$8.00 when purchased online
Target Online store #3991
About this item
Highlights
- Volumizing and lifting mascara
- Plumps and lifts your lashes all day
- Smooth, creamy, clean + vegan formula infused with jojoba wax to hold lashes’ curl
- Effortless application in one stroke
- Hourglass-shaped brush head to separate and define lashes
- Smudge- and flake-resistant formula
- Choose from Black and Pitch Black (a deeper, more pigmented black shade & Target Exclusive) in a full size single
- Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.
Description
A clean formulated volumizing and lifting mascara with a uniquely hourglass shaped brush head to give you big, bold lashes that command attention.
Take on the world with #BigMoodEnergy, dramatic lashes, and all the confidence in just one swipe. The e.l.f. Big Mood Mega Volume & Lifting Mascara gives you that false lash vibe without smudging or flaking. For a bold look with definition, the brush head features an hourglass shape with intertwined bristles to load up your look with pigment while separating each lash. The clean, creamy formula is infused with jojoba wax to hold your lashes’ curl and always give you a smooth, effortless application.
Why e.l.f. loves:
• Plumps and lifts your lashes all day
• Smooth, creamy formula infused with jojoba wax to hold lashes’ curl
• Effortless application in one stroke
• Hourglass-shaped brush head to separate and define lashes
• Smudge- and flake-resistant formula
• 97% of users saw bigger and bolder lashes, 100% saw instant volume, 94% saw lifted lashes -100% saw a lengthening effect*
• Choose from Black and Pitch Black (a deeper, more pigmented black shade & Target Exclusive)
Available in a full size single, double pack, and travel size.
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates.
Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.
*In a consumer perception study after 8 hours
Take on the world with #BigMoodEnergy, dramatic lashes, and all the confidence in just one swipe. The e.l.f. Big Mood Mega Volume & Lifting Mascara gives you that false lash vibe without smudging or flaking. For a bold look with definition, the brush head features an hourglass shape with intertwined bristles to load up your look with pigment while separating each lash. The clean, creamy formula is infused with jojoba wax to hold your lashes’ curl and always give you a smooth, effortless application.
Why e.l.f. loves:
• Plumps and lifts your lashes all day
• Smooth, creamy formula infused with jojoba wax to hold lashes’ curl
• Effortless application in one stroke
• Hourglass-shaped brush head to separate and define lashes
• Smudge- and flake-resistant formula
• 97% of users saw bigger and bolder lashes, 100% saw instant volume, 94% saw lifted lashes -100% saw a lengthening effect*
• Choose from Black and Pitch Black (a deeper, more pigmented black shade & Target Exclusive)
Available in a full size single, double pack, and travel size.
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates.
Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.
*In a consumer perception study after 8 hours
Suggested Age: 13 Years and Up
Health Facts: Hydroquinone-Free, Nonylphenol Ethoxylate Free, Vegan, Triclosan-Free, Paraben-Free, Phthalate-Free
Color Finish: Natural
Color Palette: Dark Tones
Sustainability Claims: Cruelty-Free
Includes: Mascara
Beauty Purpose: Curling, Volumizing
Net weight: .36 Ounces
Features: Built-In Brush, Long Lasting
TCIN: 82247976
UPC: 609332815810
Item Number (DPCI): 052-16-3625
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water/aqua, copernicia cerifera (carnauba) wax/copernicia cerifera cera, stearic acid, hydrogenated jojoba oil, glyceryl stearate, acacia senegal gum, glycerin, oleic/linoleic/linolenic polyglycerides, oryza sativa (rice) bran wax, vp/eicosene copolymer, aminomethyl propanol, acrylates copolymer, phenoxyethanol, hydroxyethylcellulose, ethylhexylglycerin, disodium phosphate, polysorbate 60, sodium phosphate, may contain: iron oxides ci 77499
Shipping details
Estimated ship dimensions: 0.83 inches length x 1.22 inches width x 5.79 inches height
Estimated ship weight: 0.07 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: is this mascara washable?
