EasterBlack-owned or founded brands at TargetGroceryClothing, Shoes & AccessoriesBabyHomeFurnitureKitchen & DiningOutdoor Living & GardenToysElectronicsVideo GamesMovies, Music & BooksSports & OutdoorsBeautyPersonal CareHealthPetsHousehold EssentialsArts, Crafts & SewingSchool & Office SuppliesParty SuppliesLuggageGift IdeasGift CardsClearanceTarget New ArrivalsTarget Finds#TargetStyleTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores

Sponsored

Brita Elite Replacement Water Filter for Pitchers and Dispensers: Reduces Odors, Filters Benzene & Lead

Brita Elite Replacement Water Filter for Pitchers and Dispensers: Reduces Odors, Filters Benzene & Lead - 2 of 4Brita Elite Replacement Water Filter for Pitchers and Dispensers: Reduces Odors, Filters Benzene & Lead - 3 of 4Brita Elite Replacement Water Filter for Pitchers and Dispensers: Reduces Odors, Filters Benzene & Lead - 4 of 4
Brita Elite Replacement Water Filter for Pitchers and Dispensers: Reduces Odors, Filters Benzene & Lead - 1 of 4
$19.99 when purchased online
Target Online store #3991

About this item

Highlights

  • Get cleaner*, great-tasting, water without the waste^ with Brita Elite water filter replacements; you can save money and replace 1,800 single-use plastic water bottles^ per year; Packaging may vary
  • Reduces 99% of lead, filters Chlorine (taste and odor), Cadmium, Mercury, Benzene, Asbestos, and more; Brita Elite filters out more than 3x the contaminants vs. standard Brita filters*
  • The Brita Elite lasts 3x longer than Pur filters and 6x longer than standard ZeroWater filters; only replace the Brita Elite water filter 2x a year, about 6 months**
  • Compatible with all Brita pitchers and dispensers except Stream; just insert filter into reservoir, line up pitcher notch with filter groove, press firmly to ensure tight seal
  • Blue in color and made without BPA, Brita Elite filters feature a pull-top cap for easy removal and with no presoaking, filter installation is fast and simple

Description

Get cleaner*, great-tasting water for longer with the Brita Elite Pitcher Replacement Filters which remove 99% of Lead* in your water and reduces 30 contaminants. This long-lasting water filter is made with Advanced Carbon Core Technology to reduce more than 3x the contaminants of standard Brita filters. The Brita Elite replacement filter reduces Lead, Asbestos, Mercury, Benzene, Cadmium, and more*. Change the Brita Elite filter every 120 gallons, about every 6 months for best performance**. The pull top cap makes insertion and removal easy. With activated carbon to reduce chlorine taste and odor, this water filter delivers great-tasting water and maintains a healthy level of fluoride (applies to fluoridated municipal tap water). The fibrous matrix in the filter holds active ingredients in place so no black flecks appear in your water. One Brita Elite filter can replace up to 900 16.9 oz single-use plastic bottles and reduces more contaminants vs. PUR and ZeroWater (based on NSF/WQA certifications for Brita OB06, PUR PPF951K, and ZeroWater ZF-201 pitcher filters as of 8/17/21). *Cleaner vs. tap water. Healthier based on health contaminant reduction per WQA certifications. Substances reduced may not be in all users water. See certifications. Performance Data Sheet available on Brita.com. **Approximate timing based on 120 gallon (454 litres) lter life and average family usage of 11 glasses per day. ^Versus standard 16.9 oz bottled water. No single-use plastic bottle waste.Usage Directions: Change your filter with just a few simple steps. Wash your hands before unwrapping the filter. Flush filter with cold water for 15 seconds. Insert filter into reservoir. Add cold tap water. Discard your first 3 pitchers/1 dispenser of filter water, or use this water for plants. Fill up your pitcher and enjoy great tasting water. Replace the water filter every 120 gallons or 6 months. Substances reduced may not be in all users' water.Caution Statements: IMPORTANT NOTICE: Please read the Performance Data Sheet enclosed in the box for complete details. The Brita Pitcher Filter is not intended to purify water. Do not use with water that is microbiologically unsafe or of unknown quality without adequate disinfection before or after the system. Individuals requiring water of special microbiological purity should follow the advice of their doctor or local health officials regarding the use and consumption of their tap water and Brita filtered water.
Number of Pieces: 1
Dimensions (Overall): 5.34 Inches (H) x 2.34 Inches (W) x 2.34 Inches (D)
Weight: .12 Pounds
Features: Reduces Odors, BPA-Free
Water Filtration Compatibility: Brita Pitchers and Dispensers
Filters: Benzene, chlorine, Asbestos, Lead, Mercury, Cadmium
Maximum Filter Life: 6 Months
Material: Plastic
Warranty: 30 Day Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 51847357
UPC: 060258362435
Item Number (DPCI): 072-00-0313
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 5.35 inches length x 2.51 inches width x 2.4 inches height
Estimated ship weight: 0.15 pounds
This item cannot be shipped to the following locations: Northern Mariana Islands, American Samoa (see also separate entry under AS), Virgin Islands, U.S., APO/FPO, Guam (see also separate entry under GU), United States Minor Outlying Islands

