$24.99 when purchased online
Target Online store #3991
About this item
Highlights
- USDA ORGANIC: Bobbie is always made from non-GMO ingredients and never has corn syrup, palm oil or maltodextrin.
- EASY ON TUMMIES: With a 60:40 whey to casein ratio, Bobbie is modeled after breast milk and designed to be easy on babies' tummies
- FOUNDED BY MOMS: Bobbie is the only mom-founded and led infant formula company in the US.
- ORGANIC MILK: Partnering with small, family-owned farms across the country, Bobbie is proud to be made from organic, grass-fed cows on Organic Valley farms.
- EU STYLE: DHA plays a key role to supporting the development of brain and eyes. In the US, there is no requirement for DHA in infant formula, Bobbie contains 20mg/100kcal and is the only US formula to meet the EU's stringent DHA standards.
Description
The first of its kind, Bobbie Organic Infant Formula is a USDA Organic, EU-style infant formula that meets all FDA requirements. It is a complete nutrition milk-based powder modeled after breast milk and is easy on tummies. It is non-GMO and doesn't have corn syrup, palm oil, or maltodextrin. It includes iron to support brain development and meets the EU requirements for DHA in infant formula. Bobbie is the first US infant formula to receive both the Clean Label Purity Award and Clean Label Pesticide-Free Certification.
Bobbie is founded and led by moms. They wanted an infant formula they were proud to feed their babies. Bobbie Infant Formula is for full term babies 0-12 months and supports your baby’s immunity and growth.
Bobbie is here to shake the stigma around feeding and to help support your (and your baby's) feeding journey. We lost sleep over this so you don't have to.
Bobbie is founded and led by moms. They wanted an infant formula they were proud to feed their babies. Bobbie Infant Formula is for full term babies 0-12 months and supports your baby’s immunity and growth.
Bobbie is here to shake the stigma around feeding and to help support your (and your baby's) feeding journey. We lost sleep over this so you don't have to.
Serving Size: 5 fl oz
Amount DILUTED: EACH 5 FL OZ (150 mL):
Calories: 100
% Daily Value*
Total Fat 5.3grm0%
Total Carbohydrate 11grm0%
Protein 2grm0%
Water 136grm0%
Linoleic Acid 725mg0%
Vitamin A 3000%
Vitamin D 750%
Vitamin E 20%
Vitamin K 8.3mcg0%
Thiamine (Vitamin B1) 100mcg0%
Riboflavin (Vitamin B2) 150mcg0%
Vitamin B6 63mcg0%
Vitamin B12 0.2mcg0%
Niacin 1000mcg0%
Folic Acid (Folacin) 15mcg0%
Pantothenic Acid 450mcg0%
Biotin 3mcg0%
Vitamin C (Ascorbic Acid) 9mg0%
Choline 25mg0%
Inositol 24mg0%
Calcium 63mg0%
Phosphorus 42mg0%
Magnesium 7mg0%
Iron 1.2mg0%
Zinc 0.75mg0%
Manganese 5mcg0%
Copper 71mcg0%
Iodine 15mcg0%
Selenium 3mcg0%
Sodium 27mg0%
Potassium 110mg0%
Chloride 65mg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
organic lactose, organic nonfat milk, organic high oleic (safflower or sunflower) oil, organic canola oil, organic whey protein concentrate, organic coconut oil, organic linoleic (sunflower or safflower) oil, less than 1%: organic canola lecithin, schizochytrium sp. oil*, mortierella alpina oil**, calcium phosphate, potassium citrate, sodium chloride, calcium carbonate, potassium hydroxide, potassium phosphate, magnesium chloride, potassium bicarbonate, ferrous sulfate, potassium chloride, zinc sulfate, cupric sulfate, manganese sulfate, potassium iodide, sodium selenite, choline bitartrate, ascorbic acid (vitamin c), ascorbyl palmitate, inositol, l-carnitine, mixed tocopherol concentrate, dl-alpha tocopheryl acetate (vitamin e), niacinamide (vitamin b3), calcium pantothenate, vitamin a palmitate, riboflavin (vitamin b2), thiamine hydrochloride (vitamin b1), pyridoxine hydrochloride (vitamin b6), folic acid, phytonadione (vitamin k), biotin, cholecalciferol (vitamin d3), cyanocobalamin (vitamin b12). * a source of docosahexaenoic acid (dha). ** a source of arachidonic acid (ara).