submitted by Bone Collector - 2 years ago
A: Hey Bone Collector, The e.l.f. Big Mood Mega Volume & Lifting mascara is Smudge- and flake-resistant. I would recommend using an eye makeup remover on a cotton pad to remove the mascara from the lashes. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.
submitted byTarget Beauty Consulting - 2 years agoBrand expert
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Summary of reviews
This mascara has garnered mixed feedback from guests, with many appreciating its volumizing and lengthening effects. The waterproof formula is a highlight, making it suitable for long days. However, the large wand poses challenges for precise application, especially for those with smaller eyes. While some guests love the color options and overall performance, others have experienced flaking and clumping, indicating a need for careful application and technique.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2 out of 5 stars with 5052 reviews
easy to apply: 3.06 out of 5
easy to remove: 3.53 out of 5
long lasting: 2.23 out of 5
quality: 2.21 out of 5
value: 2.55 out of 5
22% would recommend
158 recommendations
Just no
1 out of 5 stars
Thumbs down graphic, would not recommend
MoB - 5 days ago
If you like the just got out of the pool mascara look then buy this otherwise run. Worst mascara I have ever tried. Clumps immediately, flakes immediately and will be all around your eyes in minutes. Save your money.
Voluminous lashes
5 out of 5 stars
May123172 - 12 days ago
originally posted on elfcosmetics.com
Just a effective as more expensive mascaras for a fraction of the price! Doesn't clump, fans out lashes perfectly
Sooo close
4 out of 5 stars
Thumbs up graphic, would recommend
Brie - 18 days ago, Verified purchaser
- Skin type: Combination
- Skin tone: Medium
- Skin concern: Blackheads
- Eye color: Hazel
- Hair color: Brunette
I would say overall this is good! It goes on and lifts my eyelashes, but I have had clumping issues with it too. I also feel like it can’t withstand a full days wear.
Bad
1 out of 5 stars
Flea Bag - 19 days ago
originally posted on elfcosmetics.com
Worst mascara I’ve ever used, Flakes all over an hour or so after applying.
Great but not a wow for me
3 out of 5 stars
Cynthia1979 - 29 days ago
originally posted on elfcosmetics.com
I have super long natural lashes. It is great but I need to put more coats than I usually do to have the WOW effect. But when it's on, my lashes look super good. It's winter here so at the gym it's not super hot. But for now, it stays on and doesn't leak. Easy to remove. Great mascara but I will try other ELF ones.
Great mascara
5 out of 5 stars
Cowlady55 - 1 month ago
originally posted on elfcosmetics.com
You can't beat this mascara for the price. It is very thickening and voluminous.
The struggle is real
1 out of 5 stars
cgc333 - 1 month ago
originally posted on elfcosmetics.com
The wand is so big. Like so ridiculously big I trimmed the fibers on the end so I could apply to the corners of my eyes and closer to the root. The wand aside, it’s super flaky.
Decent
4 out of 5 stars
Lala226 - 1 month ago
originally posted on elfcosmetics.com
I've been using this mascara for a while. I think it's decent for the price it looks nice, but it does run sometimes staining under my eye
Terrible brush.
1 out of 5 stars
Thumbs down graphic, would not recommend
Sara - 1 month ago, Verified purchaser
- Skin tone: Light
- Skin type: Combination
- Hair color: Brunette
- Eye color: Green
It's literally impossible to put this mascara on without getting mascara all over your eyelid because the brush is huge. Waste of money. Very disappointed.
New fav mascara
5 out of 5 stars
Katelynrose1970 - 2 months ago
originally posted on elfcosmetics.com
I bought this product and my lashes have never looked better! I had been using the huda beauty one for ever until I stumbled across this product which is my new go to. It’s affordable and the quality is amazing!
