$7.39 when purchased online
Target Online store #3991
About this item
Highlights
- Refines Pores: Reduce the appearance or pores with the help of Bakuchiol, a natural retinol alternative known to improve skin texture, as well as other naturally-derived ingredients like antioxidant-rich Dragonfruit Extract and Lavender Extract.
- Promotes Healthier-Looking Skin: Adding a serum to your skincare routine can help brighten skin and refine pores while exfoliating and adding a touch of gentle hydration.
- Skin-Loving Ingredients: A garden of nourishing ingredients await including Rose Water, Green Tea Extract, Cactus Flower Extract, and more.
- For All Skin Types: Whether you have naturally dry, oily, or combination skin, this primer serum works wonders on any skin type.
- Cruelty-Free and Vegan: wet n wild makeup products are never tested on animals and are always cruelty-free.
Description
It’s prime-time for your skincare routine! This water-based primer serum boosts your skin’s radiance as it preps and primes it for makeup. Formulated with a luxurious blend of flower and fruit extracts that help to brighten, refine, and condition the skin, this face serum will leave you feeling positively radiant.
wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!
wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!
Scent: Lavender
Health Facts: Vegan, Contains Retinol
Product Form: Liquid
Sustainability Claims: Cruelty-Free
Beauty Purpose: Skin Tone Improvement, Priming
Recommended Skin Type: Acne-Prone, Combination, Very Dry
Net weight: 1 fl oz (US)
TCIN: 83706590
UPC: 077802146199
Item Number (DPCI): 052-03-6104
Origin: Imported
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 1.205 inches length x 1.205 inches width x 4.539 inches height
Estimated ship weight: 0.216 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Summary of reviews
The Wet n Wild Prime Focus Brightening Primer Serum has garnered mixed feedback from guests. Many appreciate its lightweight texture, pleasant fragrance, and ability to minimize the appearance of pores, making makeup application smoother and longer-lasting. However, some guests experienced adverse reactions, such as breakouts or irritation. Overall, it is praised for its affordability and effectiveness in enhancing makeup wear, though individual results may vary.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 123 reviews
easy to apply: 5 out of 5
easy to remove: 5 out of 5
long lasting: 4.5 out of 5
quality: 4.5 out of 5
value: 5 out of 5
50% would recommend
4 recommendations
Hydrated with a glow
5 out of 5 stars
luz15_5321 - 14 days ago
originally posted on influenster.com
Hydrated with a glow I tried Wet N Wild Prime Focus pore Minimizing Primer Serum and did not notice any reduction in the visibility of my pores. The serum is thin and goes on like water making the dropper a perfect applicator. It has a sweet, fruity scent to it which is very pleasant. The serum leaves your skin feeling soft and gives it a nice shine even after makeup application. I found that if you would like your foundation to stay you need to combine this primer with another that has more grip to it. A pleasant surprise that I found was when I washed my face at the end of the night, it left my skin feeling delightfully hydrated and smooth! All in all, this is a good primer for those that like to keep their skin hydrated with a natural looking glow.
Good
3 out of 5 stars
moonlightsamy_2879 - 1 month ago
originally posted on influenster.com
The scent is 3/5 , personally I don't like the smelly texture 4/5 , it's a good sticky effectiveness 4/5 , a good base ingredients 3,5/5 , the ingredients can be better
Bad skin reaction!
1 out of 5 stars
Trin - 2 months ago
originally posted on WetnWild
I bought this product a few weeks ago and I thought that I was fine. I’ve used it three times to make sure it isn’t anything else I’m using. Each time I’ve used it, it has made my face incredibly bumpy, red, and itchy. After my last use, it has now made my skin start feeling on my face like a chemical peel. It’s pretty terrifying and disappointing because I was excited to use and keep using the product..
Hydrated with a glow
4 out of 5 stars
rachrach25_777 - 2 months ago
originally posted on influenster.com
I tried Wet N Wild Prime Focus pore Minimizing Primer Serum and did not notice any reduction in the visibility of my pores. The serum is thin and goes on like water making the dropper a perfect applicator. It has a sweet, fruity scent to it which is very pleasant. The serum leaves your skin feeling soft and gives it a nice shine even after makeup application. I found that if you would like your foundation to stay you need to combine this primer with another that has more grip to it. A pleasant surprise that I found was when I washed my face at the end of the night, it left my skin feeling delightfully hydrated and smooth! All in all, this is a good primer for those that like to keep their skin hydrated with a natural looking glow.
Wet N Wild Prime Focus Pores
4 out of 5 stars
amandam1806 - 6 months ago
originally posted on influenster.com
It is one of my favorites, it is a fresh primer with a pleasant fragrance and absorbs quickly into the skin. When touched to your skin, it feels cold and is easy to handle. It refines your pores and leaves your skin fresh, when it dries it feels a little sticky, but this makes your makeup look much better and last all day. I love this brand because it is very economical and of good quality and above all it is free of animal abuse, it has natural ingredients. The only thing I don't like very much is that it is very liquid... I give it a 9/10
Absolute must-have!
