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Ulta Beauty Collection Matte Veil Eye Primer - 0.3 fl oz - Ulta Beauty
$13.00 when purchased online
Target Online store #3991
About this item
Highlights
- Longwearing up to 12 hours
- Can be used with multiple eye product formulas—powders, gels, creams and loose pigments
- Tube sleeve made from 79% bioplastic
- Proudly cruelty free with clean ingredients
Description
Your eyeshadow will thank you later. Ulta Beauty Collection's Matte Veil Eye Primer provides a crease-proof base for your eye looks to stay put. Use primer under eyeshadow & eyeliner to make color pigments pop and diminish fallout. Great for glitter or metallic shadows too! Apply to eyelids using fingertips or an eyeshadow brush prior to eyeshadow and liner application. Tube sleeve made from 79% bioplastic. Formerly known as Matte Eye Primer.
Suggested Age: 10 Years and Up
Color Palette: Light Tones
Product Form: Cream
Skin Tone: All Skin Tones
Beauty Purpose: Concealing, Priming
Recommended Skin Type: Normal
Net weight: .3 fl oz (US)
TCIN: 91382436
UPC: 717897114917
Item Number (DPCI): 342-02-3770
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 4.11 inches length x 0.87 inches width x 0.84 inches height
Estimated ship weight: 0.04 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Summary of reviews
This eyeshadow primer is highly praised for its ability to keep makeup in place, especially for those with oily eyelids. Guests appreciate its quick-drying formula and the fact that a small amount goes a long way. Many find it comparable to high-end brands, offering excellent value for money. However, some guests have noted that it can enhance fine lines or texture if too much is applied. Overall, it is a reliable choice for long-lasting eye makeup.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 1883 reviews
100% would recommend
1 recommendations
Didn't work for me
2 out of 5 stars
Sam - 13 days ago
originally posted on http://www.ulta.com
It make my eyeshadow cake up and crease almost immediately. It did not work for me.
Very Nice
5 out of 5 stars
Destiny - 15 days ago
originally posted on http://www.ulta.com
The primer works pretty much like the Urban Decay eye primer in my opinion for only a fraction of the price. Eye shadow lasts so long with this on i love it
Great quality and value!
5 out of 5 stars
Thumbs up graphic, would recommend
rosekitty62 - 19 days ago, Verified purchaser
- Skin concern: Aging
- Eye color: Green
- Hair color: Grey
- Skin type: Combination
- Skin tone: Light
Kept my eye shadow creaseless all day! Very gentle on the skin also.
Don't buy if you have dry or sensitive eyes
1 out of 5 stars
Anna - 2 months ago
originally posted on http://www.ulta.com
It's not for me. I had a hard time spreading it around my eye lids and it would start caking up quickly. No matter much I prep it would not smooth over and it highlights my wrinkles and creases. I would not recommend to anyone that has dryer eyelids.
Love it!
5 out of 5 stars
Mariann - 2 months ago
originally posted on http://www.ulta.com
Great product! Glides on easily and keeps my shadow fresh all day.
My Go-To Eye Primer
5 out of 5 stars
Beth - 2 months ago
originally posted on http://www.ulta.com
I started using this because I got a free tester. I've used far more expensive brands, but none of them worked well for me. When I use this, I rarely need to touch up my eye shadow that day/evening, no matter what brand of eyeshadow I'm wearing!
It's OK, not great
3 out of 5 stars
Che - 2 months ago
originally posted on http://www.ulta.com
It does the job but is not easy to apply smoothly. it is bit thick and sticky. I would prefer a creamier texture
Finally
5 out of 5 stars
Kit0uzu - 2 months ago
originally posted on http://www.ulta.com
Finally I can wear my eyeliner without it disappearing or flaking up after a few hours. This works in Texas humidity the real test will be if it stands up to Florida my next vacay
Better than Urban Decay!
