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Sponsored

Revlon Color Effects Platinum Blonde Hair Lightening Bleach Kit Up to 7 Levels Lift Hair Color - 060 Platinum - 4.95 fl oz

Revlon Color Effects Platinum Blonde Hair Lightening Bleach Kit Up to 7 Levels Lift Hair Color - 060 Platinum - 4.95 fl oz - 2 of 4Revlon Color Effects Platinum Blonde Hair Lightening Bleach Kit Up to 7 Levels Lift Hair Color - 060 Platinum - 4.95 fl oz - 3 of 4Revlon Color Effects Platinum Blonde Hair Lightening Bleach Kit Up to 7 Levels Lift Hair Color - 060 Platinum - 4.95 fl oz - 4 of 4
Revlon Color Effects Platinum Blonde Hair Lightening Bleach Kit Up to 7 Levels Lift Hair Color - 060 Platinum - 4.95 fl oz - 1 of 4
$9.89 when purchased online
Target Online store #3991

About this item

Highlights

  • PLATINUM AT HOME HAIR DYE: Convenient hair color kit for at-home use for those with naturally light blonde to medium brown hair
  • LIFT YOUR COLOR SEVEN LEVELS: Luminous Platinum Powder™, a super lightening powder, works on darker base shades and lightens hair up to seven levels
  • LESS HAIR DAMAGE: Formulated with Bond Restore Complex™, an anti-breakage technology that causes less hair damage after achieving blonde results
  • BOOSTS BLONDE & BANISHES BRASS: Get beautiful blonde without a salon. The violet-pigmented conditioner banishes brassy tones
  • AMMONIA & PARABEN FREE: Ammonia-free and paraben-free permanent hair formula leaves hair glowing with lustrous shine

Description

Get easy-to-use, ammonia-free, ultra-light platinum color at home with up to 7 levels of lift. This easy-to-use, at-home hair color is perfect for those with light blonde to medium brown hair.

You can lift your color up to seven levels, thanks to the kit’s Luminous Platinum Powder, a super lightening powder that works on even darker base shades. Plus, it causes less hair damage. The secret is the formula’s Bond Restore Complex™, an anti-breakage technology that causes less damage when achieving high lift blonde results.

Don’t forget to finish with the violet-pigmented conditioner. It banishes brassy tones for beautiful blonde color, no salon required.
Plus, the permanent color is ammonia and paraben-free, and gives your hair a lustrous shine.

Please follow the box instructions closely, but here are a few important points you might want to know right now about this hair color kit: Our hair experts advise not washing your hair right before you color it.

Apply the Color Effects Platinum™ formula when your hair is clean and dry. For All Over Lightening Application: After you put on gloves, work the formula into the length of your hair, starting an inch down from your scalp.
You’ll apply the formula to the roots after 20-30 minutes.
Check your hair every 5-10 minutes until you've reached your platinum peak.
Do not exceed 60 minutes.

For Split Dye, Peek a Boo Highlights, or Blonde Streaks: Section the hair you would like to lighten away from the hair you would like to keep darker prior to following instructions to “All Over Lightening Application.”

For Root Touch-Ups: After you put on gloves, apply the formula to only the root regrowth area.
Check on your hair every 5-10 minutes until you've reached your platinum peak.
Do not exceed 60 minutes.
Once your desired lightness is reached, rinse hair, shampoo, and apply violet conditioner for anti-brass results.
Hair Type: All Hair Types
Health Facts: Ammonia-Free
Product Warning: Keep out of reach of children
Product Form: Liquid
Includes: Gloves
Beauty Purpose: Hair Coloring
Processing Time: 20 Minutes
Net weight: 4.95 fl oz (US)
TCIN: 90297438
UPC: 309978242604
Item Number (DPCI): 063-01-6532
Origin: Made in the USA and Imported
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