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: Will the Brita filters remove calcium from the water?????

submitted by Jdm - 8 years ago
  • A: Hi there. Great question. Our Longlast filters remove chlorine, lead, mercury, cadmium, benzene, and asbestos from tap water. Hope this helps! -Brita Consumer Services

    submitted byBrita - 8 years ago
    Brand expert
  • A: No, it doesn’t. If you need hard water filtered go with ZeroWater.

    submitted bybundysmom - 5 months ago

Q: Does this longstand filter compatible with the Soho pitcher (5-cup)? It is shorter than the original standard filter with my pitcher.

submitted by lkj312951210 - 5 years ago
  • A: Hello, and thanks for the great question. Our Standard and Longlast filters are designed to fit all of our pitchers, except our Brita Stream. Still, if you have any further questions, please don't hesitate to reach out to us at 800-242-7482 and mention this reference number: 200722-001034. We're looking forward to talking to you soon. London from the Brita team

    submitted byBrita - 5 years ago
    Brand expert

Q: Does this filter work in the 6 cup Brita pitcher?

submitted by brattykathy - 8 years ago
  • A: Hello there! All Brita filters are designed to fit inside all Brita pitchers and dispensers. This filter should fit your system just fine! We hope this clears things up! -Mel with Brita

    submitted byBrita - 8 years ago
    Brand expert

Related Categories

Summary of reviews

The Brita long-lasting filter has garnered mixed feedback from guests, with many appreciating its ability to improve water taste and reduce plastic waste. However, concerns about its longevity and filtering efficiency have been raised, as some filters reportedly clog or fail to fit properly. Despite these issues, guests value the convenience of less frequent replacements and the overall quality of filtered water, making it a popular choice for those seeking better hydration options.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.1 out of 5 stars with 352 reviews
    quality: 2.63 out of 5
    value: 2.38 out of 5
    36% would recommend
    33 recommendations

    Doesn't work! inspect after you filter your water

    1 out of 5 stars
    Ashley36 - 16 days ago
    originally posted on brita.com
    I brought 2 pack replacement filter. I had it 1 months. I ran 3 gallons through it. Then filled up the pitcher. I have floaties and white particles and a few black specs in my gallon that's now cold. I'm thirsty. I threw that filter away used the 2nd one today. Same thing happened. Now I'm wondering if it ever worked or have my family and I been drinking contaminated water for the past 2 months.
    1 reply from Monique from The Brita Team team - 15 days ago
    Ashley, thanks for sharing your experience with our Elite Filters. We're sorry to hear they didn't work properly and want to help. Please reach out to us at 800-242-7482 and mention #250409-000433. We hope to hear from you soon.
    Did you find this review helpful?

