$7.39 when purchased online
Target Online store #3991
About this item
Highlights
- Blurs and softens imperfections
- Leaves skin feeling soft and hydrated without a greasy residue
- Refines skin for flawless and longer-lasting makeup application
- Lightweight and ultra-hydrating
- Cruelty-Free, Gluten-Free and Vegan
Description
A lightweight, ultra-hydrating water-base serum that preps, primers and refines skin for longer-lasting makeup application. Formulated with skin-nourishing ingredients, including Rose Water, Camellia Lead Extract and Green Tea Extracts, that moisturize and smooth the skin. The silky, creamy texture creates the perfect canvas for a smooth, even complexion, so that foundation glides on effortlessly for a luminous, flawless finish. The perfect compliment to your everyday makeup routine and a long-lasting makeup application. Dispense 1-2 pumps to clean fingertips and gently smooth over face before applying makeup. Wait two minutes for serum to absorb before applying foundation.
wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!
wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!
Suggested Age: 13 Years and Up
Health Facts: Vegan, Gluten-Free
Color Palette: Translucent
Skin Tone: All Skin Tones
Product Form: Liquid
Sustainability Claims: Cruelty-Free
Beauty Purpose: Skin Tone Improvement, Priming
Recommended Skin Type: Very Dry, Oily, Acne-Prone, Sensitive, Dry, Combination, Mature
Net weight: 1 fl oz (US)
TCIN: 76726999
UPC: 077802115980
Item Number (DPCI): 052-03-6820
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water, glycerin, alcohol, isopentyldiol, rosa damascena flower water, peg-40 hydrogenated castor oil, phenoxyethanol, polyacrylate crosspolymer-6, caprylyl glycol, ethylhexylglycerin, hexylene glycol, butylene glycol, camellia sinensis leaf extract, hydroxypropyl cyclodextrin, flavor/aroma, fragrance, vaccinium myrtillus leaf extract, cichorium intybus (chicory) root extract, lodopropynyl butylcarbamate, hydrolyzed opuntia ficus-indica flower extract, t-butyl alcohol, aluminum hydroxide, ammonium polyacrylate, sodium benzoate, potassium sorbate, citric acid, oligopeptide-68, tin oxide, hydrogenated lecithin, glycine soja (soybean) oil, sodium oleate, disodium edta, yellow 6/ci 15985, yellow 5/ci 19140, titanium dioxide/ci 77891, red 40/ci 16035, mica
Shipping details
Estimated ship dimensions: 1.205 inches length x 1.205 inches width x 4.539 inches height
Estimated ship weight: 0.212 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: is there a safety seal?
submitted by targetshopper - 10 months ago
A: This item does not have a seal.
submitted bywetnwildbeauty - 6 months agoBrand expert
Frequently bought together
Guests also viewed
Discover more options
Related Categories
Summary of reviews
This serum primer is highly regarded for its lightweight, hydrating formula that enhances makeup application and provides a smooth finish. Guests appreciate its pleasant scent and effective performance, making it a staple in their beauty routines. While some have experienced issues with fragrance sensitivity and skin reactions, the overall consensus is that it delivers excellent hydration and a flawless look, making it a valuable addition to any makeup regimen.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 266 reviews
easy to apply: 4.53 out of 5
easy to remove: 4.45 out of 5
long lasting: 3.94 out of 5
quality: 3.94 out of 5
value: 4.09 out of 5
65% would recommend
43 recommendations
Worth the buck
4 out of 5 stars
juliannel21_7471 - 3 months ago
originally posted on influenster.com
I love this so much that yes it’s running on empty. The texture feels great on the skin. Leaving you a glowy look. Scent is well. I completely would buy another one again
Horrible fragrance
2 out of 5 stars
Thumbs down graphic, would not recommend
cenmad - 5 months ago, Verified purchaser
- Skin tone: Light
- Skin type: Normal
This serum has a thick consistency that feels nice when applied. It's very pink, so lots of added color that may not be friendly to more sensitive skin types. The fragrance is truly awful, though, and doesn't fade. It smells like cheap candy you might get in a 5-cent gumball machine that hasn't been refilled since the 1970s. It's that bad. For the few minutes I was able to wear this serum, it seemed to do okay, nothing spectacular. There are far better products on the market that don't have this horrible smell.
Multi-Use Holy Grail item!
5 out of 5 stars
Thumbs up graphic, would recommend
Missnoname - 6 months ago
- Skin tone: Light
- Skin type: Combination
- Skin concern: Aging, Redness, Dullness, Uneven skin tone
- Hair color: Black
- Eye color: Hazel
I can not go on without this serum! Dramatic style! Seriously though, it is a really nice lightly hydrating serum, you can use it as a primer, but because it is so light, you might want to use it as part of your skin prep. I have a high-frequency wand, and I use this as a serum to help glide the wand. And it smells like melon! I don't let myself run out of it...plus it's under $8, so you can stock up on it!
Hydrating glow
5 out of 5 stars
ifancyoux - 7 months ago
originally posted on influenster.com
Perfect for my dry skin. Left feeling hydrated. The scent is minimal. Packaging is nicely made. Ingredients are skin safe. Did cover what need to be done!
