EasterBlack-owned or founded brands at TargetGroceryClothing, Shoes & AccessoriesBabyHomeFurnitureKitchen & DiningOutdoor Living & GardenToysElectronicsVideo GamesMovies, Music & BooksSports & OutdoorsBeautyPersonal CareHealthPetsHousehold EssentialsArts, Crafts & SewingSchool & Office SuppliesParty SuppliesLuggageGift IdeasGift CardsClearanceTarget New ArrivalsTarget Finds#TargetStyleTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores

Sponsored

PUR PLUS Lead Reducing Water Pitcher & Dispenser Replacement Filter 1-Pack: PUR Filtration, NSF & WQA Certified, PPF951K1

PUR PLUS Lead Reducing Water Pitcher & Dispenser Replacement Filter 1-Pack: PUR Filtration, NSF & WQA Certified, PPF951K1 - image 1 of 4
PUR PLUS Lead Reducing Water Pitcher & Dispenser Replacement Filter 1-Pack: PUR Filtration, NSF & WQA Certified, PPF951K1 - image 2 of 4
PUR PLUS Lead Reducing Water Pitcher & Dispenser Replacement Filter 1-Pack: PUR Filtration, NSF & WQA Certified, PPF951K1 - image 3 of 4
PUR PLUS Lead Reducing Water Pitcher & Dispenser Replacement Filter 1-Pack: PUR Filtration, NSF & WQA Certified, PPF951K1 - image 4 of 4
PUR PLUS Lead Reducing Water Pitcher & Dispenser Replacement Filter 1-Pack: PUR Filtration, NSF & WQA Certified, PPF951K1 - image 1 of 4
$10.99 when purchased online
Target Online store #3991

About this item

Highlights

  • Certified to reduce 3x more chemical & physical substances than Brita©* for better tasting water.
  • WQA certified to reduce lead
  • NSF certified to reduce microplastics, chlorine, and other chemical & physical substances
  • Granulated activated carbon and ion exchange materials for cleaner, better tasting water.
  • LockFit™ design guarantees unfiltered water will not mix with filtered water.
  • Includes 1 Genuine PUR PLUS pitcher and dispenser filter.
  • Fast, long-lasting filtration that lasts for up to 40 gallons or 2 months.
  • Fits inside all PUR PLUS and Beautiful by PUR pitcher and dispenser systems.
  • PUR PLUS pitcher & Dispenser replacement filter can help you save up to $75 per month compared to bottled water. **

Description

The PUR PLUS Water Pitcher & Dispenser Replacement Filter (PPF951K) reduces 3x more chemical & physical substances compared to Brita's leading pitcher filter* through its powerful 3-in-1 genuine PUR filtration technology. This easy-to-change replacement water filter is WQA certified to reduce lead. It has also been rigorously tested and certified by NSF to reduce microplastics, chlorine, mercury, copper, zinc and other chemical & physical substances*** that can cause bad taste and odor in your drinking water.
Did you also know that the PUR PLUS pitcher and dispenser replacement filter can help save you up to $75 per month compared to bottled water.**
To continuously enjoy, cleaner, better tasting drinking water, remember to change your PUR PLUS Water Pitcher & Dispenser Replacement Filter (PPF951K(TM)) every 2 months or after 40 gallons of use.
Be cautious of 'off-brand' water filters. They are not tested nor certified to filter the same as Genuine PUR PLUS Water Pitcher & Dispenser Replacement Filters in PUR and Beautiful by PUR systems. Genuine PUR PLUS water filters are the only water filters certified to reduce chemical & physical substances when used with your PUR PLUS or Beautiful by PUR pitcher or dispenser system.
At PUR, we believe that everyone deserves cleaner, better-tasting drinking water. That's why we've been developing innovative, superior water filtration technologies for over 35 years.
Disclaimers: *Versus best-selling Brita® pitcher filter OB03. Brita® is a trademark of Brita LP. **Based on comparing a year's worth of bottled water (16.9 oz) to a 6 PUR pitcher filters. Based on Nielsen US Scantrak sales. ***Like other leading brands, PUR does not filter microbes. As of 2/1/24 Brita® and ZeroWater® were not certified to filter microbes. Brita® is a trademark of Brita LP. ZeroWater® is a trademark of Zero Technologies, LLC.
Dimensions (Overall): 6.5 Inches (H) x 2.25 Inches (W) x 2.25 Inches (D)
Weight: .3 Pounds
Features: Reduces Odors
Water Filtration Compatibility: Pur Plus Pitchers or Dispensers
Filters: Chlorine, Mercury, Unpleasant Tastes
Maximum Filter Life: 40 Gallons
Material: Plastic
Warranty: 30 Day Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 51416200
UPC: 723987109510
Item Number (DPCI): 072-00-0076
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 7.9 inches length x 2.7 inches width x 2.7 inches height
Estimated ship weight: 0.4 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: The new Pur filter was installed today. The water ran through the filter very quickly. So fast that I question that any filtration took place. The water tastes like tap water. Is the filter working?