    Excellent Product

    5 out of 5 stars
    jmh6823a - 1 month ago
    originally posted on brita.com
    I've been using Brita water filters for more than 10 years. I've used the longlast Brita filters for the last 3 years and I really like them. I will continue to purchase them.
    Did you find this review helpful?

    Does not working properly…

    3 out of 5 stars
    Liliana - 1 month ago
    originally posted on brita.com
    It has been working for 3 months, then the red light came out… I changed to the new filter and it is still red light… very disappointed…it’s like paid money for nothing…
    Did you find this review helpful?

    Excellent filter for great water!

    5 out of 5 stars
    Thumbs up graphic, would recommend
    CTK - 2 months ago, Verified purchaser
    Love only having to switch it out every six months! Clean, fresh tasty water at my fingertips and for much less than buying bottled water!
    quality: 5 out of 5
    value: 4 out of 5
    Did you find this review helpful?

    Last less than the information provided

    1 out of 5 stars
    embogo - 2 months ago
    originally posted on brita.com
    The Elite filter stated that it would work fine for 6 months. I bought the first one after using the standard filter for years. The water tastes bad and it seems unfiltered from th second month. I am very disappointed with the quality and time performance of the filter.
    1 reply from The Brita Team team - 2 months ago
    Oh no, and thank you for telling us about this. We wished your overall encounter with our Elite Replacement Filter was better, and we're sorry it didn't last long for you. Please give us a quick ring at 800-242-7482 and keep up with #250219-000146. Talk to you soon.
    2 guests found this review helpful. Did you?

    Love This- The BEST!

    5 out of 5 stars
    Lianra1 - 3 months ago
    originally posted on brita.com
    I just bought the Brita elite water filter system and it's so much better than the regular Brita. The water absolutely has no taste with odor. Plus the filters last 6 months. So I'm very happy with it thank you
    2 guests found this review helpful. Did you?

    Definitely recommend

    5 out of 5 stars
    nicoleb643_5676 - 4 months ago
    originally posted on influenster.com
    Brita lonlast filter do extra what they say . Nice clean tasteful water. Definitely save money on bottles of water and are easy to install/ replace.
    Did you find this review helpful?

    Not priced right in stores

    1 out of 5 stars
    Bryce - 5 months ago
    originally posted on brita.com
    The retailers you recommended price at the least twice the amount you show.
    1 guest found this review helpful. Did you?

    A really big THANK YOU

    4 out of 5 stars
    mrjohn05131957 - 6 months ago
    originally posted on brita.com
    It was a gift from a heck of a guy. Thank you Mr. Rodgers
    Did you find this review helpful?

    Excellent filter.

    5 out of 5 stars
    55grahbaum - 6 months ago
    originally posted on brita.com
    Excellent filter. Have been using for two years (4 filters). Water tastes great.
    Did you find this review helpful?

    Great Drinking Water

    5 out of 5 stars
    Lily19 - 6 months ago
    originally posted on brita.com
    I am very happy that I bought this! Drinking this water is so satisfying!
    Did you find this review helpful?

    Worth the price

    5 out of 5 stars
    job192 - 6 months ago
    originally posted on influenster.com
    These are worth the extra cost compared to regular filters for the convenience of less frequent filter changes. Water tastes great, and it filters quickly.
    1 guest found this review helpful. Did you?

    Like the filter

    4 out of 5 stars
    Dee h - 6 months ago
    originally posted on brita.com
    Just have to check to be sure the filter stays seated.
    Did you find this review helpful?

    Fix my account PLEASE

    5 out of 5 stars
    Deek - 6 months ago
    originally posted on brita.com
    I have subscription for elite but you keep trying to send the white ones. You promise every timectll that the issue is fixed. I is not. I just want my blue filters.Please, please please send it and correct your files
    1 guest found this review helpful. Did you?

