Sponsored
Similac Pure Bliss Irish Farms Powder Infant Formula - 24.7oz
$29.99 when purchased online
Target Online store #3991
About this item
Highlights
- GET MORE REWARDS POINTS: Scan the MySimilac QR code on select products to earn points toward a bonus offer
- MADE IN EUROPE: Starts with fresh milk from cows in Ireland
- EASY-TO-DIGEST NUTRITION MODELED AFTER BREAST MILK: Pure Bliss by Similac Irish Farms infant formula is made with high-quality ingredients and crafted with care
- MADE WITHOUT: Artificial growth hormones, palm olein oil, corn syrup, and is non-GMO
- SUPPORTS BRAIN & EYE DEVELOPMENT: Our formula has DHA and ARA to support brain and eye development
- FROM SIMILAC: The #1 infant formula brand fed in hospitals
- ALSO AVAILABLE: Pure Bliss by Similac Irish Farms Toddler Drink
Description
Pure Bliss by Similac infant formulas are made with high-quality ingredients, modeled after breast milk,† and crafted with care for your little one. As the makers of Pure Bliss, we’re inspired by the idea that providing nutrition for your baby should be simple. We’re here to support you on your journey with baby—to nurture their growing body and cradle them with love. Pure Bliss by Similac Irish Farms* starts with fresh milk from cows in Ireland. It is made with high-quality ingredients and has DHA to support baby’s brain and eye development. It also has no artificial growth hormones,‡ no palm olein oil, no corn syrup, and it’s non-GMO.§ * Not for infants or children with galactosemia. † Designed as a complete or partial breast milk substitute. ‡ Milk ingredients are derived from milk of non-rbST-treated cows, which is not different from milk of rbST-treated cows. § Ingredients not genetically engineered.
Serving Size: 5.3 fl oz
Amount :
% Daily Value*
Total Fat 5.6g
Sodium 25mg
Total Carbohydrate 10.7g
Protein 2.07g
Vitamin D 75IU
Calcium 82mg
Iron 1.9mg
Potassium 110mg
Vitamin A 300IU
Vitamin C 9mg
Vitamin E 1.5IU
Vitamin K 8mcg
Thiamin 100mcg
Riboflavin 160mcg
Niacin 1100mcg
Vitamin B6 63mcg
Folic Acid 16mcg
Vitamin B12 0.26mcg
Biotin 4.6mcg
Pantothenic Acid 470mcg
Choline 24mg
Phosphorus 44mg
Iodine 8mcg
Magnesium 6mg
Zinc 0.79mg
Selenium 2mcg
Copper 95mg
Manganese 5mg
Chloride 68mg
Omega-6 (linoleic acid LA) 938mg
Inositol 4.9mg
Water 141g
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
nonfat milk, lactose, high oleic sunflower oil, whey protein concentrate, soy oil, coconut oil, galactooligosaccharides, less than 2% of: c. cohnii oil, m. alpina oil, beta-carotene, lutein, potassium citrate, calcium carbonate, ascorbic acid, soy lecithin, potassium chloride, magnesium chloride, ferrous sulfate, choline bitartrate, choline chloride, ascorbyl palmitate, salt, taurine, m-inositol, zinc sulfate, mixed tocopherols, d-alpha-tocopheryl acetate, niacinamide, calcium pantothenate, l-carnitine, vitamin a palmitate, copper sulfate, thiamine hydrochloride, riboflavin, pyridoxine hydrochloride, folic acid, manganese sulfate, phylloquinone, biotin, sodium selenate, vitamin d₃, vitamin b₁₂, calcium phosphate, potassium hydroxide, potassium iodide, and nucleotides (adenosine 5'-monophosphate, cytidine 5'- monophosphate, disodium guanosine 5'-monophosphate, disodium uridine 5'-monophosphate)
Contains: Soy, Milk
Baby Formula Focus: Growth Support, Eye Development, Immune System Support, Brain Development
Base Ingredient: Milk
Dietary Needs: Gluten-Free, Kosher, Halal
Features: Non-GMO, Grass Fed
Form: Powdered
State of Readiness: Mix
Package Quantity: 1
Age Stage: Infant
Net weight: 24.7 Ounces
TCIN: 54556804
UPC: 070074673189
Item Number (DPCI): 007-09-0495
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 5.25 inches length x 5.25 inches width x 5.25 inches height
Estimated ship weight: 1.92 pounds
This item cannot be shipped to the following locations: Northern Mariana Islands, American Samoa (see also separate entry under AS), APO/FPO, Virgin Islands, U.S., Guam (see also separate entry under GU), United States Minor Outlying Islands
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
Q: Is this formula made in the UAS with USA products?