Allergens & Warnings:
Contains: milk., Required Warnings: Powdered infant formulas are not sterile and should not be fed to premature infants or infants who might have immune problems unless directed and supervised by your baby's doctor. Never use a microwave to warm formula; serious burns can occur.Contains: Milk
Base Ingredient: Milk
Baby Formula Focus: Immune System Support, Gas, Brain Development, Eye Development, Easy to Digest
Features: All Natural, Non-GMO
Dietary Needs: Gluten-Free, Organic Certified
State of Readiness: Mix
Form: Powdered
Package Quantity: 1
Age Stage: Infant
Net weight: 14.1 Ounces
Street Date: July 8, 2022
TCIN: 85776110
UPC: 683744964359
Item Number (DPCI): 007-09-0483
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 5.03 inches length x 3.93 inches width x 3.93 inches height
Estimated ship weight: 1.22 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
Q: Why does Bobbie have soy in it? It can negatively impact boys estrogen levels
submitted by MalloryH - 3 years ago
A: Hi Mallory! Soy oil is a source of fatty acids essential in infant nutrition. Unlike EU formulas, which often use palm oil, Bobbie includes organic soybean oil. Deciding between palm oil and soybean oil was tough, but we ultimately chose soybean oil as a more sustainable alternative to palm oil. Palm oil has also been linked to some digestive issues. Our USDA organic non-hydrogenated soybean oil is non-GMO and not grown with pesticides. Bobbie does not contain soy protein.
submitted byBobbie - 3 years agoBrand expertA: You said that EU formulas often use palm oil but Aptamil and Kendamil which are both in Target are from Europe don't have palm oil or soy.
submitted byMalloryH - 3 years agoA: It is not a soy-based formula in terms of the protein source but contains soy lecithin, which is an emulsifier found in many foods
submitted byLM - 3 years agoA: This is one of my ONLY issues with Bobbie. The soy needs to go. Otherwise, we love it!
submitted byMegan Post - 3 years agoA: it no longer contains soy, they updated their formula and now is exactly like European formula. we love it and the new update did not cause my baby any issues.
submitted byPatty - 2 years ago
Q: This is acceptable for a cows milk protein allergies?
submitted by Nara - 4 months ago
A: Hello Nara! Bobbie formula is not suitable for babies with a cow milk protein allergy or dairy intolerance. If you need more information, don't hesitate to contact us directly. We are on standby ready to help!
submitted byBobbie - 4 months agoBrand expert
Q: How come the Bobbie bought in target looks completely different from the Bobbie ordered in the official site
submitted by Concered parent - 6 months ago
A: I compared to Bobbie’s website vs Target in store, they are manufactured by different companies and the ingredients are different
submitted byAmy - 2 months agoA: Hi! No need for concern :) We offer a couple of different can sizes for our original infant formula, with 14.1 oz cans at Target stores nationwide and the 24 oz Biggie and 12.7 oz Bittie sizes exclusive to hibobbie.com. Bobbie Organic Gentle comes in a 14.1 oz can no matter where you buy it!
submitted byBobbie - 6 months agoBrand expert
Q: Does Bobbitt Organic contain high fructose corn syrup?
submitted by Randy - 1 year ago
A: Hi Randy! No, Bobbie Organic and Bobbie Organic Gentle do not contain high fructose corn syrup.
submitted byBobbie - 1 year agoBrand expert
Q: How many ounces of liquid formula will this make?
submitted by Eric - 2 years ago
A: The can states about 106 fl oz
submitted byDani - 2 years agoA: Hi Eric! One can of Bobbie Organic formula makes about 105 fluid ounces.
submitted byBobbie - 1 year agoBrand expert
Q: how many oz of formula does this can make?
submitted by Cb23 - 2 years ago
A: The 14 ounce size can makes about 105 fl. oz.
submitted byBG - 2 years agoA: Hello! The 14.1oz. can makes about 105 fluid ounces of formula.
submitted byBobbie - 2 years agoBrand expert
Q: How long is 1 can usually good for before expiring?
submitted by CW - 2 years ago
A: The cans we just received expire next year in Nov 2024. But it just depends which batch they pick your order from. Once opened, the can expires after 30 days, regardless of printed expiration date.