revlon luminous platinum powder™ ingredients: potassium persulfate, sodium metasilicate, sodium persulfate, sodium silicate, kaolin, hydroxyethylcellulose, ethylhexyl pelargonate, hydrated silica, sodium stearate, aqua/water, edta, cellulose, sodium acetate, sodium chloride, sodium lauryl sulfate, sodium sulfate, cream developer ingredients: aqua/water, hydrogen peroxide, cetearyl alcohol, ceteareth-23, ceteareth-60, cetyl alcohol, pentasodium pentetate, phosphoric acid, sodium hydroxide, sodium stannate, sodium benzoate, protective oil ingredients : aqua/water, laureth-4, oleic acid, isopropyl myristate, butylene glycol, propylene glycol, ethanolamine, polysorbate 20, hexylene glycol, oleyl alcohol, simmondsia chinensis (jojoba) seed oil, tetrasodium edta, fragrance, amyl cinnamal, citronellol, coumarin, geraniol, linalool, moisturizing violet shampoo ingredients : aqua/water, sodium laureth sulfate, sodium lauryl sulfate, cocamide mea, cocamidopropyl betaine, butylene glycol, citric acid, coconut acid, ethanolamine, glycerin, keratin amino acids, panthenol, ppg-28-buteth-35, propylene glycol, sodium chloride, tetrasodium edta, fragrance, amyl cinnamal, benzyl benzoate, citronellol, hexyl cinnamal, limonene benzyl alcohol, phenoxyethanol, ext. violet 2 (ci 60730),, anti-brass conditioner ingredients: aqua/water, cetearyl alcohol, glycerin, behentrimonium chloride, dimethicone, butylene glycol, citric acid, dimethiconol, isopropyl alcohol, keratin amino acids, fragrance, amyl cinnamal, benzyl benzoate, citronellol, hexyl cinnamal, limonene, benzyl alcohol, phenoxyethanol, basic violet 2, hc blue no. 16

Allergens & Warnings:

Not recommended for use on relaxed, heavily highlighted, chemically treated or damaged hair. Results on previously dyed hair may yield uneven results.

Shipping details

Estimated ship dimensions: 3.88 inches length x 3 inches width x 6.44 inches height
Estimated ship weight: 0.5 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii

Return details

This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: can this be usedto highlight Grey hair...to brighten up around the face!

submitted by donna cortese - 2 months ago

Q: When do you put in the oil

submitted by AngelaRR - 5 months ago

Related Categories

Summary of reviews

This hair dye product has received a mix of feedback from guests, with many praising its effectiveness in achieving vibrant colors and minimal damage to hair. Guests appreciate the ease of use and the inclusion of protective oil, which helps maintain hair health during the coloring process. However, some guests noted that the product may not provide enough coverage for those with thick or long hair, and results can vary based on hair type and previous treatments. Overall, it is a solid choice for at-home hair coloring.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.1 out of 5 stars with 1326 reviews

    Pésimo producto!!

    1 out of 5 stars
    K.Cano - 2 months ago
    originally posted on revlon.com
    Pésima experiencia. Mi recomendación es que debería sacarse del mercado. Es un producto que destruye la fibra capular del cabello haciéndolo caer de una manera escalifriante. PÉSIMO PRODUCTO!! 😡👎👎👎👎👎
    Did you find this review helpful?

    (no review title)

    5 out of 5 stars
    TT - 5 months ago
    originally posted on revlon.com
    ❤️❤️❤️ I love this color. I have been using this for 8 years now
    Did you find this review helpful?

    Lo mejor q e usado

    5 out of 5 stars
    Exelente - 5 months ago
    originally posted on revlon.com
    Me encanta su color cobertura brilla demasiado lindo
    Did you find this review helpful?

    Mysterious step 3 . . . Protective oil

    1 out of 5 stars
    Susie - 8 months ago
    originally posted on revlon.com
    STEP #3 Protective oil treatment is included in a small bottle. Directions include NO MENTION of Step 3 and when exactly to apply. This apparently is essential or it would not be included. I put it on after Step 2, the logical thing to do. Now I wait to see if it has turned yellow, been 'protected', or it falls off.
    Did you find this review helpful?

    Best on the market!!!

    5 out of 5 stars
    Kristinchontelle - 8 months ago
    originally posted on revlon.com
    This works FANTASTIC!!! In fact, this is the second time I've used it. The first was to go the lavender put that color just made my hair brown with streaks as you'll see in my before photo. This has worked perfectly both times. I will never go to a salon again.
    Did you find this review helpful?

    Exploding bottle

    3 out of 5 stars
    What the..just happenes - 1 year ago
    originally posted on revlon.com
    The remaing due was left in the plastic bottle with the lid on. 15 hours later the bottle exploded. Dye every where. The lid took out a light bulb in the bathroom
    3 guests found this review helpful. Did you?

    Revlon Platinum

    5 out of 5 stars
    brendag4 - 2 years ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] I like how to box is design it makes me want to give it a try. It was my first time trying this hair dye brand and it was worth to try
    Did you find this review helpful?

    Great!

    5 out of 5 stars
    parisaz - 2 years ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] Box dye.. although I usually shy away from it, Revlon makes safe and easy to use ones. I do really like this product and leaves a nice color on the hair
    Did you find this review helpful?

    Its ok

    4 out of 5 stars
    natiad6 - 2 years ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] So this product is definitely good I decided to risk and its ok . My hair is not damaged and looks normally after using it
    Did you find this review helpful?