submitted by Myerstnt - 6 months ago
A: Thanks for your question! It would be best to call our team to learn more. We can be reached at 800-986-8800 M-F, 8:30am-7pm, EST. -The Similac Team
submitted byAbbott Nutrition Team - 6 months agoBrand expert
Q: What’s the amount of Taurine, L-carnitine, DHA and ARA?
submitted by Bryan - 6 months ago
A: Thanks for your question! It would be best to call our team to learn more. We can be reached at 800-986-8800, M-F from 8:30am-7pm, EST. -The Similac Team
submitted byAbbott Nutrition Team - 6 months agoBrand expert
Q: What is the whey / casein ratio and what carbohydrate is used for pure bliss?
submitted by DaisyMax - 8 months ago
A: To best answer your question please reach out to our Similac Feeding Experts at 800-986-8800, M-F from 8:30am-7pm, ET & reference customer# 04702304. -The Similac Team
submitted byAbbott Nutrition Team - 8 months agoBrand expert
Q: is this 0 fat formula?
submitted by Helen - 2 years ago
A: Pure Bliss provides complete nutrition for babies 0-12 months of age. If you have additional questions, feel free to give our team a call at 800-986-8800, M-F from 8:30am-7pm, ET. - The Similac Team
submitted byAbbott Nutrition Team - 2 years agoBrand expert
Q: is it similar to premium sensitivity formula similac?
submitted by Md - 2 years ago
A: We can't speak to any competitor products, but it's always best to speak with your baby's doctor to see what would be right for your little one! - The Similac Team
submitted byAbbott Nutrition Team - 2 years agoBrand expert
Q: Can you tell me the difference between this and Similac 360 total care? Thank you!
submitted by Portland Mommy - 3 years ago
A: Similac 360 Total Care is our closest formula to breast milk. Similac 360 Total Care and Similac 360 Total Care Sensitive are our latest generation of products and have an exclusive blend of 5 HMO prebiotics that are structurally identical to those in breast milk. However, all of our Similac formulas provide complete nutrition for babies so it is up to parents and their doctor to choose which to feed their baby. Learn more at Similac.com. -The Similac Team
submitted byAbbott Nutrition Team - 3 years agoBrand expert
Q: Is the DHA from fish oil or from algae?
submitted by Daddit - 3 years ago
A: The DHA used in Abbott Nutrition infant formulas is from C. cohnii oil, which is a vegetarian source. - The Similac Team
submitted byAbbott Nutrition Team - 3 years agoBrand expert
Q: Is this product recalled?
submitted by S Bansal - 3 years ago
A: The voluntary recall includes some powder formulas with specific lot codes and expiration dates of April 1, 2022 or later manufactured at our Sturgis, Michigan facility. The lot code can be entered into our lot locator on similacrecall.com to help you. Since we make our products at several different sites, it’s difficult to list product names and know they were included. We recommend checking the lot locator on similacrecall.com or calling us at 1-800-986-8540 to find out if your product was recalled. -The Similac Team
submitted byAbbott Nutrition Team - 3 years agoBrand expert
Q: how long can the powder be used once the can is opened?
submitted by pen - 3 years ago
A: Once the container of powder has been opened, make sure it's stored in a cool, dry place (not in a refrigerator) and use it within a month. - The Similac Team
submitted byAbbott Nutrition Team - 3 years agoBrand expert
Q: What is the difference between the Similac Organic and the Pure Bliss?
