Sponsored
Anastasia Beverly Hills Mini Size Eye Primer - 0.24 fl oz - Ulta Beauty
$13.00 when purchased online
Target Online store #3991
About this item
Highlights
- FORMULA & BENEFITS
- Helps ensure smooth, blendable application and smudge-free wear of matte, metallic and shimmer shadows and pressed pigment shades
- Light-colored base enhances vibrancy, color payoff and durability of shadows and pressed pigments
- Reduces the appearance of fine lines
- Squeeze tube allows you to dispense the perfect amount of product
- HOW TO USE/APPLICATION
- A little product goes a long way. Dispense just a tiny amount of product and smooth over entire lid prior to shadow application.
- Apply using your fingertips or a small concealer brush.
Description
Anastasia Beverly Hills Mini Eye Primer is a travel-size water-resistant eye primer in a light-colored base that creates the perfect canvas for matte and shimmer shadows and pressed pigments.
This formula is:
• Free of parabens, gluten, phthalates, oil and alcohol
• Clinically tested, ophthalmologist tested, dermatologist tested and noncomedogenic
• Cruelty-free and vegan
This formula is:
• Free of parabens, gluten, phthalates, oil and alcohol
• Clinically tested, ophthalmologist tested, dermatologist tested and noncomedogenic
• Cruelty-free and vegan
Trial/Mini/Travel Size: Yes
Suggested Age: 18 Years and Up
Health Facts: Phthalate-Free, Paraben-Free, Alcohol-Free, Gluten-Free, Oil-Free, Vegan
Color Finish: Matte
Color Palette: Light Tones
Product Form: Cream
Skin Tone: All Skin Tones
Sustainability Claims: Cruelty-Free
Beauty Purpose: Priming
Recommended Skin Type: Normal
Net weight: .24 fl oz (US)
Features: Dermatologist Tested, Blendable, Long Lasting, Non-Comedogenic
TCIN: 90349403
UPC: 689304110020
Item Number (DPCI): 342-02-6434
Origin: Made in the USA
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water/aquaveau, cyclopentasiloxane, isododecane, vinyl dimethicone/methicone silsesquioxane crosspolymer, polymethylsilsesquioxane, trimethylsiloxysilicate, dimethicone, phenyl trimethicone, glycerin, alanine, arginine, glycine, isoleucine, histidine, phenylalanine, proline, threonine, serine, aspartic acid, valine, sodium pca, panthenol, tocopheryl acetate, allantoin, sodium lactate, pcaxanthan gum, ethylhexylglycerin, hexyl laurate, polyglyceryl-4 isostearate, sodium chloride, dimethicone/vinyl dimethicone crosspolymer, tetrasodium edta, triethoxycaprylylsilane, cetyl peg/ppg-10/1 dimethicone, phenoxyethanol, bismuth oxychloride (ci 77163), iron oxides (c77491, ci 77492, ci 77499), titanium dioxide (ci 77891)
Shipping details
Estimated ship dimensions: 0.7 inches length x 0.8 inches width x 3.6 inches height
Estimated ship weight: 0.53 ounces
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Guests also viewed
Discover more options
Related Categories
Summary of reviews
This eye primer has received mixed reviews. Guests appreciate its ability to keep eyeshadow in place and prevent creasing, making it ideal for long wear. However, some guests have experienced issues with the primer's consistency, finding it too runny or difficult to blend. Despite these concerns, many guests find it effective for brightening the eye area and enhancing eyeshadow vibrancy.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.0 out of 5 stars with 447 reviews
0% would recommend
1 recommendations
Forget it on oily lids or hot weather
1 out of 5 stars
- 1 month ago
originally posted on http://www.ulta.com

Creased in 90 mins on my semi oily lids. I layered some powder shadow on top and couldn't believe how weak this stuff was. Smashbox, Mac, or even OG urban decay will outperform this by a million percent.
Creases quickly
1 out of 5 stars
MA89 - 1 month ago
originally posted on abh.com
If you have eyelids that are even slightly oily this will last about 90 minutes max. If you moisturize before using it forget it. Forget it in hot weather.
Bad creasing
1 out of 5 stars
Maddie 13 - 2 months ago
originally posted on abh.com
I love ABH products however this is not one of them. I have used many primers in the past so I was excited to try this one. I creased in the first second of putting it on. I even used setting powder and still creased. I feel better knowing it was not just me. Oh and it was white….I am Indian so that color really didn’t work.
4/5 for sure
4 out of 5 stars
Danie - 2 months ago
originally posted on http://www.ulta.com

Great concept, it creates a canvas and layers easy with other products. That being said: my favorite way to use this product is to layer a thin layer of foundation on top. It helps tame the whiteness of this product. It has a lesrning curve if you're looking for something easier to use maybe this is not the product. I will use it up but probs not repurchase as I think there might be better products out there.
It's good, but the formula may need some tinkering
3 out of 5 stars
Viktoria - 2 months ago
originally posted on http://www.ulta.com

