$12.00 when purchased online
Target Online store #3991
About this item
Highlights
- Features & Benefits:
- Cleanses your hair and scalp
- Removes buildup and dirt without stripping away moisture
- Hair is left healthy and hydrated
- Perfect for dry hair
- Infused with Biotin and contains a blend of 10 oils including Coconut Oil, Olive Oil, Avocado Oil and Sweet Almond Oil
- Great for all hair types
- Clean and subtle scent
- Great for 3B-4C curls
- Research Results:
- 97% agreed using this shampoo made their hair feels completely clean.*
- 94% agreed this is gentle on their hair.*
- 94% agreed this shampoo helped them detangle while washing.*
- *Based on a 60-subject consumer perception study after 1 week of use.
- Formulated without: Parabens, Formaldehyde, Phthalates, SLS/SLES, Sulfates, Synthetic Fragrance (less than 1%), Gluten, Silicone, Protein
- Other:
- Fragrance: Founder Tracee Ellis Ross picked this fragrance to be clean and not overpowering. Notes are Jasmine, Bergamot and Sweet Sandalwood.
- Who is it for: Ideal for curly, coily and tight textures.
- Usage: Massage vigorously into scalp and wet hair. Add more water as needed to work product through the hair. Rinse thoroughly. Wash a second time as desired.
Description
Boosted with 10 nourishing oils, our creamy, gentle Hydration Shampoo cleanses curls and scalp and removes buildup and dirt without stripping away moisture. Bathe hair in a moisture-rich formula with ingredients like Honey, Aloe Vera and Coconut Oil.
Scent: Rosemary, Eucalyptus
Hair Type: Textured, Curly
Trial/Mini/Travel Size: Yes
Product Form: Liquid
Beauty Purpose: Anti-Aging, Curl Enhancing
Net weight: 3 fl oz (US)
TCIN: 82550487
UPC: 810015150115
Item Number (DPCI): 342-03-0021
Origin: Made in the USA and Imported
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 1.89 inches length x 1.89 inches width x 4.89 inches height
Estimated ship weight: 0.265 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is this sulfate free?
submitted by Susan - 3 months ago
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4.6 out of 5 stars with 7423 reviews
72% would recommend
18 recommendations
Love this shampoo
5 out of 5 stars
Taryn J. - 7 days ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] Works great on thick curly hair, great hydration, not greasy and my hair looks great
The only thing I’m not a fan of
5 out of 5 stars
Sonji H. - 9 days ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] While I love every other product I purchased, I’m not a fan of the hydrating shampoo. It seems to lack moisture. My hair seems really dry after shampooing. Love the gel, leave In, light and medium conditioner, milk, hydrating mist, and hold gel. Oh and the mousse. Tracee Ellis Ross, you did a thing girl!!!! And I am here for it!!
Clean and sparkly
5 out of 5 stars
Thumbs up graphic, would recommend
ShopperJP - 9 days ago, Verified purchaser
Makes hair shine and smooth
I always buy this product
5 out of 5 stars
Lu - 13 days ago
originally posted on http://www.ulta.com

Great product
Best shampoo
5 out of 5 stars
Maria S. - 13 days ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] Moisture and the softness of my hair that I get with pattern has been better than other products.
Like a drink for my hair
5 out of 5 stars
Teshley K. - 17 days ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] Love that it adds moisture back to my hair while cleaning (I use it after the cleansing shampoo). Smells wonderful, goes on super lathery, easy to rinse out.
Jury is still out.
3 out of 5 stars
Patricia I. - 18 days ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] Nothing special after one use. Will continue to use.
Great shampoo!!
5 out of 5 stars
Debra F. - 18 days ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] Leaves my hair soft, shiny, hydrated and rinses well!!
Lots of hair breakage
1 out of 5 stars
TX Reviewer - 19 days ago
originally posted on http://www.ulta.com

I used this for about 2 weeks, twice a week and started having major breakage. Now I'm dealing with a frizzy pouf around my head from all the 2" long hairs that came from breakage.
(no review title)
5 out of 5 stars
Jada B. - 20 days ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.]
(no review title)
5 out of 5 stars
Anita M. - 21 days ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.]
El favorito de mis clientes
5 out of 5 stars
Zugel A. - 25 days ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] La hidratación que tu cabello necesita la vas a conseguir con este producto. Perfecto para mantener la hebra suave e hidratada sin dejar el cabello pesado o con exceso de producto.
Love my Pattern shampoo!
5 out of 5 stars
Mary C. - 26 days ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] My tight curls always look amazing when I use Pattern! Bought the biggest pump bottle so I always have it on hand. Love, love, love it! Nothing else compares!
Hydration Shampoo
5 out of 5 stars
Porscha S. - 1 month ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] Extremely smooth makes for hydrated curls. No frizziness.
Amazing
4 out of 5 stars
Brianna S. - 1 month ago
originally posted on PATTERN Beauty
I have both curly and a little coil in my hair, 2 different textures. When I use the shampoo it makes my hair look uniform amazing stuff here! So hydrating after I rinse out the soap!!
Creamy Hydration
5 out of 5 stars
Greer C. - 1 month ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] I used it after detoxifying my scalp. Rich creamy lather left my hair feeling cleansed and moisturized.
I can't tell you which
5 out of 5 stars
Michelle R. - 1 month ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] I can't tell you which bottle I'm on, but it's a lot. Pattern never disappoints, this shampoo is hands down one of their top performers as far as I am concerned.
Amazing
5 out of 5 stars
Sharon L. - 1 month ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] I love the way this product makes my hair feel! My curls are so defined and hydrated. Nothing like it. Shampoo, heavy conditioner, leave-in conditioner, styling cream, and moisture milk. Going to try the detangling nectar next.
EXCELLENT
5 out of 5 stars
Tamekia S. - 1 month ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] I finally tried PATTERN for the first time ever. I didn't think it would work for my tight dense gray cotton like 4C hair. I was wrong. The Hydration Shampoo and Intense Conditioner give a lush moisturizing cleanse with softening slip. Everything my hair needs.
Hydration Shampoo
3 out of 5 stars
Tafari T. - 1 month ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] It cleanses, without stripping. I don't think it hydrates. It's best to follow up with a moisturizing conditioner. It's undecided if I will repurchase since I have something similar which works better.