5 out of 5 stars
Natasha - 2 months ago
originally posted on http://www.ulta.com
This eyeshadow primer is better than the Urban Decay version! It applies more smoothly, has better grip, and obviously has a much better price. The Urban Decay packaging is cute, but I find the wand very messy, and the product always gets all over the rim and cap. This one comes out clean from a thin spout, so there's no waste. A little bit goes a long way! I would buy it again!
Not good for older ladies
1 out of 5 stars
Kat - 3 months ago
originally posted on http://www.ulta.com
This dries out your lids and sinks into fine lines, then makes eyeshadow hard to spread, not good for over 40 crowd.
Great for mature skin.
5 out of 5 stars
Lori - 3 months ago
originally posted on http://www.ulta.com
I am in my sixties and have some dark circles under my eyes that make me look tired. By mistake I put some of this primer on them and they virtually almost made them disappear! So. Ot only a great primer for eyeshadow but also great for dark areas under the eyes!! Thank you! Please don't change the formula!!
New Formula Made in China NOT Italy like before
1 out of 5 stars
JB - 3 months ago
originally posted on http://www.ulta.com
There's no way this is the same formula. I have been using this eye primer for YEARS and the tube always said Made in Italy. New formula is Made in China. How is that the same?? Bring back ALL of the old formulas please including the Complexion Crush Foundation!!
One Of The Best
5 out of 5 stars
birdnpugmom - 3 months ago
originally posted on http://www.ulta.com
I have tried them alll, (okay, ;-) almost) from prestige, indie, designer, mid range, drugstore and so on. Ulta's is by far one of the best on the market, so look no furrher, just het it and thank me later as you will not regret it. If tou do, just return it cause at Ulta, you can, part of my live affair with this brand.
Great alternative to UD
4 out of 5 stars
Nikki - 3 months ago
originally posted on http://www.ulta.com
I have been using the Urban Decay eye shadow primer for years, and even though it lasts a long time, I always cringe at having to pay their exorbitant prices. I decided to try this Ulta brand eyeshadow primer this time, and I am pleasantly surprised. I will definitely be buying this one from now one.
This eye primer is a must
5 out of 5 stars
Monica - 3 months ago
originally posted on http://www.ulta.com
This inexpensive eye primer is the best. It beats any other expensive brand I have purchased in the past. It glides in smooth and eye shadow stays without creasing.
Do not like very much
2 out of 5 stars
Pam - 4 months ago
originally posted on http://www.ulta.com
I really wouldn't recommend this product ..it's too sticky and I prefer the tube to have a wand to apply it with
Please never change the formula
5 out of 5 stars
FC - 4 months ago
originally posted on http://www.ulta.com
I saw the package redesign but see the ingredients are still the same online as I still have the old packing. I wear this as a face primer for my wide pores and it makes such a difference completely blurring them out. I don't use it as an eye primer because I think it dulls eyeshadow colors. I just wish these tubes were filled up because I use it ever so sparingly across my t-zone. Lasts and doesn't clog the pores.
Better than high end
5 out of 5 stars
RL - 4 months ago
originally posted on http://www.ulta.com
I've been using eye primer for most of my life. This is a solid primer and I will not use anything else. I feel this is better than Urban Decay. I will keep repurchasing over and over. A little goes along way, so it does last me a while. I wear this everyday no matter if I wear eyeshadow or not. This gives me enough coverage to hide any veins. I'm light to medium skin with a olive undertone. My eyelids aren't dry nor oily.
Highly recommend
5 out of 5 stars
Wendy - 4 months ago
originally posted on http://www.ulta.com
I have tried a lot of shadow primers from budget to high-end. I keep coming back to this primer. It's a great consistency; others are too thin so they feel runny going on the lid. It doesn't add shimmer or color. My shadow stays on all day with no creases. Just try it!
Only eye primer you need
5 out of 5 stars
Leesly - 4 months ago
originally posted on http://www.ulta.com
I love it!! Onky primer that makes my eyeshadow last for 12 hours+. Although, when it starts yo run low, it can tend to separate in the tube but it still works.