159 - 10 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] The pigmentation on this is amazing. Very easy and smooth to apply. I love that it doesnt pull on skin. Its also very affordable. I gave it a 4 star only because of the color.
Good
4 out of 5 stars
esmeg04_1053 - 12 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I received this to try out , I’ll say that the eyeliner is definitely not black is charcoal grey for sure but it’s pigment is good , I applied this on my waterline, packaging is very easy to open and easy to close love that it comes with a cap so it won’t dry out , it’s waterproof!
really nice
5 out of 5 stars
princesh_2603 - 12 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] the pacakging is nice and its pigmentation isnnice and itnis waterproofing and the application is nice and durability is so so nice i love ig so much
Lovely eyeliner
5 out of 5 stars
debradcs_4089 - 12 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This eyeliner comes well packed and sealed. It has a very nice brown color and it is waterproof. Wet n Wild always exceed between quality and prices. Also, they are cruelty free.
Good
3 out of 5 stars
iisah_9716 - 12 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Your looks get bigger, badder, and more beautiful with this waterproof retractable gel liner. Rated for up to 16 hours of wear, this waterproof eyeliner has some serious staying power. Give it a twist and enjoy bold looks in an instant.
Works perfectly
5 out of 5 stars
- 12 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I have really watery eyes, this is one of the only eyeliners that stay in place on me and don't run. Super easy to use, and very cheap. The brown looks beautiful with my blue/green eyes
Went on so smooth!
5 out of 5 stars
- 12 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I loved how easy this Covergirl Breakup Waterproof retractable gel eyeliner went on!! It’s a great value and had a fantastic pigmentation. I can’t wait to try the other shades!!
Lasted!!
4 out of 5 stars
frutti678_3895 - 12 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I loved the way this pencil glided on my lips! It was easy to blend this. I normally add a baby pink gloss or a clear gloss. It lasted about 1.5 hours before I had to reapply
Best value eyeliner :)
5 out of 5 stars
agathaevelynbenjami_6731 - 12 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Love this gel eyeliner they easily glide on the eyes so smoothly and love the pigmentation they carry they are definitely waterproof and perfect value for the money.
Affordable smudge proof liner
4 out of 5 stars
katieb1ea9_1455 - 12 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Wet n Wild’s Breakup Proof Waterproof Gel Eyeliner is a great choice for long-lasting wear. It stays put for hours, resists smudging, and glides on smoothly. The retractable design makes it easy to use, and the bold color adds the perfect touch to any look!
Great with brown hair
5 out of 5 stars
davew8_5088 - 13 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Breakup Proof Waterproof Retractable Gel Eyeliner - Charcoal is such a great product! It’s lasts a long time and is easy to apply. It looks great and goes great with brown hair.
Great
5 out of 5 stars
taylorrozay_1750 - 13 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This is just as good as some high end eyeliners. It’s super black and very pigmented. I love the application of it to me it’s easier with a pencil so this is perfect for me and it lasts forever without smudging.
Amazing waterproof
5 out of 5 stars
courtneyb20_4787 - 13 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This is now my most favorite waterproof eyeliner. It is a dupe for the color of the Victoria Beckham eyeliner in Bordeaux. It stays on forever and does not smudge once dry.
This is great!!
5 out of 5 stars
crystalp220_5062 - 13 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I love how easy it is to use. It goes on very smooth and it is definitely water proof you need make up remover to get it off which I love. The color is great. I will definitely be buying more of this!!
Mediocre eyeliner
2 out of 5 stars
katherines120_9884 - 13 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I wanted to like this more than I did. The color of the eyeliner was a nice warm brown, while most brown ones I have used are cool toned. However the application was not smooth, and I had to use a lot of pressure. The liner faded during the day too which was a bummer.
Great product!
5 out of 5 stars
goddess_necessities_5352 - 13 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I love this wet n wild breakup proof gel eyeliner in brick brown. It’s a pretty subtle color and glides on nicely. It stays on with tears and all, I only know as I poked myself in the eye applying lashes and it didn’t smudge! Also the product packaging is easy to use with a twist bottom, I do not like the ones that have to be shaken to be able to get the product out. The pigmentation is great and can be darker with more layers. I love wet n wild products!
Waterproof eyeliner is actually waterproof!
5 out of 5 stars
ohheyjenn_2132 - 13 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Super pigmented, goes on smooth, wet n wild is one of my favorite brands for eyeliner, when they say waterproof they mean it. Perfect color, perfect application. Love it.
Good stuff
5 out of 5 stars
zakkiyahp_4789 - 13 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] It was super easy to apply on my eyes and my waterline. It was very pigmented. You didn’t need to go over a lot for the look you’re looking for. The package was was easy to open. And the twist piece is so easy to store. So it don’t break.
Perfect gel eyeliner
5 out of 5 stars
andrezaar20_1760 - 13 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Pigmentation perfect. I’m just in love with this product. It’s great application precision and water resistance. I spent the whole snow day with the gel eyeliner and i didn’t have any issues with that. Very good value for what the product is.