submitted by halieb - 4 years ago
A: Similac Organic is certified USDA organic and is Non-GMO. Pure Bliss Infant is not certified organic, but starts with fresh milk from grass-fed cows and is also Non-GMO. However, all of our Similac infant formulas provide great nutrition for babies. It’s up to the parents and their doctor as to which they choose for their baby. Hope this helps! -The Similac Team
submitted byAbbott Nutrition Team - 4 years agoBrand expert
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4.5 out of 5 stars with 324 reviews
easy on tummy: 4.29 out of 5
easy to prepare: 4.82 out of 5
quality: 4.5 out of 5
value: 4.5 out of 5
87% would recommend
116 recommendations
Definitely not easy on stomach
1 out of 5 stars
Thumbs down graphic, would not recommend
Kate - 9 days ago, Verified purchaser
I tried switching my baby to the 360 Total Care formula to this one because My babies seem a little bit constipated and I read that this formula has cleaner ingredients. However, 3-4 days into starting this formula, My baby develops More serious rashes on the face and she starts pooping five or six times a day, crying a lot, spitting up More than usual. That's when I know she is highly intolerant to whatever ingredient is in this formula. The strange thing is, My baby has tried various different formulas from other brands without an issue. So I have no idea what is wrong with this formula but I don't recommend this.
Overall, Pure Bliss lives up to its name — a solid
5 out of 5 stars
winnietr99_4128 - 12 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Pure Bliss by Similac is a high-quality infant formula made from fresh milk sourced from cows in Ireland. What sets it apart is its clean ingredient profile — it’s Non-GMO, contains no palm olein oil, and no corn syrup, making it a healthier and more natural option for babies. The formula is iron-fortified, supporting healthy growth and development. Parents looking for a gentle, trustworthy formula with simple ingredients will appreciate this choice. Plus, it’s Halal-certified, which is a bonus for families who require that.
Good product to have on hand
5 out of 5 stars
raisingcrains_8681 - 13 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Great amount of product, the ingredients are similar to what I would want for my self. The packaging is easy to open. Not sure the taste but my infant seemed to take it easy. Seemed to effectively keep my baby satisfied.
👍
5 out of 5 stars
Thumbs up graphic, would recommend
Margar94 - 14 days ago, Verified purchaser
My baby likes it 👍👍👍👍
Helped So Much with Colic
5 out of 5 stars
irisredefined_1254 - 17 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Similac has been our go to formula since my baby was born. My baby had a lot of tummy issues and this was the only one that helped with her colic and spit-ups. The Pure Bliss version is super gentle and easy on her stomach. She’s been more comfortable, sleeps better and feeds without fuss. It’s made with fresh milk from Irish cows and doesn’t have any added hormones or artificial stuff which I really like. My baby seems to be enjoying the taste and finishes her bottles with no issues. The packaging is very sturdy and easy to scoop from and it stores well. Compared to other brands, the price is on the affordable side and fair especially for the quality. We will keep using this formula until she no longer needs it.
Good quality
5 out of 5 stars
Thumbs up graphic, would recommend
Gabriella - 1 month ago, Verified purchaser
This was one of my favorite formulas I used for my newborn when I began formula feeding. Unfortunately I did switch to a different one because I wanted something with more OZ since my baby is a big boy and drinks more than the usual newborns but overall will recommend baby digested this easily and loved it. Plus it worked great with baby berza formula dispenser!!
Go to formula
5 out of 5 stars
Thumbs up graphic, would recommend
ATLmama23 - 1 month ago, Verified purchaser
This is our favorite formula we've now used for two children. Never any stomach issues and I like to cleaner ingredients. Fairly expensive like all other formulas, but we often buy a bunch when they're on sale on Targets website.
A great choice for my son
5 out of 5 stars
Thumbs up graphic, would recommend
JenA - 1 month ago, Verified purchaser
Although the ingredients could be a little better this is WAY better than some of the other options out there. I feel good about choosing this product for my baby, since my supply was too low to exclusively bf. My son has never had any problem with gas or spitting this up. He was born 4 was early too and started off small. Now at a year old he's caught up in size and very healthy. Plus it is very affordable compared to the other imported formulas
I think my baby is liking Pure Bliss Infant Formul
4 out of 5 stars
sandym229_9536 - 1 month ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This is the first time my breastfeeding baby tried formula, I’m trying Pure Bliss Infant Formula, he’s drinking it a little everyday, I know it will take time for him to get use to it.
