$15.99 when purchased online
Target Online store #3991
About this item
Highlights
- America's #1 Toning Purple Shampoo and Conditioner Set: Maintain your perfect blonde with this anti brass purple shampoo and conditioner set that hydrates and neutralizes brassy yellow and orange tones in blonde, bleached, highlighted and silver hair
- Hydrating Brass Toning Purple Sulfate Free Shampoo and Conditioner Formulas: This moisturizing conditioner and shampoo is infused with Hibiscus and Purple Dye to tone brassy hair and leave it deeply moisturized; Vegan, sulfate free, paraben free with no harsh salts
- Our Purest Respect For Your Hair: Powered by science, validated by colorists; 100% sulfate free shampoo and conditioner, paraben free, free of harsh salts, and vegan formula
- The Ever Collection: With our shampoos, conditioners, and hair treatments you can have a sulfate free hair care routine that’s tailor made for your specific needs, even if you have color treated hair
- Custom Hair Solutions: From treatments, masks and serums to leave-in conditioners and frizz-defying shampoos and conditioners, we've got what you need; Try our thickening, moisturizing and volumizing products
- L'Oreal Paris Beauty: A leading total beauty care company based in Paris, we offer innovative products and unique expertise from beauty experts in makeup, skin care, hair care, styling and hair color
Description
You don't have to choose between protecting the color you love and caring for your hair needs. Your beautiful blonde hair can also get brassy. Elevate your hair care routine, EverPure Sulfate Free Purple Shampoo & Conditioner with Hibiscus and Purple Dye corrects brassy yellow to orange tones while leaving your hair moisturized and brighter. Color-treated hair requires special care. Our colorists validated formulas are especially gentle on color treated hair. 100% Sulfate Free shampoo and conditioner, Paraben Free, No Harsh Salts, No Harsh Surfactants, Vegan Formula.
Use 2-3 times a week instead of your regular shampoo and conditioner. We recommend using EverPure Bond Strengthening Shampoo and Conditioner as your daily hair care regimen.
Use 2-3 times a week instead of your regular shampoo and conditioner. We recommend using EverPure Bond Strengthening Shampoo and Conditioner as your daily hair care regimen.
Scent: Violet, Fig, Thyme, Coconut
Hair Type: Dry, Normal, Colored
Health Facts: Gluten-Free, Phthalate-Free, Vegan, Paraben-Free, Sulfate-Free, Animal By-Product-Free
Product Warning: Adult Use Only
Product Form: Liquid
Recommended Use: Weekly, daily
Beauty Purpose: Basic Cleansing, Tone Correction, Softening, Basic Conditioning
Net weight: 13.6 fl oz (US)
Features: Rinse-Off
TCIN: 80948818
UPC: 071249420270
Item Number (DPCI): 063-00-0959
Origin: Assem USA w/foreign/dom. parts
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 7.49 inches length x 2.99 inches width x 2.8 inches height
Estimated ship weight: 1.047 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
L'Oreal Paris EverPure Sulfate-Free Vegan Hair Care Collection
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Summary of reviews
This shampoo and conditioner set is highly praised for its effectiveness in maintaining blonde hair by reducing brassiness and enhancing brightness. Guests appreciate the pleasant scent and the moisturizing properties that leave hair feeling soft and healthy. Many have noted significant improvements in hair texture and color vibrancy after just a few uses. The sulfate-free formula is a major plus for those looking to avoid harsh chemicals while achieving salon-quality results at home.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 122 reviews
effectiveness: 4.33 out of 5
quality: 4.33 out of 5
value: 4.83 out of 5
87% would recommend
8 recommendations
Deep color means more color deposited
5 out of 5 stars
GothicCrafter - 1 month ago
originally posted on lorealparisusa.com
I love this! The shampoo AND conditioner are deep colors so it actually deposits the color into the hair, getting rid of the brass. I haven't found another shampoo and conditioner like this in years! You don't need alot either. A little truly does go a long way with this product. I switched from tresemme purple shampoo and conditioner to this after tresemme discontinued their product. I am so glad I did. It smells amazing too! And it gets my hair clean easily!
Color treated blonde hair must buy!
5 out of 5 stars
Thumbs up graphic, would recommend
Boymama3 - 1 year ago, Verified purchaser
Best shampoo and conditioner for blonde hair on the market. Doesn’t leave any residue or tint. Leaves the hair clean and smells amazing!
The Best Shampoo and Conditioner!
5 out of 5 stars
Thumbs up graphic, would recommend
Rae - 1 year ago, Verified purchaser
This shampoo/conditioner has always been my go to when my hair starts looking brassy.. After a few washes I can already see a difference. My hair has gotten lighter and brighter.
Helps my swimming hair get better.
5 out of 5 stars
Momo - 1 year ago
originally posted on lorealparisusa.com
We love the purple Ever Pure Revitalizing shampoo and conditioner. I am a 51 year old swimmer with a very long hair and Ever Purple (Hibiscus) Helps my hair not to be so crusty and dull. Love it! Please bring back the 23FL Oz bottles. Only started using it since fall.
Beautiful!
5 out of 5 stars
IsabelTherese - 2 years ago
originally posted on lorealparisusa.com
As we know when you grow older your hair tends to become thinner and drier and since I started using this combination of shampoo and conditioner I’ve received endless compliments! Thank you ❤️
10/10 absolutely!