submitted by Bebe - 9 months ago
  • A: We're sorry to hear about the experience you've had with your new Pur filter. If the taste issue persists, please contact our team at SocialSupport@helenoftroy.com for further assistance. We're here to help.

    submitted byManufacturer Tech Support - 9 months ago
    Brand expert

Q: Does this filter support filtering out lead from water?

submitted by Kayla - 11 months ago
  • A: Thank you for your inquiry. While our CRF950Z pitcher filters prioritize microplastic filtration, they don't remove lead. For 99% lead reduction, we recommend our faucet mount filtration products. If you have further questions or need assistance, please reach out to our team at SocialSupport@helenoftroy.com.

    submitted byManufacturer Tech Support - 11 months ago
    Brand expert

Q: What is the model number of tjis filter?

submitted by Cindy - 2 years ago
  • A: Thank you for your inquiry Cindy. This is the PPF951K filter. If you have any other questions, please do not hesitate to contact our consumer relations team by emailing us at SocialSupport@helenoftroy.com. Thank you.

    submitted byManufacturer Tech Support - 2 years ago
    Brand expert

Q: What is the model number of this filter?

submitted by Hartful - 3 years ago
  • A: Thank you for your inquiry. This filter is the PPF951K. If you have any other questions please do not hesitate to contact our consumer relations team by emailing us at SocialSupport@helenoftroy.com. Thank you.

    submitted byManufacturer Tech Support - 3 years ago
    Brand expert

Q: Is it correct that this product is compatible with all PUR models including the PUR® Classic 18-Cup Water Dispenser?

submitted by Me - 7 years ago
  • A: We appreciate your inquiry. The PPF951K Lead Reduction filter is compatible for use in all current PUR pitchers and dispenser. We hope this is helpful. If you have ant questions, please contact us by emailing SocialSupport@kaz.com. Thank you.

    submitted byManufacturer Tech Support - 7 years ago
    Brand expert

Q: where is this filter manufactured?

submitted by NOLABAMA Mom - 8 years ago
  • A: A.) Thank you for taking time to view this filter. This PUR filter is manufactured in Mexico. We hope this information is helpful. Please do not hesitate to contact our consumer relations team for further assistance. Our team can be reached by emailing ConsumerRelations@kaz.com. Thank you.

    submitted byManufacturer Tech Support - 8 years ago
    Brand expert

Summary of reviews

The PUR water pitcher replacement filter is praised for its ease of installation, effective filtration, and ability to improve water taste by removing contaminants like lead and chlorine. Guests appreciate the long lifespan and the built-in indicator for timely replacements. While some experienced issues with the filter clogging, the overall performance and benefits make it a recommended choice for clean, great-tasting water.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.8 out of 5 stars with 191 reviews
    quality: 3.4 out of 5
    value: 3 out of 5
    66% would recommend
    6 recommendations

    Great water filter

    4 out of 5 stars
    mkm13 - 6 months ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] These filters are an excellent price and they provide us clear, tasty water in our pitcher and counter dispenser. The lifespan lasted a decent amount of time. Easy install process, just follow directions.
    Did you find this review helpful?

    Easy to install

    5 out of 5 stars
    terricaw2 - 7 months ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] The water pitcher replacement filter with lead reduction was very easy to install. I can definitely taste a difference in my drinking water after using the PUR system.
    Did you find this review helpful?

    Effective and lead perventing

    5 out of 5 stars
    danyaled1 - 7 months ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] Excellent filtration, reduces lead, easy to use. Great taste and peace of mind. Highly recommend for clean water. We can tell it is going to be effective!
    Did you find this review helpful?

    I still buy them

    3 out of 5 stars
    fromboli - 7 months ago, Verified purchaser
    These were GREAT before the pandemic. Then, they were terrible. Would work for a few days and then seize up with no fixing them. I still cant believe Pur had the nerve to keep selling them. Well they're better now. Sort of. They still freeze up, especially if i let the water level get below the last pre-filter water entry holes. BUT they are redeemable. If you take them out and give them a couple shakes so u hear the "gravel" inside move they work again. Im not sure they filter *quite* as well as they did pre-pandemic, but definitely still the best filtering pitcher filter Ive used.
    3 guests found this review helpful. Did you?

    A very powerful filter

    5 out of 5 stars
    - 7 months ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] This water filter is a blessing if you live in an area with no clean drinking water. This removes taste and smell of chlorine which is a big plus. This filter has granulated activated carbon which truly cleans water. The installation process is easy. Make sure to soak it in water for 15 minutes before using for the first time.
    1 guest found this review helpful. Did you?

    Easy and effective

    5 out of 5 stars
    et_gram_ru - 7 months ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] Easy to install, and easy & fast to filter water. Husband says he can taste the difference ! The filter has a nice function of displaying when it needs to be replaced too
    1 guest found this review helpful. Did you?

