EasterBlack-owned or founded brands at TargetGroceryClothing, Shoes & AccessoriesBabyHomeFurnitureKitchen & DiningOutdoor Living & GardenToysElectronicsVideo GamesMovies, Music & BooksSports & OutdoorsBeautyPersonal CareHealthPetsHousehold EssentialsArts, Crafts & SewingSchool & Office SuppliesParty SuppliesLuggageGift IdeasGift CardsClearanceTarget New ArrivalsTarget Finds#TargetStyleTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores

Sponsored

Extra Sensitive Whitening Toothpaste - up&up™

Extra Sensitive Whitening Toothpaste - up&up™ - 2 of 4Extra Sensitive Whitening Toothpaste - up&up™ - 3 of 4Extra Sensitive Whitening Toothpaste - up&up™ - 4 of 4
Extra Sensitive Whitening Toothpaste - up&up™ - 1 of 4
$3.99 when purchased online
Target Online store #3991

About this item

Highlights

  • Extra-sensitive whitening toothpaste
  • Contains sodium fluoride
  • Helps prevent cavities
  • Suitable for ages 12+
  • 4oz size

Description

Achieve a brighter smile with this Extra-Sensitive Whitening Toothpaste from up&up™. With sodium fluoride as the primary active ingredient, this toothpaste whitens teeth, helps prevent cavities and helps protect against painful sensitivity of the teeth. Suitable for ages 12 and above, this toothpaste is a must-have addition to your dental care routine.

up&up™: We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring for your everyday in every way.

Satisfaction guaranteed – Love it or your money back.
Suggested Age: 12 Years and Up
Product Warning: Keep out of reach of children
Product Form: Paste
Primary Active Ingredient: Sodium Fluoride
Package Quantity: 1
Net weight: 4 Ounces
TCIN: 80120323
UPC: 829576341566
Item Number (DPCI): 049-09-0208
Origin: Made in the USA and Imported
If the item details above aren’t accurate or complete, we want to know about it.

Active ingredients

potassium nitrate 5.0% sodium fluoride (0.15% w/v fluoride ion) 0.24%

Purpose

Antihypersensitivity Anticavity

Uses

Uses builds increasing protection against painful sensitivity of the teeth to cold, heat, acids, sweets or contact, aids in the prevention of dental cavities

Directions

Directions adults and children 12 years of age and older: apply at least a 1-inch strip of the product onto a soft bristle toothbrush, brush teeth thoroughly for at least one minute twice a day (morning and evening), and not more than 3 times a day, or as recommended by a dentist or doctor. Make sure to brush all sensitive areas of the teeth. Minimize swallowing. Spit out after brushing. children under 12 years of age: Consult a dentist or doctor.

Inactive ingredients

water, sorbitol, hydrated silica, glycerin, pentasodium triphosphate, peg-8, flavor, titanium dioxide, sodium methyl cocoyl taurate, cocamidopropyl betaine, xanthan gum, sodium hydroxide, sodium saccharin

Shipping details

Estimated ship dimensions: 6.9 inches length x 2 inches width x 1.2 inches height
Estimated ship weight: 0.2866 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Discover more options

$6.99($1.75/ounce)
Buy 1, get 1 20% off select oral care
$6.99($1.75/ounce)
Buy 1, get 1 20% off select oral care
$6.99($2.06/ounce)
Buy 1, get 1 20% off select oral care

Related Categories

Summary of reviews

This sensitive toothpaste is a popular alternative to more expensive brands, offering similar benefits at a lower cost. Many guests appreciate its mild mint flavor and effectiveness in reducing tooth sensitivity. While some guests find it comparable to leading brands, others note a difference in texture and effectiveness. It's a budget-friendly option for those seeking relief from sensitivity without compromising on quality.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.5 out of 5 stars with 1257 reviews
    78% would recommend
    154 recommendations

    Minty fresh... and fierce!