For a mini, it sure dispenses a lot of product. The eye primer is slightly tinted but holds powdered products (eyeshadow, blush, highlighter, bronzer, contour, etc) throughout the day and into the night quite well. I have not experimented with cream or liquid eyeshadow yet, so I cannot speak to that. Be sure to have the cap on when shaking and pinching the tube, otherwise you will get a little bit of water (?) along with the primer.
Very dry and creases
2 out of 5 stars
Darann - 3 months ago
originally posted on http://www.ulta.com

Very dry and creases
Works but very white
4 out of 5 stars
Marta - 4 months ago
originally posted on http://www.ulta.com

A very little goes a long way. This primer does what it's supposed to do, makes shadows last without creasing, but be warned: this goes on bright white and stays white as it dries. If you need a clear or beige base, look elsewhere. If you want a whitening and brightening effect, here's your primer.
Not what I was expecting
2 out of 5 stars
RosieStranger - 4 months ago
originally posted on abh.com
I thought I was getting a transparent primer but instead it was a white covering layer ... :/
I wouldn't recommend this eye primer it was too dry.
1 out of 5 stars
Sandra - 5 months ago
originally posted on http://www.ulta.com

Too white and chalky.
Under eye Primer!!!
5 out of 5 stars
MissJess - 6 months ago
originally posted on http://www.ulta.com

Ive been looking for a replacement undereye primer to help with the ceeasi gnof concealer. This is the best product!!! Tip: pat till dry and smooth. Dont rub it
Creases very bad
1 out of 5 stars
Tiffany Starr - 6 months ago
originally posted on http://www.ulta.com

This product is absolutely horrible! It creases after just a couple hours. I tried it a couple times, the first time thinking i some how forgot to put it on lol. Honestly my makeup would have stayed in place longer if I had used nothing! I usually pass on things like this to friends if I don't like them. This went straight in the trash tho. Back to my U.D. potion.
Fantastic eyeshadow base!
5 out of 5 stars
Em - 6 months ago
originally posted on http://www.ulta.com

I kove this littke primer because it does hsve a nude tint to it . If there was a picture next to "a little goes a long way", this would be it! Use a tiny bit to tap on lids and I even use it under my eyes to help my eyeliner stay!
Fantastic eyeshadow base!
5 out of 5 stars
Em - 6 months ago
originally posted on http://www.ulta.com

I kove this littke primer because it does hsve a nude tint to it . If there was a picture next to "a little goes a long way", this would be it! Use a tiny bit to tap on lids and I even use it under my eyes to help my eyeliner stay!
Doesnt stay
1 out of 5 stars
Thumbs down graphic, would not recommend
Koreanique - 8 months ago, Verified purchaser
- Skin concern: Sensitivity
- Hair color: Black
- Skin type: Combination, Oily
- Skin tone: Light
- Eye color: Black
Tried it doesn’t last and I have hooded eyes and all the eyeshadow just went into my creases of my eyelids
Formula change
1 out of 5 stars
D - 8 months ago
originally posted on http://www.ulta.com

So disappointed i swore by this primer it was thw best and always would recommend. I bought a new one to use on a client ans it was just a gooey liquid mess. So disappointed. Will not purchase again now in the hunt once AGAIN for a good primer.
The BEST!!
5 out of 5 stars
KCH - 9 months ago
originally posted on http://www.ulta.com

I'm scare to try new eyeshadow primer because i usually always break out after trying something new. After some research and review I decided to buy this and I couldnt be happier. A little does go a long way. The consistency of it is a little runny but easy to work with.
Great features
5 out of 5 stars
Shyoom UAE - 9 months ago
originally posted on abh.com
[This review was collected as part of a promotion.] T bought this a week ago and I very happy with all of this products
Cannot recommend this !
2 out of 5 stars
Ginger - 9 months ago
originally posted on http://www.ulta.com

Once you apply, it's 'stuck on' like glue and makes a very ghostly, white-ish cast on your lids; don't get it near your inner eye corners as you'll never get it off. I tossed this.
Absolutely amazing!
5 out of 5 stars
roulas2 - 10 months ago
originally posted on influenster.com

When I was in search of a new eye primer, the Macy's employee suggested this one, so I took her word for it. The first time I used it, I was in love. The texture is super soft, and when you start putting your eye makeup on, it's a complete dream. Eye shadow slides on your lids so smoothly and so beautifully. I have already recommended it to my friends!!
Just okay
3 out of 5 stars
Suzanne - 10 months ago
originally posted on http://www.ulta.com

Keeps eye shadow on well and my shadow does not crease. When you apply the primer you have to work quickly or it dries and starts to flake.