Easy on the stomach!
5 out of 5 stars
kenyam35_3597 - 3 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] My almost one year old loved this milk. Easy on the stomach. The ingredients were simple to read and labeled. The packaging is cute. The texture of the milk is just like regular similar without the formula smell. And the price is worth it just like other formulas it is competitive. You get a large tub for a decent price.
Pretty good, but I will stick to sensitive.
3 out of 5 stars
rebeccag523_8082 - 3 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Smells much better than regular formula. It does not mix well with water though. I like that it's made with real milk! My baby did not like it much though. Made her tummy very upset, she spits up a lot and has diarrhea with this product. Might be great for some people, not for us! Packaging is too bulky for me though.
1 reply from The Consumer Relations Team team - 3 months ago
Our team would like to chat with you to learn more about your review and hope you can give us a call. We can be reached at 800-850-7677, Monday-Friday from 8:30am-5pm, ET & reference customer# 04777815. Thanks and we hope to hear from you soon.
Fresh as can be
5 out of 5 stars
biancab713_5754 - 3 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Absolutely everything was like a fresh sip of milk it didn't smell horrible like most can products it mixes well and was not hard on the tummy my little really enjoyed it
Great baby formula
5 out of 5 stars
reviewedbyjuju_447 - 3 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Great baby formula! Love the packaging and the ingredients! Love the real cows milk from Ireland! Baby loves it! Very effective no negative results! 10/10
Great formula!
5 out of 5 stars
ivyr36_1236 - 3 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I really love this formula for my baby. It’s from fresh milk from cows in Ireland! It’s gentle on her stomach and smells good too which is important for me.
Great
5 out of 5 stars
vand9_3090 - 3 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Similac Pure Bliss is made with organic milk sourced from Irish farms, which really appealed to me since I wanted something natural and non-GMO for my baby. The formula is also lactose-based, which I found gentler on my baby's digestive system, especially after experiencing some minor tummy troubles with other formulas. One thing I really noticed is that my baby doesn’t seem to have any constipation issues with Pure Bliss, something that has been a problem with other formulas in the past.
Target ships bent cans... always!!
1 out of 5 stars
Thumbs down graphic, would not recommend
LadyShopper - 3 months ago, Verified purchaser
Buyer beware, I am not sure why this is my 3rd time ordering from Target this formula and it always comes damaged. I buy it for the price but this is not okay. If you can get to a store shop there instead. I’m in a bind but this is wrong to keep doing to me.
1 reply from Abbott Nutrition Team team - 3 months ago
Our team would like to chat with you to learn more and see what we can do to help. Please give us a call at 800-850-7677, Monday-Friday from 8:30am-5pm, ET & reference customer# 04768844. Thanks and we hope to hear from you soon. -The Similac Team
Combo feeding favorite
5 out of 5 stars
Thumbs up graphic, would recommend
Medicmadds - 4 months ago, Verified purchaser
Our favorite formula for our combo fed baby! Baby loves it too and keeps belly at ease!
Great baby formula
5 out of 5 stars
Thumbs up graphic, would recommend
Ainr - 4 months ago, Verified purchaser
Great choice for baby formula, my baby likes this milk never had constipation or digestive problems. I love the fact that it is Non Gmo! I would recommend to add a holder for the spoon✅
Good alternative
4 out of 5 stars
mirandakylee_914 - 4 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I’ve been using Pure Bliss Infant Formula for a while, and overall, it’s a solid choice. I appreciate that it’s made from grass-fed dairy and doesn’t include artificial growth hormones, which makes me feel better about what I’m giving my baby. It mixes easily without clumping, and my little one seems to enjoy the taste without any digestive issues. However, it’s a bit on the pricey side compared to other formulas, and it can be hard to find in some stores. Also, while it works well, it doesn’t seem dramatically different from other premium formulas.
Works well
5 out of 5 stars
jc010462_1907 - 4 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I was able to try out the Pure Bliss by Similac Irish Farms Infant Formula. My little one drank her bottle and seemed to like the formula. I would buy this formula again.