5 out of 5 stars
Thumbs up graphic, would recommend
Kylee - 2 years ago
I love to try new products in search of the best products suited for my needs. I have very, very blonde hair so I was on the hunt for a cost effective toning shampoo that I could buy without going to a salon. L'oreal Everpure people toning shampoo is absolutely amazing. I used it 1-5 times a week depending on how blonde I was my hair. sometimes I leave the shampoo in my hair for about 10 minutes, and I can achieve a purple tint within a few days. It does not leave a residue, it smells nice, and it lathers really well too.
Worked well!
5 out of 5 stars
Thumbs up graphic, would recommend
Gracie - 2 years ago, Verified purchaser
the shampoo n conditioner worked great. I really loved it, lathered real good and conditioner also.
Purple Shampoo/Conditioner
5 out of 5 stars
Thumbs up graphic, would recommend
Shopping on line - 2 years ago, Verified purchaser
I love this brand of purple shampoo/condition as I have silver gray hair. I have tried other brands but this too me is the best that’s at an affordable price.
Smells very good and don't have to use detangler
5 out of 5 stars
Thumbs up graphic, would recommend
Loyal shopper - 2 years ago, Verified purchaser
Smells very good and don't have to use detangler
Not good
1 out of 5 stars
Niki - 3 years ago
originally posted on lorealparisusa.com
[This review was collected as part of a promotion.] This product caused dandruff on me I have never had dandruff! I had very high expectations with this line but I don't recommend it, maybe try another from this brand
1 reply from Consumer Care Center team - 3 years ago
Hi there! Thanks for using our ever-pure-moisture-shampoo-and-conditioner-kit. We are sorry to hear that you did not leave your hair in the best condition, and we know this can be frustrating. We will be passing your comments along!
The smell
2 out of 5 stars
Thumbs down graphic, would not recommend
Mackenzie - 3 years ago, Verified purchaser
I don’t even know how to describe how this smells but it’s not pleasant.
1 reply from L'OrealParisProductExpert team - 3 years ago
Hi Mackenzie! Thanks for reaching out to us regarding Ever Pure Shampoo and Conditioner Kit Purple. We can understand how upsetting it is to try a new product and not be satisfied. We're sorry to hear that the smell was unpleasant. We value consumer opinions and will share your comments with our teams.
Perfect Maintenence
5 out of 5 stars
Thumbs up graphic, would recommend
ActasisToo - 3 years ago, Verified purchaser
Love It. Keeps My Hair In The Right Shade
Dried my 4C Hair
1 out of 5 stars
bonjouritsbev - 4 years ago
This reviewer received a free sample of this item
[This review was collected as part of a promotion.] My hair texture is of type 4c (very tight frizzes/curls) and I dyed my hair blond-ish about 2 months ago. I was hoping that the EVERPURPLE Ever Pure Purple Shampoo and Conditioner Kit would tone my hair and possibly hydrate it, but it had the opposite effect. My hair got extremely dry and I did not notice any toning effect on the color.
Amazing shampoo/condition for colored hair
5 out of 5 stars
Fab_boy_mom - 4 years ago
originally posted on lorealparisusa.com
[This review was collected as part of a promotion.] If you have colored hair and want to maintain the color, then you must try this shampoo and conditioner combo. It helps keep your color looking fresh and beautiful and smells really nice!
Amazing product set - kept my color intact for lon
5 out of 5 stars
smuennix - 4 years ago
originally posted on lorealparisusa.com
[This review was collected as part of a promotion.] We loved the Everpure Ever Pure Moisture Shampoo and Conditioner Set! It is sulfate free and rosemary scented! It helped keep my color longer than any other product I have used before. I would definitely use it again!
EVERPURPLE Ever Pure Purple Shampoo & Conditioner Set
5 out of 5 stars
Rocklooklike - 4 years ago
This reviewer received a free sample of this item
[This review was collected as part of a promotion.] The EVERPURPLE Ever Pure Purple Shampoo & Conditioner Kit is so great I love how it keep my hair so blonde and beautiful it takes all the yellow tones out it's so wonderful.
EVERPURE added moisture to my hair
4 out of 5 stars
VeraR - 4 years ago
originally posted on lorealparisusa.com
[This review was collected as part of a promotion.] I loved trying the EVERPURE Ever Pure Moisture Shampoo & Conditioner kit I received. My hair immediately felt softer after only one wash. I have super thick hair & it was easier to manage. The only thing I did not like was the fragrance of the rosemary blend, but just my personal preference. It smelled similar to tea tree oil. Other than that, it was great!
Great Shine
5 out of 5 stars
Hollarobrob1 - 4 years ago
originally posted on lorealparisusa.com
[This review was collected as part of a promotion.] The EVERPURE Ever Pure Moisture Shampoo & Conditioner set provides great shine to my hair. My hair was very tangled before I washed and conditioned it, so I did need a bit more 'slip' in my hair for detangling purposes. Overall, the set does a good job for regular shampoos and conditioning. I recommended an additional mask for intense detangling and deep conditioning.
EVERPURE Ever Pure Moisture Shampoo & Conditioner
5 out of 5 stars
Peanut2 - 4 years ago
originally posted on lorealparisusa.com
[This review was collected as part of a promotion.] Left my hair feeling soft and manageable. Not weighed down. Would definitely buy this product.
Amazing product!
5 out of 5 stars
Ladylizzie - 4 years ago
originally posted on lorealparisusa.com
[This review was collected as part of a promotion.] Just what my hair needed! As a natural brunette who colors every 8 weeks for a golden honey blonde, the mask treatments just weren't enough repair & care my hair was craving! I love this shampoo & conditioner. The smell is intoxicating and my hair is silky, shiny and super bouncy!