submitted byBG - 2 years agoA: Hello! Each can has its own specific expiration date stamped on the bottom of it. Once a can has been opened, remember to use the formula within 30 days. We are here to help at hello@hibobbie.com if you have more questions.
submitted byBobbie - 2 years agoBrand expert
Q: Is this EBT snap food stamps eligible
submitted by Debo - 2 years ago
A: This is an excellent question for Target's customer service team! Please get in touch with them for this information by visiting their Contact Us page.
submitted byBobbie - 2 years agoBrand expert
Q: Is there supposed to be a scoop in every can of formula? I just bought this for the first time to try it and mine didn't come with a scoop, I dumped it out twice into a bowl to try to find it.
submitted by Madison - 3 years ago
A: yes a scoop comes in evey can. It is usually way down in the middle. Never had a can that didn't come with one.
submitted byKarenA - 3 years agoA: Hi Madison! Every can should contain a fresh scoop, which should be used when preparing Bobbie. A gram scale can be used to accurately measure a scoop. However, in a pinch, one scoop is roughly equivalent to 1.5 level tablespoons. We've shared this with our quality team—can you send us an email at hello@hibobbie.com so we can learn more?
submitted byBobbie - 3 years agoBrand expert
Q: Can this be taken by infant at any age? Even new borns?
submitted by JZ - 3 months ago
A: Hello! Yes, Bobbie Organic Original was created to be a complete nutrition source, modeled after breastmilk, for infants 0-12 months. Please reach out to us directly at hello@hibobbie.com if you have any further questions. We are on standby to help!
submitted byBobbie - 3 months agoBrand expert
More to consider
$0.69 - $23.49
$20 Target GiftCard with $100 select baby items purchase
4 out of 5 stars with 24001 ratings
$2.29 - $39.99
Select items on clearance
$20 Target GiftCard with $100 select baby items purchase
4.8 out of 5 stars with 16031 ratings
$2.39 - $44.99
$20 Target GiftCard with $100 select baby items purchase on select items
4.8 out of 5 stars with 24347 ratings
$2.29 - $26.49
$20 Target GiftCard with $100 select baby items purchase
4.7 out of 5 stars with 1236 ratings
Discover more options
Related Categories
4.6 out of 5 stars with 1772 reviews
easy on tummy: 3.86 out of 5
easy to prepare: 4.48 out of 5
quality: 4.14 out of 5
value: 3.82 out of 5
69% would recommend
315 recommendations
Baby has been enjoying the
5 out of 5 stars
Rebecca P. - 15 days ago
originally posted on Bobbie
Baby has been enjoying the formula, only thing I wish was that the containers were bigger. We go through them too fast.
Daughter didn’t like it
1 out of 5 stars
Nicole A. - 18 days ago
originally posted on Bobbie
My daughter did not like Bobbie. I found it mixed terribly and left her gassy.
Awesome
5 out of 5 stars
Joseph M. - 20 days ago
originally posted on Bobbie
Formula has been a hit since the beginning. Luckily our baby is only formula fed which helps out and she loves this formula. She is 4 months old and drinking 7oz per feeding.
We found the one!
5 out of 5 stars
Thumbs up graphic, would recommend
Theerealmc - 20 days ago
Baby boy loves this formula and is thriving on it.
So convenient
5 out of 5 stars
Brittany B. - 21 days ago
originally posted on Bobbie
We have been combo feeding with Bobbie and the ability to easily adjust our subscription by text is so convenient. Our baby loves her formula and easily goes back and forth between breastmilk and Bobbie. We started combo feeding around 3 months and she had minimal spit up / discomfort introducing formula.
I don’t like that you defaulted the selection to 5 stars
1 out of 5 stars
Brenna H. - 21 days ago
originally posted on Bobbie
Listen, I love your product. I love that it’s clean, I love that my baby loves it. But it is a disservice to yourselves to default a selection for the rating & for that reason I selected 1 star. Defaulting the selection is putting bias onto the responder, and ultimately letting bias into your reporting. Which is really uncool.
Bobbie > Boobie
5 out of 5 stars
Jacqueline S. - 1 month ago
originally posted on Bobbie
Really. My son will no longer drink breastmilk since introducing Bobbie for combo feeding!