5 out of 5 stars
lifewzuza - 10 months ago
originally posted on influenster.com
The Wet n Wild Refine Pores Primer Serum is incredible! It minimizes pores instantly, creates a smooth base, and keeps my makeup flawless all day.
Love it!
5 out of 5 stars
megbethlin102 - 1 year ago
originally posted on WetnWild
This gives me the glass skin effect at an affordable price! I love it!
Magic in a bottle
5 out of 5 stars
devanshid5 - 1 year ago
originally posted on influenster.com
Absolutely love this product. I am usually a serum person and this is magic in a bottle. It is brightening and keeps your makeup locked in and gives a good matte look
pass
2 out of 5 stars
Thumbs down graphic, would not recommend
chrysaw - 1 year ago, Verified purchaser
- Skin concern: Aging, Sun damage
- Skin tone: Light
- Skin type: Dry
- Hair color: Brunette
- Eye color: Brown
too fragrancy good price but didn't do anything for my skin
Perfect
5 out of 5 stars
22as - 1 year ago
originally posted on influenster.com
I won this product in a giveaway and it’s so good! I was skeptical at first as I have very sensitive skin and I have extremely dry skin on my cheeks that peel when I wear makeup BUT THIS primer worked SO WELL for me, my skin glows all day with this primer, most beautiful finish if you love clean girl aesthetic
Great
5 out of 5 stars
krisyx0928 - 1 year ago
originally posted on WetnWild
[This review was collected as part of a promotion.] love this primer, it hides my pores, keeps shine away and leave my makeup looking flawless! doesnt have a smell but makes my makeup last literally all day long. such a great primer! love love love!!!!
Bad skin reaction
1 out of 5 stars
Thumbs down graphic, would not recommend
R - 2 years ago, Verified purchaser
I used this product one time and it made me break out really bad. It’s almost as if I got a reaction out of it. I had to return it.
Yay, sparkles!
4 out of 5 stars
Thumbs up graphic, would recommend
Rayne - 2 years ago
- Skin concern: Dullness, Blackheads, Acne, Redness, Pores
- Skin type: Combination
- Eye color: Grey
- Skin tone: Light
- Hair color: Black
This primer is great! It’s sticky, but not overly sticky, so my products pair with it really well. It also goes over my skincare very nicely. Also, it’s sparkly! I’m assuming that’s for a glowy finish, which you definitely can’t go wrong with. It smells REALLY nice as well! It does a great job at blurring my pores!
It's nice!
4 out of 5 stars
- 2 years ago, Verified purchaser
Haven't noticed much of a difference in brightness yet but I am going to continue to use it! Smell and texture are nice and it doesn't make my skin breakout or anything
love the primer serum
5 out of 5 stars
Liz08 - 2 years ago
originally posted on WetnWild
I recently bought this bc I saw young ladies on Tik tok using this for their makeup & I really wanted to try it, even tho radiant products are a no for me since I am really oily this primer helps brighten my skin and give it a nice glow before I put on my makeup it doesn’t feel heavy on the skin & it blends in well. Very good price & doesn’t smell strong either
Smells Amazing
5 out of 5 stars
Nicoh - 3 years ago
originally posted on WetnWild
[This review was collected as part of a promotion.] I really love the smell of this primer! It reminds me of summer. It is easy to apply with the dropper, and makes my skin smooth. I would recommend this product to anyone looking for a fun primer to use everyday.
Great Primer
5 out of 5 stars
Bre33 - 3 years ago
originally posted on WetnWild
[This review was collected as part of a promotion.] I like this water based primer! I love how it is only water based since I have sensitive skin. It is blended with Pineapple, Calendula, and other extracts. I can tell such a big difference when I use this brand from Wet n Wild! This primer leaves my skin feeling smoother and it looks brighter as well. I will be purchasing this in the future! My face feels a lot healthier as well. This is a must buy especially when you use makeup everyday. I highly recommend this primer!!
Nice primer
5 out of 5 stars
Charlotte88 - 3 years ago
originally posted on WetnWild
[This review was collected as part of a promotion.] I do not wear a lot of makeup on a daily basis. When I do my makeup for a special event I enjoy trying new products. I have uneven textured skin and its pretty dull. A brightening primer is great for me. This went on smoothly and I did notice a difference. I will use again.
Love it
5 out of 5 stars
Mickey17 - 3 years ago
originally posted on WetnWild
[This review was collected as part of a promotion.] I am picky when it comes go serums but this worked great and I even told my friends about it. Skin felt good and it did exactly what it should. Will be ordering more and recommend. Have tried other brands and didn't like as much!
Disappointed by the fragrance
1 out of 5 stars
Kkm87 - 3 years ago
originally posted on WetnWild
I never got a chance to try if this is because I couldn’t get past the smell. It is a strong fragrance smell. I was excited to get it but it was unusable.