    5 out of 5 stars
    Thumbs up graphic, would recommend
    DayZ - 7 days ago, Verified purchaser
    Sure! Here's an engaging and friendly review based on your notes: --- **Minty Fresh… and Fierce!** **Rating: ★★★★★** I really like this sensitive toothpaste—it does exactly what it promises and leaves my mouth feeling super clean. That said, *fair warning*: this stuff is not your average mint. It’s intense. Our kid called it “spicy,” and honestly, that’s a pretty accurate description! Personally, I *love* that punchy minty kick—it makes my mouth feel extra refreshed, like it actually did something. But if you’re sensitive to strong flavors, just be prepared. All in all, 5/5 stars from me. I’ll definitely be buying it again. Just know… it’s not for the faint of mint!
    Did you find this review helpful?

    Good toothpaste

    5 out of 5 stars
    Thumbs up graphic, would recommend
    TiffanyL87 - 7 days ago
    I was very impressed with the store brand toothpaste that also whitens and is for sensitive teeth. Its basically identical to sensydine . Its generic mint flavored and rinses just like others. It’s great to have a cheaper alternative to more expensive brands.
    Did you find this review helpful?

    Tasty and creamy

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Jessealan408 - 17 days ago
    Overall I really like this toothpaste. I have sensitive gums and I really like having nice pearly white teeth and so this toothpaste hits all the right needs for me. It is a Mint flavor, has fluoride and potassium nitrate which helps with the sensitivity. It says it provides Extra Whitening although honestly I am not sure which ingredient in the toothpaste provides for that and there's only two ingredients with this toothpaste. I will add though that it is not quite as thick as some national brands with similar ingredients. This toothpaste has a more creamy texture and as you can see in the picture. I would still recommend this overall though as an alternative to the national brands.
    1 guest found this review helpful. Did you?

    Good product for good price

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Alumium free deodorant - 18 days ago, Verified purchaser
    Good price than leading brands and help control the sensitive and pain teeth and its whitening on teeth
    Did you find this review helpful?

    Good stuff

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Rod - 19 days ago, Verified purchaser
    Comparable to Sensodyne and much more affordable. My new go to.
    1 guest found this review helpful. Did you?

    Prrfect For All Ages

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Dancejamboree - 19 days ago
    I have always had to use a toothpaste for sensitive teeth and gums. The last I used was a dental prescription which was quite pricey. I have found the Up and Up Brand of toothpaste for sensitive teeth and gums has worked just as well, if not better, and is not as costly. The mint flavor is not strong and overwhelming but mildly pleasant. From the youngest nine year old in the house, to the oldest adult, this toothpaste works well for every person in the household.
    Did you find this review helpful?

    It works

    5 out of 5 stars
    Thumbs up graphic, would recommend
    toosleepy - 20 days ago
    Hey, this Up & Up Sensitive toothpaste works great. It makes your teeth less sensitive and leaves them feeling clean. It also costs less then other sensitive toothpastes. So why not pick some up when you are at Target.
    Did you find this review helpful?

    Doesnt hurt my teeth

    4 out of 5 stars
    Thumbs up graphic, would recommend
    jmb50 - 25 days ago
    This Extra Sensitive Whitenening Toothpaste by Up&Up is great for not irritating my VERY sensitive teeth. I brush and rinse with warm water that doesn’t hurt my teeth and this toothpaste leaves my teeth feeling clean and breath fresh! Im not noticing any whitening yet, hence the stars.
    Did you find this review helpful?

    Helps with pain from orthodonture

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Agn7 - 25 days ago
    I liked this toothpaste a lot. It has a good taste, not too minty. I am having orthodontal work and after a recent adjustment, I found that my teeth hurt less when I used this toothpaste. The consistency is bit thinner than my regular toothpaste, but that’s not a deal breaker for me.
    Did you find this review helpful?

    Extra sensitive toothpaste

    5 out of 5 stars
    Thumbs up graphic, would recommend
    kybabe - 25 days ago
    This is very good toothpaste. It whitens but it's also for sensitive teeth and gums which is the best part for me. I'm sometimes sensitive to hot or cold food and it helps having toothpaste for this problem. The taste is also very nice which is also important.
    Did you find this review helpful?