LOVE IT
5 out of 5 stars
Amanda C. - 1 month ago
originally posted on Bobbie
My baby loves Bobbie and it loves him back. He doesn't spit up, has no issues going potty, and has no gas. Best formula ever. It's like he is having my breastmilk. I was really worried about the transition to formula but it has been extremely smooth!
Easy transition
5 out of 5 stars
Kaitlin K. - 1 month ago
originally posted on Bobbie
My breast feeding journey was not easy and switching to Bobbie was seamless. My son is thriving and sleeping better and less fussy than before on just my breastmilk.
Great Product
5 out of 5 stars
Kristin D. - 1 month ago
originally posted on Bobbie
Healthy ingredients and happy baby. Nothing beats that.
Great quality
5 out of 5 stars
Thumbs up graphic, would recommend
Catherine - 1 month ago, Verified purchaser
Love the ingredients! Thank you Target for carrying this brand.
1 reply from Bobbie team - 26 days ago
Hi Catherine, We are proud to be accessible for families at Target! Don't forget that they have a great option for same-day delivery through their website. The convenience is unmatched!
Whole milk
5 out of 5 stars
Donna S. - 2 months ago
originally posted on Bobbie
I am the grandma buying it for my daughter. She said he loves the whole milk the best. Thanks. I forward all info you send to her.
Baby Loves Bobbie!
5 out of 5 stars
Rachel S. - 2 months ago
originally posted on Bobbie
We have finally settled on a formula that suits our baby well. The little one loves using the organic gentle brand. I would definitely recommend this to friends and family.
Saving grace!
5 out of 5 stars
Erin S. - 2 months ago
originally posted on Bobbie
Bobbie truly is amazing! After my breastfeeding journey came to a close I was nervous to put my baby on formula. I thought bobbie was like any other formula with additives and preservatives that will upset my GERD babies tummy. Bobbie has been amazing my baby no longer throws up and has gone from a skinny little baby to a big healthy chunk!
No more gas!!
5 out of 5 stars
Thumbs up graphic, would recommend
Tiffany - 2 months ago, Verified purchaser
My newborn was super jaundice after delivery and they immediately recommended supplementing with formula. Because my first was also jaundice I had planned in advance and had a canister of a very well known, popular brand ready at home. But my baby reacted terribly to it. The worst digestion issues and A LOT of gas. We were using gas drops and probiotics and nothing helped. So we ended up switching to Bobbie and within 24 hours there was an obvious difference, and nearly four days later things are soooo much better. Definitely sticking with Bobbie!
1 reply from Bobbie team - 1 month ago
Hi Tiffany, It is SUCH a good feeling when you find a formula that works well for your little one! We are so glad you are having success with Bobbie Organic Original. Never hesitate to reach out to us at hello@hibobbie.com if any concerns come up during your feeding journey. We're here every step of the way!
Mixes well without foaming too much
5 out of 5 stars
Merve F. - 2 months ago
originally posted on Bobbie
Baby likes it although we use the gentle formula mostly. It does not foam much like other brands and we like that it is from grass fed cows, organic and all that good stuff.
Went to formula due to cancer
5 out of 5 stars
Amanda K. - 2 months ago
originally posted on Bobbie
I EBF my first 2 children. When my 3rd was 3 weeks old I noticed a "clog" that wouldn't go away. Led me to a stage 3 triple negative breast cancer diagnosis (at 36!). I had to stop breast feeding and started chemotherapy by the time she was 2 months old. I wanted to continue to feed her with something I trusted - I found Bobbie. I've been happy with the formula and her growth on Bobbie. The guilt of not BF her has not even been there. The extra cost is worth it.
Happy Mom & baby
5 out of 5 stars
Barbara R. - 2 months ago
originally posted on Bobbie
My baby has been so much better since switching to bobbie from enfamiil. no more constipation
Second kiddo, same experience
5 out of 5 stars
Kenneth V. - 2 months ago
originally posted on Bobbie
We got Bobbie during the shortage in 2021-2022 for our first son because it was consistently available in spite of the price. Our second son was having GI issues with other formulas and so we decided to try Bobbie again - worked like a charm.
HIGH quality!!!
5 out of 5 stars
Hailey B. - 2 months ago
originally posted on Bobbie
We love Bobbie in this household! Once we started supplementing with formula around five months old, I prayed that baby would like Bobbie because I trust their product and mission. I was so relieved when he took to it right away. We've been using it alongside breastmilk ever since.