    Good filter

    5 out of 5 stars
    odalisvn - 7 months ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] Good filter. It does the job and doesn’t add any funny taste after filtration. It was easy to install. I have only been using it for a few weeks and still going good so far. We will see when its time for replacement
    Did you find this review helpful?

    Great for small family

    3 out of 5 stars
    enjalim - 7 months ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] The filter works well but I feel like it can have a long shelf life. The water does taste clean like bottled water. I wish it was a bit bigger We have to refill it often and drink a lot of water.
    Did you find this review helpful?

    Does its job

    5 out of 5 stars
    justjenniefromtheblo - 7 months ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] This filter does its job. It allows the water pitcher to filter the water just fine water taste nice and crisp in this filter.  I like to replace these filters every three months. 
    Did you find this review helpful?

    Great tasting fresh water with fewer filter changes.

    5 out of 5 stars
    amberm330 - 7 months ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] I like that it last longer so you have less waste. I appreciate that is certified by the nsf. More cost effective and less plastic wast then bottled water. And the water taste great.
    Did you find this review helpful?

    Love it

    5 out of 5 stars
    enioluwafet - 7 months ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] I love how this is very durable, it allows you to fill in the water easily and the instructions are very clear. I keep this in the fridge and can enjoy cold water too
    Did you find this review helpful?

    Clean water in seconds

    5 out of 5 stars
    toniannb - 7 months ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] This filter is really great. My tap water is high in chlorine. It smells strong and you can taste it. This filter got rid of all of that. I was shocked. It is so easy to pop into the filter into place. The indicator on the top of the pitcher tells you when to change it. Highly recommend!!
    1 guest found this review helpful. Did you?

    Make sure to submerge the filter for 15 seconds!

    5 out of 5 stars
    pitlover830 - 7 months ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] Before putting the filter into the PUR water system you need to submerge the filter for 15 seconds. Installation of the filter is easy line up the knotche's and twist together tightly. The green light indicator on top of the water dispenser will light up green letting you know your filter is ok to keep using.
    Did you find this review helpful?

    Great filter

    5 out of 5 stars
    mperezrusso - 8 months ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] Perfect fit to the pure filter. The water tastes delicious when using this filter. Definitely recommend. It’s easy to install you just open and drop.
    Did you find this review helpful?

    Great filter!

    5 out of 5 stars
    zins1 - 8 months ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] The filter installation is so easy and the effectiveness is almost immediate. The water tastes good and clean! The filter replacement is not as often as I would have thought. I’ve been using mine for olmost a month and still good on the filter.
    Did you find this review helpful?

    INCREDIBLY SLOW!!!!

    2 out of 5 stars
    jen_jen_so - 8 months ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] I thought that the first filter I used was clogged or just a bad one. It wasn’t. The second one took an extremely long time to filter too! The water did taste noticeably better. However, I will not be repurchasing this filter or continuing to use the pitcher. It’s just horribly designed and there are way better options available.
    1 guest found this review helpful. Did you?

    Great way to stay hydrated

    5 out of 5 stars
    kates4 - 8 months ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] The PUR water pitcher and filter offer a convenient and efficient way to enjoy clean, great-tasting water at home. The pitcher is easy to fill and fits comfortably in most refrigerator doors. Its filter is certified to remove a variety of contaminants, including lead, mercury, and certain pesticides, improving both the taste and safety of the water. With a built-in electronic filter indicator, it's simple to know when to replace the filter. While the filtration process can be a bit slow, the end result is well worth the wait.
    Did you find this review helpful?

    Quick filtered water for daily use

    5 out of 5 stars
    camt10 - 8 months ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] Filter is easy to install, just need to plug in and twist. It filters water as good as our fridge. It’s a little heavy when combined with the pitcher and water in it but it’s manageable.
    Did you find this review helpful?

    Simple

    5 out of 5 stars
    quangn3 - 8 months ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] Water pitcher replacement filter with lead reduction designed to work with Pur filtration pitcher. With that said, it is easy to change, just a matter of popping out the old and put in the new. The LED indicator on the pitcher will let you know when filter need to be change so this is a breeze when time come to replace filter.
    Did you find this review helpful?

    PUR Water Pitcher Replacement Filter w/Lead Reduction

    5 out of 5 stars
    - 8 months ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] I received this product for free in return for my honest feedback. This water pitcher replacement filter with lead reduction by PUR works well with the Pur Water pitcher and filters tap water perfectly. It leaves your water tasting crisp and clean with no aftertaste. The filter generally last 30-60 days depending on frequency of use and how dirty your tap water is. I highly recommend!
    Did you find this review helpful?

    Get top deals, latest trends, and more.

    Privacy policy

    Footer

    About Us

    About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

    Help

    Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member Services

    Stores

    Find a StoreClinicPharmacyOpticalMore In-Store Services

    Services

    Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
    PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacyCA Privacy RightsYour Privacy ChoicesInterest Based AdsHealth Privacy Policy