Hydrating Primer serum
5 out of 5 stars
diana21 - 8 months ago
originally posted on influenster.com
This primer is highly praised for its hydrating properties and smooth texture and makes it a favorite among guests for achieving a flawless makeup look. some guests appreciate its light floral scent and effective application, some might have noted issues with the smell and its impact on their skin. Overall, it is considered a valuable addition to a skincare routine.
Awful
1 out of 5 stars
amandab1528 - 8 months ago
originally posted on influenster.com
If I could give this a zero I would ! This stuff was so scented and it broke me out in complete hives all over my face ! Those hives lasted for 2 days! Didn't fill in any pores either very harsh on skin and my makeup did not lay nicely on it nor did it last. Save your money !
Bad Smell After Uses
1 out of 5 stars
Thumbs down graphic, would not recommend
Trebkat - 10 months ago, Verified purchaser
- Skin tone: Light
- Skin type: Combination
This primar starter out “ok”. It smelled good and felt nice although I am not sure what it did for my skin. After a couple uses, it has developed a terrible smell. So bad that I can no longer use it even though most of it is left. It seems to have good reviews otherwise so not sure what happened to mine.
Great primer!
5 out of 5 stars
emilys1566 - 11 months ago
originally posted on influenster.com
As you can tell this primer is very well loved!! It is so hydrating and the texture is so smooth! It has a light floral scent to it. The packaging is very heavy duty and looks great!
Pretty goood!!!
4 out of 5 stars
lifewzuza - 11 months ago
originally posted on influenster.com
The smell is TO DIE FORRR I can’t really tell if using the product hydrated my skin more than without the product, but i saw a slight difference. Love the applicator too! Absorbs quickly.
Moisture Moisture Moisture
5 out of 5 stars
katieladycritiques - 1 year ago
originally posted on influenster.com
Great primer for under the eye to avoid creasing concealer. I t has made a huge difference in getting my datk, puffy eyes under control. My skin feels like it's swimming in Moisture.
Flawless base
5 out of 5 stars
Jazlin - 1 year ago
originally posted on WetnWild
This serum made my foundation apply so smoothly and not look cakey
Nice hydrating primer
5 out of 5 stars
beachplusfarm - 1 year ago
originally posted on influenster.com
I love adding this to my face after my skincare routine but before my sunblock. Gives a nice even finish. Scent is a bit strong, but I’m ok with that.
AWESOME PRODUCT!
5 out of 5 stars
rheananm - 1 year ago
originally posted on influenster.com
I love this product!! This works so well, the texture is nice and it hydrates as well. I reccomend this product!! I love the bottle it comes in. It does not really have a strong smell in my opinion.
Waste of $$
1 out of 5 stars
Thumbs down graphic, would not recommend
ESamuels - 1 year ago, Verified purchaser
- Hair color: Brunette
- Eye color: Hazel
- Skin tone: Light
- Skin concern: Dark circles, Acne, Uneven skin tone, Pores, Dullness, Aging
- Skin type: Combination
Watery. Did nothing to my skin. Returning product.
Affordable and great?!
5 out of 5 stars
gillistaylor - 1 year ago
originally posted on influenster.com
I have dry skin so the hydration from this primer makes my makeup go on smoothly and prevents dry lines appearing near acne. It works so well! I saw about it on TikTok for good drug store primer and I was hesitant but it was a good price… after I tried it, I don’t think I’ll choose another primer. This is literally all I put on my face before doing makeup and it works so well
Fabulous
5 out of 5 stars
Thumbs up graphic, would recommend
skin care junkie - 1 year ago, Verified purchaser
Recommended by a pro make-up infuencer. Use a small amount under eye to prep to cover dark circles. No more fine lines. So hydrating I love it.
Great for underyes!
5 out of 5 stars
evalved - 1 year ago
originally posted on WetnWild
I bought this a few weeks ago, and am glad that I did. I use it under my eyes, and it's already made a difference. My dark circles are all but gone, my eyes look less tired, and more brighter.
Amazing!!!
5 out of 5 stars
Thumbs up graphic, would recommend
Lila - 2 years ago
- Hair color: Brunette
- Eye color: Brown
- Skin concern: Blackheads, Redness, Acne, Aging, Dark circles
- Skin type: Combination
- Skin tone: Medium
Made my makeup look so good!
Great for the price!
5 out of 5 stars
Thumbs up graphic, would recommend
Kasia - 2 years ago
I really like this primer, especially for the price! It does have a pretty strong smell but after a couple of uses I stopped noticing. I saw people complain about the "glitter" - I haven't noticed it making my face shimmery or glittery. I can definitely see the difference in it hiding my pores and my makeup goes on much more smoothly now.
Hydrating & Illuminating
5 out of 5 stars
gennmorgdaws - 2 years ago
originally posted on influenster.com
to gain the “clean girl” aesthetic look, this is my absolute GO TO! it makes your face look and feel so hydrated and illuminates in all the right places.