    Good if your hair is already light colored

    5 out of 5 stars
    mariam1362 - 2 years ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] I have dark hair, almost black. I used the product to try and make little highlights to add to the ones I already have. For my hair color, it didn’t do a great job since it doesn’t bleach it through. My hair ended up orange and not yellow, which can happen if the bleach isn’t strong enough. I’m sure it would work better for someone who has light colored hair though.
    1 guest found this review helpful. Did you?

    Not strong enough

    2 out of 5 stars
    thatmandaknows - 2 years ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] Not at all impressed. There’s very little product to do much of anything, and you’ll definitely need a few applications as well as toner. I’d get salon quality products instead.
    Did you find this review helpful?

    Love it!

    5 out of 5 stars
    whatbaileylikes - 2 years ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] I have a cousin who is consistently dying her hair. She is a single mother of 2, and she was super thankful for this hair dye! She keeps her hair short, so this was just enough for her hair!!
    Did you find this review helpful?

    Not able to use!

    3 out of 5 stars
    pamelad8786 - 2 years ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] Once again, I previously lightened my hair so I don’t want to use the platinum on my freshly lightened hair. I do plan on waiting two weeks so I can try out the other box color I received with this though!
    Did you find this review helpful?

    Terrible my change I don’t like My hair is black

    1 out of 5 stars
    Jade - 2 years ago
    originally posted on revlon.com
    No I do not recommend this product the box only have 1,2,3, no shampoo no conditioner after color that not have quality control my color is blonde now is black awful
    Did you find this review helpful?

    Absolutely Horrible!!

    1 out of 5 stars
    dissatisfied customer - 2 years ago
    originally posted on revlon.com
    Didn’t even throughly bleach my hair so it came out super spotty. Then it bleached my shirt HOURS after washing (I had my hair in a pony tail and put it down for a brief moment. So my shirt was bleached through contact with my wet, washed hair)
    1 guest found this review helpful. Did you?

    about like any other bleach

    5 out of 5 stars
    dixieh7 - 2 years ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] it’s definitely a bleach . it works just as a box bleach should. i can’t really say much other than that 😅 The conditioner smells good though
    Did you find this review helpful?

    Very cute hair dye

    5 out of 5 stars
    kenziecorn149 - 2 years ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] I’ve always wanted platinum hair and I’m thankful I got a box of it to try and achieve the color I want. It’ll be a process but at least I can get started.
    Did you find this review helpful?

    Good for Price

    4 out of 5 stars
    bris70 - 2 years ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] I was so excited to try out this product I received from influnster! Warning this is about to be a very long, detailed review. So, the box comes with everything you need to bleach your hair besides a bowl and brush (which is just a personal preference of mine). It even had some protective oil to mix in with the bleach. Because I have already chemically treated hair ( bleach blonde then to auburn) I knew the results on the box were not going to be what I got at all. Hair has many different tones in it and will lift red, orange, and yellow depending on pre existing colors and your natural color. I started out on my mids to ends off my hair where most of the color had been. The reason I did this was because my virgin roots would have lifted MUCH faster than the rest of my hair if I did it all at one time. I let the ends process and realized I ran out of bleach!! As you can see I have shoulder length hair so this was a surprise to me. I rinsed my hair and blow dried it enough to go out of the house since it’s cold outside. I had to run to the nearest Walmart and grab another box of Revlon bleach. I did my roots the next day and something I noticed about this box bleach is it dries out easy (which means it stops lifting and you’ll get patchy hair which is my current problem at the moment). I did see the developer was a 30 volume which is higher so please beware if you have previously color treated or chemically treated hair. My hair has a few patchy spots where I DEFINITELY need a touch up because the bleach dried out. My hair is Yellow which is what I was expecting. I’ll be toning it soon to try to combat it being so yellow and patchy. Overall: I give it a 4/5. It definitely was okay and I do applaud them for adding the developer type and volume on them (most boxes don’t hence peoples hair falling out). However, I just wish it didn’t dry out!!! Would I use it again: if nothing was available then yes
    2 guests found this review helpful. Did you?

    Color effects platinum

    4 out of 5 stars
    ashleyb928 - 2 years ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] Im not usually one to use over the counter dye but this product does an excellent job! It is ammonia free which I love since I am a dirty blonde and I feel like bleaching my hair typically makes it feel frizzy and fake. This one leaves the hair nice and smooth but still lifts the dark well.
    Did you find this review helpful?

    Love this!

    5 out of 5 stars
    sydgracewill - 2 years ago
    originally posted on influenster.com
    [This review was collected as part of a promotion.] My hair looks so good, so bright and a great platinum color. It is the perfect amount to cover my whole head with the coloring!
    Did you find this review helpful?

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