    Stopped working!

    1 out of 5 stars
    Rani6 - 6 months ago
    originally posted on brita.com
    I have been using regular Brita filters without issue for many, many years. I am always looking to decrease the plastic I throw away, and was excited by the longer lasting filter option. However, it has stopped working after a month! Very disappointing! Tried shaking it (which I have never had to do with the original filters), with no improvement. Not a happy consumer!
    1 reply from Monique from The Brita Team team - 6 months ago
    Rani, thanks for sharing your review. We appreciate your longtime loyalty and are sorry to hear our Elite Filter stopped performing the way it should. So we can steer your experience in a positive direction, please give us a ring at 800-242-7482 and mention reference number 241015-000524. We look forward to hearing from you.
    4 guests found this review helpful. Did you?

    Beware of incompatible filter types

    1 out of 5 stars
    Samwise - 7 months ago
    originally posted on brita.com
    These filters are advertised as fitting all models. However there are 2 types of pitchers/filters that Brita doesn't seem to mention anywhere. One type of filter has a single groove in the bottom and the other has 4 grooves. A 1-groove filter does not fit a 4-groove pitcher.
    1 reply from Monique from The Brita Team team - 7 months ago
    Sam, we appreciate you sharing your review and are sorry to learn of your disappointment with our Brita Filters. So we may discuss this, please reach out to us at 800-242-7482 and mention reference number 241008-000570. We look forward to assisting you.
    6 guests found this review helpful. Did you?

    Great consistency. Has worked great for months.

    4 out of 5 stars
    Matt2701 - 7 months ago
    originally posted on brita.com
    I've read a crazy amount of really bad reviews about it takings literal hours to filter through, filtering way too fast or not fitting right. I suppose I either got lucky or there are plenty of good opinions that just weren't officially reviewed here. I think it's probably the latter because mine works great. I'm very picky with water filters, I used ZeroWater and always tested my water for a long time but it's too expensive so I tried this. For the money you can't beat it I think. It's probably not the absolute best out there but if you don't want to spend a ton of money but want better than a standard brita filter(which is not very effective honestly), this is a great choice.
    2 guests found this review helpful. Did you?

    Doesnt last long

    3 out of 5 stars
    eden88 - 7 months ago
    originally posted on brita.com
    Makes water taste great but only works normally for about 2 weeks then starts slowing down tremendously daily. It might be due to the tap water having lots of sediments in it, but it is still frustrating since this product isn't cheap.
    3 guests found this review helpful. Did you?

    Will Not Set Properly

    2 out of 5 stars
    Cigarsmoker - 7 months ago
    originally posted on brita.com
    I have used the regular filters for some time but decided to try the elite filter. I received my filters today and attempted to install. The directions suggest pushing down firmly but the filter floats out of the housing. I noticed other customer with similar problems. I have not had this problem with the regular filters. How do I fix this problem?
    1 reply from Monique from The Brita Team team - 7 months ago
    We appreciate you sharing your feedback. We're sorry to hear you're having trouble placing our Elite Filter into your pitcher. We understand how frustrating this can be and want to help. Please reach out to us at 800-242-7482 and mention reference number 240930-000266. Hope to hear from you soon.
    Did you find this review helpful?

    Fluoride

    1 out of 5 stars
    Daisy Mae - 7 months ago
    originally posted on brita.com
    I bought this pitcher thinking it filters everything, I should have checked. It does not filter Fluoride, which is very bad for you. Look at the clinical trial that Harvard University has just come out about Fluoride and your brain. Very disappointed..
    4 guests found this review helpful. Did you?

    Get top deals, latest trends, and more.

    Privacy policy

    Footer

    About Us

    About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

    Help

    Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member Services

    Stores

    Find a StoreClinicPharmacyOpticalMore In-Store Services

    Services

    Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
    PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacyCA Privacy RightsYour Privacy ChoicesInterest Based AdsHealth Privacy Policy