Sadly not waterproof
4 out of 5 stars
komn - 2 months ago
originally posted on elfcosmetics.com
The packaging is a bit bulky, but it's so lengthening! I just wish it was waterproof. I noticed that it crust drops on my face after a workout.
Big Mood Mascara
3 out of 5 stars
Caite - 2 months ago, Verified purchaser
- Skin tone: Light
- Skin type: Combination
- Eye color: Blue
Looks nice when it’s on but does wear off quite easily throughout the day. I find myself wiping the black under my eyes away a couple times a day. The brush for applying is on the larger side.
One of my favourites!
5 out of 5 stars
Liv x - 2 months ago
originally posted on elfcosmetics.com
This mascara makes my eyelashes look full, although sometimes it might go clumpy I use another mascara to smooth it out. I really recommend as it is very good quality!
Not what I expected.
2 out of 5 stars
SusieQ56 - 2 months ago
originally posted on elfcosmetics.com
The first and only time I have used this the wand came out with a lot of product on it. That made it very difficult to comb through my lashes and I had to adjust the clumps for it to look better. I let it dry completely and put it on with a tissue covering my skin so it wouldn’t get on my skin. My lashes looked really nice but I had to make adjustments to get it that way, but after about 15 to 20 minutes it began to smudge. I wanted to order the blue as well but I won’t be doing that.
great
5 out of 5 stars
234cf - 2 months ago
originally posted on elfcosmetics.com
this product is great. it really works awesome and lasts
All time favorite mascara
5 out of 5 stars
MelMiloMeeko - 2 months ago
originally posted on elfcosmetics.com
This mascara is amazing!!! I have very long lashes and the curl ALWAYS falls within 10 minutes of applying mascara.... BUT NOT WITH THIS MASCARA! This mascara holds my curl all day and didn't flake off. This is my ask time favorite mascara, even above my higher end mascaras! I am blown away by this mascara and it's my go to for everyday use! I love the shadow of the end so it gets every single lash and I only need one coat! This formula is so lightweight and I think that's why my curl stays. Not only does it not make my lashes fall but they look so plush, full, and voluminous. I will repurchase this until they stop making it and I hope they never drop this mascara!
Mediocre
2 out of 5 stars
vanessarice93 - 2 months ago
originally posted on elfcosmetics.com
It’s ok , but it definitely doesn’t make your eyes pop or lengthen your lashes to the extent I like. But it is an ok product.
Not for me
2 out of 5 stars
Thumbs down graphic, would not recommend
HouseWifey - 2 months ago, Verified purchaser
- Skin type: Combination
- Skin tone: Light
- Eye color: Hazel
- Hair color: Auburn
I don’t like this kind of hourglass wand, and I felt the texture left clumps.
Blue Big Mood mascara
3 out of 5 stars
spike832 - 2 months ago
originally posted on elfcosmetics.com
A lifelong fan of blue mascara, it’s always been something that i’ve worn to enhance my blue eyes and look more awake - besides it being an eye catching departure from black or blue . Not too many brands offer good quality blue mascara and I had a very hard time finding this shade available in the store so I finally ordered it from the website. To some extent, the fact that my package went into a metal mailbox during the cold winter temperatures of the Northeast - the mascara consistency seemed rather clumpy and chunky which I assumed it somehow got frozen … i’ve used big mood in the past and it’s been hit or miss with the product and its applications … for now i use this as a primer or on days when i don’t feel like doing a whole routine . I wish they would expand blue mascara into their other lines, like the extender or lash and roll. Curious about the deep green shade but so difficult to find .
Black
4 out of 5 stars
mrsweb10 - 3 months ago
originally posted on elfcosmetics.com
I really love this wand!! It is necessary to swipe additional product off at the edge of the tube, then wiggle brush at base of lashes before brushing out - but it makes my natural lashes blend in with my cluster falsies that I only wear at the corner of my eyes. Great length!!