    Great sensitive toothpaste!

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Shoptarget24 - 25 days ago
    I recently cracked a molar and have been having extra sensitivity with my normal toothpaste, I have been using this sensitive Flouride Anti cavity toothpaste and have noticed such a difference while I am waiting to get into the dentist. Though I haven’t seen a difference in my teeth being whiter I definitely felt a difference in tooth sensitivity. I would 100% definitely recommend this!
    Did you find this review helpful?

    Good product as compared to national brands

    5 out of 5 stars
    Thumbs up graphic, would recommend
    KathiWithAni - 25 days ago
    I received this toothpaste in exchange for an honest review via the Hey, Bullseye program. I normally use a "sensitive" type toothpaste and the up&up brand seems to perform well as other national brands I've tried. The mint flavor is nice and intense - a good thing in my opinion! The one thing I did notice is a different texture than I'm used to; it is more of a "cream" (softer) than a traditional toothpaste. It does stay on the toothbrush without any issues, just something different that I noticed right off the bat. I'd buy and continue to use this product.
    Did you find this review helpful?

    Sensitive Toothpaste

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Ash528 - 25 days ago
    Very good product. I have sensitive teeth and this product worked well. The quality was a good value as well. It helped to reduce my cold sensitivity to different foods. It also helped my daughter with her hot sensitivity to foods. It is a good value to other expensive brands.
    Did you find this review helpful?

    Works well for sensitivity

    4 out of 5 stars
    Thumbs up graphic, would recommend
    4 the boys - 2 months ago, Verified purchaser
    Mild mint flavor and effective on sensitivity. Price is good. Did not whiten at all though so I need to switch back to a whitening toothpaste and then back to this.
    1 guest found this review helpful. Did you?

    Best toothpaste ever

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Cate E - 2 months ago, Verified purchaser
    I have very sensitive teeth and a certain brand name for sensitive teeth can get pricey and it honestly doesn't taste as good as this one. I have even tried a supermarket's version of this and the taste is horrible. I will always purchase more of this toothpaste. Tastes great and I can eat and drink hot/cold beverages again without worrying about the little zings of discomfort.
    1 guest found this review helpful. Did you?

    Not sure if this product helps :(

    4 out of 5 stars
    Thumbs down graphic, would not recommend
    JJ - 3 months ago, Verified purchaser
    Been using this toothpaste for months. My teeth are starting to get sensitive more.
    Did you find this review helpful?

    It's an okay dupe

    2 out of 5 stars
    Thumbs down graphic, would not recommend
    Haze618 - 3 months ago, Verified purchaser
    It's an okay dupe and it helped with the sensitivity but I felt like my teeth didn't feel as clean and my teeth started turning yellow.
    1 guest found this review helpful. Did you?

    Great toothpaste at an affordable price

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Edgar - 3 months ago, Verified purchaser
    I have used several sensitive toothpaste brands more expensive than this one and honestly, the Up&Up brand asks nothing from the other brands. Been using regularly for the last few months and it's been great. I have already stocked up with few more 2-packs since I found them at a ver discounted price and with a long expiration date.
    2 guests found this review helpful. Did you?

    Romero

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Rachelle - 5 months ago, Verified purchaser
    Product worked well. Affordable price too! Please bring it back!!!!!!!!!
    1 guest found this review helpful. Did you?

    Decent sub

    4 out of 5 stars
    Thumbs up graphic, would recommend
    Mama Bear - 5 months ago, Verified purchaser
    Almost as good as it's more expensive counterpart. Great taste gets the job done
    Did you find this review helpful?

    Get top deals, latest trends, and more.

    Privacy policy

    Footer

    About Us

    About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

    Help

    Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member Services

    Stores

    Find a StoreClinicPharmacyOpticalMore In-Store Services

    Services

    Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
    PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacyCA Privacy RightsYour Privacy ChoicesInterest Based AdsHealth Privacy Policy